The document analyzes how the media product uses, develops, and challenges conventions of real child abuse advertisements. It summarizes that the media product follows conventions like showing a victim, abuser/situation, problem, and solution. It develops conventions through techniques like using a voiceover for the slogan. It challenges conventions by not always showing the abuser and using the victim's point of view. The combination of main advertisements and sponsorships is effective through consistent music, settings, shots, and narrative/tonal synergy across the pieces.
This document provides a summary of a media studies evaluation for a film about teenagers taking drugs at parties and raves. It discusses how the film uses conventions like lighting, camerawork, editing and sound to represent this topic. It also summarizes how the film represents today's teenage social groups and their behaviors. Finally, it proposes that Film4 would be a good media institution to distribute the film because of the types of controversial films they have supported in the past.
My media product challenges conventions of real lipstick ads in several ways:
1) It portrays men using lipstick to reflect changing gender norms.
2) It avoids objectifying models and focuses on the lipstick itself rather than physical appearance.
3) It includes older women to challenge ads only targeting young women.
4) It uses different ethnicities to show lipstick's appropriateness and acceptance.
5) It challenges repetitive outfit/background conventions through consistent white outfits and color-coordinated backgrounds.
The document discusses how the media product challenges conventions of real advertising. It summarizes how the product advertises a gender-neutral lipstick, challenging norms by including men and different ethnicities. It developed conventions by taking inspiration from real makeup ads but challenged objectification of women. Shots used close-ups to focus on lips applying lipstick. Music was upbeat to match real ads. Iconography showed the lipstick prominently. A radio ad also challenged conventions since those types of ads are rare.
The document summarizes the ways in which the student's radio drama product used conventions from real media products. The student researched popular teen dramas to include typical elements like locations (school, home), characters (main character and side characters), storylines (personal problems), and music (theme song). Feedback from audiences informed improvements across drafts and helped shape the radio drama and ancillary texts like a magazine feature and newspaper advertisement to appeal to target audiences. The student learned that audience feedback is important for creating engaging media products.
The student created a music video, digipak, and magazine advertisement to promote an album about drug abuse and emotions. To ensure cohesion between the ancillary texts and music video, the student used a black and white color scheme and themes of drugs and vulnerability. Based on feedback, the student improved the magazine advertisement to better incorporate these themes and link all three pieces. The combination of texts is effective at promoting the intended message to the target demographic of older teenagers and follows conventions of the music industry.
This document discusses several theories related to narrative, genre, representation, audience, and media language that could be applied to analyzing movie trailers. It summarizes each theory and provides an example of how the theory could partly or fully apply to teaser trailers. Some of the main theories discussed include Barthes' narrative theory, Todorov's stages of narrative, Propp's character types, Neale's genre theory, Mulvey's male gaze, and Saussure's semiotics.
The combination of the documentary, radio advert, and double page spread (DPS) were effective promotional products that maintained consistency through several themes. The documentary focused on media pressures on teenage girls' appearances, while the radio advert and DPS promoted the documentary. Consistency was achieved through using the same voxpops from girls in both the documentary and radio advert. Additionally, the products maintained consistency by including the documentary's date, time, and channel in the radio advert and DPS. Statistics on body image were also included in all three products. While the same presenter was only used in the documentary, the presenter's image appeared in the DPS, maintaining a link. Similar styles of music and language were used to relate
The document discusses several audience theories and how they apply to a media production project. The Hypodermic Needle Theory is deemed least useful because the target audience is active online and able to choose their own media. The Uses and Gratification Theory is considered most useful because the production can have different meanings and audiences would watch for different needs like entertainment and personal identity. Audience Reception Theory shows the key messages conveyed about genre, storyline and audience were understood due to conventions used, though there was some negotiated reading of a character's fate due to an enigma code.
This document provides a summary of a media studies evaluation for a film about teenagers taking drugs at parties and raves. It discusses how the film uses conventions like lighting, camerawork, editing and sound to represent this topic. It also summarizes how the film represents today's teenage social groups and their behaviors. Finally, it proposes that Film4 would be a good media institution to distribute the film because of the types of controversial films they have supported in the past.
