I made resume ini shareable format (PDF) from article Tangui Catlin, Jay Scanlan, & Paul Wilmoot (they are from McKinsey) titled "Raising Your Digital Quotient".
I hope this file can be shared to anyone that need it. You can read how McKinsey can estimates your company related to DQ (Digital Quotient).
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With the pace of change in the world accelerating around us, it can be hard to remember that the digital revolution is still in its early days. Massive changes have come about since the packet-switch network and the microprocessor were invented, nearly 50 years ago. A look at the rising rate of discovery in fundamental R&D and in practical engineering leaves little doubt that more upheaval is on the way.
For incumbent companies, the stakes continue to rise. From 1965 to 2012, the “topple rate,” at which they lose their leadership positions, increased by almost 40 percent1 as digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures. Yet the opportunity is also plain. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Dynamic Roadmap: Combining Strategy and Design Thinking1508 A/S
Our Morgenbooster "Dynamic Roadmap: Combining Strategy and Design Thinking" answering the question: What can strategists and design thinkers learn from each other?
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Dynamic Roadmap: Combining Strategy and Design Thinking1508 A/S
Our Morgenbooster "Dynamic Roadmap: Combining Strategy and Design Thinking" answering the question: What can strategists and design thinkers learn from each other?
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
When it comes to creating an enterprise AI strategy: if your company isn’t good at analytics, it’s not ready for AI. Succeeding in AI requires being good at data engineering AND analytics. Unfortunately, management teams often assume they can leapfrog best practices for basic data analytics by directly adopting advanced technologies such as ML/AI – setting themselves up for failure from the get-go. This presentation explains how to get basic data engineering and the right technology in place to create and maintain data pipelines so that you can solve problems with AI successfully.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
Thabo Ndlela, from Accenture, delivered a keynote on Leveraging AI for enhanced Customer Service and Experience at Digital Finance Africa 2023 on the 2nd of August 2023.
Governing Innovation: The recipe for portfolio growth | Accentureaccenture
Accenture reports that with innovation investments increasing, it's critical to invest in growth with an innovation portfolio management strategy. Read more.
Artificial intelligence is reshaping business, and the time is ripe for companies to capitalise AI. The organisation can use AI to move their focus from discrete business problems to significant business challenges.
An organisation should use ML and Data Science to drive digital transformation for more back-office operational efficiency, better user/engagement, smoother onboarding, and better ROI by lowering cost and bring more data-driven taking mechanism for transparency.
AI will be a valuable, transformational change agent not only to the way business is done but to the way people live their daily lives if it isn't perceived as a plug-and-play technology with immediate returns but more like a long term solution to rewire the organisation.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Workshop digital transformation strategy digital road-map trainingMiodrag Kostic, CMC
Presentation "Digital transformation strategy workshop" Interactive training course on how to create digital strategy and digital road map for digital transformation?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert - consultant
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Vaya a www.slidebooks.com para Descarga una Plantilla de Estrategia de Transformación Digital reutilizable | 1000+ diapositivas de PowerPoint | Elaborada por antiguos consultores de Deloitte.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
When it comes to creating an enterprise AI strategy: if your company isn’t good at analytics, it’s not ready for AI. Succeeding in AI requires being good at data engineering AND analytics. Unfortunately, management teams often assume they can leapfrog best practices for basic data analytics by directly adopting advanced technologies such as ML/AI – setting themselves up for failure from the get-go. This presentation explains how to get basic data engineering and the right technology in place to create and maintain data pipelines so that you can solve problems with AI successfully.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
Thabo Ndlela, from Accenture, delivered a keynote on Leveraging AI for enhanced Customer Service and Experience at Digital Finance Africa 2023 on the 2nd of August 2023.
Governing Innovation: The recipe for portfolio growth | Accentureaccenture
Accenture reports that with innovation investments increasing, it's critical to invest in growth with an innovation portfolio management strategy. Read more.
Artificial intelligence is reshaping business, and the time is ripe for companies to capitalise AI. The organisation can use AI to move their focus from discrete business problems to significant business challenges.
An organisation should use ML and Data Science to drive digital transformation for more back-office operational efficiency, better user/engagement, smoother onboarding, and better ROI by lowering cost and bring more data-driven taking mechanism for transparency.
AI will be a valuable, transformational change agent not only to the way business is done but to the way people live their daily lives if it isn't perceived as a plug-and-play technology with immediate returns but more like a long term solution to rewire the organisation.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Workshop digital transformation strategy digital road-map trainingMiodrag Kostic, CMC
Presentation "Digital transformation strategy workshop" Interactive training course on how to create digital strategy and digital road map for digital transformation?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert - consultant
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Vaya a www.slidebooks.com para Descarga una Plantilla de Estrategia de Transformación Digital reutilizable | 1000+ diapositivas de PowerPoint | Elaborada por antiguos consultores de Deloitte.
