Strategy frameworks 2013 Asia

Client Engagement Frameworks
- Marketing&Strategy
- Information Technology

Alex Llorens
Director, Advisory&Consulting AsiaPac
allorens@forrester.com

© 2012 Forrester Research, Inc. Reproduction Prohibited 1

Experience-Driven Organization
CUSTOMER EXPERIENCE PROFESSIONALS

Executive Overview: Transform To An Experience-Driven Organization

Performance
Organization:
Assessment: Management:
Vision: Three Organizational
Customer Experience How Four Firms
Customer Experience Models For Chief
Maturity Assessment Measure Customer
Maturity Defined Customer Officers
Experience

Best Practices:
Landscape: The State Strategic Plan: How Companies Benchmarks:
Of Customer Innovative Customer Improved Their The Customer
Experience, 2012 Experience Strategies Customer Experience Experience Index, 2012
Index Scores, 2011

Business Case: The Tools & Technology: Continuous
Stakeholder Map:
Business Impact of Enterprise Customer Improvement:
People Who Transform
Customer Experience, Experience Manage The Customer
An Experience-Driven
2012 Transformation Experience Project
Organization
Consultants Portfolio

Social Intelligence Initiative
CUSTOMER INTELLIGENCE PROFESSIONALS

Executive Overview: Establish Social Intelligence

Performance
Assessment: Organization:
Management:
Vision: Defining Social Evaluate And Evolve Organize For Social
Listening Metrics That
Intelligence Social Intelligence Intelligence
Matter

Strategic Plan: The Best Practices: The
Landscape: The Social Benchmarks:
Road Map To Keys To A Social
Intelligence Market Is The State Of Social
Integrating Social And Intelligence Command
Immature Intelligence, 2012
Customer Data Center

Stakeholder Map:
Tools And Continuous
Business Case: Roles And
Technology: The Improvement: How To
The Total Cost Of Responsibilities For
Enterprise Listening Make Social Data
Listening Social Intelligence
Platform Landscape Actionable

Mobile eBusiness Initiative
EBUSINESS & CHANNEL STRATEGY PROFESSIONALS

Executive Overview: Boost Customer Relationships Through Mobile Services

Performance
Assessment: Organization: Management:
Vision:
Forrester's Mobile Strategic Staffing For Mobile Measurement Is
The Future Of Mobile
Maturity Model Mobile Commerce An eBusiness
Commerce Is Context
Imperative

Landscape: Strategic Plan: Benchmarks:
Best Practices:
2012 Mobile Trends A Systematic Mobile Commerce Key
Executing End-To-End
For eBusiness Approach To Mobile Performance
Mobile Services
Professionals Strategy Measurements

Business Case: Tools And Continuous
Stakeholder Map: The
Mobile Mandate For Technology: Improvement :Optimize
Mobile eBusiness
eBusiness Mobile Technologies Your Mobile
Ecosystem
Professionals That Drive Sales Commerce

Social Marketing Initiative
INTERACTIVE MARKETING PROFESSIONALS

Executive Overview: Master The Next Wave Of Social

Vision: Organization: Performance
Assessment:
Power Your Brand Build A Push And Pull Management:
Accelerate Your Social
Ecosystem With Social Social Marketing Social Media Metrics
Maturity
Media Process That Matter

Best Practices:
Landscape: Strategic Plan: Benchmarks:
It's Time To Make
Global Social Media Objectives Are The Social Marketing
Facebook Marketing
Adoption Key To Social Strategy Spending in 2011
Work

Stakeholder Map:
Tools And Technology Continuous
Business Case: Coordinate Your Social
How To Choose The Improvement: Train
The ROI of Social Marketing
Partners For Social Your Team For Social
Marketing Stakeholders And
Media Marketing Marketing Success
Resources

Open Innovation Initiative
CONSUMER PRODUCT STRATEGY PROFESSIONALS

Executive Overview: Revolutionize Products Through Open Innovation

Performance
Vision: Assessment: Organization: Management:
Open Innovation Assess Your Co- Staffing to Support Co- Overcome The
Expands New Product Creation Readiness creation Challenge Of
Opportunities Measuring Innovation

Landscape: Strategic Plan: Processes:
Benchmarks: The Co-
US Consumers Will A Systematic How Companies
Creation Maturity
Co-Create Your Approach To Open Succeed With Co-
Benchmark
Products Innovation Strategy Creation