My media product challenges conventions of real lipstick ads in several ways:
1) It portrays men using lipstick to reflect changing gender norms.
2) It avoids objectifying models and focuses on the lipstick itself rather than physical appearance.
3) It includes older women to challenge ads only targeting young women.
4) It uses different ethnicities to show lipstick's appropriateness and acceptance.
5) It challenges repetitive outfit/background conventions through consistent white outfits and color-coordinated backgrounds.
The document discusses how the media product challenges conventions of real advertising. It summarizes how the product advertises a gender-neutral lipstick, challenging norms by including men and different ethnicities. It developed conventions by taking inspiration from real makeup ads but challenged objectification of women. Shots used close-ups to focus on lips applying lipstick. Music was upbeat to match real ads. Iconography showed the lipstick prominently. A radio ad also challenged conventions since those types of ads are rare.
The document summarizes the ways in which the student's radio drama product used conventions from real media products. The student researched popular teen dramas to include typical elements like locations (school, home), characters (main character and side characters), storylines (personal problems), and music (theme song). Feedback from audiences informed improvements across drafts and helped shape the radio drama and ancillary texts like a magazine feature and newspaper advertisement to appeal to target audiences. The student learned that audience feedback is important for creating engaging media products.
The student created a music video, digipak, and magazine advertisement to promote an album about drug abuse and emotions. To ensure cohesion between the ancillary texts and music video, the student used a black and white color scheme and themes of drugs and vulnerability. Based on feedback, the student improved the magazine advertisement to better incorporate these themes and link all three pieces. The combination of texts is effective at promoting the intended message to the target demographic of older teenagers and follows conventions of the music industry.
This document discusses several theories related to narrative, genre, representation, audience, and media language that could be applied to analyzing movie trailers. It summarizes each theory and provides an example of how the theory could partly or fully apply to teaser trailers. Some of the main theories discussed include Barthes' narrative theory, Todorov's stages of narrative, Propp's character types, Neale's genre theory, Mulvey's male gaze, and Saussure's semiotics.
The combination of the documentary, radio advert, and double page spread (DPS) were effective promotional products that maintained consistency through several themes. The documentary focused on media pressures on teenage girls' appearances, while the radio advert and DPS promoted the documentary. Consistency was achieved through using the same voxpops from girls in both the documentary and radio advert. Additionally, the products maintained consistency by including the documentary's date, time, and channel in the radio advert and DPS. Statistics on body image were also included in all three products. While the same presenter was only used in the documentary, the presenter's image appeared in the DPS, maintaining a link. Similar styles of music and language were used to relate
The document discusses several audience theories and how they apply to a media production project. The Hypodermic Needle Theory is deemed least useful because the target audience is active online and able to choose their own media. The Uses and Gratification Theory is considered most useful because the production can have different meanings and audiences would watch for different needs like entertainment and personal identity. Audience Reception Theory shows the key messages conveyed about genre, storyline and audience were understood due to conventions used, though there was some negotiated reading of a character's fate due to an enigma code.
The document discusses the filmmaker's use of media technologies in creating their short film. It describes using iMovie to edit footage, add effects like slow motion and color adjustments. Feedback from test audiences was incorporated, such as turning down music volume. The film was uploaded to TheSmalls.com for distribution. Viewers can leave comments and the site provides analytics on views, comments, favorites and ratings. PowerPoint was used to create an evaluation, then uploaded to slideshare and myPlick to share on a blog.
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
The document discusses how new media technologies were used at various stages of creating a media product. Planning was done using Blogger to create an interactive blog for sharing work. Research utilized search engines, YouTube, PowerPoint and SlideShare. Production used Final Cut Express for video editing and Adobe Photoshop for graphics. Footage was captured using an HD video camera and photos using a DSLR. Sound effects came from Apple Loops and a song was added. An iMac provided access to necessary software. Audience feedback helped improve the product by addressing issues like audio quality and lack of male characters.
