The world\'s largest gathering of CIOs.

1. SOUTH AFRICA JAPAN UNITED STATES BRAZIL SPAIN AUSTRALIA INDIA
THE WORLD’S
MOST IMPORTANT
GATHERING OF CIOs AND SENIOR
IT EXECUTIVES
KEYNOTE SPEAKERS:
Gerry Pennell
Chief Information Officer at London Organising
Committee for the Olympic Games
Phil Pavitt
Director General and Chief
Information Officer of HM
Revenue & Customs
Re-imagine IT: Leading From the Front

2. Re-imagine
what IT can be.
It all starts here
Table of Contents
4 Trends & Mavericks 7 Conference Tools 20 ITxpo® Features
5 Value of Attending 8 The CIO Program 21 Sponsor Listing
6 Program Reference Guide 10 Industry Perspectives 22 Conference Schedule
7 Keynotes 11 Tracks & Sessions 23 Registration
2 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

3. In 2010, our focus was squarely on making the
successful transition from recovery to growth. Twelve
months later, the challenges for IT leadership are even
greater—requiring IT leadership to re-imagine how new
technologies can be embraced and used for competitive
advantage. Faced with increasing demands from their
customers, employees and competitors who are
acquiring higher levels of IT fluency, business leaders are
turning to IT to lead the way.
Re-imagine IT:
Leading from the Front
In order to succeed in this volatile environment, CIOs and senior IT executives will
be challenged to see IT from a fresh perspective, find new answers to new
questions and raise the strategic relevance of IT to a higher level than ever before.
Join more than 3,000 senior IT executives—including over 1,500 CIOs—at Gartner
Symposium/ITxpo 2011 and come away with new ways to:
• Re-imagine a business structure in which information users are simultaneously
creators and consumers, and innovation occurs in an open, unstructured
environment.
• Re-imagine information technology through a process of “creative
destruction” that requires IT leaders to know how and where to tear down what
they have in order to create what they need.
• Re-imagine the evolving role of the IT department as a whole, and your own
role and responsibilities as an effective IT leader.
Power of Gartner  Research  EXP  Consulting  Events
Gartner Symposium/ITxpo brings together the powerful resources of Gartner Research, Gartner Executive
Programs, Gartner Consulting and Gartner Events to provide clients and non-clients access to research, and the
ability to analyze and interpret the business of IT within the context of their individual role.
The World’s Most Important Gathering of CIOs and Senior IT Executives 3

4. Trends & Mavericks
Trends that are changing the IT landscape
As you review the track sessions and breadth of content only Gartner Symposium/
ITxpo 2011 can deliver, you’ll see that the program has integrated four big trends
causing a profound shift for the future of information technology.
Mobile: As we enter the post-PC era, off-desktop devices have become an increasingly
important part of the end-user environment, driving advancement of the interface experience. What
opportunities and challenges will usher in the new generation of “everywhere computing”?
Social: Social media has not only opened the door to instant feedback; it has also created a
whole new environment for social applications and set the stage for the era of social business.
What are the advantages and disadvantages for businesses to participate in the world of social
networking?
Cloud: Cloud computing is changing the way we design data centers and applications; how IT
delivers capabilities to users; and by which means users access, select and use applications. How
has cloud impacted organizations as it relates to new concepts such as “DevOps”? What are the
benefits or shortfalls companies need to know to stay ahead of the cloud curve?
Context: All roads lead to context. The need for systems to handle the complexity of a socially
enabled, cloud connected, mobile world is just beginning. The user interface layer itself must become
more intelligent in order to deliver functionality and integration across a wider range of devices.
NEW! Maverick sessions: The frontier of IT
The Maverick track sessions deliver breakthrough
research fresh out of our incubator for unconventional
thinking. In 2011, more than 70 analyst teams
proposed Maverick research projects. This year’s High-demand sessions:
Gartner Symposium/ITxpo agenda reflects the best of
These perennial favorites are always in high demand,
the best — bright, new, disruptive lines of thinking
because they not only address current issues but also
every client should pay attention to.
anticipate future ones — delivering strategic strength
for the coming year.
• Judgment Day — Letting The Machines Re-imagining IT: The 2012 CIO Agenda
Automate Decision Making Mark P. McDonald, Group Vice President and Gartner Fellow
Gartner Scenario 2012: The Call for a New CIO Manifesto
• Gamification: How Game Mechanics are
Ken McGee, Vice President and Gartner Fellow
Transforming Your Business and Your Behaviour
Top 10 Strategic Technologies for 2012
• 16 Long-Followed IT Practices To Kill, David W. Cearley, Vice President and Gartner Fellow
When and Why The Cloud Computing Scenario
Daryl C. Plummer, Managing Vice President and Gartner Fellow
• Jobs 2021: Radically Rethinking What We Will Do,
Disruptive Trends Radar Screen: The Business Impact of
Where, Why
Societal, Technology and Management Trends
Nick Jones, Vice President and Distinguished Analyst
CEO Concerns 2011 and Their IT Implications
Mark Raskino, Vice President and Gartner Fellow
4 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