Continuous
Roadmap:
Business Case: Tools & Technology: Improvement: Integrate
Align Co-Creation
Justify The Investment Navigate The Co- Co-Creation Into Your
Participants With The
In Open Innovation Creation Landscape Ongoing Product
Right Engagements
Development

Digital Customer Experience
Improvement Initiative
CUSTOMER EXPERIENCE PROFESSIONALS
Executive Overview: Improve Your Digital Customer Experience

Performance
Assessments: Organization: How Are
Vision: Scenario Management: The
Forrester‘s Customer Digital Customer
Design Unifies The Right Website
Experience Maturity Experience Teams
Splinternet Customer Experience Success
Framework For Digital Structured?
Experience Metrics

Strategic Plan:
Landscape: Digital Processes: Top 10
Develop Your Digital Benchmarks: Best And
Design Projects And Ways To Improve
Customer Experience Worst Of Website
Spending, 2012 Digital Experiences
Strategy Experience, 2011

Tools And
Business Case:
Road Map: Implement Technology: Continuous
Websites That Don‘t
Your Digital Customer Interactive Design Improvement: The
Support Customers
Experience Strategy Agency Overview, Unified Customer
Waste Millions
2012 Experience Imperative

21st Century Brand Marketing
Initiative
CMO & MARKETING LEADERSHIP PROFESSIONALS
Executive Overview: The Post-Digital Rules Of Brand Building

Performance
Assessments: Organization: CMOs
Vision: Brands Must Management: Manage
Evaluate Your Brand Must Lead The Brand
Adapt To Customers' The Digitization Of
Building Capabilities Experience
Higher Standards Agency Services

Landscape:
Strategic Plan: Chart A Processes: How To
Consumers Demand Benchmarks:
New Course For Your Deliver A New Brand
More From 21St Benchmark Your
Brand Experience
Century Brands Brand Performance

Tools And
Business Case: Invest Road Map: Four Steps Continuous
Technology: Establish
In The Brand Building To Build Your Brand Improvement: Measure
New Agency
Experience Experience And Manage Brand
Partnerships
Health

Email Marketing Initiative

Executive Overview: Graduate From Email To Integrated Messaging

Performance
Assessment: The Organization: How To
Vision: The New Management: Value
Email Marketing Organize For Email
Messaging Mandate Your Subscribers More
Scorecard Marketing
Accurately

Strategic Plan: For
Interactive Marketing Processes: Apply Best Benchmarks: Compare
Landscape: How Us
Professionals Balance Practices To Your Your Campaigns To 70
Marketers Use Email
User Needs With Email Marketing Others
Business Goals

Road Map: Build An
Business Case: The Technology: Choose Improvement: Improve
Integrated Messaging
Cost Of Bad Email The Right ESP For With Simple
Approach
Your Needs Innovations

Customer Loyalty Initiative
CUSTOMER INTELLIGENCE PROFESSIONALS

Executive Overview: Drive Smarter Customer Loyalty With Customer Intelligence

Assessment: Evaluate Performance
Organization:
Vision: Intelligence- And Evolve Your Management:
Organizing For
Driven Loyalty Loyalty Program’s Measuring Loyalty
Intelligent Loyalty
Intelligence Quotient Program Effectiveness

Landscape: Consumer Strategic Plan: Processes: Enable Benchmarks:
Attitudes Toward Planning For Loyalty Program Marketers Are
Loyalty Programs Intelligence Driven Success With Sound Overconfident In Their
Deteriorate Loyalty Processes Loyalty Strategies

Road Map: How To
Business Case: Build A Road Map For
Technology: The Improvement: Building
TechRadar: Customer Your Intelligent
Customer Loyalty A World-Class Loyalty
Loyalty Programs Customer Loyalty
Ecosystem Program
Program

Market Insights Optimization
Initiative
MARKET INSIGHTS PROFESSIONALS
Executive Overview: Make Market Insights A Business Value Driver

Organization: Optimize Performance
Vision: Move Market Assessment: Identify
Market Insights Talent Management: Optimize
Insights Up The Value Your Market Insights
Procurement And Market Insights With
Chain Maturity
Management Metrics And KPIs

Processes: Build Benchmarks:
Landscape: Evolve Strategic Plan: Evolve
Market Insights Benchmark Your
From Research To Your Market Insights
Relationships And Market Insights
Insights Maturity Now!
Influence Maturity