The document provides information about a student's media production project. It discusses how the student's short film used and developed conventions of existing short films through its use of minimal characters, a plot twist, low budget, and limited locations. It also explains how the student challenged conventions through surreal imagery, fast editing, and use of only non-diegetic sound. The student represented social groups like age, gender, and class in their film. Subsidiary products like a film poster and magazine article were created to promote the film. Feedback indicated areas for improvement but generally rated the film positively.
2) how effective is your combination of your main product and ancillary tasks Hanna Craig
The document discusses the effectiveness of combining the author's main music product with ancillary tasks like a promotional poster and digipak. Key points:
- The poster uses shocking insults to catch viewers' eyes and promote deeper meaning, linking to the music video's narrative. Color schemes are consistent across products.
- While the reduced fame of student work lessens promotional impact, deeper meaning appeals to audiences who interpret media. Offline promotion remains important.
- Links are created across products through use of the same insults, fonts, and colors to represent the song's message of overcoming insecurities. However, different visuals on each product encourage audience engagement.
- Varying brightness
The student evaluated their media products which included a digipak, advert, and music video for the band Daughter. For each product, the student discussed how they used, developed, or challenged conventions of real media. Across the products, the student aimed to maintain continuity through techniques like using similar fonts, colors, and motifs like polaroid photos. The student also discussed how audience feedback validated their efforts to effectively match the visuals to lyrics, illustrate themes through imagery and motifs, and incorporate intertextuality. The student learned they successfully conveyed their intended messages and storylines through their creative adaptations of conventions.
The radio advertisement teaches listeners how to take better holiday photos through simple tips like avoiding red eye and busy backgrounds. It uses an informative male voice alongside a flirty female voice to engage both genders. While primarily focused on photography skills, it also promotes Canon cameras, mentioning their new model. The advertisement's goal is to educate amateur photographers and sell more cameras through an entertaining yet informative style.
The document describes a soap trailer, magazine, and poster created by the student. The student used conventions from real media products in their creation. They based the trailer on storylines, camera angles, editing, and other conventions to make it look professional. For the magazine, they included layouts, pictures, and effects seen in real TV magazines. The poster was designed to look dramatic through close-ups and a gradient background, challenging some conventions. Audience feedback found the storylines, editing, and magazine layouts effective at representing the genre, though some improvements could be made.
Through researching existing advertisements, the document discusses various conventions and how they were developed or challenged in the creation of five media texts advertising a smoothie product. Key conventions that were developed include using consistent music, logo, and voiceover across all texts to create synergy and brand recognition. Some conventions that were challenged include using elliptical narratives, fast pacing, and variations in endings. The document reflects on how researching conventions informed the creative choices made to develop an effective yet unique advertising campaign.
The document provides questions and tasks related to creating a print advertisement for Canon cameras to promote their "journey" campaign. It asks the client to research journeys, both metaphorical and physical. It also asks about target audiences, competitor ads, and the production process. The client's response summarizes their research on the target audience of 15-25 year olds, plans for a nighttime photo showing camera capabilities, and pre-production, production and post-production steps. They receive feedback on drafts and evaluate their research, pre-production, production and post-production work.
This document discusses how the student's media product develops conventions of real romantic comedies. [1] It incorporates sexuality, which is uncommon in romantic comedies. [2] Camera shots, costumes, and sound were used to develop conventions and create the intended atmosphere. [3] Two shots specifically were used to show intimacy between characters and aid the viewer in following conversations.
The document provides information about a photography campaign called "Journeys" by Canon. It discusses that Canon is a leading provider of cameras and wants to inspire people to explore photography creatively. The target audience is young adults aged 15-25. Research covers different types of physical and metaphorical journeys. Codes and conventions for the Canon campaign include using the main image, company logo, campaign title "Journeys", a possible quote, and color scheme in the print advertisement.
