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Radio 1Xtra take-over by Harvey & Josh focuses on their radio station which plays hip hop, R&B, dancehall, dubstep, UKG and homegrown music Monday through Friday from 10am to 12:45pm and Saturday from 7pm to 9pm. Their target listeners are male and female ages 13+ who enjoy music, sports, fashion and technology. The playlist includes songs by Disclosure, Wale, Wiz Khalifa, Jay-Z and Beyonce. They aim to keep listeners by playing requested music, shout outs, interviews, advice, guests, quizzes and podcasts.
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Audience research
The document discusses a target audience of 16-25 year olds from class AB demographics. This group is very engaged with popular culture through streaming services like Netflix, social media like Snapchat, and celebrities/influencers such as the Kardashians. They enjoy TV shows like Stranger Things and films like The Avengers or To All The Boys I've Loved Before. As a class AB demographic, they have the financial means to engage heavily with technology and entertainment.
Questionnaire analysis
The document contains the results from a questionnaire about pop rock music fans. It includes charts and analysis on:
- The gender breakdown of participants, which showed slightly more females than males.
- The age ranges of female and male participants, with most being 16-24, which is the target age group.
- How pop rock fans consume music, mainly through YouTube and Spotify rather than buying physically.
- The magazines and websites pop rock fans use, including YouTube, Kerrang, and artist-specific sites.
- How people find out about new music, primarily through the internet and recommendations from other people.
Survey Results
This document contains a survey about music preferences and consumption habits. It asks about gender, age, favorite music genre, how often the respondent listens to music, whether they watch music videos and what entices them to watch, whether they buy music albums and how much they are willing to pay, what attracts them to buy albums, whether they visit artists' websites and what features would entice them to visit, and what is most important for them to see on an artist's website. The questions cover demographic information, music listening and viewing behaviors, music purchasing habits, and preferences for artists' online content and designs.
Audience anaysis
The majority of respondents to the audience findings survey were female (53%) and between the ages of 16-20 (86%). Most preferred rock bands and listed pop as their favorite genre. All respondents reported listening to music every day, with reasons including enjoyment and emotion regulation. Common ways of listening included iPods, the internet, car radios, and streaming sites. This suggests a music video should feature rock music and a pop solo artist to appeal to this young, female audience.
Music magazine questionnaire
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Music magazine questionnaire.
This document is a questionnaire for a music magazine. It asks respondents about their age, gender, music genres listened to, whether they have bought music magazines before and how often, what magazines they buy, how much they are willing to pay, and what features they like to see in music magazines such as interviews, reviews, upcoming music, and fashion. It collects demographic information and music preferences to help a music magazine understand its target readership.
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The document discusses a target audience of 16-25 year olds from class AB demographics. This group is very engaged with popular culture through streaming services like Netflix, social media like Snapchat, and celebrities/influencers such as the Kardashians. They enjoy TV shows like Stranger Things and films like The Avengers or To All The Boys I've Loved Before. As a class AB demographic, they have the financial means to engage heavily with technology and entertainment.
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The document contains the results from a questionnaire about pop rock music fans. It includes charts and analysis on:
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- The age ranges of female and male participants, with most being 16-24, which is the target age group.
- How pop rock fans consume music, mainly through YouTube and Spotify rather than buying physically.
- The magazines and websites pop rock fans use, including YouTube, Kerrang, and artist-specific sites.
- How people find out about new music, primarily through the internet and recommendations from other people.
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This document contains a survey about music preferences and consumption habits. It asks about gender, age, favorite music genre, how often the respondent listens to music, whether they watch music videos and what entices them to watch, whether they buy music albums and how much they are willing to pay, what attracts them to buy albums, whether they visit artists' websites and what features would entice them to visit, and what is most important for them to see on an artist's website. The questions cover demographic information, music listening and viewing behaviors, music purchasing habits, and preferences for artists' online content and designs.
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The majority of respondents to the audience findings survey were female (53%) and between the ages of 16-20 (86%). Most preferred rock bands and listed pop as their favorite genre. All respondents reported listening to music every day, with reasons including enjoyment and emotion regulation. Common ways of listening included iPods, the internet, car radios, and streaming sites. This suggests a music video should feature rock music and a pop solo artist to appeal to this young, female audience.
Music magazine questionnaire
This document is a questionnaire for a music magazine that asks respondents about their demographic information like gender and age, their preferred music genres, whether free incentives would attract them to buy a magazine, what features would attract them to a magazine like music, interviews, cover stars, gigs and events, or adverts, what types of articles they'd like to read such as artist/celebrity gossip, reviews of albums/songs/concerts, interviews, profiles of upcoming artists, or retrospectives of artists, and the maximum price they'd pay for a high end music magazine.