Tools And
Business Case: Build Road Map: Plan Market Continuous
Technology: Empower
The Case For Investing Insights' Path To Improvement: Innovate
Market Insights With
In Market Insights Evolution Market Insights
The Right Technology

Digital Media Buying Initiative

Executive Overview: Create An Audience-Obsessed Digital Media Buying Practice

Performance
Assessment: The Organization: Build An Management:
Vision: The Future Of
Digital Media Buying Empowered Media Measurement Is A
Digital Media Buying
Maturity Framework Buying Team Digital Media Buyer‘s
Best Friend

Benchmarks:
Landscape: Digital Strategic Plan: Processes: Best
Benchmark Your
Media Buying Building A Better Practices For Display
Digital Media Buying
Forecast, 2012 To 2017 Digital Media Strategy Marketing
Maturity

Continuous
Business Case: Road Map: Build The Tools And
Improvement: Move
Making The Business Audience-Centric Technology: Select
Beyond Programmatic
Case For Better Digital Digital Media Buying Partners Who Support
Display For Scaled
Media Buying Practice Your Goals
Performance

Client Engagement Frameworks
Information Technology


Agile And Lean Playbook
APPLICATION DEVELOPMENT AND DELIVERY PROFESSIONALS

Executive Overview: Make Software Delivery More Responsive To The Business

Future Look: Business Plan: Skills And Staffing: Performance
Increase Agile Efficacy Plan For Continuous Revamp Your Management:
To Improve Customer Agile And Lean Organization For Agile Manage Your Agile
Value Evolutions And Lean And Lean Adoption

Business Impact:
Strategic Plan: Policies And
Justify Agile With Benchmarks: Define
Embrace Holistic Procedures:
Shorter, Faster Your Agile And Lean
Change To Achieve Govern Your Agile And
Development Metrics
Agile Results Lean Adoption

Assessment Build/Buy Capabilities:
Change Management:
Framework: Road Map: Right Source Your
Sustain Agile With
Determine If You're Reduce Agile Agile And Lean
Formal And Informal
Agile And Lean Uncertainty Over Time Environment
Training
Enough

Cloud Computing Playbook
CIO PROFESSIONALS

Executive Overview: Achieve Cloud Economics For Operations And Services

Performance
Business Plan: Skills And Staffing:
Future Look: Management:
Drive Savings and Proactively Engage
Make The Cloud Develop Cloud Metrics
Profits With Cloud Cloud Buyers
Enterprise Ready Using The Balanced
Economics
Scorecard

Policies And
Business Impact: Strategic Plan: Budgeting And
Procedures:
Improve Productivity Integrate Cloud Into Planning: Understand
Put Guardrails In Place
With The Cloud Existing Architecture The True Cost Of
To Drive Cloud
Strategies Cloud Services
Success

Assessment Build/Buy Capabilities: Change Management:
Road Map:
Framework: Right-Source Your Onboard the Business
Master 10 Trends For
Assess Your Cloud Applications For The To Your Cloud
Your Cloud Journey
Maturity Cloud Strategy

BT Strategic Planning Playbook
CIO PROFESSIONALS

Executive Overview: Develop Effective BT Strategy

Build/Buy Capabilities: Performance
Business Goals: Management:
Business Vision: Develop Capabilities
Begin BT Strategic Measure The
Plan Strategy Around And Services To
Planning With Clear Effectiveness Of The
10 Business Trends Deliver The
Business Goals Strategic Planning
Technology Road Map
Process

Technology Vision: Strategy Selection:
Organization: Benchmarks:
Tech Trends Use Business
Optimize The IT Measuring BT
Transform Business Capabilities To
Organization To Strategic Planning
Strategies Optimize BT Strategy
Support BT Strategy Outcomes
Choices

Assessment Change Management:
Budgets:
Framework: Road Map: Communicate And
Build A Financial Plan
Assess Your Create A Living BT Manage Change For
That Supports BT
Readiness To Plan BT Road Map The BT Strategic
Strategy
Strategies Planning Process

EA Practice Playbook
ENTERPRISE ARCHITECTURE PROFESSIONALS

Executive Overview: Build A High-Performance EA Practice

Organization: Develop
Future Look: Stakeholder Needs: Performance
Business-Focused
Make EA Business- Let Business Needs Management:
And Strategic EA
Focused, Strategic, Drive Your Enterprise Track Progress Towards
Organizations
And Pragmatic Architecture High-Performance EA