The document outlines Tilly Brown's rationale for a campaign for Canon camera. It discusses researching the target audience of 15-25 year olds and finding they have interests in music, photography, and creative activities. Tilly proposes a print and TV campaign centered around the theme of a "musical journey" to inspire photography and appeal to the target audience's interests. The campaign would showcase images and video of people learning instruments, attending concerts, and rehearsing music to promote Canon cameras.
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
The document discusses defining a target audience for a film project. It begins by explaining how brands profile audiences based on demographics and interests. The author then describes creating a questionnaire to learn about the interests of potential viewers. Based on the results, which showed a preference for drama, suspense and romance among 15-35 year olds, the author defines the target audience. Several marketing strategies are then outlined, including use of social media platforms like Instagram, Twitter and Facebook, as well as a film poster.
E1 how effective is the combination of your mainHarryDenn1
The document discusses how the author integrated various marketing products - a poster, digipak, and music video - to promote a band. It explains that the products were designed to complement each other by using consistent visual elements like fonts, clothing, and photo locations. This creates a cohesive marketing campaign that effectively promotes the band's image and upcoming album. The author also discusses steps taken to ensure the products appeal to their target audience, such as choosing an appropriate magazine to advertise in and using online/print promotion strategies suited to younger demographics.
This document provides an evaluation of a film opening created by Medina Hughes. It discusses various ways the opening uses, develops or challenges conventions of film openings.
The opening uses a mid shot of the main character to introduce them, allowing viewers to see their body language. The titles are similar to normal titles but change for the film title to engage viewers. Music changes from upbeat to mellow when the couple splits to show emotion. Flashbacks are used which is a challenge as they are not in a continuous narrative.
The evaluation discusses how different social groups like gender are represented. A female character is portrayed as vulnerable through a low angle shot after a breakup. She is also represented as a housewife through her clothing
The document provides feedback from an audience on a student's media advertising project for a mascara product called "Ultimate Lash." The student learned that their use of consistent music, actress, and branding created effective synergy across their advertisements. However, some respondents felt the product name was not memorable enough. Most audience members felt the sponsorship of The Only Way of Essex reality show was well-suited. The music was cited as the most liked aspect of the advertisements by many respondents.
Priyanka evaluated her media product and how it used, developed or challenged conventions of real media. She researched perfume ads and found they sell feelings rather than products. Her ads aimed to make women feel confident and beautiful. She used similar lighting, costumes, sound and camera work as real perfume ads. Her audience survey showed people enjoyed the ads and found the music appealing, but the concept and brand image could have been clearer. She learned new media technologies like Adobe Premiere, Photoshop and Google Drive were useful for research, planning, construction and evaluation of her project.
The document discusses how new media technologies were used at different stages of creating a media production. During research and planning, YouTube was used extensively to analyze existing advertisements and understand conventions. During construction, video editing software was used to produce the advertisements. For evaluation, an online survey was created using Google Forms and distributed on social media to collect audience feedback on the advertisements. The feedback provided insights on how to improve future productions.
Q1. In what ways does your media product use, develop or challenge forms and ...DianaAlexandru6
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
The document summarizes how the media product uses, develops, and challenges conventions of real media products. Specifically:
- The forms and styles developed conventions by not including celebrity endorsement or a stereotypical love story.
- Theories were both used and challenged, like using sound for escapism but challenging expectations of setting.
- Mise-en-scene elements like costume, setting, and iconography both supported conventions like masculine styles while also challenging norms like using a bright setting.
- Cinematography emulated real ads but challenged expectations by appealing to female audiences as well. Sound also developed conventions through music choice.
The document discusses the filmmaker's use of media technologies in creating their short film. It describes using iMovie to edit footage, add effects like slow motion and color adjustments. Feedback from test audiences was incorporated, such as turning down music volume. The film was uploaded to TheSmalls.com for distribution. Viewers can leave comments and the site provides analytics on views, comments, favorites and ratings. PowerPoint was used to create an evaluation, then uploaded to slideshare and myPlick to share on a blog.
