The Future Metrics That Matter For
Experience Index And Best Practices:
Of Digital Customer Digital Customer
Digital Experience Digital Experience
Service Experience
Review Framework Leaders
Benchmarks: Digital
Strategic Plan: A Tools & Technology:
Landscape: Digital Experience Index
Systematic Approach The Digital Experience
Customer Experience Scores, 2012
To Digital Experience Platform Landscape
Trends, 2012
Continuous
Stakeholder Map: Continuous
Business Case: Improvement: Manage
Roles And Improvement: Manage
The ROI Of Digital The Digital Experience
Responsibilities For The Digital Experience
Customer Experience Project Port
Hello friends! Hope the new year is treating you well so far. Here at The Garage Group, we're doing great! And, we're excited to see so many examples popping up of organizations embracing change and innovating their business models. So, we wanted to start off the year with some of these inspiring stories. Check out our 2013 Review of these trailblazing, boundary-pushing, innovative organizations.
We hope The 2013 Garage Review inspires you to consider how you might take an entrepreneurial approach to innovating your own business model. We're always on the look-out for innovative business models, so send us a tweet or a quick note when you see a great example -- who knows, maybe it'll end up in our next Review!
Let's stay in touch!
-The Garage Group
www.thegaragegroup.com
@thegaragegroup
The following B2B report examines how over 200 American and British B2B organizations perform on social, and provides guidance on how such enterprises can truly take advantage of social data.
Discover:
- The top 200 B2B companies on social
- Global breakdown of B2B social presence
- Sector by sector analysis of the B2B market
- How the purchase cycle is reflected on social
- Unique applications of social media intelligence for B2B businesses
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
Hello friends! Hope the new year is treating you well so far. Here at The Garage Group, we're doing great! And, we're excited to see so many examples popping up of organizations embracing change and innovating their business models. So, we wanted to start off the year with some of these inspiring stories. Check out our 2013 Review of these trailblazing, boundary-pushing, innovative organizations.
We hope The 2013 Garage Review inspires you to consider how you might take an entrepreneurial approach to innovating your own business model. We're always on the look-out for innovative business models, so send us a tweet or a quick note when you see a great example -- who knows, maybe it'll end up in our next Review!
Let's stay in touch!
-The Garage Group
www.thegaragegroup.com
@thegaragegroup
The following B2B report examines how over 200 American and British B2B organizations perform on social, and provides guidance on how such enterprises can truly take advantage of social data.
Discover:
- The top 200 B2B companies on social
- Global breakdown of B2B social presence
- Sector by sector analysis of the B2B market
- How the purchase cycle is reflected on social
- Unique applications of social media intelligence for B2B businesses
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
Experts at Deloitte India identified seven key learnings relevant to the acceleration of Future of Work in India. As conclusive remarks, they also have presented what a COVID adjusted strategy could look like for any organisation looking to embrace the Future of Work. See More : https://www2.deloitte.com/in/en.html
Digital Transformation Drives 2021 IT Investmentsrun_frictionless
Digital transformation efforts continue to dominate the technology landscape as more IT leaders recognize the need to update hardware and software infrastructure to accelerate strategic products and services for the business. SoftwareTrends conducted a survey of some 1,020 IT executives, directors, and managers between August and November 2020 to better understand the current state of digital transformation efforts across companies of all sizes—and forecast the technology investment plans for 2021.
https://runfrictionless.com/b2b-white-paper-service/
Proper forecasting is a key factor that decides a company's survival in the market. Companies that are good at forecasting can win over the market quickly because they are ready for every uncertain situation. Companies now have started relying on digital methods of forecasting for better and genuine results.
Knowledge Executive Report "Contact Center technology trends"Araceli Aranda
Technology providers to the contact centre industry have identified multiple technology trends that are expected to radically alter the way the industry operates.
Although digital disruptions have been happening for a few decades, no one would have imagined the transparency and efficiency technology brought to remote working.
Mit digital transformation a roadmap for billion $ companies 2011Claire Calmejane
Claire Calméjane is a dynamic executive with an international experience to lead complex, large transformation projects & teams, monitor IT budget at large scale and a strong expertise in Digital Transformation and Digital Banking. She worked for the last 7 years for Capgemini Consulting in Paris, Boston (US) and London, for several banks such as BNPP, MABanque, RBS and airline industries. She lead the phase 1 of a research program around digital transformation program at MIT working with the researchers.Her research paper has been ranked as one of top 5 thought leadership pieces http://lnkd.in/htyHdj across consulting publications by Source. She joined Lloyds Banking Group in October 2012 to lead the delivery of the Service to Customer portfolio and embrace operation challenges after a decade in consulting. She is specialized in Digital Transformation and IT Financial Services. She graduated from a Computer Science Engineering School and holds a Master degree from HEC Paris Business School.
The main goal of this study is to understand how companies use the concept of Digital Analytics and how to leverage their results from Digital Analytics implementation.
Make sure you check out the event guide for the 19th Annual European Shared Services Summit coming up in Lisbon this May!