Digital has profoundly changed how B2B businesses need to interact with their customers. B2B customers are already embracing digital to make more informed purchase and post-purchase decisions. B2B companies need to understand how to use digital to be where (and when) their customers are. Latest McKinsey insights on B2B: http://mckinseyonmarketingandsales.com/topics/b-to-b
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Digital Engineering: Top Three Imperatives for Banks and Financial Services C...Cognizant
Banking and financial services organizations need a blueprint for building modern digital capabilities, reducing technical debt and accelerating cost-cutting via the cloud. Here are some practical strategies for doing that, and examples of organizations achieving success.
In prior research, we showcased how digital leaders are using investments in digital technologies to transform key capabilities across customer experience and operations. However, in today’s volatile and disrupted world, capability leadership is not enough. As well as having the capabilities in place, organizations need to be nimble and flexible – dexterous – if they are to respond to ever-changing technology advances, emerging competitive disruptions, and changing customer needs. Enterprises that excel in both qualities – capability and dexterity – are digital organizations. This ‘digital elite’ reported that they outperformed their competitors on multiple key performance indicators including profitability, customer satisfaction, innovativeness and growth.
Manufacturers were hard hit by COVID-19, but our research reveals the next best steps to take, based on the investments digital leaders in the industry have made and plan to make.
From the changing landscape of ICT infrastructure to tackling tricky supply chain issues, we explore every corner of the IT industry in issue 002 of the Probrand Group magazine: http://www.probrand.co.uk/imag/issue02/index.html
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
Similar to Raising Your Digital Quotient - McKinsey (20)
Buku: The Power of Habit, Charles Duhigg
Dalam buku ini Charles Duhigg ingin menyampaikan sebuah klausa bahwa kadang apa yang kita lakukan bukanlah keputusan kita secara sadar, atau dengan kata lain kita melakukan kegiatan sehari-hari tidak jarang di luar alam kesadaran kita.
Misal apa yang kita lakukan sesaat setelah mata kita terbuka? Mengecek notifikasi dihandphone? Langsung minum air putih? Mencium pasangan kita? Atau justru berdoa dan lekas berbenah diri? Nah itu yang kita sebut KEBIASAAN/HABIT.
THE GOLDEN RULE OF HABIT CHANGE:
1. CUE (PETUNJUK)
2. ROUTINE (RUTINITAS APA YG DIKERJAKAN)
3. REWARD (APA YG DIPEROLEH
Selengkapnya ada di slide guys..
Salam ShowBook Indonesia,
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Planning Telkomsel
IG: @abepoetra
CRITICAL ELEVAN - Ika Natassa
Diskusi ShowBook Indonesia dengan Andrian Dermana aka @bangmeds.
Reviewnya ada disini:
https://www.youtube.com/watch?v=7Afe4p8aM7E
Critical Eleven Buku Karangan IKA NATASSA
Sudah di FILM kan dengan judul yang sama, critical eleven, Ale dimainkan oleh Reza Rahadian dan tokoh Anya oleh Andinia Wirasti.
Bukunya terbit tahun 2016, Gramedia Pustaka Utama,
Ada 344 halaman.
Cerita ini tentang Ale dan Anya. Buku fiksi yang sebenernya sarat dengan pelajaran hidup. Bagaimana seorang suami istri dealing dengan keadaan. Dealing dengan permasalahan. Bagaimana suami harusnya lebih sensitif, dan bagaimana istri bersikap supaya faham suami itu sebenernya sefaham.
Wuih, seru guys.. See you on our youtube channel: ShowBook Indonesia.
11 THINGS HOW INNOVATION WORK
Yes, I shared 11 things how innovation work for TUNAS Group. ("Tunas Group" atau "Perseroan") was born as a family company called Tunas Indonesia Motor in 1967 as an importer and sales of new and used cars of Fiat, Holden and Mercedes Benz brands.
I also shared what Telkomsel do in innovation for their insight.
So, what 11 things how innovation work:
1. Change is the only constant
2. Focus on people
3. Technology is transforming
4. Innovation is the (only) key
5. Who's gonna be the winner
6. Produc Centric or Customer Centric?
7. Travis Kallanick and John Zimmers
8. Fail fast, learn fast mentality
9. One rule: There is no box
10. Take a step?
11. Yes, You need a coach
I think you can read the whole document to see the whole details. Thank you for CIAS and TUNAS having me there.
Regards,
Abdi J. Putra - ABIE
General Manager Digital Lifestyle Telkomsel
Review Buku: Buku Besar Peminum Kopi
Buku Besar Peminum Kopi adalah buku tulisan Andrea Hirata yang menceritakan tentang 2 hal, yaitu "Peminum Kopi" dan "Pemain Catur".