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
The document discusses how new media technologies were used at various stages of creating a media product. Planning was done using Blogger to create an interactive blog for sharing work. Research utilized search engines, YouTube, PowerPoint and SlideShare. Production used Final Cut Express for video editing and Adobe Photoshop for graphics. Footage was captured using an HD video camera and photos using a DSLR. Sound effects came from Apple Loops and a song was added. An iMac provided access to necessary software. Audience feedback helped improve the product by addressing issues like audio quality and lack of male characters.
The document provides information about a student's media production project. It discusses how the student's short film used and developed conventions of existing short films through its use of minimal characters, a plot twist, low budget, and limited locations. It also explains how the student challenged conventions through surreal imagery, fast editing, and use of only non-diegetic sound. The student represented social groups like age, gender, and class in their film. Subsidiary products like a film poster and magazine article were created to promote the film. Feedback indicated areas for improvement but generally rated the film positively.
2) how effective is your combination of your main product and ancillary tasks Hanna Craig
The document discusses the effectiveness of combining the author's main music product with ancillary tasks like a promotional poster and digipak. Key points:
- The poster uses shocking insults to catch viewers' eyes and promote deeper meaning, linking to the music video's narrative. Color schemes are consistent across products.
- While the reduced fame of student work lessens promotional impact, deeper meaning appeals to audiences who interpret media. Offline promotion remains important.
- Links are created across products through use of the same insults, fonts, and colors to represent the song's message of overcoming insecurities. However, different visuals on each product encourage audience engagement.
- Varying brightness
The student evaluated their media products which included a digipak, advert, and music video for the band Daughter. For each product, the student discussed how they used, developed, or challenged conventions of real media. Across the products, the student aimed to maintain continuity through techniques like using similar fonts, colors, and motifs like polaroid photos. The student also discussed how audience feedback validated their efforts to effectively match the visuals to lyrics, illustrate themes through imagery and motifs, and incorporate intertextuality. The student learned they successfully conveyed their intended messages and storylines through their creative adaptations of conventions.
The radio advertisement teaches listeners how to take better holiday photos through simple tips like avoiding red eye and busy backgrounds. It uses an informative male voice alongside a flirty female voice to engage both genders. While primarily focused on photography skills, it also promotes Canon cameras, mentioning their new model. The advertisement's goal is to educate amateur photographers and sell more cameras through an entertaining yet informative style.
The document describes a soap trailer, magazine, and poster created by the student. The student used conventions from real media products in their creation. They based the trailer on storylines, camera angles, editing, and other conventions to make it look professional. For the magazine, they included layouts, pictures, and effects seen in real TV magazines. The poster was designed to look dramatic through close-ups and a gradient background, challenging some conventions. Audience feedback found the storylines, editing, and magazine layouts effective at representing the genre, though some improvements could be made.
Through researching existing advertisements, the document discusses various conventions and how they were developed or challenged in the creation of five media texts advertising a smoothie product. Key conventions that were developed include using consistent music, logo, and voiceover across all texts to create synergy and brand recognition. Some conventions that were challenged include using elliptical narratives, fast pacing, and variations in endings. The document reflects on how researching conventions informed the creative choices made to develop an effective yet unique advertising campaign.
The document provides questions and tasks related to creating a print advertisement for Canon cameras to promote their "journey" campaign. It asks the client to research journeys, both metaphorical and physical. It also asks about target audiences, competitor ads, and the production process. The client's response summarizes their research on the target audience of 15-25 year olds, plans for a nighttime photo showing camera capabilities, and pre-production, production and post-production steps. They receive feedback on drafts and evaluate their research, pre-production, production and post-production work.
This document discusses how the student's media product develops conventions of real romantic comedies. [1] It incorporates sexuality, which is uncommon in romantic comedies. [2] Camera shots, costumes, and sound were used to develop conventions and create the intended atmosphere. [3] Two shots specifically were used to show intimacy between characters and aid the viewer in following conversations.