Business Impact:
Strategic Plan: Focus Processes: Metrics: Measure EA's
Focus EA Impact On
EA Strategy On Build Trust And Agility Business Goals,
Planning, Governance,
Changing Business With An EA Process Engagement, And
And Innovation
Expectations Framework Influence

Assessment Framework:
Deliverables: Change Management:
Transform EA Road Map:
Use Effective EA Communicate EA
Resources, Execute On Your EA
Deliverables To Guide Capabilities
Relationships, Practice Strategy
Change Companywide
Processes, Foundations

Services Sourcing Playbook
SOURCING & VENDOR MANAGEMENT PROFESSIONALS

Executive Overview:
Select And Negotiate More Effective IT Services

Outreach: Streamline Performance
Change Management:
Future Look: The IT Service Management:
Build A Foundation
Navigate A Changing Provider Selection Automate Your
For IT Services
IT Services Landscape Process Performance Management
Change
Activities

Business Impact: Strategic Plan: Negotiations:
Benchmarks:
Improve The Business Align Your IT Services Negotiate A
Align IT Services Metrics
Value Of IT Services Strategy With The Successful IT Services
With Relationship Goals
Business Outsourcing Contract

Capabilities
Assessment Framework: Contractual Terms: Change Management:
Assessment:
Assessing Your Maximize Value With IT Evolve Supplier
Match Service Provider
Company’s Application Services Contractual Management To The
Governance With
Outsourcing Maturity Terms Changing Ecosystem
Market Realities

Service Management And
Automation Playbook
INFRASTRUCTURE & OPERATIONS PROFESSIONALS
Executive Overview:
Deliver Technology Services Faster, Cheaper, And Better

Future Look: Stakeholder Needs: Skills And Staffing: Performance
Become Customer- Develop Your Service Evolve Your Service Management:
Centric, Service- Management And Management And Manage Your Service
Focused, And Automation Staffing Automation Skills And Management And
Automated Strategy Staff Automation Performance

Policies And
Business Impact: Strategic Plan:
Procedures: Benchmarks:
Sustain Service Avoid Tactical, Narrow
Balance Disciplined Drive Service
Management And Service Management
Service Management Management Adjustments
Automation Funding And Automation
And Automation With With Peer Comparisons
Strategies
Flexibility

Road Map: Build/Buy Capabilities:
Assessment Framework: Change Management:
TechRadar™ For I&O Source Effective
Assess Your Service Communicate And Train
Professionals: IT Service Management
Management And Sustainable Service
Service Management And Automation
Automation Maturity Management Changes
Processes, Q1 2012 Capabilities

Mobile Security And Operations
Playbook
SECURITY & RISK PROFESSIONALS
Executive Overview:
Manage Mobile And Consumer Devices Safely And Efficiently

Future Look: Skills And Staffing: Performance
Prepare For Anywhere, Stakeholder Needs:
Create New Mobile Management:
Anytime, Any Device Charter A Mobility
Operations And Develop Mobile
Engagement With A Council With Seven
Security Professionals Operations And Security
Stateless Mobile Tasks
Balanced Scorecards
Architecture

Business Impact: Aim Policies And
Strategic Plan: Benchmarks:
To Empower the Procedures:
Address Complexity Survey Employees To
Anytime, Anywhere Redefine Your Mobile
With Mobile Security Target Mobility
Workforce Policy To Empower
And Operations Improvements
Workers

Assessment Framework: Road Map: Build/Buy Capabilities:
Change Management:
Assess The Maturity Of Define A Road Map For Navigate The
Identify, Engage, And
Your Mobile Security Mobile Security And Fragmented Mobile
Train Mobile Stakeholders
And Operations Program Operations Security Market

Security & Risk Practice Playbook

Executive Overview:
Build A High-Performance Security Organization

Future Look: Stakeholder Needs: Skills And Staffing: Performance
Navigate The Future Of Develop A Change Recruit And Retain An Management:
The Security Plan For Your Security Information Security 2012 Budget And
Organization Program Team Planning Guide for CISOs

Business Impact:
Policies And
Determine The Strategic Plan:
Procedures: Benchmarks:
Business Value Of An Build A Strategic
Build An Information Develop Effective Security
Effective Security Security Program &
Security Management Metrics
Program Organization
System

