Great Scott Broadcasting is a family-owned broadcasting group that owns 5 radio stations covering the Delmarva Peninsula, reaching over 200,000 adults weekly. The document provides an overview of each station, including their formats, target demographics, on-air personalities and broadcast areas. It promotes Great Scott Broadcasting's experienced staff and commitment to serving local businesses and communities for over 50 years.

1. great SCOTT broadcasting
2013
Media Kit
WZBH WGBG/WJKI WOCQ
WKDB/WZEB WKHI

2. What is
Great Scott Broadcasting and why does it
matter to you?
A family owned broadcasting group of 5 radioA family owned broadcasting group of 5 radio
stations that cover the Delmarva Peninsula, talking tostations that cover the Delmarva Peninsula, talking to
over 200,000 adults each week*. A constant andover 200,000 adults each week*. A constant and
proven winner in all aspects of radio broadcasting,proven winner in all aspects of radio broadcasting,
great SCOTT broadcasting has an accomplished staffgreat SCOTT broadcasting has an accomplished staff
of professionals in all fields. We have been successfullyof professionals in all fields. We have been successfully
serving clients for over 50 years and we look forward toserving clients for over 50 years and we look forward to
the next 50!the next 50!
• Great Scott Broadcasting provides their clients:
-Opportunity to reach Delmarva residents at Home, at Work, at Play
and in the Car.
-Prompt and attentive service from an experienced Sales, Traffic,-Prompt and attentive service from an experienced Sales, Traffic,
Production and On-air staff.Production and On-air staff.
• Well thought out sales proposals and promotions.
– A dedication to serve the community, it’s people andA dedication to serve the community, it’s people and
organizations and enhance the continued success oforganizations and enhance the continued success of
business.business.
– A commitment to researching and developing the bestA commitment to researching and developing the best
possible programming and features aimed at attractingpossible programming and features aimed at attracting
and maintaining loyal audiences, while keeping themand maintaining loyal audiences, while keeping them
informed with important information from Delmarva’sinformed with important information from Delmarva’s
diverse business community designed to improve qualitydiverse business community designed to improve quality
of life.of life.
• A promise and commitment to work hard and do
the best for your business.
• Based on latest audience estimates of persons 18+ Arbitron: FA11SP11TSA A18+ = 202,900.
• Persons 12+ = 226,200

3. our COVERAGE…

4. JJ & Crank – 5:30AM-10AM
Sarah 10AM -3PM
Doug McKenzie - 3PM – 7PM
Corey - 7PM - MIDNIGHT
Blue - OVERNIGHTS
Delmarva’s #1 Rock Station
A mix of New music from today’s Biggest RockNew music from today’s Biggest Rock
Bands and the best rock from the past 25 years. AllBands and the best rock from the past 25 years. All
live local DJ’s with a strong interaction andlive local DJ’s with a strong interaction and
presence throughout Delmarva to help you reachpresence throughout Delmarva to help you reach
your desired clientele with the music that they love!!your desired clientele with the music that they love!!
WZBH has consistently been a top radio station inWZBH has consistently been a top radio station in
the market since 1988 and the rock leader forthe market since 1988 and the rock leader for
reaching M & A 18-49, 25-54. From electronics &reaching M & A 18-49, 25-54. From electronics &
power tools to auto parts, restaurants to bars, boatspower tools to auto parts, restaurants to bars, boats
to new cars & trucks, this demographic audience isto new cars & trucks, this demographic audience is
on the go, with the money to pay for their hobbies.on the go, with the money to pay for their hobbies.
Featuring the very best new music from today’s bestFeaturing the very best new music from today’s best
rock bands like Creed, Linkin Park and Staind. Plusrock bands like Creed, Linkin Park and Staind. Plus
standards like Pearl Jam, Nirvana, Metallica,standards like Pearl Jam, Nirvana, Metallica,
AC/DC, Van Halen, Aerosmith and others.AC/DC, Van Halen, Aerosmith and others.
From Pocomoke to Smyrna, the Bay Bridge to theFrom Pocomoke to Smyrna, the Bay Bridge to the
Beaches, WZBH Has Rocked Delmarva for 23Beaches, WZBH Has Rocked Delmarva for 23
Years and counting. A longtime consistent ratingsYears and counting. A longtime consistent ratings
leader, choose 93.5 The Beach and watch yourleader, choose 93.5 The Beach and watch your
business grow!!business grow!!
LIVE, LOCAL AND A TRADITION ON DELMARVA!!
www.wzbhrocks.com