It's completely packed with case studies, keynote sessions, workshops and much more!
Hear from Amazon, HSBC, Heineken and many others!
Download today https://lnkd.in/d-DHcPE
Alternatively , if you have any questions, message me directly!
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
Paul Hermelin Capgemini Chairman and CEO at the Capgemini Infrastructure Summit last January highlighted the conflicting tensions within IT organizations, particularly in light of the fact that IT system limitations are among the top three most significant barriers to business digitization.
IT departments have a short window to become “ sexy” again in the eyes of their clients. To overcome challenges by shadow IT and the rapid pace of business change, CIOs must pull two triggers simultaneously—technological innovation and organizational transformation.
To overcome those challenges this paper illustrates:
- The need for IT organizations to accelerate their move to the Cloud to deliver value in the digital age
- Use cases where IT can act as a business partner for digital innovation
- Principles to shape your next IT delivery model
- Key success factors on how to get there
How can AI & Automation make your business processes intelligentMindfields Global
Enterprises gain a deeper understanding of their processes as they progress further into their automation journey. Exploring the connection between AI, automation and understanding how these technologies help make your business processes intelligent is a necessary next step.
Experts at Deloitte India identified seven key learnings relevant to the acceleration of Future of Work in India. As conclusive remarks, they also have presented what a COVID adjusted strategy could look like for any organisation looking to embrace the Future of Work. See More : https://www2.deloitte.com/in/en.html
Digital Transformation Drives 2021 IT Investmentsrun_frictionless
Digital transformation efforts continue to dominate the technology landscape as more IT leaders recognize the need to update hardware and software infrastructure to accelerate strategic products and services for the business. SoftwareTrends conducted a survey of some 1,020 IT executives, directors, and managers between August and November 2020 to better understand the current state of digital transformation efforts across companies of all sizes—and forecast the technology investment plans for 2021.
https://runfrictionless.com/b2b-white-paper-service/
Proper forecasting is a key factor that decides a company's survival in the market. Companies that are good at forecasting can win over the market quickly because they are ready for every uncertain situation. Companies now have started relying on digital methods of forecasting for better and genuine results.
Knowledge Executive Report "Contact Center technology trends"Araceli Aranda
Technology providers to the contact centre industry have identified multiple technology trends that are expected to radically alter the way the industry operates.
Although digital disruptions have been happening for a few decades, no one would have imagined the transparency and efficiency technology brought to remote working.
Mit digital transformation a roadmap for billion $ companies 2011Claire Calmejane
Claire Calméjane is a dynamic executive with an international experience to lead complex, large transformation projects & teams, monitor IT budget at large scale and a strong expertise in Digital Transformation and Digital Banking. She worked for the last 7 years for Capgemini Consulting in Paris, Boston (US) and London, for several banks such as BNPP, MABanque, RBS and airline industries. She lead the phase 1 of a research program around digital transformation program at MIT working with the researchers.Her research paper has been ranked as one of top 5 thought leadership pieces http://lnkd.in/htyHdj across consulting publications by Source. She joined Lloyds Banking Group in October 2012 to lead the delivery of the Service to Customer portfolio and embrace operation challenges after a decade in consulting. She is specialized in Digital Transformation and IT Financial Services. She graduated from a Computer Science Engineering School and holds a Master degree from HEC Paris Business School.
The main goal of this study is to understand how companies use the concept of Digital Analytics and how to leverage their results from Digital Analytics implementation.
Make sure you check out the event guide for the 19th Annual European Shared Services Summit coming up in Lisbon this May!
It's completely packed with case studies, keynote sessions, workshops and much more!
Hear from Amazon, HSBC, Heineken and many others!
Download today https://lnkd.in/d-DHcPE
Alternatively , if you have any questions, message me directly!
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
Paul Hermelin Capgemini Chairman and CEO at the Capgemini Infrastructure Summit last January highlighted the conflicting tensions within IT organizations, particularly in light of the fact that IT system limitations are among the top three most significant barriers to business digitization.
IT departments have a short window to become “ sexy” again in the eyes of their clients. To overcome challenges by shadow IT and the rapid pace of business change, CIOs must pull two triggers simultaneously—technological innovation and organizational transformation.
To overcome those challenges this paper illustrates:
- The need for IT organizations to accelerate their move to the Cloud to deliver value in the digital age
- Use cases where IT can act as a business partner for digital innovation
- Principles to shape your next IT delivery model
- Key success factors on how to get there
How can AI & Automation make your business processes intelligentMindfields Global
Enterprises gain a deeper understanding of their processes as they progress further into their automation journey. Exploring the connection between AI, automation and understanding how these technologies help make your business processes intelligent is a necessary next step.
Everything Is Marketing, Everyone Must Be AgileScott Brinker
Keynote for Valtech's Agile Day 2012. Discusses the evolution of marketing into the broader mission of customer experience and how "agile marketing" principles and practices can help organizations succeed in this new era.
Taking Community Management and Customer Engagement to a whole new levelFabio De Bernardi
Event: IBB International Next Generation Social Media Summit. Amsterdam, 19-20 May 2011.