5. Value of Attending
Embrace the new realities CIOs face
by re-imaging IT as it impacts business
expectations and new technology models
Attend Symposium/ITxpo to help you make sense of it all, and come away with
strategies and tactics essential for advancing your personal and professional
goals:
Business benefits: Professional benefits:
• Master how to improve IT contribution for enterprise growth • Enhance your negotiation skills through the contract
• Determine ways IT can contribute to improve enterprise negotiation clinics
competitiveness • Understand the economics of new infrastructure models
• Capitalize on innovation and investment opportunities • Empower your organization on the new vision of IT,
• Create an action plan to reduce IT costs establishing yourself as an innovator
• Confirm the strategic IT direction for your company • Formulate new directives on the integrated IT role in
driving business
• Establish and reconnect with a targeted network of senior
IT professionals
Topical expertise Strategic insight Targeted interaction
• Full coverage of hot topics and trends • Focus on IT alignment with business • Have a private consultation with
• Breadth and depth of role-based tracks • Confirm strategic IT direction with Gartner analysts
• Understanding of Gartner analysis to Gartner advice • Select from roundtables and workshops
leverage industry insight • Hear from keynotes and industry peers for specific expertise
on proven strategies • Participate in an environment conducive
for sharing best practices
Who should attend?
Symposium/ITxpo provides critical learning for CIOs and Senior IT from a range of industries:
and business executives that encompasses these roles:
Energy & Utilities
Applications Infrastructure & Operations: Data Center, Financial Services/Banking
Server, Storage and IT Operations
Business Intelligence & Information Government/Public Sector
Management Infrastructure & Operations: Mobile,
Client Computing and Communications Healthcare
Business Process Improvement
Program & Portfolio Management Higher Education
CIO
Security & Risk Management Insurance
Enterprise Architecture
Sourcing & Vendor Relationships Manufacturing
The World’s Most Important Gathering of CIOs and Senior IT Executives 5

6. Program Reference Guide
Maximize your experience…
with industry leaders
Industry view
with Gartner • Mastermind interview keynotes
with peers Strategic learning
• Scenarios
• CIO keynotes
• End-user case studies
Sharing and interaction • Role-based track sessions
• Workshops • Mavericks
• Contract negotiation clinics • Industry focus areas
• End-user case studies • Net IT Outs
• Networking meals and receptions • Hype Cycles, Magic Quadrants and MarketScopes
Custom advice
• Gartner Analyst One-on-One Meetings
Hands-on learning
• Gartner Analyst/User
Roundtables
with sponsors
• Workshops ITxpo: Solution providers
• 10 technology marketplaces
• Solution provider sessions
• ITxpo theaters
• Emerging Technologies Pavilion
• Face-to-Face Sponsor Meetings
Program session descriptions
Contract negotiation clinics Mavericks
These small, hands-on workshops deliver a powerful combination These sessions propose unconventional, thought-provoking and
of Gartner insight and peer best practices that will help position disruptive ideas straight from the Gartner research incubator.
you well for your next contract negotiation — or renegotiation.
Net IT Outs
End-user case studies Highly focused 20-minute sessions offer a quick — and relevant —
Learn about recent implementations firsthand in end-user case overview of key IT technologies, topics and trends.
studies, a great opportunity to ask your questions directly to the IT
executives leading the initiatives. Scenarios
Our scenarios reveal what’s coming next in key technology and
Gartner Analyst/User Roundtables management areas over the next few years, based on the best available
Registration is needed! These 12-person, 60-minute discussions data and expert predictive skills of our analyst team.
moderated by a Gartner analyst offer valuable peer-to-peer exchange
on issues that are integral to your business. Track sessions
Analyst sessions explore the issues that matter most in IT
Hype Cycles; Magic Quadrants; MarketScopes today — real-world information that drives success.
Brief, analyst-led theater presentations on the ITxpo exhibit floor focus
on a Hype Cycle, Magic Quadrant or MarketScope related to the Workshops
Intimate in scale and with an interactive format, our one hour-plus,
marketplace.
analyst-facilitated workshops let you and your peers drill down on
specific topics with an actionable how-to focus.
6 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

7. Keynotes
IT leadership isn’t what you say; it’s what you do. Our high-profile
keynote guests are undisputed leaders in their field — uniquely equipped to re-imagine IT and apply its potential
in ways that are changing the game for technology and business. Join us for keynotes that will inform, influence
and inspire.
Gartner Analyst Opening Keynote Keynote Speakers
Monday 7 November, 14:00 Tuesday 8 November, 13:30
The world has changed. Advanced technology is literally in the hands of every Gerry Pennell
individual — your customers, your employees and your competition. We stand at a Chief Information Officer at London
critical point of departure and a time to reinvent IT leadership. In IT’s postmodern Organising Committee for the
role, users are creators as well as consumers. Business leads technology strategy. Olympic Games
Customers drive product plans. Innovation occurs not just in closed environments,
but openly. You will gain a competitive advantage if you seek the signals and take Wednesday 9 November, 13:30
action. The Gartner analyst opening keynote will explore what it means to re- Phil Pavitt
imagine IT and leadership to drive business success; don’t miss this opportunity to Director General and Chief
experience the trends and insights that will allow you to re-imagine the possibilities Information Officer of HM Revenue
for your role, your team and your organization. & Customs
Conference Tools
Powerful tools to
navigate, manage and decide
In order to get the most out of your Gartner Symposium/ITxpo experience,
we have created a range of tools to help you navigate, align and manage
your goals and objectives of attending.
Online Agenda Builder
A powerful planning tool designed to help you organize, view and select an agenda
based on the following criteria:
• Analyst profile • Schedule Gartner Analyst One-on-One Meeting(s)
• Date and time • Schedule a Gartner Analyst/User Roundtable
• Session descriptions • Activities by day …and more! Symposium On Demand
Visit the Symposium/ITxpo Website and click on Agenda. Included in your registration, the Web-
based Symposium on Demand is free for a
Agenda Builder mobile application full year to all of the Gartner Symposium/
Manage your Symposium/ITxpo 2011 agenda using your mobile ITxpo 2011 analyst sessions. This strategic
device. This app — compatible with iPhone, BlackBerry and Android tool synchronizes video, audio and slide
devices — has all the Agenda Builder features to create your personal presentations exactly as they were delivered at
agenda and browse sessions, speakers and sponsors. Plus, you can send and receive the event.
messages to attendees, access all social media channels, participate in session polling
and view event announcements.
Need help justifying your attendance?
Our Attendee Justification Kit makes it easy to demonstrate the value of your Gartner
Symposium/ITxpo experience. It includes a customizable letter, cost/benefit analysis,
cost optimization highlights, top reasons to attend and more.
Find it at gartner.com/eu/symposium
The World’s Most Important Gathering of CIOs and Senior IT Executives 7