Assessment Framework: Road Map:
Define A Road Map To Change Management:
Assess Your Security Build/Buy Capabilities:
Accelerate The Market Security To Gain
Program With Source Your Security
Organizational Influence And Secure
Forrester ‘s Information Services
Maturity Of Your Budget
Security Maturity Model
Security Program

Social Business And Collaboration
Playbook
CIO PROFESSIONALS
Executive Overview: Competitive Advantage Through Social Business

Stakeholder Needs: Performance
Skills And Staffing:
Analyze What Your Social Management:
Future Look: Staffing For Social
Business And Maximizing The Impact
The Social CIO Business And
Collaboration Of Social Business
Collaboration Success
Stakeholders Really Need And Collaboration

Strategic Plan: How To
Business Impact: Policies And Benchmarks: Evaluate
Create A Knockout
Mapping The Value Of Procedures: Your Social Business
Social Business And
Social Business And The CIO'S Role In The And Collaboration
Collaboration Strategic
Collaboration Social Business Policy Maturity
Plan

Assessment Framework: Road Map: The Road Build/Buy Capabilities: Change Management:
Assess The Capabilities To Social Business Social Business And Build Your Social Business
And Impact Of Your Transformation Starts Collaboration And Collaboration Strategy
Social Business And With A Burning Technology On A Solid Change
Collaboration Toolkit Platform Guidebook Management Foundation

Innovation Playbook
CIO PROFESSIONALS
Executive Overview: Thrive With Sustained Innovation In The Empowered BT Era

Vision: Pursue
Performance
Innovation Supported Ideation: Organization: Create
Management: Measure
By Global Business Move From Ideation To And Leverage An
And Manage The
And Technology Innovation Innovation Team
Innovation Process
Trends

Selection And
Business Impact: Benchmarks:
Prototyping: The Forrester Governance: Unleash
Sustained Innovation Benchmark Innovation
Innovation Heat Index: Innovation With Good
Propels The Business Capabilities And
Turn Good Ideas Into Real Governance
Engine Results
Innovations Faster

Assessment: Portfolio Management: Build/Buy Capabilities: Change Management:
Assess The Firm’S Fuel Business Growth Sourcing The To Stay Competitive,
Readiness For Sustained Via The BT Innovation Innovation Network: Nurture A Culture Of
Innovation Portfolio Innovation

EA Method Playbook

Executive Overview: Develop A Business-Centered Enterprise Architecture That Boosts Agility

Planning Methods: Performance
Assessment: Readiness
Vision: Architect For Fuse Technology, Management: Managing
Assessment For
The Next Digital Innovation, And Quality And Impact Of
Business-Focused
Decade Business Change In Your Business-Centered
Enterprise Architecture
Your Planning Cycle EA Program

Landscape: The Governance:
Strategic Plan: Build
Enterprise Rearchitect Benchmarks:
Your Stepwise
Architecture Governance For Benchmarks For
Strategy For Business-
Methodology Sustainable Business Business-Centered EA
Centered EA
Landscape Agility

Roles And Skills: The Implementation And
Business Impact: Justify Operation Methods: Craft Continuous Improvement:
Impact Of Business-
The Value Of Achieving Your Business Change Managing The Culture
Centered Enterprise
Sustainable Business Delivery Process For And Process Change For
Architecture On BT
Agility Sustainable Business Business-Centered EA
Roles And Skills
Agility

Data Security And Privacy Playbook

Executive Overview: Protect And Manage Your Critical Information Assets

Performance
Future Look: Control Stakeholder Needs:
Skills And Staffing: Management: Measure
And Protect Sensitive Identify And Influence
Job Description: Chief The Performance Of Your
Information In The Era Data Security And
Privacy Officer Data Security And Privacy
Of Big Data Privacy Stakeholders
Program

Business Impact: Protect Policy And
Benchmarks: Understand
Your Competitive Strategic Plan: Kill Procedures: Develop
The State Of Data Security
Advantage By Protecting Your Data To Protect It Your Policies With
And Privacy: 2012 To
Your Intellectual Property From Cybercriminals Forrester’s Data
2013
From Cybercriminals Control Framework

Assessment Framework:
Road Map: TechRadar
Rethinking DLP: Build/Buy Capabilities: Change Management:
For Security Pros:
Introducing The Build Out Your DLP Sustain Change In Data
Data Security And
Forrester DLP Maturity Capabilities Security And Privacy
Protection
Grid