Using Orange and Accor as case studies this presentation illustrates successful community management and customer engagement examples using social media.
This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning.
It seems like creating a roadmap in today’s ever changing digital landscape is harder than ever. The pace of change is incredible. Canadian online consumer behaviour has changed dramatically since 2009, emerging medias keep emerging and industries are shifting under social medias’ impact. So questions arise including how do you craft the best digital roadmap without becoming distracted? How do you meet today’s consumer expectations in digital?
Over the years – I’ve come to rely on a number of planning frameworks that bring great focus and balance to my digital planning for many brands with budgets of all sizes.
Join me for I will share:
- How to plan for changing consumer expectations
- How to approach digital strategy planning
- What a social media maturity model looks like and how to apply it to your own roadmap efforts
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
Mindtree helps global enterprises gain competitive edge by leveraging the right mix of technology, people and processes to achieve strategic objectives. Our team of domain experts ensures that IT initiatives are tied to business imperatives through quantifiable metrics.
"Translating Strategy to Measureable Actions... from PowerPoint to PracticeNidal Bitar
Be amongst 200+ senior executives who will particpate in "Translating Strategy to Measureable Actions... from PowerPoint to Practice on May 18th... for more info, please visit: www.translatingstrategy.scopi.org
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. Experience-Driven Organization
CUSTOMER EXPERIENCE PROFESSIONALS
Executive Overview: Transform To An Experience-Driven Organization
Performance
Organization:
Assessment: Management:
Vision: Three Organizational
Customer Experience How Four Firms
Customer Experience Models For Chief
Maturity Assessment Measure Customer
Maturity Defined Customer Officers
Experience
Best Practices:
Landscape: The State Strategic Plan: How Companies Benchmarks:
Of Customer Innovative Customer Improved Their The Customer
Experience, 2012 Experience Strategies Customer Experience Experience Index, 2012
Index Scores, 2011
Business Case: The Tools & Technology: Continuous
Stakeholder Map:
Business Impact of Enterprise Customer Improvement:
People Who Transform
Customer Experience, Experience Manage The Customer
An Experience-Driven
2012 Transformation Experience Project
Organization
Consultants Portfolio
3. Social Intelligence Initiative
CUSTOMER INTELLIGENCE PROFESSIONALS
Executive Overview: Establish Social Intelligence
Performance
Assessment: Organization:
Management:
Vision: Defining Social Evaluate And Evolve Organize For Social
Listening Metrics That
Intelligence Social Intelligence Intelligence
Matter
Strategic Plan: The Best Practices: The
Landscape: The Social Benchmarks:
Road Map To Keys To A Social
Intelligence Market Is The State Of Social
Integrating Social And Intelligence Command
Immature Intelligence, 2012
Customer Data Center
Stakeholder Map:
Tools And Continuous
Business Case: Roles And
Technology: The Improvement: How To
The Total Cost Of Responsibilities For
Enterprise Listening Make Social Data
Listening Social Intelligence
Platform Landscape Actionable
4. Mobile eBusiness Initiative
EBUSINESS & CHANNEL STRATEGY PROFESSIONALS
Executive Overview: Boost Customer Relationships Through Mobile Services
Performance
Assessment: Organization: Management:
Vision:
Forrester's Mobile Strategic Staffing For Mobile Measurement Is
The Future Of Mobile
Maturity Model Mobile Commerce An eBusiness
Commerce Is Context
Imperative
Landscape: Strategic Plan: Benchmarks:
Best Practices:
2012 Mobile Trends A Systematic Mobile Commerce Key
Executing End-To-End
For eBusiness Approach To Mobile Performance
Mobile Services
Professionals Strategy Measurements
Business Case: Tools And Continuous
Stakeholder Map: The
Mobile Mandate For Technology: Improvement :Optimize
Mobile eBusiness
eBusiness Mobile Technologies Your Mobile
Ecosystem
Professionals That Drive Sales Commerce
5. Social Marketing Initiative
INTERACTIVE MARKETING PROFESSIONALS
Executive Overview: Master The Next Wave Of Social
Vision: Organization: Performance
Assessment:
Power Your Brand Build A Push And Pull Management:
Accelerate Your Social
Ecosystem With Social Social Marketing Social Media Metrics
Maturity
Media Process That Matter
Best Practices:
Landscape: Strategic Plan: Benchmarks:
It's Time To Make
Global Social Media Objectives Are The Social Marketing
Facebook Marketing
Adoption Key To Social Strategy Spending in 2011
Work
Stakeholder Map:
Tools And Technology Continuous
Business Case: Coordinate Your Social
How To Choose The Improvement: Train
The ROI of Social Marketing
Partners For Social Your Team For Social
Marketing Stakeholders And
Media Marketing Marketing Success
Resources
6. Open Innovation Initiative
CONSUMER PRODUCT STRATEGY PROFESSIONALS
Executive Overview: Revolutionize Products Through Open Innovation
Performance
Vision: Assessment: Organization: Management:
Open Innovation Assess Your Co- Staffing to Support Co- Overcome The
Expands New Product Creation Readiness creation Challenge Of
Opportunities Measuring Innovation
Landscape: Strategic Plan: Processes:
Benchmarks: The Co-
US Consumers Will A Systematic How Companies
Creation Maturity
Co-Create Your Approach To Open Succeed With Co-
Benchmark
Products Innovation Strategy Creation
Continuous
Roadmap:
Business Case: Tools & Technology: Improvement: Integrate
Align Co-Creation
Justify The Investment Navigate The Co- Co-Creation Into Your
Participants With The
In Open Innovation Creation Landscape Ongoing Product
Right Engagements
Development
7. Digital Customer Experience
Improvement Initiative
CUSTOMER EXPERIENCE PROFESSIONALS
Executive Overview: Improve Your Digital Customer Experience
Performance
Assessments: Organization: How Are
Vision: Scenario Management: The
Forrester‘s Customer Digital Customer
Design Unifies The Right Website
Experience Maturity Experience Teams
Splinternet Customer Experience Success
Framework For Digital Structured?