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The document provides a table of contents for a music magazine. It lists various articles on up-and-coming artists, interviews with musicians, reviews of concerts and albums, tips on music instruments, and histories of different music genres. The magazine also features advertisements, charts, and sections on celebrity news, fashion, and competitions. The evaluation comments that the magazine aims to appeal to younger audiences and showcase how classical music is relevant today.
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Dancefm
Dance FM is a radio station targeted at teens and young adults aged 18-25 who enjoy dance music, festivals, clubbing, and DJ sets. The station plays music associated with clubbing from artists like Swedish House Mafia, Porter Robinson, and Hardwell. It also offers competitions for tickets to events. Dance FM competes with larger stations like Radio 1 but offers a more unique focus on dance music. Jingles and ads are used to keep listeners engaged between segments of music and talking.
Gbm m music
Music tastes have changed over time due to technological developments, cultural sharing between societies, and people's desire to develop new standards. Parents enjoyed music from artists like Dean Reed, Yves Montand, and ABBA because it was popular, had meaningful lyrics, and pleasant melodies. Young people now like artists like Lady Gaga, Lana Del Rey, and Skrillex because their music is popular, fun to dance to, and they are devoted fans of these celebrities. While tastes change, some music is still appreciated across generations.
Great Scott 2013 Media Kit
Great Scott Broadcasting is a family-owned broadcasting group that owns 5 radio stations covering the Delmarva Peninsula, reaching over 200,000 adults weekly. The document provides an overview of each station, including their formats, target demographics, on-air personalities and broadcast areas. It promotes Great Scott Broadcasting's experienced staff and commitment to serving local businesses and communities for over 50 years.
Task 6
The document describes a pitch for a niche radio show called "Night-Shift" that will play genres such as grime, rap, pop and hip hop. It will target teenagers and young adults aged 15-24, especially male students in class E/D who listen to this type of music. The show will broadcast live from 1-4am on BBC Radio 1 on weekends, featuring a playlist, song suggestions, small talk, news and advertisements. It will also be available online both during and after the live broadcast for people who missed it.
Dynamic Radio
Dynamic Radio is a contemporary hit radio station that plays chart and popular music according to top 40 music charts. It aims to have a similar vibe to Capital FM through its music selection, host conversation, and competitions. The target audience is 17-30 year olds who like knowing celebrity gossip and hearing new songs. Typical listeners enjoy going to concerts and clubs. The playlist includes chart, dance, and R&B hits by artists like Will.i.am, Avicii, Daft Punk, and Macklemore & Ryan Lewis. The station meets listeners' needs through its music selection, competitions offering concert tickets, and content targeting their age group.
Dynamic radio 3 Jade Hale
Dynamic Radio is a contemporary hit radio station that plays chart and popular music according to top 40 music charts. It aims to have a similar vibe to Capital FM through its music selection, host conversation, and competitions. The target audience is 17-30 year olds who like knowing celebrity gossip and hearing new songs. Typical listeners enjoy going to concerts and clubs. The playlist includes chart, dance, and R&B hits by artists like Will.i.am, Avicii, Daft Punk, and Macklemore & Ryan Lewis. The station meets listeners' needs through its music selection, competitions offering concert tickets, and content targeting their age group.
Rap music
Rap music originated in the Bronx in the 1970s as a means of expression for disenfranchised African American youth. DJ Kool Herc began playing instrumental beats for longer periods to allow for extended breakdancing. This helped establish rap's roots in African oral traditions of call-and-response. Rap grew more mainstream with the Sugarhill Gang's "Rapper's Delight" in 1979 and Run DMC's hits in the 1980s. Rap addressed social and economic issues facing urban communities and helped give a voice to these populations, though some lyrics were controversial and censorship attempts were made. Rap continues to be a reflection of and outlet for urban communities today.
Focus group
This document summarizes information about 8 individuals who participated in a focus group. It provides details about each person's gender, age, occupation, hobbies, and radio preferences. The individuals represent a range of ages from 13 to 48 and occupations including education, employment, and home duties. Their interests include social media, music, television, gaming, and spending time with friends and family. Their preferred radio stations are Radio 1, Capital, and Radio 1 Extra and they enjoy genres like pop, chart, house, and alternative music.
Media kit 2015 (updated)
This document provides an overview of radio stations in the Huntsville, Alabama market owned by iHeartMedia. It includes summaries of 6 stations - WDRM (country), WTAK (classic rock), WQRV (classic hits), KISS-FM (top 40), and WBHP/WHOS (news/talk). For each station, it lists format, audience size, demographic target, website, daily programs and features, and listener profile data. The document establishes iHeartMedia as the leading media company in the US and highlights the stations' formats, audiences, and popular shows.