Singkatnya buku ini menjawab kegalauan saya selama ini. Kenapa seperti itu? Karena ini ngejawab siapa itu Maryamah Karpov.
Iya, dulu waktu baca tetralogi laskar pelangi, judul yang terakhir adalah Maryamah Karpov. Dan yang buat bingung judul bukunya sama isinya ndak nyambung. Ndak ada sedikitpun diceritakan Andrea Hirata tentang Maryamah Karpov dibuku yang judulnya Maryamah Karpov itu.
Dan peranyaan yang berpuluh tahun itu akhirnya kejawab di Buku Besar Peminum Kopi. Saya jadi faham ternyata Maryamah Karpov itu adalah "Nong Maryamah" yang hendak mengalahkan "Muhatahrom" mantan suaminya yang juara catur 17an.
Review Buku ini sebenernya ditujukan untuk membuat content youtube "ShowBook Indonesia". If you like this slide, please visit us there.
Thanks,
Abdi J. Putra - ABIE
IG: @abepoetra
HOW GOOGLE WORKS - Eric Schmidt & Jonathan RosenbergAbdi Januar Putra
Book Review: HOW GOOGLE WORKS - Eric Schmidt & Jonathan Rosenberg
This slide is a drafting content for ShowBook Indoensia Channel on Youtube. It explains how google works, a book that created by Eric Schimdt & Jonathan Rosenberg.
How Google Works really inspiring. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.
How Google Works is a book co-written by Google's Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg. The book is in English and was published on 23 September 2014 by Grand Central Publishing, a division of Hachette Book Group. The hardcover version is 304 pages in length. Now, it published in many languages over the world.
THE TAGLINE IS:
"Anyone can lead. But not everyone is a great leader."
Jack Welch, one of the world’s most respected and celebrated business leaders of all time who Forbes Magazine coined the “CEO of CEOs.”
Under his leadership as chairman and CEO of General Electric between 1981 and 2001, the company’s value rose 4,000%. And during that time, Jack built one of the most successful Human Resource departments the world has ever seen. He used a very “simple” framework to evaluate talent; a framework still being used today based on the following five traits: energy, an ability to energize, edge, an ability to execute and passion—more commonly referred to as the “4Es and a P” of leadership.
Winning - Jack Welch
Regards,
Abdi J. Putra (ABIE)
GM Digital Lifestyle Sales & Care Planning Telkomsel
CDMP: Coverage, Distribution, Merchandising, PromotionAbdi Januar Putra
[SHARING] TENTANG CDMP
Sebagai salesman atau orang-orang yang bekerja dibidang distribusi dan penjualan, kita sudah seharusnya faham tentang CDMP.
CDMP sendiri singkatan dari Coverage, Distribution, Merchandising, dan Promotion.
Ada banyak takeaways dari slide ini, diantaranya adalah:
- Apa itu Coverage?
- Bagaimana mengukur Coverage penjualan?
- Apa maksudnya AVA atau Availibility, Visibility, dan Advokasi?
- Pengertian dari Outlet
- Tentang Outlet Universe, Outlet Registered, dan Outlet Aktif
- Apa itu actual call, effective call, dan outlet active?
- Bagaimana menghitung kebutuhan Salesforce (SF)
- Pengertian BCP (Basic Call Procedure) dan PJP (Permanent Journey Plan)
- Pengertian Distribusi
- Jenis-jenis distribusi: Weighted, Numerik, Vertical
- Bagaimana menentukan target penjualan
- Bagaimana menentukan target distribusi
- Pengertian Merchandising
- Kenapa Diamond Hot Spot (DHS) itu penting
- Pengertian Promotion
- Jenis-jenis Promosi
- Kapan Promosi Dibutuhkan
Slide ini adalah bahan atau pegangan untuk para praktisi penjualan, praktisi marketing, dan para praktisi dibidang distribusi. Semoga membantu.
Oiya, saran saya, supaya lebih lengkap pemahaman tentang sales dan distribusi, saya sangat rekomendasikan untuk ngebaca bukunya Frans M Royan: "Distributorship Management"
Salam,
Abdi J. Putra (ABIE)
IG: @abepoetra
WHAT IS AMBIDEXTROUS ORGANIZATION?
Organizational ambidexterity refers to an organization's ability to be efficient in its management of today's business and also adaptable for coping with tomorrow's changing demand.
WHAT WE CAN LEARN FROM HEWLETT PACKARD, JOHNSON & JOHNSON, AND ASEA BROWN BOVERI?
What we can learn from those company is the the key of “Organizational Architecture”. How those companies can surpass "the structural inertia" and "the cultural inertia" is the great things. They have common straits to be called as Ambidextrous Company, which is: remain small by emphasizing autonomous group.