Experience Metrics
Strategic Plan:
Landscape: Digital Processes: Top 10
Develop Your Digital Benchmarks: Best And
Design Projects And Ways To Improve
Customer Experience Worst Of Website
Spending, 2012 Digital Experiences
Strategy Experience, 2011
Tools And
Business Case:
Road Map: Implement Technology: Continuous
Websites That Don‘t
Your Digital Customer Interactive Design Improvement: The
Support Customers
Experience Strategy Agency Overview, Unified Customer
Waste Millions
2012 Experience Imperative
8. 21st Century Brand Marketing
Initiative
CMO & MARKETING LEADERSHIP PROFESSIONALS
Executive Overview: The Post-Digital Rules Of Brand Building
Performance
Assessments: Organization: CMOs
Vision: Brands Must Management: Manage
Evaluate Your Brand Must Lead The Brand
Adapt To Customers' The Digitization Of
Building Capabilities Experience
Higher Standards Agency Services
Landscape:
Strategic Plan: Chart A Processes: How To
Consumers Demand Benchmarks:
New Course For Your Deliver A New Brand
More From 21St Benchmark Your
Brand Experience
Century Brands Brand Performance
Tools And
Business Case: Invest Road Map: Four Steps Continuous
Technology: Establish
In The Brand Building To Build Your Brand Improvement: Measure
New Agency
Experience Experience And Manage Brand
Partnerships
Health
9. Email Marketing Initiative
INTERACTIVE MARKETING PROFESSIONALS
Executive Overview: Graduate From Email To Integrated Messaging
Performance
Assessment: The Organization: How To
Vision: The New Management: Value
Email Marketing Organize For Email
Messaging Mandate Your Subscribers More
Scorecard Marketing
Accurately
Strategic Plan: For
Interactive Marketing Processes: Apply Best Benchmarks: Compare
Landscape: How Us
Professionals Balance Practices To Your Your Campaigns To 70
Marketers Use Email
User Needs With Email Marketing Others
Business Goals
Tools And Continuous
Road Map: Build An
Business Case: The Technology: Choose Improvement: Improve
Integrated Messaging
Cost Of Bad Email The Right ESP For With Simple
Approach
Your Needs Innovations
10. Customer Loyalty Initiative
CUSTOMER INTELLIGENCE PROFESSIONALS
Executive Overview: Drive Smarter Customer Loyalty With Customer Intelligence
Assessment: Evaluate Performance
Organization:
Vision: Intelligence- And Evolve Your Management:
Organizing For
Driven Loyalty Loyalty Program’s Measuring Loyalty
Intelligent Loyalty
Intelligence Quotient Program Effectiveness
Landscape: Consumer Strategic Plan: Processes: Enable Benchmarks:
Attitudes Toward Planning For Loyalty Program Marketers Are
Loyalty Programs Intelligence Driven Success With Sound Overconfident In Their
Deteriorate Loyalty Processes Loyalty Strategies
Road Map: How To
Tools And Continuous
Business Case: Build A Road Map For
Technology: The Improvement: Building
TechRadar: Customer Your Intelligent
Customer Loyalty A World-Class Loyalty
Loyalty Programs Customer Loyalty
Ecosystem Program
Program
11. Market Insights Optimization
Initiative
MARKET INSIGHTS PROFESSIONALS
Executive Overview: Make Market Insights A Business Value Driver
Organization: Optimize Performance
Vision: Move Market Assessment: Identify
Market Insights Talent Management: Optimize
Insights Up The Value Your Market Insights
Procurement And Market Insights With
Chain Maturity
Management Metrics And KPIs
Processes: Build Benchmarks:
Landscape: Evolve Strategic Plan: Evolve
Market Insights Benchmark Your
From Research To Your Market Insights
Relationships And Market Insights
Insights Maturity Now!
