The radio advertisement features rapper Snoop Dogg to appeal to a young adult audience. Snoop Dogg's inclusion aims to depict the company as successful like himself. The advertisement uses a conversational, relaxed tone when Snoop Dogg shares a childhood anecdote. It repeats the slogan "you're so money supermarket" to stick in the listener's head. The advertisement promotes the company's brand without providing contact details, relying on their popularity for people to find them.