Profiles of my demographic

1. Audience research:
A culturally sophisticated, 16-25 class AB demographic:
• Up to date with the modern world and are a lot more text-savvy than the previous generations
• Interested in popular culture such as:
• Streaming services (Netflix)
• Social media (Snapchat)
• Celebrities and influencers (the Kardashians)
• TV shows and Films (Stranger Things, The Avengers, To All The Boys I’ve Loved Before)
• Music artists (Drake, Ariana Grande)
• Being a class AB demographic means that they have the opportunity to engage with technology
and popular culture as they have good financial and educational circumstances to do so

2. Profile 1: Edward Clayton
 Gender – Male
 Social media – Instagram, Snapchat
 Favourite celebrities and infulencers –
 Favourite TV show –
 Favourite film –
 Favourite musical artist –
 Favourite music video and why? -

3. Profile 2: Lauren Howell
 Gender – Male
 Social media – Instagram, Snapchat
 Favourite celebrities and infulencers –
 Favourite TV show –
 Favourite film –
 Favourite musical artist –
 Favourite music video and why? -