The document provides information about a photography campaign called "Journeys" by Canon. It discusses that Canon is a leading provider of cameras and wants to inspire people to explore photography creatively. The target audience is young adults aged 15-25. Research covers different types of physical and metaphorical journeys. Codes and conventions for the Canon campaign include using the main image, company logo, campaign title "Journeys", a possible quote, and color scheme in the print advertisement.
The document outlines Tilly Brown's rationale for a campaign for Canon camera. It discusses researching the target audience of 15-25 year olds and finding they have interests in music, photography, and creative activities. Tilly proposes a print and TV campaign centered around the theme of a "musical journey" to inspire photography and appeal to the target audience's interests. The campaign would showcase images and video of people learning instruments, attending concerts, and rehearsing music to promote Canon cameras.
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
The document discusses defining a target audience for a film project. It begins by explaining how brands profile audiences based on demographics and interests. The author then describes creating a questionnaire to learn about the interests of potential viewers. Based on the results, which showed a preference for drama, suspense and romance among 15-35 year olds, the author defines the target audience. Several marketing strategies are then outlined, including use of social media platforms like Instagram, Twitter and Facebook, as well as a film poster.
E1 how effective is the combination of your mainHarryDenn1
The document discusses how the author integrated various marketing products - a poster, digipak, and music video - to promote a band. It explains that the products were designed to complement each other by using consistent visual elements like fonts, clothing, and photo locations. This creates a cohesive marketing campaign that effectively promotes the band's image and upcoming album. The author also discusses steps taken to ensure the products appeal to their target audience, such as choosing an appropriate magazine to advertise in and using online/print promotion strategies suited to younger demographics.
This document provides an evaluation of a film opening created by Medina Hughes. It discusses various ways the opening uses, develops or challenges conventions of film openings.
The opening uses a mid shot of the main character to introduce them, allowing viewers to see their body language. The titles are similar to normal titles but change for the film title to engage viewers. Music changes from upbeat to mellow when the couple splits to show emotion. Flashbacks are used which is a challenge as they are not in a continuous narrative.
The evaluation discusses how different social groups like gender are represented. A female character is portrayed as vulnerable through a low angle shot after a breakup. She is also represented as a housewife through her clothing
The document provides feedback from an audience on a student's media advertising project for a mascara product called "Ultimate Lash." The student learned that their use of consistent music, actress, and branding created effective synergy across their advertisements. However, some respondents felt the product name was not memorable enough. Most audience members felt the sponsorship of The Only Way of Essex reality show was well-suited. The music was cited as the most liked aspect of the advertisements by many respondents.
Priyanka evaluated her media product and how it used, developed or challenged conventions of real media. She researched perfume ads and found they sell feelings rather than products. Her ads aimed to make women feel confident and beautiful. She used similar lighting, costumes, sound and camera work as real perfume ads. Her audience survey showed people enjoyed the ads and found the music appealing, but the concept and brand image could have been clearer. She learned new media technologies like Adobe Premiere, Photoshop and Google Drive were useful for research, planning, construction and evaluation of her project.
The document discusses how new media technologies were used at different stages of creating a media production. During research and planning, YouTube was used extensively to analyze existing advertisements and understand conventions. During construction, video editing software was used to produce the advertisements. For evaluation, an online survey was created using Google Forms and distributed on social media to collect audience feedback on the advertisements. The feedback provided insights on how to improve future productions.
Q1. In what ways does your media product use, develop or challenge forms and ...DianaAlexandru6
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
The document summarizes how the media product uses, develops, and challenges conventions of real media products. Specifically:
- The forms and styles developed conventions by not including celebrity endorsement or a stereotypical love story.
- Theories were both used and challenged, like using sound for escapism but challenging expectations of setting.
- Mise-en-scene elements like costume, setting, and iconography both supported conventions like masculine styles while also challenging norms like using a bright setting.
- Cinematography emulated real ads but challenged expectations by appealing to female audiences as well. Sound also developed conventions through music choice.