Business Technology Resiliency
Playbook
INFRASTRUCTURE & OPERATIONS PROFESSIONALS
Executive Overview: Build The Always-On, Always-Available Extended Enterprise

Organization: Performance
Vision: Move Beyond Assessment: Assess
Organizational Management: Develop
Disaster Recovery And The Maturity Of Your
Implications For Your Business
Prepare For Business Business Technology
Business Technology Technology Resiliency
Technology Resiliency Resiliency Program
Resiliency Balanced Scorecard

Strategic Plan: Benchmark: Benchmark
Landscape: The Processes: Govern
Develop The Business The Performance Of Your
Business Technology The Highly Resilient
Technology Resiliency Business Continuity
Resiliency Landscape Enterprise
Strategic Plan Program

Business Case: Road Map: Develop Tools And Continuous Improvement:
Justifying The Business Your Road Map For Technology: Source Communicate And Train
Case For Business Business Technology Business Technology Your Teams On Business
Technology Resiliency Resiliency Tools Resiliency Capabilities Technology Resiliency

Identity And Access Management
Playbook
Executive Overview: Evolve Your Identity Strategy For The Extended Enterprise

Performance
Future Look: Navigate Skills And Staffing:
Stakeholder Needs: Management: Develop
The Future Of Identity Role Job Description:
Identify And Influence The Identity And Access
And Access Identity And Access
Identity Stakeholders Management Balanced
Management Management Architect Scorecard

Business Impact: Use
Strategic Plan: Build Policy And Benchmarks: Know The
Commercial IAM
Your Identity And Procedures: Build An State Of Identity And
Solutions To Achieve
Access Management Effective IAM Policy Access Management
More Than 100% ROI
Strategy Framework Budgets
Over Manual Processes

Road Map: Build/Buy Capabilities:
Assessment Framework: Change Management:
TechRadar™ For Source Your Identity
Assess Your Identity Sustain Organizational
Security Pros: Zero And Access
And Access Change In Identity And
Trust Identity Management
Management Maturity Access Management
Standards Capabilities

Information Strategy And
Architecture Playbook
Executive Overview: Focus Your Information Strategy On Business Impact

Assessment: Assess Performance
Organization: Define
Vision: Key Trends In Your Readiness For A Management:
The Shifting
Information Cohesive Information Performance
Responsibilities Of The
Management Strategy And Management For
Information Architect
Architecture Program Information Architects

Benchmarks: Critical
Landscape: The Strategic Plan: Let The Processes: Create
Success Factors For
Diverse Landscape Of Adjacent Possible Your Information
Measuring Your
Information Guide Your Governance
Information
Architecture Information Strategy Framework
Architecture Program

Tools And Technology: A Continuous
Business Case: Treat Road Map: A Roadmap Framework For Improvement: Driving
Information As A For Information Information Management Change To Ensure
Strategic Asset Architecture And Consumption Information
Technology Architecture Success

Business Process Management
Playbook
Executive Overview: Drive Process Innovation Using BPM Technologies, Methods, And COEs

Skills And Staffing:
Future Look: Embrace Stakeholder Needs: Performance
Build Your Skills
Five Disruptive Trends Address Stakeholder Management: Use A
Development Road
That Will Reshape Needs For BPM Metrics Framework To
Map For Achieving
BPM Excellence Excellence Drive BPM Excellence
BPM Excellence

Policy And Procedures:
Strategic Plan: Co-
Business Impact: Select The Core Methods Metrics: BPM Projects
Create A Shared
Business And It Impact And Techniques You Show Good But Varied
Strategy For Achieving
Of BPM Excellence Need To Deliver BPM Performance
BPM Excellence
Excellence

Assessment Framework: Tools And Technology: Change Management:
Road Map: Defining
Assess Your Readiness The Way Forward For Achieving The Best
Your BPM
To Launch A High- BPM Technology Communication And
Implementation
Impact BPM Excellence Selection And Buy-In For BPM
Strategy
Program Sourcing Programs

Business Architecture Playbook

Executive Overview: Create A Business Architecture Program That Helps Your Business Manage Change

Assessment: Assessing Performance
Organization: Organize
Future Look: The Organizational Management:
Your Business
Future Of Business Readiness For A Measuring The
Architecture To Deliver
Architecture Business Architecture Success Of Business
Your Strategy
Program Architecture