WHAT WE CAN LEARN FROM THIS DECK?
Please follow the all page in this presentation. I made it for my task in Telkom University.
Well, if you want go to details just figure out the books "Winning Through Innovation" by Michael L. Tushman and Charles A. O'Reilly III. A very recommended book.
A Step By Step Guidance How To Create Digital Campaign in Big Organization.
It is hard to create digital company team in Big Company. And this is guidance from me to get success in shifting from traditional campaign (marketing communication) become digital campaign.
I understand that an effective campaign demands a great deal of time, patience and planning. For you that run a marketing campaign before, it can be tough to understand all of the working parts. In this slide, I try to show you how to make your first digital marketing campaign a success!
It is not compiled with theory only but with execution strategy too. Remember one thing, the important thing is the human resources.
Feel free to discuss with me..
IG: @abepoetra
Email: abe.poetra@gmail.com
Blog: https://abepoetra.wordpress.com
See you soon..
OBJECTIVE & KEY RESULTS (MEASURE WHAT MATTERS)
By: John Doerr
OKRs stand for The Objectives and The Key Results.
Objective: Where do you need to go.
Key Results: How will you know that you are getting there.
From the book of John Doerr: Measure What Matters.
.....
WHY, it means you have to find
“PURPOSE” and “STRATEGIC GOALS”.
OBJECTIVE, set the direction and
clarifies “WHAT” is to be achieve.
KEY RESULTS, show “HOW” we plan to
achieve an objective - very clear what
we are going to do.
This slide explain about:
- Evolution of OKRs
- OKRs adoption on the rise
- OKRs and the "initiatives"
- KPI versus OKRs
- What the benefit of OKRs
- Example of OKRs
- Sample: Telecom OKRs
- Telecommunication OKRs
- Telkomsel OKRs
- Aspirational Goals (Audacious Objectives)
- Principles in Drafting OKRs
- How to measure OKRs
- Samples of OKRs in Work
- Understand about your OKRs
The question is:
HOW BECOME A GREAT SALES PERSON?
You can see the simple answer here:
7 (Basic) Keys to be A Great Sales Person
1. Gotta to understand that "nothing new under the sun, but creativity".
2. Finding your creativity, when was the last time you did something for the first time.
3. Be yourself, never try to be someone else.
4. Remember that you are awesome.
5. Please, use your client's shoes
6. Drive your unconscious mind.
7. Start from the end (Steven R Covey)
You can share this slide to your sales person. I also add why it is importance to know "elevator pitch" or some of you say "twitter pitch".
And why as a sales person need to know about KISS, keep it simple? Because decision makers that we want to sell sometimes do not have much time to hear all our explaination.
Regards,
Abie - https://abepoetra.wordpress.com
Notes:
Just drop me a message in my IG @abepoetra
Or perhaps you can email me: abe.poetra[at]gmail.com
7 INSPIRING STORIES THAT MOVE US
1. Story from Pramoedya Ananta Toer: Iqra & Hijrah
2. Story from Andi Kristianto: Startup & open mindset
3. Story from Agung Hapsah: Be a day dreamer
4. Story from Mark Manson: Get close to your feeling brain
5. Story from Travis Kallanick: John Zimmer is getting better
6. Story from Ririn Widaryani: How sorry can move the mountain
7. Story from Eric Schmidt & Jonathan Rosenberg: Why zeroing the past matter
Laszlo Bock worked as the leader of People Operations at Google while the company was growing. Being there throughout the tumultuous times of the startup phase, Bock found the motivating factors for human productivity and happiness at the workplace.
In his book ‘Work Rules!’, Bock attempts to compare the consequences of the two management paradigms. As the author himself states: ‘Both models can be very profitable, but this book presumes that the most talented people on the planet will want to be part of a freedom-driven company.’ In other words, only one of the two modes is sustainable.
HOW TO CRAFT YOUR AWESOME IDEAS?
About creativity, It begin with this question?
"WHEN WAS THE LAST TIME YOU DID SOMETHING FOR THE FIRST TIME?"
...
In 1990's - People’s encourage to “create” ideas. All training led to Spawned Ideas. BUT..
In 2010's - Everyone already having ideas. So..
The winner are those who can "craft his/her ideas"
...
As the sample: Electric Car with brand name Tesla founded in
2008 while Google already have the prototype in 2005. Tesla
wins because he can rides the momentum. Waymo actually,
(brand Google for electric car) is not re-launch in 2014. Its
prototype been introduced in 2005
...
Why we need to share our ideas?
- TED Slogan: "Ideas Worth Spreading"
- Seth Godin: "Ideas that Spread WINS"
...