8. The CIO Program
“Leaders are re-imagining IT
new questions and raising I
Mark P. McDonald
Group Vice President and Gartner Fellow, Gartner Executive Programs
The CIO Program at Gartner Symposium/ITxpo
attracts more than 1,500 CIOs and includes analyst
presentations, problem-solving workshops and
meaningful exchange with your CIO peers. In a format
specifically requested by CIOs, the program offers a rare
opportunity to share real-world experiences with your
peers while experiencing the proven value of Gartner
advice and insight.
CIO Program Benefits*
• Keynote speakers from leading CIOs will provide strategic and actionable
insight.
• CIO interviews, case studies and a broad range of sessions deliver real-world
advice and best practices.
• Workshops offer an intimate environment for re-imagining and re-balancing
your priorities.
• An exclusive CIO Lounge helps you stay connected to your office and meet
your fellow CIOs.
Sessions
Masters of Innovation: What CIOs Can Learn CIOs Must Break Through an Unsustainable IT
From the World’s Best Innovators Staffing Model
Stepping Up Your Benefits Realization Maturity What the Board of Directors Wants to Know
About IT
Re-imagining Change Management
Information as Strategy
Digital Convergence and the Internet of Things
Creating and Executing an Effective
Outside-In Benchmarking: How Do You Know Governance Process
You Have the Right IT?
IT Benchmarking: Selecting the Critical Few
The Social Organization: How to Build a Metrics of Focus
Corporate Competency in Social Media
Digitization Technology in the Next Wave
Technology, Business and Society Trends That
Will Impact Your Business Benefits Realization Tools and Techniques
CIO Power Politics Next-Generation IT Organization and Capabilities
8 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

9. to find new answers to
IT’s strategic relevance.”
Workshops
IR Resources Planning — Standard vs. Actual Offshore comes onshore? How to rebalance Best Practices in Executive Communications
Costing sourcing destinations against turbulent
European skills markets How to Climb the Enterprise IT Maturity Path
IT Benchmarking Communication and Analysis
Stepping Up Your Benefits Realization Maturity Building the Virtual Workforce — What You
The CIO and the Board — Building Your Need to Know and Do
Strategy CIO Workshop: IT Strategy
Strengthening the Connection Point —
Social media and politics: the CIOs guide to How to Run an IT Strategy Kickoff Cultivate Better IT Managers
the new democracy
IT Benchmarking Communication and Analysis IT Benchmarking: Selecting the Critical Few
The CIO Edge — Seven Leadership Skills You Metrics of Focus
Need to Drive Results Retooling Your Workforce for a New IT
CIO Power Politics
Crafting IT Service Value Statements and IT Organization Design
Business-Based SLAs
IT Metrics
Rewriting the CIO Job Description
Managing Strategic External Relationships
The Entrepreneurial CIO — Moving the Company
to Higher Entrepreneurial Performance CIO Time Management
Sessions continued…
How to Scale the Enterprise IT Maturity Path
Net IT Outs
Driving Innovation Into the Business — New Attitudes
and Next Practices
Information Governance 2011 — Early Majority Best
Practices
Five Consumer Trends You Need to Know About
Management Innovation
* For details on how to qualify for the CIO Program — which gives
Ask an Analyst you access to all sessions, exclusive workshops and CIO Program
IT Strategy keynotes — visit gartner.com/eu/symposium.
Gartner Executive Programs members automatically qualify as CIO
Governance
program attendees. For registration please contact your Executive
Sessions subject to change. Programs service delivery team.
The World’s Most Important Gathering of CIOs and Senior IT Executives 9

