Bally Total Fitness saw opportunities to enhance the member and employee experience through mobile technology. They observed members and employees using mobile devices personally but not engaging with Bally. Bally began developing mobile apps for employees to interact with members and the environment, and for members to interact with classes, other members, employees, and the environment. This included apps for finding classes, checking in, viewing schedules, and more. Bally aimed to foster an innovative culture where IT helped drive the business through quick iterations. Their mobile vision focused on context-aware, personalized experiences on any device to augment interactions and foster community.