The document discusses how the author's advertising campaign for the clothing brand Morale both uses conventions of real advertising and challenges some conventions. The author aimed to clearly convey that Morale clothing provides confidence and a better quality of life. Feedback from an online survey showed that most respondents felt the campaign's message was clear and its ads were effective at engaging the target audience. However, some felt the campaign appealed more to teenage girls than a broader audience. The author learned they were most successful at crafting an appealing narrative and selecting engaging music and models.
The document discusses how the author used new media technologies in the construction, research, planning, and evaluation stages of their media project. During research, the author used websites like YouTube and Google to find examples of commercials and record research findings in a blog. SoundCloud was used to find royalty-free music. Green screen technology and studio lighting were used for the first time during production. Premier Pro was used for editing, with YouTube tutorials to learn skills. Google Docs surveys gathered audience feedback for evaluation. Overall, the author learned new skills with technologies like green screen and survey tools.
Clare O'Mara created a 25-30 second social messaging advertisement for her company, Connexcast, about cyber bullying. She self-assesses the effectiveness of the ad. She believes the beginning is strong by introducing the main character and setting. Test shots helped plan camera angles and shots to keep the audience engaged. Feedback suggested slowing the pace to improve understanding and changing the font to appear more youthful. Including the company logo at the end identifies the ad's source for further information.
Hannah analyzed the forms and conventions of real beauty and skincare advertisements to develop a cohesive brand identity across her five advertisements. She used techniques like close-up shots, natural colors, slow pacing, and consistent music to match expectations. However, she also challenged some conventions like ending with the logo instead of a product shot. She chose to sponsor "Loose Women" because it aligned with her target audience and allowed daily exposure during primetime. For her radio advert, she employed techniques like rhetorical questions and sound effects while subverting some conventions like repetitive music.
How effective is the combination of your main product with ancillary texts?sophiejvbell
The document discusses the effectiveness of linking together a music video, poster, and digital album packaging (digipak) for a folk/indie band. The main concept used throughout is the theme of love/friendship shown through a young couple. This couple is featured prominently in all products to tie them together. Color palettes and imagery are also kept consistent to reinforce the connection between products and create a cohesive promotional campaign. Feedback from the target audience confirmed the success of this linking strategy in clearly connecting the different media.
Ellie Biddle analyzed various existing media products like TV commercials and music festival advertisements to understand conventions of the genres. She researched techniques like use of music, narrative structure, editing pace, and camera work. Ellie adapted several conventions in her own media products, such as using music to link scenes, static camera with cutaways, and nonlinear narrative. She tested her advertisements with her target audience and received positive feedback, showing her work effectively communicated the concept and maintained brand cohesion.
The document discusses how the media producer's products use, develop, and challenge conventions of real media. Their two main products were perfume advertisements for men and women. Their ancillary texts were a radio ad and TV sponsorship.
For the advertisements, they used realistic forms but challenged conventions by not using celebrity endorsement. They developed dramatic styles by not including a stereotypical romance. They challenged theories like Richard Dyer's by creating escapism through sound rather than just visuals. Representations of the male actor followed conventions but were influenced by a Gucci ad.
The radio ad developed conventions through descriptive language informed by their market research. The TV sponsorship similarly developed conventions seen in other sponsorships through its presentation of the brand
The document discusses how the media product uses and challenges conventions of real media products. It analyzes each component of the media product, including the main TV ads, sponsorship ad, and radio ad. It examines conventions used, such as including fashionable female actors, upbeat music, and branding at the end. It also discusses conventions challenged, like not explicitly showing the nails or using persuasive language. Audience feedback found the ads were clearly part of the same campaign and most found the logo and slogan memorable. The document learns that keeping the product clear and including branding throughout may improve understanding.
The document discusses the codes and conventions used in television advertisements. It explains that symbolic codes like mise-en-scene, props, colors and costumes are used to convey meaning. Written codes such as captions and language style are also important to appeal to different audiences. Technical codes including camera techniques, lighting, sound and editing are extremely important to set mood and show perspective. Two example advertisements are then analyzed - one on mental health awareness and one for a charity.