10. Industry Perspectives
When it comes to understanding the rapidly evolving world of IT, CIOs and IT-savvy
business executives must align horizontal and industry-specific perspectives. Armed
with insight into how to re-imagine IT delivered within the context of their industry, these
leaders can transform their environments to achieve greater business agility. Our thought-
provoking sessions will concentrate on the industry-specific issues and decisions needed
to ensure that IT actions lead to business success.
Energy and Utilities Government/Public Sector Higher Education
The Future of Utilities: From Cloud Service to Smart Government: Beyond the City and the Strategic Direction and Timing for the High-
Empowered Consumers Planet Performance Workplace: Mashing Up the
Strategic Technology Map and the Hype Cycle
Gartner Analyst/User Roundtable Gartner Analyst/User Roundtable
How to deal with IT/OT convergence during Government IT Sourcing: Shared Services, Gartner Analyst/User Roundtable
Smart Grid deployment Cloud and Beyond The Five Pillars of the Higher-Education
Governance Ecosystem
Net IT Out Public Private Partnerships: DOs and DONTs
Is There a Smarter Way to Do Smart Metering? Net IT Outs
Insurance
Workshop Public/Private Partnerships — Do’s and Don’ts
Should You Rip and Replace Your CIS? The Business of Government Gets Social The 10 Most Common Mistakes of Life and
P&C Insurers During Legacy Modernization,
Cloud Computing in Government —
Financial Services/Banking and How to Avoid Them
Debunking the Hype and Getting the Most Out
of It Gartner Analyst/User Roundtable
The Strategic Technology Map for Retail
Strategic Technology Map for Life and P&C
Banking and You
Healthcare Insurers
Mobile Financial Services — Time to Get Your
Net IT Out
Hands Dirty Top Issues for Healthcare Provider CIOs in
Cloud Computing in Insurance
Gartner Analyst/User Roundtable Europe
Cloud in Banking Gartner Analyst/User Roundtable Manufacturing
Socialize your Bank Telemedicine: The Hype and The Reality
Gartner Analyst/User Roundtable
Energize your Banks’s Payment Franchise Workshop
True Ownership of Business Systems — CIO
State of the Core Banking Market Electronic Health Records: Clarifying the
or COO?
Confusion
Workshop Net IT Out
Banking on the Cloud Getting More Value From Operations Technology
— Know Your Process, Control Your Process
Strategic Initiatives
IT is continually being transformed by many developments in technology and beyond. Many of these rise to the level of being
considered “strategic initiatives,” and are showcased in this track. In recent years, new topics such as context-aware computing,
pattern-based strategy and cloud computing have been introduced at Symposium/ITxpo in this way. In addition to continued
coverage of these strategic initiatives, the next wave of thinking will be shared with attendees through these sessions. This track
is designed to help CIOs and IT leaders re-imagine IT by showcasing the most recent thinking and cutting-edge approaches.
Sessions Workshops Scenarios
Pattern-Based Strategy What is Beyond Like? Protocols and Practices The Social Scenario: Business Gets Social
Managing Operational Technology of the Social Web Context-Aware Computing Scenario:
Emerging trend – The Internet of Everything Putting Mobile CRM in Context New Experiences, New Ecosystems
Battle for the Future of the Web – Google vs IT as the Broker – Internal vs External Cloud Gartner’s Sustainability Scenario
Microsoft and Apple Strategy The Advancing and Growth Markets Scenario:
Explore the Global Opportunity
10 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

11. Tracks
Sessions &
Applications
The economic and social traditions of the industrial age are being rebuilt around Gartner Analyst/User
collaborative, social, information-driven models. Business leaders seek capabilities
Roundtables
to drive breakthroughs in revenue growth, organizational performance, customer
loyalty and innovation. Cloud, software as a service, social, collaboration, mobile, People-Centered Technology Investments
— Where’s the Beef?
integration and intelligence technologies will have a significant impact on how
applications are sourced and managed. This track focuses on how these forces Managing the Applications Backlog
will dramatically overhaul the application portfolio and require new skills for
Making Sure ERP Doesn’t Strangle Your
application leaders to balance new and legacy investments.
Business — and Your IT Budget
Creating Satisfied Users — What Works,
Sessions What Doesn’t
The Organizational Impact of Moving to How Pace Layering Can Improve Application Application Integration vs. Data
Enterprise-Class Agile Development Demand Management Integration
The Next Generation Application Organization: Getting Value From Your SOA Initiatives
From Project to Product
Cloud Platforms as a Service Will Change Your Magic Quadrants
The Future Web: Are Your Prepared? IT Strategy SOA Governance
People-Centered Strategies: From Workplace CIO’s Survival Guide to Fast-Paced CRM
Tools to Business Impact E-Commerce Challenges
Social Software
Patterns of Success: Exploring the Primary Applications Overhaul: Nine Critical Success
Ways Companies Are Using Social Media for Factors for Business Value Horizontal Portal
Business Value
Application and Data Integration: Converging Enterprise Application Servers
iPads and Beyond: Top 10 Business Disciplines or Not?
Applications for Tablets E-Commerce
Accelerating Innovation by Adopting a Pace-
Layered Application Strategy
Net IT Outs
In-Memory Computing — Thinking the
Workshops Unthinkable Applications
Getting Started With Pace Layers How Do You Expect to Demonstrate
the Value of Applications If You Don’t
Gartner’s ITScore, an Assessment of
Measure It?
Application Organizations’ Maturity
Business Value of In-Memory Computing
Creating a Social Media Strategy to Drive
Business Building Better Business Cases for
Applications
Application Management — Balancing
Investments in Emerging and Legacy Applications Overhaul — When Does
Technologies Application Standardization Work?
Architecting Applications: Supporting a
Hybrid On-Premise/Cloud Model
“Application leaders should expect a rapid shift to more
iterative or agile development and implementation Scenarios
methods — mixed with a healthy dose of mobile The Web AD Scenario: A Fragmented
Customer Experience
technology — for innovative business processes.”
Bill Swanton Applications 2020: Social, Mobile,
Vice President Distinguished Analyst Gaming and Collaboration Impact on Your
Portfolio
Sessions subject to change.
The World’s Most Important Gathering of CIOs and Senior IT Executives 11