Influence Maturity
Tools And
Business Case: Build Road Map: Plan Market Continuous
Technology: Empower
The Case For Investing Insights' Path To Improvement: Innovate
Market Insights With
In Market Insights Evolution Market Insights
The Right Technology
12. Digital Media Buying Initiative
INTERACTIVE MARKETING PROFESSIONALS
Executive Overview: Create An Audience-Obsessed Digital Media Buying Practice
Performance
Assessment: The Organization: Build An Management:
Vision: The Future Of
Digital Media Buying Empowered Media Measurement Is A
Digital Media Buying
Maturity Framework Buying Team Digital Media Buyer‘s
Best Friend
Benchmarks:
Landscape: Digital Strategic Plan: Processes: Best
Benchmark Your
Media Buying Building A Better Practices For Display
Digital Media Buying
Forecast, 2012 To 2017 Digital Media Strategy Marketing
Maturity
Continuous
Business Case: Road Map: Build The Tools And
Improvement: Move
Making The Business Audience-Centric Technology: Select
Beyond Programmatic
Case For Better Digital Digital Media Buying Partners Who Support
Display For Scaled
Media Buying Practice Your Goals
Performance
14. Agile And Lean Playbook
APPLICATION DEVELOPMENT AND DELIVERY PROFESSIONALS
Executive Overview: Make Software Delivery More Responsive To The Business
Future Look: Business Plan: Skills And Staffing: Performance
Increase Agile Efficacy Plan For Continuous Revamp Your Management:
To Improve Customer Agile And Lean Organization For Agile Manage Your Agile
Value Evolutions And Lean And Lean Adoption
Business Impact:
Strategic Plan: Policies And
Justify Agile With Benchmarks: Define
Embrace Holistic Procedures:
Shorter, Faster Your Agile And Lean
Change To Achieve Govern Your Agile And
Development Metrics
Agile Results Lean Adoption
Assessment Build/Buy Capabilities:
Change Management:
Framework: Road Map: Right Source Your
Sustain Agile With
Determine If You're Reduce Agile Agile And Lean
Formal And Informal
Agile And Lean Uncertainty Over Time Environment
Training
Enough
15. Cloud Computing Playbook
CIO PROFESSIONALS
Executive Overview: Achieve Cloud Economics For Operations And Services
Performance
Business Plan: Skills And Staffing:
Future Look: Management:
Drive Savings and Proactively Engage
Make The Cloud Develop Cloud Metrics
Profits With Cloud Cloud Buyers
Enterprise Ready Using The Balanced
Economics
Scorecard
Policies And
Business Impact: Strategic Plan: Budgeting And
Procedures:
Improve Productivity Integrate Cloud Into Planning: Understand
Put Guardrails In Place
With The Cloud Existing Architecture The True Cost Of
To Drive Cloud
Strategies Cloud Services
Success
Assessment Build/Buy Capabilities: Change Management:
Road Map:
Framework: Right-Source Your Onboard the Business
Master 10 Trends For
Assess Your Cloud Applications For The To Your Cloud
Your Cloud Journey
Maturity Cloud Strategy
16. BT Strategic Planning Playbook
CIO PROFESSIONALS
Executive Overview: Develop Effective BT Strategy
Build/Buy Capabilities: Performance
Business Goals: Management:
Business Vision: Develop Capabilities
Begin BT Strategic Measure The
Plan Strategy Around And Services To
Planning With Clear Effectiveness Of The
10 Business Trends Deliver The
Business Goals Strategic Planning
Technology Road Map
Process
Technology Vision: Strategy Selection:
Organization: Benchmarks:
Tech Trends Use Business
Optimize The IT Measuring BT
Transform Business Capabilities To
Organization To Strategic Planning
Strategies Optimize BT Strategy
Support BT Strategy Outcomes
Choices
Assessment Change Management:
Budgets:
Framework: Road Map: Communicate And
Build A Financial Plan
Assess Your Create A Living BT Manage Change For
That Supports BT
Readiness To Plan BT Road Map The BT Strategic
Strategy
Strategies Planning Process
17. EA Practice Playbook
ENTERPRISE ARCHITECTURE PROFESSIONALS
Executive Overview: Build A High-Performance EA Practice
Organization: Develop
Future Look: Stakeholder Needs: Performance
Business-Focused
Make EA Business- Let Business Needs Management:
And Strategic EA
Focused, Strategic, Drive Your Enterprise Track Progress Towards
Organizations
And Pragmatic Architecture High-Performance EA
Business Impact:
Strategic Plan: Focus Processes: Metrics: Measure EA's
Focus EA Impact On
EA Strategy On Build Trust And Agility Business Goals,
Planning, Governance,
Changing Business With An EA Process Engagement, And
And Innovation
Expectations Framework Influence
Assessment Framework:
Deliverables: Change Management:
Transform EA Road Map:
Use Effective EA Communicate EA
Resources, Execute On Your EA
Deliverables To Guide Capabilities
Relationships, Practice Strategy
Change Companywide
Processes, Foundations
18. Services Sourcing Playbook
SOURCING & VENDOR MANAGEMENT PROFESSIONALS
Executive Overview:
Select And Negotiate More Effective IT Services
Outreach: Streamline Performance
Change Management:
Future Look: The IT Service Management:
Build A Foundation
Navigate A Changing Provider Selection Automate Your