Landscape: The State Strategic Plan:
Processes: Identify
Of Business Develop A Benchmarks:
Essential Methods For
Architecture And Stakeholder-Focused Benchmarking
Your Business
Business Architects In Business Architecture Business Architecture
Architecture Program
2012 Strategy

Tools And Technology:
Business Case: Focus Continuous
Road Map: Build A Using Tools And
On The Transformational Improvement: Growing
Business Architecture Technology For
Impact Of Business The BA Capability
Program Road Map Business Architecture
Architecture Over Time
Programs

Security Architecture And
Operations Playbook
Executive Overview: Defend Your Data From Mutating Threats With A Zero Trust Network

Vision: No More Performance Management:
Chewy Centers: Assessment: Forrester‘s Organization: Job Measure The Effectiveness
Introducing The Zero Incident Management Description: Security Of Your Security
Trust Model Of Maturity Model Architect Architecture And
Information Security Operations

Strategic Plan: Build
Benchmarks:
Security Into Your
Landscape: Zero Trust Policy And Procedures: Understand The State
Network‘s DNA: The
Landscape PCI Unleashed Of Network Security:
Zero Trust Network
2012 To 2013
Architecture

Tools And Technology:
Business Case: Defend Road Map: Develop
Market Overview: Continuous
Your Business From The Your Road Map For
Network Security Improvement: Maintain
Mutating Threat Zero Trust Network
Segmentation Your Security Edge
Landscape Mitigation Technology
Gateways

The SVM Practice Playbook
SOURCING & VENDOR MANAGEMENT PROFESSIONALS

Executive Overview: Accelerate Your Business Objectives With A Professional SVMO

Assessment Framework: Skills And Staffing:
Vision: The SVM Performance Management:
Assess Your Current SVM Activities, Roles,
Organization's Future Build A Framework To
SVMO State To Navigate And Skills Are
In 2020 Measure SVM Performance
The Future Evolving

Landscape: SVM
Strategic Plan: Create Processes: Cutting The
Organization's Rugged Benchmarks: How
An Effective Sourcing Gordian Knot - The
Region: Is The Fight Good Are We?
Strategy SVMO Process Model
Still Going On?

Road Map: Stairway To Tools And Technology: Value Communication:
Business Case: SVM’s
Heaven, Or The Road A Dizzying World: Build SVM'S Value
Business Case
Map To Success SVMO Software Message

Project Samples Asia Pacific


Project consulting sample
BENCHMARK AND IMPROVE ASIA PACIFIC DIGITAL MARKETING

Client: A leading research-based, innovative healthcare company
Objective: Benchmark and improve Asia Pacific digital marketing
Request: Provide a 2011 digital marketing maturity assessment for Asia
Pacific (APAC) countries: New Zealand, China, South Korea, Indonesia,
Malaysia, Philippines, Australia, Taiwan, Hong Kong, Thailand, and
Vietnam.
Analyst: Nate Elliott
Outcome: We assessed the digital marketing maturity of client’s regional
affiliates in 11 APAC countries, using Forrester’s Digital Marketing
Maturity Assessment framework, to identify opportunities for client’s
APAC affiliates to improve their digital marketing maturity. We also
defined a high-level action plan to help client APAC affiliates move up the
digital marketing maturity ladder.


DEVELOP A MARKETING STRATEGY

Client: A global skin and beauty care company
Objective: Develop a marketing strategy
Request: Need to create a customized interactive marketing strategy for
client’s Thailand arm.
Analyst: Nate Elliott
Outcome:
• We created four target segments for client’s brand and identified the digital
opportunity in the following key markets: the US, Germany, France, Italy,
Spain, Mexico, China, and Thailand.
• We identified the most effective media channels to reach and engage with target
customer segments in these markets.
• We developed a digital strategy/road map, including target market
prioritization, for interactive marketing for Thailand specifically.


TABLET MARKET POSITIONING AND STRATEGY

Client: A multinational information technology and electronics company
Objective: Tablet market positioning and strategy
Request: Global tablet study, B2C and B2B, including data and forecasts
Analysts: Ellen Daley and J.P. Gownder
Outcome: We analyzed the global tablet market with an emphasis on Asia
Pacific, specifically:
• Technology trends
• Application trends
• Enterprise market expansion
• Market size forecast
• Global channel trends
• Competitive SWOT


ECOMMERCE STRATEGY

Client: An Italian design company focused on making quality clothing
Objective: eCommerce strategy
Request: Retail eCommerce trends and best practices across the US,
Europe, and China
Analysts: Martin Gill and Luca Paderni
Outcome: We provided an overview of consumer behavior and best
practices in eCommerce for fashion across the US, Europe, and China
using published data and case-study examples. We assessed the
multibrand versus mono-brand approach to online fashion retail in
Europe and the US and made recommendations for client on how to
improve its mono-brand presence and presence on multibrand sites.