Media kit 2015 (updated)
This document summarizes radio station information for iHeartMedia in Huntsville, AL. It provides details on 5 radio stations in the market, including their format, website, audience numbers, and programming highlights. The stations are WDRM (country), WTAK (classic rock), WQRV (classic hits), KISS-FM (top 40), and WBHP/WHOS (news/talk). For each station, it lists popular shows, features, and target demographics. The document establishes that iHeartMedia is the leading radio company in Huntsville and provides an overview of the programming on its local stations.
Wtak iqp
This document provides an overview of 6 radio stations in the Huntsville, Alabama media market: WDRM-FM (country format), WTAK-FM (classic rock format), WQRV-FM (classic hits format), KISS-FM (contemporary hit radio format), and WBHP/WHOS-AM (news talk format). For each station, it lists information like website, audience size, programming details including shows and hosts, and demographic targets. It also includes sample daily schedules and descriptions of flagship programs. The document aims to inform advertisers about the formats, audiences, and prominent on-air personalities of radio stations in the Huntsville media market.
Wtak iqp
This document provides an overview of 6 radio stations in the Huntsville, Alabama media market: WDRM-FM (country format), WTAK-FM (classic rock format), WQRV-FM (classic hits format), KISS-FM (contemporary hit radio format), and WBHP/WHOS-AM (news talk format). For each station, it lists information like website, audience size, programming details including shows and hosts, and demographic targets. It also includes sample daily schedules and descriptions of flagship programs. The document aims to inform advertisers about the formats, audiences, and prominent on-air personalities of radio stations in the Huntsville media market.
Radio presentation 2
Freedom Radio is a new urban contemporary radio station based in Portsmouth, England. It targets listeners aged 16-25 across southern England. The station's name "Freedom" reflects that it takes requests from listeners on what music to play. It will keep listeners engaged through social media and by interacting with listeners, taking requests, and having games and discussions where listeners can give opinions. The playlist will vary throughout the day, playing mellow electro-pop in the morning, indie rock in the afternoon, and hip hop and R&B in the evenings. The main competition is BBC Radio 1, but Freedom Radio aims to better meet listeners' needs through more interaction.
Lee's group radio 1 breakfast show
Radio 1 aims to entertain and engage 15-29 year olds with a mix of contemporary music and speech. The breakfast show is hosted by Nick Grimshaw on weekdays and DJ Dev on weekends. Radio 1 uses social media like Twitter, Instagram, YouTube and Facebook extensively to interact with listeners and share content. They strive to be innovative by playing emerging artists in addition to chart music. The station sees the future in digital platforms like iPlayer and YouTube to continue engaging younger audiences who consume more content online.
Struck gold
This document outlines a radio station format targeting 55-year-old Fred who enjoys classic rock artists. It includes segments on target listeners, controversial speech topics, linking songs, providing news/weather, and example playlists. The demo aims to inform and engage older audiences with music from the 40s-60s, discussions on issues like gay marriage, and news relevant to their interests.
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Radio presentation
- 1. Radio 1Xtra take-over By Harvey & Josh
- 2. Our Station • Name: Radio 1Xtra • Best in Hip Hop, R&B, D&B, Dancehall, Dubstep, UKG and Homegrown! • 10am-12:45pm Monday-Friday • 7pm-9pm Saturday • Special mix from Jaguar Skills every Saturday at 8pm!
- 3. Target Listener • Male and female • 13+ • Students • Hobbies and interests include: football, basketball, BMX, skating, listening to and making music, fashion, girls and boys (relationship) and technology. • T.V: Two And A Half Men, Inbetweeners, Skins, Family Guy, Futurama and Simpsons.
- 4. Playlist • Disclosure – I Love…That You Know • Wale – Pretty Girls • Wiz Khalifa – Black And Yellow • Jay-Z – Roc Boys • Beyonce – Love On Top • Big Sean – Guap • Donae’o – When Angels Sing • Duke Dumont – Need U (100%)
- 5. Meeting the listeners needs • Stay relevant – play requested music frequently. • Shout outs • Interviews • Advice • Guests • Quizzes • Podcasts
- 6. Overview of our competition Being one of the biggest radio stations in the world and having a large range of music shows, for example: Hip-Hop, Garage, Dance and D&B, there isn’t much competition because 1Xtra play the best songs from past to present. However in America there is a lot of competition, radio stations such as: Hot 97, Power 106, Shade 45, and KIIS-FM These radio stations get a lot of attention due to the interviews they do and how they put them on YouTube for everyone to see, making the station more and more popular.
- 7. Keeping Listeners Tuned In • They are many ways to keep listeners tuned in, for example competitions, comedy (prank calls), special guests (artists that are in the Top 10), Live Lounge and also play a new song by the hottest artist towards the end of the show to keep people tuned in.