CRAFTING YOUR IDEAS IN 4 STEPS:
1. Naming your ideas
2. Visualize your ideas
3. Prepare to whom is the ideas shared
4. Rehearsal (Practices makes you better)
Regard,
Abdi J. Putra - ABIE
(GM Digital Lifestyle Sales & Care Planning)
What become the implementation challenges of Industry 4.0?
DIGITAL STATS
What happened today in Indonesia. Stats to get to know behavior of Indonesia markets.
...
INDUSTRY 4.0
What Industry 4.0 is. How define it in terms of digital. How to applied in today market.
...
WHY IOT
IOT become the babckbone. A technology across devices, vehicles, home appliances, and others.
...
INDONESIA 4.0
Our government create programs that called “Making Indonesian 4.0” to face this Industry 4.0
Apa yang dimaksud dengan Industri 4.0?
Menurut wikipedia industri 4.0 adalah:
Industri 4.0 adalah nama tren otomasi dan pertukaran data terkini dalam teknologi pabrik. Istilah ini mencakup sistem siber-fisik, internet untuk segala, komputasi awan, dan komputasi kognitif.
...
Konsep revolusi industri 4.0 pertama kali diperkenalkan oleh Profesor Klaus Schwab, ekonom terkenal asal Jerman, dalam bukunya, The Fourth Industrial Revolution.
...
Teknologi penopang industri 4.0
- Artificial Intelegence (AI)
- Internet of Things (IoT)
- Human-Machine Interface
- Teknologi Robotic & Sensor
- Teknologi Cetak 3 Dimensi (3D Printing)
...
Keuntungan sektor industri dari penerapan kelima teknologi ini adalah meningkatnya efisiensi produksi dan terjadi peningkatan produktivitas serta daya saing
...
INDONESIA meluncurkan program "Making Indonesia 4.0"
"Lima industri yang jadi fokus implementasi Industri 4.0 di Indonesia yaitu industri makanan dan minuman, tekstil, otomotif, elektronik, dan kimia," kata Presiden saat membuka Indonesia Industrial Summit 2018 di Jakarta Convention Center (JCC) pada pekan pertama April 2018.
...
#Industri4.0 #AbdiJPutra #MeutiaRYulanda
Apa sih pengertian inovasi?
INOVASI atau REKA BARU
Reka baru atau inovasi (bahasa Inggris: innovation) dapat diartikan sebagai proses dan/atau hasil pengembangan pemanfaatan/mobilisasi pengetahuan, keterampilan (termasuk keterampilan teknologis) dan pengalaman untuk menciptakan atau memperbaiki produk (barang dan/atau jasa), proses, dan/atau sistem yang baru, yang memberikan nilai yang berarti atau secara signifikan (terutama ekonomi dan sosial).
...
INOVASI atau Reka baru sebagai suatu “objek” juga memiliki arti sebagai suatu produk atau praktik baru yang tersedia bagi aplikasi, umumnya dalam suatu konteks komersial. Biasanya, beragam tingkat kebaruannya dapat dibedakan, bergantung pada konteksnya: suatu inovasi dapat bersifat baru bagi suatu perusahaan (atau agen/aktor), baru bagi pasar, atau negara atau daerah, atau baru secara sejagat. Sementara itu, reka baru sebagai suatu “kegiatan” merupakan proses penciptaan reka baru, seringkali diidentifikasi dengan komersialisasi suatu reka cipta.
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Istilah reka baru memang sering diartikan secara berbeda, walaupun pada umumnya memiliki pemaknaan serupa.
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INOVASI atau Reka baru, dalam ilmu lingusitik adalah fenomena munculnya kata-kata baru dan bukan kata-kata warisan. Reka baru berbeda dengan neologisme. Reka baru bersifat 'tidak sengaja'.
Source: https://id.wikipedia.org/wiki/Reka_baru
Pertanyaanya selalu: APA ITU SOSIAL MEDIA?
Pengertian sosial media dan sosial media hari ini.
From Google: SOSIAL MEDIA ADALAH Websites & aplikasi yang memungkinkan pengguna untuk menciptakan dan berbagi content atau juga berpartisipasi di jejaring sosial.
...
Ini berkaitan dengan sosial media hari ini
Social Penetration, atau sudah berapakah pengguna sosial media di Indonesia? Pengguna sosial media per januari 2019 sekitar 150 Jt pengguna atau 56% dari total penduduk 267jt (WeAreSocial).
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Orang Indonesia rata-rata 2 jam 54 menit tiap hari. Sementara diluar Indonesia (Dunia) maksimal 2 jam atau kurang.