12. Tracks
&
Sessions
Business Intelligence & Information Management
Gartner Analyst/User As IT leaders re-imagine how they deliver value, information takes center stage.
Contemporary pressures demand it — information volumes, rates of change,
Roundtables
and complexity are at extreme levels, while business leaders require rapid and
Mobile BI — Who’s Adopting It and Why? comprehensive analytical insight. This track will explore drivers for why
Data Warehouse Appliances — organizations must modernize approaches to analyzing data and
Experiences and Opportunities understanding business performance, by leveraging emerging techniques for
pattern identification and visualization. In addition, it will highlight the criticality
How to Launch Your EIM Program With
of strengthening the information management infrastructure for greater agility
Master Data Management
and control in how data is accessed, integrated and shared.
Best Practices for BI. Analytics and PM
Magic Quadrants Sessions
Understanding the Business Value of Analytics Analytics: Now that we have all this
Master Data Management
information, what do we do with it?
The Information Platform: Foundation For The
Data Integration Tools & Data Quality
Information-Driven Organization Analytics and BI in the Cloud
Tools
Extreme Information: Changing the Data
Data Warehouse Database Management
Warehouse Landscape
Systems
Business Intelligence Platforms
Net IT Outs Workshops
Text Analytics: Nothing Remains Information 2020 Workshop: From Reporting Creating a SharePoint Statement of
Unstructured to Big Data and Predictive Analytics Governance
Social Analytics: Mining Value from Developing Your Information Management
Social Media Strategy
In-memory Computing: Thinking the
Unthinkable Applications
CIO Alert: The Business Value of
In-Memory Data Management
Scenarios
Content Management: Strategies That
Deliver Success “By 2014, leading organizations will develop
Information 2020: Scenario for Business prominent information management
Intelligence & Information Management
roles in both the business and IT, and
leverage advanced analytic and visualization
techniques well beyond today’s traditional
BI approaches.”
Ted Friedman
Vice President
Distinguished Analyst
Sessions subject to change.
12 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

13. Tracks
&
Sessions
Business Process Improvement
You can’t re-imagine IT when you’re burdened with outdated business
processes and skills. You need an innovative vision that delivers crystal-clear
business process visibility to management, staff and customers; brings clarity to
daily operations; and anticipates and remedies process performance failures.
This is what business process improvement (BPI) delivers as it solidifies IT’s value
proposition to the business, re-imagines how work could be done and opens a
new level of process-based performance.
Sessions Workshops
Success With Business Process Performance Selling Business Process Management to Your
Metrics Organization
Creating Successful Transformation: How to Designing Socially Enabled Processes
Blend Change Management Art and Science
Business Process Management Gets Social —
Rethinking How Work Gets Done
Best Practices for Selecting a Business
Process Management Suite
“By focusing on processes — the lifeblood of
organizations — IT can re-imagine its value
proposition and credibility, shifting its language
from technology and parts to measurable impact.”
David W. McCoy
Managing Vice President
Gartner Analyst/User Marketscope Scenario
Roundtables The Market Landscape for BPI in 2015 The BPM Scenario: From Operational
Excellence to Operational Resilience
BPMS Implementation Best Practices
Process Governance - How Well are you Net IT Outs
Doing Today? The Needed Synergy for Resilience —
Flexible Operations and Adaptable People
Business Rule Management Best Practices
Establishing Your Own BPM Methodology
BPM Methodologies and BPM Certification:
Toolbox
Where are you Placing Your Bets?
The World’s Most Important Gathering of CIOs and Senior IT Executives 13

14. Tracks
&
Sessions
Enterprise Architecture
Gartner Analyst/User Public and private sector organizations are using enterprise architecture (EA) to
re-imagine IT, and as a tool for business transformation and innovation. EA is a
Roundtables
strategic planning process that integrates business and IT strategy, improving
Defining a Technical Service Portfolio both financial efficiency and business effectiveness. Business capability models,
Developing Enterprise Context: Aligning improved governance and “auditable” investment alignment are achievable
Business and IT goals. Join us as we show you the tools and best practices that mature EA
teams employ to fuel their success.
Hype Cycle
Enterprise Architecture, 2011 Sessions
Reimagining Information Architecture: Enterprise Architecture Programs for Global
Net IT Outs Welcome to the World Wide Mesh Companies
How to Use the Enterprise Context to Re-imagining EA: EA is Strategic Business Architecture: Integrating Business
Deliver on Business Expectations and IT
Make Enterprise Architecture Disappear
The Ultimate Test of Defensible Bigger than Big Data – How to Win in the Data
Enterprise Architecture From Classical CIO to “Chief Innovation Economy
Officer” Using Enterprise Architecture
Quick Hit: Leveraging Gartner Models:
From MQs and Hype Cycles to Market
Clocks and Reference Architectures …
and Beyond
Workshops
Completing the Missing Link in Many
Enterprise Architecture Programs Reimagining IT Demands Creative Destruction Building Industry Business Capability Models
“Re-imagining IT will encourage IT leaders to think
about the most efficient business solution based on
requirements, rather than rushing ahead with EA as
simply a technology delivery system.”
Richard Buchanan
Managing Vice President
14 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