For IT Services
IT Services Landscape Process Performance Management
Change
Activities
Business Impact: Strategic Plan: Negotiations:
Benchmarks:
Improve The Business Align Your IT Services Negotiate A
Align IT Services Metrics
Value Of IT Services Strategy With The Successful IT Services
With Relationship Goals
Business Outsourcing Contract
Capabilities
Assessment Framework: Contractual Terms: Change Management:
Assessment:
Assessing Your Maximize Value With IT Evolve Supplier
Match Service Provider
Company’s Application Services Contractual Management To The
Governance With
Outsourcing Maturity Terms Changing Ecosystem
Market Realities
19. Service Management And
Automation Playbook
INFRASTRUCTURE & OPERATIONS PROFESSIONALS
Executive Overview:
Deliver Technology Services Faster, Cheaper, And Better
Future Look: Stakeholder Needs: Skills And Staffing: Performance
Become Customer- Develop Your Service Evolve Your Service Management:
Centric, Service- Management And Management And Manage Your Service
Focused, And Automation Staffing Automation Skills And Management And
Automated Strategy Staff Automation Performance
Policies And
Business Impact: Strategic Plan:
Procedures: Benchmarks:
Sustain Service Avoid Tactical, Narrow
Balance Disciplined Drive Service
Management And Service Management
Service Management Management Adjustments
Automation Funding And Automation
And Automation With With Peer Comparisons
Strategies
Flexibility
Road Map: Build/Buy Capabilities:
Assessment Framework: Change Management:
TechRadar™ For I&O Source Effective
Assess Your Service Communicate And Train
Professionals: IT Service Management
Management And Sustainable Service
Service Management And Automation
Automation Maturity Management Changes
Processes, Q1 2012 Capabilities
20. Mobile Security And Operations
Playbook
SECURITY & RISK PROFESSIONALS
Executive Overview:
Manage Mobile And Consumer Devices Safely And Efficiently
Future Look: Skills And Staffing: Performance
Prepare For Anywhere, Stakeholder Needs:
Create New Mobile Management:
Anytime, Any Device Charter A Mobility
Operations And Develop Mobile
Engagement With A Council With Seven
Security Professionals Operations And Security
Stateless Mobile Tasks
Balanced Scorecards
Architecture
Business Impact: Aim Policies And
Strategic Plan: Benchmarks:
To Empower the Procedures:
Address Complexity Survey Employees To
Anytime, Anywhere Redefine Your Mobile
With Mobile Security Target Mobility
Workforce Policy To Empower
And Operations Improvements
Workers
Assessment Framework: Road Map: Build/Buy Capabilities:
Change Management:
Assess The Maturity Of Define A Road Map For Navigate The
Identify, Engage, And
Your Mobile Security Mobile Security And Fragmented Mobile
Train Mobile Stakeholders
And Operations Program Operations Security Market
21. Security & Risk Practice Playbook
SECURITY & RISK PROFESSIONALS
Executive Overview:
Build A High-Performance Security Organization
Future Look: Stakeholder Needs: Skills And Staffing: Performance
Navigate The Future Of Develop A Change Recruit And Retain An Management:
The Security Plan For Your Security Information Security 2012 Budget And
Organization Program Team Planning Guide for CISOs
Business Impact:
Policies And
Determine The Strategic Plan:
Procedures: Benchmarks:
Business Value Of An Build A Strategic
Build An Information Develop Effective Security
Effective Security Security Program &
Security Management Metrics
Program Organization
System
Assessment Framework: Road Map:
Define A Road Map To Change Management:
Assess Your Security Build/Buy Capabilities:
Accelerate The Market Security To Gain
Program With Source Your Security
Organizational Influence And Secure
Forrester ‘s Information Services
Maturity Of Your Budget
Security Maturity Model
Security Program
22. Social Business And Collaboration
Playbook
CIO PROFESSIONALS
Executive Overview: Competitive Advantage Through Social Business
Stakeholder Needs: Performance
Skills And Staffing:
Analyze What Your Social Management:
Future Look: Staffing For Social
Business And Maximizing The Impact
The Social CIO Business And
Collaboration Of Social Business
Collaboration Success
Stakeholders Really Need And Collaboration
Strategic Plan: How To
Business Impact: Policies And Benchmarks: Evaluate
Create A Knockout
Mapping The Value Of Procedures: Your Social Business
Social Business And
Social Business And The CIO'S Role In The And Collaboration
Collaboration Strategic
Collaboration Social Business Policy Maturity
Plan
Assessment Framework: Road Map: The Road Build/Buy Capabilities: Change Management:
Assess The Capabilities To Social Business Social Business And Build Your Social Business
And Impact Of Your Transformation Starts Collaboration And Collaboration Strategy
Social Business And With A Burning Technology On A Solid Change
Collaboration Toolkit Platform Guidebook Management Foundation
23. Innovation Playbook
CIO PROFESSIONALS