5. BILL & JESSICA 6AM-10AM
CHUBB LOVE 10AM -3PM
DEE LITE 3PM – 7PM
DJ TAYVONNE 7PM - MIDNIGHT
OC104, A Long Standing Listener FavoriteOC104, A Long Standing Listener Favorite
“OC” stands for “our community”, and OC104 is all about
helping “our community”. Since it began in 1989.
When you listen to OC104 you will hear the perfect
combination of Today’s Most Popular Hit Music, the best of Hip
Hop and R&B. All blended together in an upbeat hit-based
music and entertainment station featuring today’s best artists.
From Outkast, The Black Eyed Pea’s, Jay-Z, Usher, Beyonce,
Alicia Keys, Lady Gaga and many more.
A perrenial Ratings Leader.
Your desired customers in the 18-34,18-49 & 25-54
demographic listen to OC104 for the unique styles, long time
personalities and many features. Beginning in mornings with
The Hip Hop Coffee Shop, midday's with Chubb Love and
afternoon’s with Deelite.
OC 104 has the winning combination of today’s hottest new
music mixed in with the DJ’s you know and love. Year in, Year
out, OC104 reaches one of the largest audiences on Delmarva!
www.oc104.com

6. THE BOB & TOM SHOW 6AM-10AM
ADAM 10AM -3PM
RYAN O’MALLEY 3PM – 7PM
ALICE COOPER 7PM-MIDNIGHT
Providing listeners with the best in Classic Rock fromProviding listeners with the best in Classic Rock from
the Sixties, Seventies and Eighties!! On TWO FREQUENCIES.the Sixties, Seventies and Eighties!! On TWO FREQUENCIES.
98.5 (WGBG) AND 103.5 (WJKI) Every weekday morning BIG is98.5 (WGBG) AND 103.5 (WJKI) Every weekday morning BIG is
the exclusive home to The Bob and Tom Show. Along with the bestthe exclusive home to The Bob and Tom Show. Along with the best
Classic Rock during the day, BIG is the only station on Delmarva toClassic Rock during the day, BIG is the only station on Delmarva to
have Rock Legend Alice Cooper live every weeknight. This perfecthave Rock Legend Alice Cooper live every weeknight. This perfect
combination of music and entertainment has made BIG the mostcombination of music and entertainment has made BIG the most
entertaining station to listen to everyday!! A Top Adult Ratingsentertaining station to listen to everyday!! A Top Adult Ratings
Performer 25-54, 35-54 & 35-64Performer 25-54, 35-54 & 35-64
The Very Best Classic Rock from well known artists likeThe Very Best Classic Rock from well known artists like
The Rolling Stones, Led Zeppelin, Boston, The Eagles, Aerosmith,The Rolling Stones, Led Zeppelin, Boston, The Eagles, Aerosmith,
Bruce Springsteen and Pink Floyd. Instantly recognizable songsBruce Springsteen and Pink Floyd. Instantly recognizable songs
that keep listeners tuned in and listening longer.that keep listeners tuned in and listening longer.
With a large coverage area from Pocomoke to Dover andWith a large coverage area from Pocomoke to Dover and
Easton to the Beaches, BIG appeals to both men and women.Easton to the Beaches, BIG appeals to both men and women.
Dedicated and educated listeners who are the ideal customers forDedicated and educated listeners who are the ideal customers for
your business!!! Make these loyal listeners your new customersyour business!!! Make these loyal listeners your new customers
today!!today!!
DELMARVA’SDELMARVA’S ONLYONLY CLASSIC ROCK STATION!!!CLASSIC ROCK STATION!!!
www.bigclassicrock.comwww.bigclassicrock.com