PRODUCT CONTENT MANAGEMENT IMPLEMENTATION

Client: Multinational manufacturer of product ranges including personal
care, household cleaning, laundry detergents, prescription drugs and
disposable nappies
Objective: Product content management (PCM) implementation
Request: Review a strategic approach for working with client to
implement vendor’s PCM solution, as well as how these components fit
together with other existing vendors products already implemented.
Analyst: Brian K. Walker
Outcome: We identified the strengths and weaknesses of client’s current
approach and identified areas of opportunity for increased efficiency to
meet its goals. We provided insight regarding a solution strategy as it
relates to selected vendor and other vendors.


IMPROVE ECOMMERCE EXECUTION IN ASIA PACIFIC

Client: Multinational company focused on the development of children's
creativity through playing and learning
Objective: Improve eCommerce execution in Asia Pacific (APAC)
Request: Provide best practices and recommendations on how to
approach executing an eCommerce strategy in APAC, with a specific
emphasis on South Korea, China, Japan, and Singapore.
Analyst: Brian K. Walker
Outcome: We provided an overview of Asian online consumers, including
specific data on online consumers in general and commerce-specific
behavior and the consumer payment landscape in each country. We
developed a framework and specific recommendations for Client for each
country.


CONSUMER MOBILE BEHAVIOR ANALYSIS

Client: A global manufacturer of electronics and other technologies
Objective: Consumer mobile behavior analysis
Request: Overview of mobile consumer behaviors in the US, UK, and
China to help reach the next level of mobile maturity for both marketing
and commerce.
Analysts: Julie A. Ask and Thomas Husson
Outcome: We provided a high-level overview of mobile consumer
behaviors in the US, UK, and Metropolitan Chinese markets to help local
client marketers and decision-makers make more informed decisions on
the implementation of their mobile consumer initiatives.
Assessed client’s mobile strategy and helped them mature to the next level
of mobile maturity – what it called internally a mobile “leapfrog.”


Data


Data sample
COMPETITIVE ANALYSIS

Client: An American multinational financial services corporation
Objective: Competitive analysis
Request: Need to understand behaviors among client card holders versus the
competition with regards to mobile use, technology adoption, market receptiveness,
app downloads and usage, social media, Internet use, and so forth.
Outcome: Client is using this data to discover which markets — and specifically
those in Asia Pacific — have a propensity to switch credit card providers based on
their change “readiness” and to then develop localized apps to meet consumer needs
in those markets.


Data sample
OPPORTUNITY ANALYSIS AND BUDGETING

Client: The world's largest cosmetics and beauty company
Objective: Opportunity analysis and budgeting
Request: Size the eCommerce opportunity by country in Asia Pacific to
understand how changing population growth, broadband/Internet
populations, disposable income, and other factors contribute to market
attractiveness for Client. Specifically, obtain data on women across the
globe who fit client’s “luxury” profile.
Outcome: Client is using the data to prioritize and finalize its 2012
budget. With this data, the firm will be able to allocate funds to develop
and support the eCommerce markets that hold the greatest opportunity
for its products.


Data sample
MARKET EXPANSION

Client: A stylish, forward thinking global leader of hospitality
Objective: Market expansion
Request: Obtain specific demographic and psychographic information on
consumers in different countries across Asia to determine overall
consumer interest in and propensity for hotel spend.
Outcome: Client is using the data to evaluate potential global hotel
expansion in Asia. Based on the specific consumer attitudes and how they
differ across regions and countries, it will make investment and hotel
product decisions globally.


Data sample
MARKETING CHANNEL INVESTMENT AND DEVELOPMENT

Client: Multinational manufacturer of product ranges including personal
care, household cleaning, laundry detergents, prescription drugs and
disposable nappies
Objective: Marketing channel investment and development
Request: Evaluate consumer perceptions and usage of QR codes via
mobile devices.
Outcome: Client will harness this data to determine country-specific
needs for packaging and advertisements using QR codes as the marketing
channel delivery method.


Strategy frameworks 2013 Asia

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