15. Tracks
Sessions&
Infrastructure & Operations
Data Center, Server, Storage and IT Operations Gartner Analyst/User
Roundtables
Developing or managing a flexible infrastructure is the top-priority IT strategy for
CIOs, according to the Gartner 2011 CIO Survey. For true flexibility, I&O leaders High Availability Best Practices
must embrace new infrastructure technologies and operational management Disaster Recovery Best Practices
capabilities for virtualization, data centers, servers and storage to enable
business innovation and growth. Build your strategy to cut through the hype of Best Practices for Turning a Storage
Strategy Into Tactical Actions
public, private and hybrid cloud computing’s many implications, while rising to
the challenge of delivering tangible improvements in IT agility, quality of service Moving from Unix to Linux
and efficiency of infrastructure solutions.
IT Market Clock
Sessions
Storage
Will Fabric Computing Destroy the Concept of The IBM Mainframe Platform: On-Going
the Traditional Server? Challenges, New Opportunities
Magic Quadrants
Uptime All the Time Ten Steps to Building Private Cloud Services
x86 Server Virtualization Infrastructure
Top 10 Trends and Their Impact on IT Operations Management: Critical Factors in
Infrastructure and Operations Your Future Success Application Performance Management
Top 10 Strategies for Surviving Unconstrained Driving Innovation to Achieve Dramatic IT Operations Process Frameworks
Data Growth Improvements in IT Infrastructure & Operations
Net IT Outs
Modernizing Recovery into Resiliency
Workshops IT Can’t Be Mature unless I&O Is!
Reducing IT Infrastructure & Operations Costs Best Practices for Driving Innovation in IT
Infrastructure & Operations Infrastructure Trend: The Evolution of
Fabric based Computing Shrinking Data Centers
Applications Management — The Weak
Link In IT Operations?
“In the past 12 months, cloud computing has begun
to transition from theory to practice in many IT
infrastructure & operations organizations.”
Ed Holub
Managing Vice President
Sessions subject to change.
The World’s Most Important Gathering of CIOs and Senior IT Executives 15

16. Tracks
Sessions&
Infrastructure & Operations
Gartner Analyst/User Mobile, Client Computing and Communications
Roundtables
Hyperconnected workforces need access from their office, home or on the road
So You Want Your Unified across a variety of wired and wireless networks. Users are bringing their own
Communications from the Cloud?
preferences of PCs, tablets and smartphones into the workplace for productivity
Having your Cake and Eating it too: How and business access, and are using unified communications across voice, video
Desktop Virtualization can be Used to and data to improve workforce collaboration. Today’s organizations need to
Lower Costs and Increase User Satisfaction re-imagine IT and prepare for this extreme environment. This track will provide
Experiences from Unified the foundation to build strategies that span mobility, client computing and
Communications deployments communications while addressing the ambitions of end users, IT and the
business as a whole.
Magic Quadrants
Unified Communications and Corporate Sessions
Telephony
The Future of Mobile Application Development: Integrating Apple into the Enterprise
PC Configuration Life Cycle Management An Intense Transition to Multichannel
Debunking the Myth of the Single Vendor
Mobile Enterprise Applications and Mobile Pocket Power: Directions in Mobile Devices Network
Consumer Applications and The Management Challenges Ahead
Data Center Networking: Preparing for a Virtual
Desktops and Notebooks Mobile Collaboration: New Device and Cloud World
Capabilities to Drive Innovation in Your
Mobile Device Management Apple, Google, Their Friends and Enemies
Workplace
— The Vendors who will Define Your Mobile
Wireless LAN Infrastructure (Global)
Future
Net IT Outs Workshop
Tutorial: Enterprise Mobility 101 –
Building a Strategy and Business Case for
Segment Your Users for Maximum
Unified Communications
Effectiveness
Pervasive Video - Prosper or Perish
Network Strategies for a Hybrid Cloud
World
Unified Communications – Getting Microsoft
to Work With Your Other UC Partners
Gartner Total Cost of Ownership for
Client Computing
Five Things CIOs Should Know Before
Adopting iPads and Media Tablets
Scenarios “In the next 12 months, the focus of mobility will be on
The Mobile Scenario — Confusion,
Complexity and Opportunity Through 2015
identifying and implementing applications to innovate
Unified Communications and
existing business process, build stronger customer
Collaboration Scenario — Is Leveraging relationships, generate mobile revenue and contextually
Hybrid Solutions the Key?
improve current systems.”
Re-imagining Communications: The
Bob Hafner
Gartner Communications Scenario
Managing Vice President
16 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

17. Tracks
Sessions&
Program & Portfolio Management
Organizations look to Program & Portfolio Management (PPM) to deliver the right Gartner Analyst/User
business capabilities within a volatile business context. However, the common
Roundtables
practices of PPM avoid change and creativity in the worship of on-time, on-
budget, and low-risk delivery. To ensure success, the PPM landscape must be Using Software for Top Down IT Planning
and Portfolio Management
navigated with a new vision. PPM leaders must become “change innovators”
rather than just collecting demand. Strategies and practices need to be Had I Only Known — the Realities of
re-evaluated so organizations can move faster, change more often and deal PPM
directly with growing complexity. The fact that decisions have a shorter than ever
Communicating About Projects — Using
shelf life is shaping a new reality that no PPM leader can afford to ignore. Reports and Dashboards to Drive Actions
and Decisions
Net IT Outs
Sessions Why Perfectly Rational Governance
Processes Fail and What We Can Do
The PPM World Is NOT Flat — A Framework Program and Portfolio Management: What’s About It
for Program Management Hot, What’s Not and What’s Coming
Managing IT Demand — How to Do It,
The New PPM Normal — Increased PPM Best Practices: Using the ‘Sweet Spot’ to How Much to Do and How to Find the
Complexity, Constant Change and New Ensure PPM Success Resources
Approaches to Embrace It
Metrics That Matter for PPM
Market overview
PPM Market Universe: Magic Quadrants,
MarketScopes and More
Workshops
Discovering Portfolio Management Best Assessing your Governance with the Gartner
Practices That Really Work Governance Maturity Model
“Program & portfolio management is entering
a period where much of today’s accepted best
practices will get tossed aside as organizations
spend more time inventing something that works in
a climate of speed, complexity and uncertainty.”
Audrey L. Apfel
Managing Vice President
Sessions subject to change.
The World’s Most Important Gathering of CIOs and Senior IT Executives 17