7.
www.musicontheb.com
The New B95.3 is the best mix of hit music from the 90’s through today.
It's aimed at 25-39 year old women (Audience composition is 60% Female)
Representing the most loyal group of radio listeners in the U.S. The audience is the
upwardly mobile, educated, professional, with average to higher-than-average
income.
Locally, The New B95.3 is a fast growing, family-safe alterative for today’s hits.
It’s Hit Radio for Adults, without the rap heard on Top 40 or the slower-tempo mood
of Adult Contemporary.
The music is current and upbeat featuring artists like Katy Perry, Bruno Mars,
Maroon 5, Pink, Coldplay, Black Eyed Peas, Taylor Swift, Kelly Clarkson, Train &
Lifehouse, alongside 90’s artists like Green Day, Goo Goo Dolls, Gwen
Stefani/NoDoubt, and Matchbox 20, plus just a few 80’s titles from bands like Bon
Jovi and U2.
The New B95.3 reflects today’s mature pop culture and is tuned into Delmarva with
relevant local information. It’s upbeat and fun with experienced air personalities
who are “real”. With our long standing relationship with the music industry
thought heritage stations, WZBH, WOCQ & WGBG, The New B95.3 incorporates
trips and concert experiences through fun interactive contests and artist visits/live
performances to enhance the entertainment value of B95.3
Looking for An Upbeat, Family Safe, “listen while you work & play” station, then
just tune into the New B95.3.

8. We play the hottest country songs of today along with
the most familiar hits going back to the 90s.
Hot Country 107.7 FM draws a younger, active, brand-loyal
audience. Listeners are Adults age 18 to 49 with a core
target demographic being Adults 25-39.
Artists include today’s top performers from Carrie
Underwood to Taylor Swift and Kenny Chesney to Tim
McGraw.
You’ll hear it all!!!
And Non-Stop!!!!
Our personalities know today’s most popular country
music, making everyday fun with two long music sets
every hour.
The 107.7 tower is centrally located in Pittsville, Maryland
providing solid coverage from Milford, Delaware to
Pocomoke, Maryland and the Bay to the Beaches.
www.hotcountry1077.com
HOT COUNTRY 107.7 FM…WEHOT COUNTRY 107.7 FM…WE
PLAY WHAT YOU LIKE, REALLY!PLAY WHAT YOU LIKE, REALLY!

9. not JUST commercials..
• Webstream Sponsorships AvailableWebstream Sponsorships Available
 Thousands listening online see banner ad with linkThousands listening online see banner ad with link
 Thousands hear business ad onlineThousands hear business ad online
• Text Messaging, Facebook, Twitter.Text Messaging, Facebook, Twitter.
• AMP Simulator
 Unique NASCAR event at your business
 Get the feel of a real NASCAR experience
• Live Morning Shows in your business
• 2 Hour Live Events, prizes, games and more
• Baltimore Ravens and Washington Redskins Radio – your
business heard on every game
• On-Air and On-Site prize driven contests and promotions
custom made to suit your business and reach potential
customers.
• Support the Community Calendar, your business heard at
least 10 times a day.

10. not JUST commercials..
• Webstream Sponsorships AvailableWebstream Sponsorships Available
 Thousands listening online see banner ad with linkThousands listening online see banner ad with link
 Thousands hear business ad onlineThousands hear business ad online
• Text Messaging, Facebook, Twitter.Text Messaging, Facebook, Twitter.
• AMP Simulator
 Unique NASCAR event at your business
 Get the feel of a real NASCAR experience
• Live Morning Shows in your business
• 2 Hour Live Events, prizes, games and more
• Baltimore Ravens and Washington Redskins Radio – your
business heard on every game
• On-Air and On-Site prize driven contests and promotions
custom made to suit your business and reach potential
customers.
• Support the Community Calendar, your business heard at
least 10 times a day.