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5 Things You Need to Know to Build Great ConversationAbdi Januar Putra
5 Things You Need to Know to Build Great Conversation
1. Change your word, Change the world
2. Every good conversation, start with listening
3. Simplify the complex
4. ParaPHRASE
5. Maintain eye contact
How to get loved in conversation, you got to understand these 5 lessons.
Just drop me a message in comments!
My Instagram: @abepoetra
Sons of Beach - Pantai Panjang Bengkulu
This is documentation for Pantai Panjang Bengkulu.
You can read the further explaination from wikipedia:
Pantai Panjang merupakan pantai yang berada di Provinsi Bengkulu. Letaknya sekitar 4 km dari pusat kota.
Pantai ini memiliki garis pantai yang mencapai 7 km dan lebar pantai sekitar 500 meter. Pantai Panjang terletak di Kecamatan Ratu Agung, Kecamatan Teluk Segara, & Kecamatan Ratu Samban.
Pantai Panjang terletak sejajar dengan Pantai Tapak Paderi dan Pantai Zakat.
....
Pantai Panjang sering dimanfaatkan oleh wisatawan dan masyarakat sekitar. Di sana terdapat Sport Center sehingga masyarakat dapat melakukan kegiatan olahraga seperti voly pantai, berjalan, dan berselancar. Di pagi dan sore hari biasanya pantai akan dipenuhi oleh masyarakat yang melakukan jogging di pinggir pantai. Ombak di Pantai Panjang banyak dimanfaatkan oleh para pengunjung untuk berselancar. Pantai Panjang yang ada di Bengkulu ini mempunyai banyak fasilitas diantaranya terdapat restoran, cafe, penginapan, area bermain, pusat perbelanjaan, hingga fasilitas untuk olahraga.
Source: https://id.wikipedia.org/wiki/Pantai_Panjang
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Raising Your Digital Quotient - McKinsey
1. @ABEPOETRA
(ABDI J. PUTRA)
RAISING YOUR
DIGITAL QUOTIENT
01
ResearchMcKinsey By Tangui Catlin,Jay Scanlan, & Paul Wilmoot.
@ABEPOETRA
(ABDI J. PUTRA)
2. @ABEPOETRA
(ABDI J. PUTRA)
McKINSEY RESEARCH
Companies have lofty
ambitions:
“They expect digital initiatives to
deliver annual growth and cost
efficiencies of 5 to 10 percent or more
in the next three to five years."
02
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WHAT ISDIGITALQUOTIENT
McKinsey has been conducting an in-depth
diagnostic survey of 150 companies around the
world. By evaluating 18 practices relatedto
digital strategy, capabilities, and culture.
Wehave developeda single, simple metric
for the digital maturity of a company—what
might be calledits Digital Quotient, or DQ.
03
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4. @ABEPOETRA
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4 LESSONSABOUT“DQ”
Incumbentsmustthinkcarefully about
the strategy available to them. So they
can get the strategy RIGHT!
1. GettingTheStrategyRight
While technical capabilities—such as big
data analytics, digital content
management, and search-engine
optimization—arecrucial, a strong and
adaptive culturecan help makeup for a
lack of them
3. A fast,and AgileCulture
Successdependson the ability to
invest in relevant digital capabilities
that are well aligned with strategy—
and to do so at scale.
2. Capabilities At Scale
Companiesneed to align their
organizational structures, talent
development, funding mechanisms,
and key performanceindicators
(KPIs) with the digital strategy
they’vechosen.
4. Organization & Talents
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6. @ABEPOETRA
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Followingthe
leader is a
dangerous games?
Without the right road map and the management mindset
needed to follow it. There’s a real danger of traveling in the
wrong direction, traveling too slowly in the right one, or not
moving forward at all.
4 LESSONSTO INCREASE “DQ”
06
8. @ABEPOETRA
(ABDI J. PUTRA)
1. Where will the most interesting
digital opportunities and threats
open up?
3 IMPORTANTQUESTIONS
2. how quickly and on what scale is
the digital disruption likely to
occur?
3. what are the best responses to
embrace these opportunities
proactively and to reallocate
resources away from the biggest
threats?
08
@ABEPOETRA
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9. @ABEPOETRA
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The vast majority of companies will
address this third question through
more targeted strategic responses,
including these:
NEXT SLIDE!
THE ANSWERS & SAMPLES
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10. @ABEPOETRA
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A smaller-scaledisruptionof your own businessmodel to
enter a new space or redefine an existingone.
Shenzhen-basedPing An Bank,for instance,foundedthe
digitallycenteredOrange Bank to targetyounger
consumers of financialserviceswith simple,high-return
productsand a one-minuteaccountsign-up—allwithout
traditionalbranchnetworksor complexproduct portfolios. 10
THE ANSWERS & SAMPLES
@ABEPOETRA
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Fast-followingtoride the waveand capturesome of the valuecreated by an
industry’sevolution.