Executive Overview: Thrive With Sustained Innovation In The Empowered BT Era
Vision: Pursue
Performance
Innovation Supported Ideation: Organization: Create
Management: Measure
By Global Business Move From Ideation To And Leverage An
And Manage The
And Technology Innovation Innovation Team
Innovation Process
Trends
Selection And
Business Impact: Benchmarks:
Prototyping: The Forrester Governance: Unleash
Sustained Innovation Benchmark Innovation
Innovation Heat Index: Innovation With Good
Propels The Business Capabilities And
Turn Good Ideas Into Real Governance
Engine Results
Innovations Faster
Assessment: Portfolio Management: Build/Buy Capabilities: Change Management:
Assess The Firm’S Fuel Business Growth Sourcing The To Stay Competitive,
Readiness For Sustained Via The BT Innovation Innovation Network: Nurture A Culture Of
Innovation Portfolio Innovation
24. EA Method Playbook
ENTERPRISE ARCHITECTURE PROFESSIONALS
Executive Overview: Develop A Business-Centered Enterprise Architecture That Boosts Agility
Planning Methods: Performance
Assessment: Readiness
Vision: Architect For Fuse Technology, Management: Managing
Assessment For
The Next Digital Innovation, And Quality And Impact Of
Business-Focused
Decade Business Change In Your Business-Centered
Enterprise Architecture
Your Planning Cycle EA Program
Landscape: The Governance:
Strategic Plan: Build
Enterprise Rearchitect Benchmarks:
Your Stepwise
Architecture Governance For Benchmarks For
Strategy For Business-
Methodology Sustainable Business Business-Centered EA
Centered EA
Landscape Agility
Roles And Skills: The Implementation And
Business Impact: Justify Operation Methods: Craft Continuous Improvement:
Impact Of Business-
The Value Of Achieving Your Business Change Managing The Culture
Centered Enterprise
Sustainable Business Delivery Process For And Process Change For
Architecture On BT
Agility Sustainable Business Business-Centered EA
Roles And Skills
Agility
25. Data Security And Privacy Playbook
SECURITY & RISK PROFESSIONALS
Executive Overview: Protect And Manage Your Critical Information Assets
Performance
Future Look: Control Stakeholder Needs:
Skills And Staffing: Management: Measure
And Protect Sensitive Identify And Influence
Job Description: Chief The Performance Of Your
Information In The Era Data Security And
Privacy Officer Data Security And Privacy
Of Big Data Privacy Stakeholders
Program
Business Impact: Protect Policy And
Benchmarks: Understand
Your Competitive Strategic Plan: Kill Procedures: Develop
The State Of Data Security
Advantage By Protecting Your Data To Protect It Your Policies With
And Privacy: 2012 To
Your Intellectual Property From Cybercriminals Forrester’s Data
2013
From Cybercriminals Control Framework
Assessment Framework:
Road Map: TechRadar
Rethinking DLP: Build/Buy Capabilities: Change Management:
For Security Pros:
Introducing The Build Out Your DLP Sustain Change In Data
Data Security And
Forrester DLP Maturity Capabilities Security And Privacy
Protection
Grid
26. Business Technology Resiliency
Playbook
INFRASTRUCTURE & OPERATIONS PROFESSIONALS
Executive Overview: Build The Always-On, Always-Available Extended Enterprise
Organization: Performance
Vision: Move Beyond Assessment: Assess
Organizational Management: Develop
Disaster Recovery And The Maturity Of Your
Implications For Your Business
Prepare For Business Business Technology
Business Technology Technology Resiliency
Technology Resiliency Resiliency Program
Resiliency Balanced Scorecard
Strategic Plan: Benchmark: Benchmark
Landscape: The Processes: Govern
Develop The Business The Performance Of Your
Business Technology The Highly Resilient
Technology Resiliency Business Continuity
Resiliency Landscape Enterprise
Strategic Plan Program
Business Case: Road Map: Develop Tools And Continuous Improvement:
Justifying The Business Your Road Map For Technology: Source Communicate And Train
Case For Business Business Technology Business Technology Your Teams On Business
Technology Resiliency Resiliency Tools Resiliency Capabilities Technology Resiliency
27. Identity And Access Management
Playbook
SECURITY & RISK PROFESSIONALS
Executive Overview: Evolve Your Identity Strategy For The Extended Enterprise
Performance
Future Look: Navigate Skills And Staffing:
Stakeholder Needs: Management: Develop
The Future Of Identity Role Job Description:
Identify And Influence The Identity And Access
And Access Identity And Access
Identity Stakeholders Management Balanced
Management Management Architect Scorecard
Business Impact: Use
Strategic Plan: Build Policy And Benchmarks: Know The
Commercial IAM
Your Identity And Procedures: Build An State Of Identity And
Solutions To Achieve
Access Management Effective IAM Policy Access Management
More Than 100% ROI
Strategy Framework Budgets
Over Manual Processes
Road Map: Build/Buy Capabilities:
Assessment Framework: Change Management:
TechRadar™ For Source Your Identity
Assess Your Identity Sustain Organizational
Security Pros: Zero And Access