18. Tracks
&
Sessions
Security & Risk Management
Gartner Analyst/User Profound changes call for profound responses — this is the situation for those
responsible for information security and risk management in 2011. IT delivery is
Roundtables
changing fast. Private cloud is here and public cloud is not far off. A plethora of
Where is my Data and Why Should I consumer and mobile devices are performing roles requiring enterprise-grade
Care?
security. The people whom we are required to authenticate and allow within the
Virtualization Security Roundtable corporate perimeter are not within the direct control of the organization. Security
and risk leaders must balance efficiency and effectiveness with true business
The Year we Lost Privacy (and Why it
value, within the parameters of governance and compliance requirements.
Doesn’t Matter)
Practical Steps Towards Effective Data
Classification
Sessions
Magic Quadrants Security and Risk Governance: It’s Much More Data Protection in Cloud Environments –
Endpoint Protection Platforms Than Just Reporting Threats Versus Controls
Making Authentication Choices Privacy in the Cloud (and Other Fairly Tales) Context-Aware Security: Security In a World
Where You Don’t Control Anything
European Managed Security Service Identity and Access Management: Ten Myths
Providers and Misconceptions Debunked Articulating the Business Value of Information
Security
Net IT Outs
Protecting Data on Mobile Devices –
Balancing Security and Usability Workshops
Choosing Enterprise GRC Vendors The Gartner ITScore IAM Program Maturity Assessing Your Organization’s Privacy Posture
Assessment
“Security is becoming a business driver as more and
more executives recognize security as both a business
imperative and a potential competitive edge.”
Ray Wagner
Managing Vice President
18 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

19. Tracks
Sessions&
Sourcing & Vendor Relationships
These are turbulent times in sourcing as cloud computing, utility services and Net IT Outs
as-a-service models disrupt traditional deals. Players are merging, new entrants
Measuring the Effectiveness of Your
are emerging and offshore geographies are diverging; vendors are finding new
Vendor
ways to interpret existing agreements, increasing the need for vendor
management. Navigate these troubled waters with practical help on disruptive Low Cost IT Services: Are you Ready for
trends and all aspects of contract negotiation. EasyIT?
Magic Quadrants
SAP Applications Services Europe
Data Center Outsourcing and Utility
Services, Europe
Help Desk Outsourcing Europe
Gartner Analyst/User
Roundtables
Discussions on Structuring an effective
IT Sourcing Organization
Sessions
The CIO Guide to Managing Vendors Cloud Sourcing Opportunities and Risks Can I Switch Vendors or Am I Locked In?
Negotiating with the Software Megavendors: Boost the Value you get from Outsourcing in When will you Adopt Cloud Services?
SAP, Oracle, Microsoft and IBM 12 Weeks
How to Manage Risk When Your Work Moves Contract Negotiation
Offshore Clinics
Microsoft
SAP
Workshops
Oracle
Understanding Audits — The Key to Improving
Vendor Relationships IBM
Strategic Vendor Management VMWare
Applications Outsourcing
Infrastructure Outsourcing
Network and Wireless Services
“Traditional outsourcing contracts are
often complex and inflexible, while the
new utility and cloud services contracts
offer flexible “easy on/easy off”
terms — and are highly scalable.”
Richard Mitchell
Managing Vice President
Sessions subject to change.
The World’s Most Important Gathering of CIOs and Senior IT Executives 19

20. ITxpo Features
If it’s new, hot and cutting-edge, you’ll find it on the
ITxpo Showfloor — your chance to immerse yourself in
IT solutions that will help you realize your strategic vision.
Gartner Magic Quadrant Theaters
What better way to work ITxpo than to arm yourself with the insight of relevant Gartner Magic
Quadrants? Each of the analyst-led ITxpo theater sessions on the Showfloor will focus on a Magic
Quadrant or MarketScope related to one or more of the ITxpo Marketplaces.
Demonstration Zone
The newest attraction for attendees at ITxpo, the Demonstration Zone is an area where sponsors
showcase their latest devices and gadgets. Attendees will be able to test drive a variety of
products from tablets to smartphones and everything in between.
ITxpo theaters: Immersion Learning
Join our sponsors at the ITxpo theaters for fast-paced presentations on product announcements,
case studies, road maps and product visions.
Learning Labs: Hands-On Testing
An attendee favorite, learning labs immerse you in intense super-tutorials. Join 20 other attendees
and an instructor at designated workstations to test, explore and understand the features of
the industry’s emerging products.
Face-to-Face Sponsor Meetings
ITxpo Central Café — Confer privately with our sponsors in a 30-minute pre-arranged meeting that will advance
Sponsored by BT
your projects and relationships, wherever you are in the buying cycle. Pre-event appointment
The Symposium/ITxpo is
about sharing ideas and good requests will be available soon.
conversations. The ITxpo Central
Café, sponsored by BT, is the
place to have those conversations
Solution Provider Sessions
over a delicious coffee. It’s also These valuable 45-minute sessions feature some of the market’s most fascinating solutions,
where you can just sit relaxed with real-life stories about those who have deployed them successfully, including their strategies,
and think about what you’ve
learnt. Call in and make the most challenges and results.
of Symposium/ITxpo and our
hospitality.
Emerging Technologies Pavilion
Some of the most intriguing up-and-coming providers in enterprise IT, culled from the annual
roster of Gartner Cool Vendors, are housed at the ITxpo Emerging Technologies Pavilion. A hub of
innovation and activity, the Pavilion includes demonstrations and theater sessions highlighting
what makes these providers so cool, and why they may be the major providers of tomorrow.
Networking Receptions
Connect with colleagues in similar roles who face similar challenges, and interact at several
networking receptions on the ITxpo Showfloor designed to build relationships and facilitate the
meaningful exchange of ideas and information.
Interested In Sponsoring?
Reach the most focused and informed senior executives in IT. Become a sponsor
Call +44 1784 267456 or e-mail european.exhibits@gartner.com to learn more.
20 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