The UK departmentstore JOHN LEWIS deployedthoughtful,targeted
“clicks and mortar” levers to make it possible for a highlyloyaland attractive
customer base toorder from its website andget deliveries at stores and
company-ownedgroceryoutletsin their localcommunities. 11
THE ANSWERS & SAMPLES
@ABEPOETRA
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12. @ABEPOETRA
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Aggressivelyreallocatingresourcesfrom digitallythreatenedassets to more
digitallyinterestingones.
Bauer Media Group, in Germany,has systematicallyreallocatedresourcesaway
from potentiallyvulnerableanalogmediaassetsto developa portfoliowitha
digitaladvantage.Itsoverallrevenuebase has shrunk, but its toplinegrowthis
materiallyhigher, and its market capitalizationhasbetterequitymultiples. 12
THE ANSWERS & SAMPLES
13. @ABEPOETRA
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Boostingthe effectivenessofexisting businessmodels through
digitalapproachesand tools.
The Walt Disney Company,for example,developeda suite of digital
tools.These include the FastPass+ service, whichallowsvisitors to
reserve access to theme-parkattractions,andtheMagicBand, a
tech-enabledwristbandthatfacilitatesreservationsandcustomer
routingat Disney World. Roughly50 percent of Disney World’s
visitors electto wear it. 12
THE ANSWERS & SAMPLES
@ABEPOETRA
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business presentation template
Moumtaz Company
Presented by :
Professional Business Presenter
2. CAPABILITIES ATSCALE
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For digital success, certain
capabilities—especially those that
build foundations for other key
processes and activities—are more
important than others.
Foremost among them are the
modular IT platforms and agile
technology-delivery skills needed to
keep pace with customers in a fast-
moving, mobile world.
Certain capabilities important
16
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(ABDI J. PUTRA)
The IT platforms of most companies we surveyed have major
gaps, reflecting (and reinforced by) a widespread failure to
prioritize digital initiatives within broader IT and capital-
expenditure investments.
What further separates high performers in our survey is their
ability to engage customers digitally and to improve their cost
performance in four areas. 4 AREAS IN NEXT SLIDE
engage customersdigitally
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18. @ABEPOETRA
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High-performing digital companies distinguish themselves by keeping pace as
their customers undertake the digital consumer decision journey
For example, they anticipate emerging patterns in the behavior of customers and
tailor relevant interactions with them by quickly and dynamically integrating
structured data, such as demographics and purchase history, with unstructured
data, such as social media and voice analytics.
These companies skillfully assess the available resources, inside and outside the
business, and bring them to bear on issues that matter to their markets.
For example, in 2012, Reckitt Benckiser, a maker of popular cold and flu remedies,
used search data from the medical website WebMD (with almost 32 million monthly
visitors at that time) to track cold and flu symptoms across the country and
anticipate where outbreaks were likely to occur.
Then the company released targeted geography- and symptom-specific
advertising and promotions (including an offer for free home delivery) in those
places. Along with a strong cold and flu season, this initiative helped Reckitt
Benckiser, during one four-week period, to increase its US sales of cough and cold
products by 22 percent, compared with the previous year.
A.DATA-EMPOWERED DECISION MAKING
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19. @ABEPOETRA
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A closely related skill is connectivity.
Digital leaders embrace technologies (such as apps, personalization, and social
media) that help companies establish deeper connections between a brand and
its customers—and thus give them more rewarding experiences.
For example, Burberry’s Art of the Trench campaign, launched in 2009,
encourages customers to visit its online platform and upload photographs of
themselves in trench coats.
Fellow shoppers and fashion experts then comment on the photos and “like”
and share them through email, as well as social-media outlets.
B.CONNECTIVITY
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20. @ABEPOETRA
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Top-performing digital players focus their automation
efforts on well-defined processes, which they iterate in a
series of test-and-optimize releases.
Successful process-automation efforts start by designing
the future state for each process, without regard for
current constraints—say, shortening turnaround time from
days to minutes. Once that future state has been
described, relevant constraints (such as legal protocols)
can be reintroduced.
Using this approach, a European bank shortened its
account-opening process from two or three days to less
than ten minutes. At the same time, the bank automated
elements of its mortgage-application process by
connecting an online calculator to its credit-scoring
models, which enabled it to give customers a preliminary
offer in less than a minute. This system cut costs while
significantly improving customer satisfaction.
20
C.PROCESSAUTOMATION
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21. @ABEPOETRA
(ABDI J. PUTRA)
This IT architecture and, in certain cases, the IT
organization itself essentially function at two
different speeds.
The customer-facing technology is modular and
flexible enough to move quickly—for instance, to
develop and deploy new microservices in days or
to give customers dynamic, personalized web
pages in seconds. The core IT infrastructure, on
the other hand, is designed for the stability and
resiliency required to manage transaction and
support systems.