And Access Change In Identity And
Trust Identity Management
Management Maturity Access Management
Standards Capabilities
28. Information Strategy And
Architecture Playbook
ENTERPRISE ARCHITECTURE PROFESSIONALS
Executive Overview: Focus Your Information Strategy On Business Impact
Assessment: Assess Performance
Organization: Define
Vision: Key Trends In Your Readiness For A Management:
The Shifting
Information Cohesive Information Performance
Responsibilities Of The
Management Strategy And Management For
Information Architect
Architecture Program Information Architects
Benchmarks: Critical
Landscape: The Strategic Plan: Let The Processes: Create
Success Factors For
Diverse Landscape Of Adjacent Possible Your Information
Measuring Your
Information Guide Your Governance
Information
Architecture Information Strategy Framework
Architecture Program
Tools And Technology: A Continuous
Business Case: Treat Road Map: A Roadmap Framework For Improvement: Driving
Information As A For Information Information Management Change To Ensure
Strategic Asset Architecture And Consumption Information
Technology Architecture Success
29. Business Process Management
Playbook
ENTERPRISE ARCHITECTURE PROFESSIONALS
Executive Overview: Drive Process Innovation Using BPM Technologies, Methods, And COEs
Skills And Staffing:
Future Look: Embrace Stakeholder Needs: Performance
Build Your Skills
Five Disruptive Trends Address Stakeholder Management: Use A
Development Road
That Will Reshape Needs For BPM Metrics Framework To
Map For Achieving
BPM Excellence Excellence Drive BPM Excellence
BPM Excellence
Policy And Procedures:
Strategic Plan: Co-
Business Impact: Select The Core Methods Metrics: BPM Projects
Create A Shared
Business And It Impact And Techniques You Show Good But Varied
Strategy For Achieving
Of BPM Excellence Need To Deliver BPM Performance
BPM Excellence
Excellence
Assessment Framework: Tools And Technology: Change Management:
Road Map: Defining
Assess Your Readiness The Way Forward For Achieving The Best
Your BPM
To Launch A High- BPM Technology Communication And
Implementation
Impact BPM Excellence Selection And Buy-In For BPM
Strategy
Program Sourcing Programs
30. Business Architecture Playbook
ENTERPRISE ARCHITECTURE PROFESSIONALS
Executive Overview: Create A Business Architecture Program That Helps Your Business Manage Change
Assessment: Assessing Performance
Organization: Organize
Future Look: The Organizational Management:
Your Business
Future Of Business Readiness For A Measuring The
Architecture To Deliver
Architecture Business Architecture Success Of Business
Your Strategy
Program Architecture
Landscape: The State Strategic Plan:
Processes: Identify
Of Business Develop A Benchmarks:
Essential Methods For
Architecture And Stakeholder-Focused Benchmarking
Your Business
Business Architects In Business Architecture Business Architecture
Architecture Program
2012 Strategy
Tools And Technology:
Business Case: Focus Continuous
Road Map: Build A Using Tools And
On The Transformational Improvement: Growing
Business Architecture Technology For
Impact Of Business The BA Capability
Program Road Map Business Architecture
Architecture Over Time
Programs
31. Security Architecture And
Operations Playbook
SECURITY & RISK PROFESSIONALS
Executive Overview: Defend Your Data From Mutating Threats With A Zero Trust Network
Vision: No More Performance Management:
Chewy Centers: Assessment: Forrester‘s Organization: Job Measure The Effectiveness
Introducing The Zero Incident Management Description: Security Of Your Security
Trust Model Of Maturity Model Architect Architecture And
Information Security Operations
Strategic Plan: Build
Benchmarks:
Security Into Your
Landscape: Zero Trust Policy And Procedures: Understand The State
Network‘s DNA: The
Landscape PCI Unleashed Of Network Security:
Zero Trust Network
2012 To 2013
Architecture
Tools And Technology:
Business Case: Defend Road Map: Develop
Market Overview: Continuous
Your Business From The Your Road Map For
Network Security Improvement: Maintain
Mutating Threat Zero Trust Network
Segmentation Your Security Edge
Landscape Mitigation Technology
Gateways
32. The SVM Practice Playbook
SOURCING & VENDOR MANAGEMENT PROFESSIONALS
Executive Overview: Accelerate Your Business Objectives With A Professional SVMO
Assessment Framework: Skills And Staffing:
Vision: The SVM Performance Management:
Assess Your Current SVM Activities, Roles,
Organization's Future Build A Framework To
SVMO State To Navigate And Skills Are
In 2020 Measure SVM Performance
The Future Evolving
Landscape: SVM
Strategic Plan: Create Processes: Cutting The
Organization's Rugged Benchmarks: How
An Effective Sourcing Gordian Knot - The
Region: Is The Fight Good Are We?
Strategy SVMO Process Model
Still Going On?
Road Map: Stairway To Tools And Technology: Value Communication:
Business Case: SVM’s
Heaven, Or The Road A Dizzying World: Build SVM'S Value
Business Case
Map To Success SVMO Software Message