21. Sponsors
Premier Sponsors
Right Hand Page
Left Hand Page
Platinum Sponsors
Silver Sponsors
Emerging Technologies Pavilion
The World’s Most Important Gathering of CIOs and Senior IT Executives 21

22. General Conference Schedule
Sunday 6 November
17:00 – 20:00 Registration Open
Monday 7 November
07:30 Registration Open
09:00 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
12:00 Lunch and ITxpo Open
14:00 Gartner Keynote
15:45 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
18:00 ITxpo Opening and Reception
Tuesday 8 November
08:30 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
12:00 Lunch and ITxpo Open
13:30 Mastermind Keynote
14:45 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
17:45 ITxpo Reception
Wednesday 9 November
08:30 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
12:00 Lunch and ITxpo Open
13:30 Mastermind Keynote
14:45 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
17:45 ITxpo Reception
Thursday 10 November
08:30 Gartner Track Sessions, Workshops, Gartner Analyst/User Roundtables and Contract Negotiation Clinics
13:30 Conference close
*As of June 2011. Please note times are subject to change.
“CIOs must be prepared to contribute
to enterprise growth and re-establish
the rules of IT engagement.”
Peter Sondergaard
Senior Vice President, Gartner Research
Media Partners
Follow and connect with
us on: Silver Media
Partner
LinkedIn.com:
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(XChange)
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#GartnerSYM
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22 To register visit gartner.com/eu/symposium or call +44 20 8879 2430

23. €600 savings! Registration
Register by 9 September 2011
for the early-bird discount
How to Register
Online: gartner.com/eu/symposium
Venue, Hotel and
Telephone: +44 20 8879 2430 Travel
Email: emea.registration@gartner.com Symposium/ITxpo 2011 will
take place 7 – 10 November
2011, at the CCIB (Centre
Registration Fee*
Convencions Internacional
Before 9 September After 9 September
Barcelona), Spain.
Full conference €3,650 + Spanish VAT €4,250 + Spanish VAT
Please visit gartner.com/
ITxpo exhibit floor only €295 €295 eu/symposium for further
Team pricing See below See below information on travel and
hotel accommodation.
Gartner clients Tickets apply Tickets apply
* Prices subject to change without notice
Registration fee includes conference attendance, Symposium On Demand access,
documentation, ITxpo Showfloor access, lunch, evening Showfloor receptions and a
post-event trip report.
Executive Programs Members: For registration, please contact your Executive Clients
Companion Program
Manager. Complimentary attendance and related additional benefits are for Executive
Programs Members only. Should you have any questions regarding eligibility, please contact The Symposium/ITxpo
your Executive Programs service delivery team. Companion Program lets you
share the experience with a
Hold your team meeting at Symposium/ITxpo this year! companion for €450 per adult
(21 years of age or older).
Team Send Program
Registration for the program
Symposium/ITxpo team discount offers:
may be made pre-event by
5 delegates for the price of 4
calling +44 20 8879 2430 or
10 delegates for the price of 8 on-site.
15 delegates for the price of 12
Team benefits
• Team meeting with a Gartner analyst Cancellation and substitution
policy
• Registration discount Registrations may be refunded or a ticket
• Access to Team Lounge reactivated if the cancellation is made in writing
up to 15 business days prior to the start of the
• Complimentary streaming access to Symposium On Demand event. Cancellations received within 15 business
days of an event or non-attendance will not be
(for all available sessions) refunded and tickets will not be reactivated.
Substitution of registrations may be made at any
time up to the start of the conference. Sharing of
It’s easy to sign up for the Team Send Program attendee passes is not permitted. This conference
is organized by Gartner, which reserves the right,
Email emea.teamsend@gartner.com and get complete details. in its sole discretion, to limit or deny access to
the conference to any entity or individual. Receipt
Team Send policy by Gartner of an application and/or payment
Any combination of paid registrations may be used to qualify for complimentary registrations (except for Gartner complimentary does not constitute acceptance. Applications and
registrations). Teams must come from the same organization. This program voids all other team offers and promotions for event payments that are not accepted will be returned.
attendance. Teams that exceed the largest threshold will qualify for additional complimentary registrations according to the small For the Gartner Privacy Promise, a full list of
team size increments. Meeting requests must be made three weeks prior to start of the event. Any requests within three weeks will be rules regarding cancellations, substitutions and
based upon availability. Specific analyst and executive or vendor availability or topic coverage is not guaranteed. exclusions, visit gartner.com/eu/symposium.
The World’s Most Important Gathering of CIOs and Senior IT Executives 23

24. Return address: Gartner, PO Box 754, North Shields, NE29 1EJ, United Kingdom
THE WORLDS MOST IMPORTANT GATHERING OF CIOs AND SENIOR IT EXECUTIVES
2011 Gartner Symposium/ITxpo Worldwide
Cape Town, South Africa Tokyo, Japan Orlando, Florida Sao Paulo, Brazil
23 – 25 August 3 – 5 October 16 – 20 October 25 – 27 October
Gold Coast, Australia Mumbai, India
14 – 17 November 21 – 23 November
FSC logo The information contained in this brochure is correct at the time of going to print. Published details are subject to change. Please visit our Website for updates and changes: gartner.com/eu/symposium.
© 2011 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo is a registered trademark of Gartner, Inc. and/or its affiliates.
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