21
D.two-speedit ARCHITECTURE
As samples:
One UK financial institution
used this two-speed
approach to improve its
online retail-banking service.
The bank opened a new
development office with a
start-up culture—an agile work
process tested and optimized
new products rapidly.
To support this capability for
the long term, the company
simultaneously evolved its
service architecture to
accelerate the release of new
customer-facing features.
@ABEPOETRA
(ABDI J. PUTRA)
23. @ABEPOETRA
(ABDI J. PUTRA)
While strong skills are crucial, companies can to
some degree compensate for missing ones by
infusing their traditional cultures with velocity,
exibility, an external orientation, and the ability
to learn.
While there is more than one way to build such
a culture, many companies with high scores on
the DQ diagnostic have succeeded by adopting
test-and-learn approaches drawn from
software-developmentmovements such as
DevOps, continuous delivery, and agile.
THE ability to learn
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24. @ABEPOETRA
(ABDI J. PUTRA)
As companies develop their collaborative
cultures, they position themselves to
participate more meaningfully in broader
networks of collaboration, learning, and
innovation.
Collaboration beyond the boundaries of
companies need not occur only in a
broadly orchestrated setting.
All this requires digital leaders to
recognize what they’re good at
themselves and what others might do
better and to improve their ability to
partner collaboratively with people and
institutions.
A.EXTERNALCOLLABORATION
DIGITAL LEADERS needed to:
Separate the real opportunities, threats, and
emerging collaborators and competitors from
hype-laden pretenders.
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25. @ABEPOETRA
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McKinsey DQ research finds that digital leaders have a
high tolerance for bold initiatives but that executives at
laggards say their cultures are risk averse.
In a world of more data and less certainty, companies
have to make decisions and respond to disrupters all the
earlier and the more decisively.
B.APPETITEFOR RISK
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26. @ABEPOETRA
(ABDI J. PUTRA)
Instead of awaiting perfect conditions for a big-bang product launch or deferring market
feedback until then, digital leaders learn, track, and react by putting something into the
market quickly.
Nordstrom’s Innovation Lab, for example, launches customer-facing initiatives in a series
of one-week experiments. To build an app that helps customers shop for sunglasses, the
innovation team set up temporary camp in the retailer’s flagship Seattle store.
26
C.Test & learn –at scale
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27. @ABEPOETRA
(ABDI J. PUTRA)
Teamwork and collaboration are important in any context, digital or otherwise.
But collaborative cultures take on even greater importance as companies look
to boost their DQ, since many lack the established digital backbone needed
to unify traditionally siloed parts of the organization, from customer service to
fulfillment to supply-chain management to financial reporting.
Less than 30 percent of the 150 companies we’ve surveyed say they have a
highly collaborative culture.
27
D.Internalcollaboration
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(ABDI J. PUTRA)
30. @ABEPOETRA
(ABDI J. PUTRA)
High-DQ companies sometimes feel the need for a digital
leader on the executive team who combines business and
marketing savvy with technological expertise.
High DQ Companies
In today’s environment, finding that talent isn’t easy.
To facilitate the search, companies should recognize
that, in many instances, digital competency matters
more than sector knowledge, at least in the early
stages of a digital transformation.
In today’s environment
High-DQ companies are also creative about training and
nurturing talent. A number of years ago, for example,
P&G launched an employee swap with Google to shore
up P&G’s search engine– optimization skills, while the
Internet giant gained a deeper knowledge of marketing.
Also, High DQ Companies
Companies must also nurture digital talent with
the right incentives and clear career paths
Companies must also
A.TALENTS CONNECTION
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31. @ABEPOETRA
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Leading digital companies track and communicate digital key
performance indicators frequently—in some cases in real time. They
measure those KPIs against digital priorities and make sure senior
management reviews and manages their performance.
When Starbucks rolled out a new point-of-sale system, for example,
managers videotaped transactions and interviewed employees to
ne-tune the checkout process. That feedback allowed the company
to trim ten seconds on any mobile or card-based transaction,
allowing employees to process sales more quickly and saving
customers 900,000 hours of time in line each year.
B.REALTIME MONITORING
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32. @ABEPOETRA
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While no one answer works for all companies, high-DQ
businesses carefully and deliberately build organizational
structures that re ect where they are in the digital
transformation.
Axel Springer used its digital business model as the dominant
organizing principle in its recent reorganization—an approach
that promotes the emergence of the distinct culture,
performance- management system, and governance that
growing digital businesses require.
In the meantime, Axel Springer’s strong legacy businesses can
adapt and evolve to master the new digital landscape separately.
C.NON TRADITIONAL STRUCTURES
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