Download to read offline
![SATYA NADELLA (MSFT)
Enabling Digital Transformation (Microsoft, 2018)
Marcom[x]formation
ABIE - Abdi J. Putra
General Manager Digital Lifestyle in Telkomsel](https://image.slidesharecdn.com/howtocreatedigitalcampaigninbigorganization-201202081235/85/How-to-Create-Digital-Campaign-in-Big-Organization-20-320.jpg)
![MARCOMM [X]FORMATION
SPV REGIONAL 1 SPV REGIONAL 2 SPV REGIONAL 3
This one is EXISTING..
TERITORIAL BASED](https://image.slidesharecdn.com/howtocreatedigitalcampaigninbigorganization-201202081235/85/How-to-Create-Digital-Campaign-in-Big-Organization-21-320.jpg)
Uploaded byAbdi Januar Putra
How to Create Digital Campaign in Big Organization
The document outlines a step-by-step guide on creating effective digital marketing campaigns, specifically based on the experiences of Abdi J. Putra, General Manager of Digital Lifestyle at Telkomsel. It emphasizes the importance of understanding modern marketing concepts, acquiring new skills, and prioritizing digital media tactics to enhance engagement and reach. The key components include measuring campaign effectiveness, resource management, and encouraging creativity in content production.
![Telkomsel Transform 2.O [Public Version]](https://cdn.slidesharecdn.com/ss_thumbnails/telkomseltransform2-oforpublic-130707214651-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
How to Create Digital Campaign in Big Organization
- 1. How to CREATE ABIE- Abdi J. Putra General Manager Digital Lifestyle in Telkomsel A STEP BY STEP GUIDANCE DIGITAL CAMPAIGN A Study Case From TELKOMSEL
- 2. DA MISSION To deliverstronger market advocacy in order to drive market as planned ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 3. 3 REASONS WHY WE NEED DIGITALCAMPAIGN ABIE - Abdi J. Putra
- 4. 1 CLUMSY NUMBERS SLO HOW MANY? FOR INSTANCE, Service LevelOverview (SLO) is the only method to measure the effectiveness. How many people pass thru the Bando (Billboard) every day x 365 days? Single person or more. And it can be multiply, right? The most viewed SLO is situated at Traffic Light. People will see the campaign.
- 5. BUT.. How about Fun Fact! Yes,behaviour has changed now? If the traffic light printed more than 15 seconds people will do something else. People tends to take his/her phone, and check socmed or chat Apps (WA, Line) Abdi J. Putra – ABIE
- 6. 2 BUYING ATTENTION OR BEING NEGLECTED? AbdiJ. Putra – ABIE
- 7. WELL.. Everyone need astory, rite? Different experiences with different stories.. ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 8. Those folks jointhe Net 3 Market as we know it.... has changed! Market As We Know It
- 10. THIS PAGE.. is intentionallyleft blank Go to steps to get digital campaign.. ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 11. STEPS 8(A Story FromMARCOMX) TO DELIVER DIGITAL CAMPAIGN ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 12. #1 KNOWING THE BASIC ABIE- Abdi J. Putra
- 13. Source :https://www.linkedin.com/pulse/unlearn-what-we-have-learned-4-ps-marketing-david-ho Modern Marketing Model (M3) We needthe new modelling to this transformation ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 14.
- 15. MARKETING IN A NUTSHELL ABIE- Abdi J. Putra
- 16. #2 NEW SKILLS DOMATTER ABIE - Abdi J. Putra
- 17. Everyone Get inThe TRAIN-ing All Cluster Hips The Content (Consumer Sales)
- 18. Budget : Rp140.000 Reach : 56,410 Impression : 63,747 Promotion Clicks : 321 Gender : 55% (M) 45% (F) Age range majority: 18-24 y.o 3 Top Location : North Sumatera, South Sumatera, Riau CAMPAIGN DELIVERY See the illustration...
- 19. #3 FUTURE FIT ORGANIZATION ABIE- Abdi J. Putra
- 20. SATYA NADELLA (MSFT) EnablingDigital Transformation (Microsoft, 2018) Marcom[x]formation ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 21. MARCOMM [X]FORMATION SPV REGIONAL1 SPV REGIONAL 2 SPV REGIONAL 3 This one is EXISTING.. TERITORIAL BASED
- 22. And now, collaboratein TELKOMSEL Area Become.. ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 23. SPV REGIONAL 1 SPVREGIONAL 2 SPV REGIONAL 3 Simplifying Above the line (ATL) & Below the line (BTL) become OFF THE LINE Guarding ON THE LINE activities, focus on digital media campaign that using internet Strengthening Rich Content Producer (Strategic Marcomm Delivery) OFF TL ON TL SMD Ultimate Form
- 24. MODERN MARKETING MODEL(M3) OFF-TL ON-TL 1. Distributions all of recommendation from SMD 2. How to Execution 3. Customer Experiences & Customer Focus 4. Promotions (POS Materials) 5. Data Related 6. Measuring & Effectiveness Marketing Strategic Marketing Analysis Marketing Planning STRATEGIC MARCOMM DELIVERY (SMD) • Marketing Strategic • Content Strategic • Marketing Orientation • Customer Insight • Brand & Value • Segmentation Target • Positioning ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 25. SPV OFF TL Guardingthe Off The Line Campaign, such as: OOH, Radio, Newspaper, SMS BC, POSMat details (flyer, poster, etc) SPV ON TL Guarding the Digital Campaign, such as: Digital Content Delivery, Social media advertising, etc SPV SMD Strategic Marcomm Delivery as the Creator of everything about content (Creative Content, HQ Campaign delivery ) EVENTS & SPONSORSHIP REGIONAL Collaboration with BRANCH to execute events & sponsorship ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 26. Achievements Lorem ipsum dolorsit amet, lacus nulla ac netus nibh aliquet, porttitor ligula justo libero vivamus porttitor dolor, conubia mollit Having insight to check “what is trending” and “nowadays campaign” Always #BeCreative in delivery campaign Practical insight & collaborate to whole dept (including CSO) Measure it, how high the campaigns works? STRATEGIC MARCOMM DELIVERY
- 27. ABIE - AbdiJ. Putra General Manager Digital Lifestyle in Telkomsel
- 28. #4 GET THE RESOURCERIGHT ABIE - Abdi J. Putra
- 29. Production Tools Green Screen Mic+ Boom Pole Kamera TripodLightingClapper
- 30.
- 31. #5 FEEL THE RYTHM ABIE- Abdi J. Putra
- 32. PROMOTED POST BYEMPLOYEE WITH 50K BUDGET
- 33. TAU Lite-6 Targeted& Segmented Period : 12 – 30 March 2019 Budget : Rp 5.000.000,- (lifetime budget) Target Coverage : > 8 Mio People 1.636.653 4.117.610 Rp 5 Mn 5.439 How much the reach of unique users REACH How much people seen the ads for certain promote period IMPRESSION Amount of budget reserved for the ads BUDGET Amount of people who click the promotion link (CTA) LINK CLICKS We don’t produce “Posters, Flyers, & others” but it has been seen 4.1 Mn times ENGAGEMENTNUMBERS EXAMPLE
- 34. #6 MEASURING THE CAMPAIGN ABIE- Abdi J. Putra
- 35. Branch & SOOcommander along with Mitra AD digitize campaign based on what trends at cluster by promoting the contents 571 106 137 12 Animation With voice over MarcomX Video (take) Retouch Video HQ VO + Mantab Marcomm Land Video (take) Cluster’s IG Account 39 44 Mitra AD Accounts telkomselsumatera Telkomsel Sumatera Also posted in NUMBERS DO MATTERS Branch IG Account 15
- 36. reach IMPRESSION The number ofunique accounts that have seen any of your posts The total number of times all of your posts have been seen
- 37. Rp 500.000 Campaign budget Had successfullygenerated: 249,264 people reached 269,425 impressions 1,005 promotion clicks 1,131 profile visits 1,4k likes 39 comments 84 saved post SAMPLE MEASURING THE CAMPAIGN ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 38. #7 L.A.M.E HOW TO CREATE(REALLY) SIMPLE VIDEOS ABIE - Abdi J. Putra
- 39. L.A.M.ELOW ADVERTISEMENT, MOREENGAGEMENT ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 40. ABIE - AbdiJ. Putra General Manager Digital Lifestyle in Telkomsel
- 41. #8 ONE THING THATYOU NEED: AS MUCH IDEAS ABIE - Abdi J. Putra
- 42. Nothing New Under TheSun BUT CREATIVITY ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 43. The Only Limitis Your Imagination ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 44. CENTRALIZED MARCOM TRAINING DIGITAL MARKETING PHASE 1 TRAINING DIGITAL MARKETING PHASE 2 CONTENT CREATING TRAINING PROVIDING PRODUCTION TOOLS Gatherall the marcom team in one place. More effective team coordination Training Digital Marketing was held for Spv CSO of 38 clusters, Training Digital Marketing was held for Manager Branch & Regional All marcom team get deeper knowledge about creating content Provide all content production tools, such as green screen, camera, lighting, tripod, etc TIMELINE TO EXECUTE DIGITAL CAMPAIGN
- 45. 96 Digital Marketing iscost LESS campaign with MORE engagement in order to generate Cost Leadership program OOH OOH spots reduction (saving around 2.2 Bn) LOW BUDGET HIGH IMPACT62 OOH ABIE - Abdi J. Putra General Manager Digital Lifestyle in Telkomsel
- 46.
- 47. ABIE - AbdiJ. Putra General Manager Digital Lifestyle in Telkomsel TEAM MARCOMX TELKOMSEL AREA SUMATERA - 2019
- 48. ABIE - AbdiJ. Putra General Manager Digital Lifestyle in Telkomsel THANK YOU