The document discusses conventions used in the production of a documentary and promotional materials.
It uses conventions such as a prominent presenter, factual information, simple titles, emotive music, and a single interview focused on one person's story.
For promotional materials, it uses conventions such as a dominant central image in the advertisement and continuation of branding across formats to clearly link them. While following conventions, it also challenges some by using minimalist designs.
The document discusses conventions used in the media creator's documentary, newspaper advertisement, and double page spread promoting the documentary.
For the documentary, conventions included using a presenter, incorporating facts, a simple title sequence, one interview focused on appealing to audiences, and emotive music.
The newspaper advertisement used a dominant and thought-provoking image of a doll to attract attention, and included a tagline creating intrigue.
The double page spread continued the brand imagery from the advertisement with a subtle background image and focal doll eyes. It maintained a connection to the documentary by continuing elements across the promotional materials.
The document discusses codes and conventions used in TV advertisements. It explains that symbolic codes like mise-en-scene, props, settings and colors are important to convey meaning. Written codes like headlines and language style also impact audience appeal. Technical codes such as camera techniques, lighting, sound and editing influence perspective and mood. Two example ads are then analyzed - one on mental health issues and one for a charity. The mental health ad uses serious techniques while the charity ad uses emotional ups and downs. An upbeat Christmas ad for Argos is also reviewed for its use of exaggerated scenes and cyclical phrase to entertain younger viewers.
The combination of the main advertisements (Advert 1 and Advert 2) and ancillary texts (a radio advertisement and TV sponsorship) are effectively synced together. Consistency is achieved through using the same soundtrack and plain shirt mise-en-scene across all productions. Extensive research of other lipstick advertisements informed the creation of the ancillary texts to ensure they matched the main ads. Codes and conventions from other makeup ads, like large typography, were incorporated into the TV sponsorship to align with the writing in the main ads. Sounds recorded for the radio advertisement, like kissing, were also used in Advert 1 to connect the productions. Themes of color scheme, lip descriptions, and target audience were linked throughout to illustrate syn
How effective is the combination of your mainsophiejvbell
The document discusses the concept behind the creator's music video, poster, and digipak for a folk band. The main concept is the theme of love and happiness shown through a young couple. This theme is carried through each product using the same couple from the music video. The products are also linked through consistent color palettes and design elements like butterflies to represent the themes. The goal is to create a cohesive marketing campaign that audiences can easily recognize across the different promotional materials.
The document discusses conventions used in the media creator's documentary, newspaper advertisement, and double page spread promoting the documentary.
For the documentary, conventions included using a presenter, incorporating facts, a simple title sequence, one interview focused on appealing to audiences, and emotive music.
The newspaper advertisement used a dominant and thought-provoking image of a doll to attract attention, and included a tagline to create intrigue.
The double page spread continued the simplistic style with a single background image and red coloring. It also maintained the brand image from the advertisement to clearly associate it with the documentary.
2. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?
3. Main adverts
Advertising is a form of communication used to encourage or persuade an audience
(viewers, readers or listeners. Sometimes a specific group of people.) to continue
or take some new action.
My media product uses forms and conventions of real media products. I conducted
research into the forms and conventions of child abuse adverts and campaigns.
This included showing:
A victim
And abuser/situation
Presenting a problem
Presenting a solution
This is presented throughout the narrative of the adverts. The fact that this form of
narrative is present in nearly all of the adverts that I researched, I thought it was
necessary for me to include this form of narrative in my media product.
4. The victim – presented from Abuser/situation presented Presenting problem and Problem leading to
the start of the advert. through the use of the solution in one. solution – door opening
sound of footsteps coming as abuser is entering
up the stairs. leading to the logo of
campaign which is the
solution.
The narrative that I used in my advert followed a linear structure which is a sequential narrative with
a beginning, middle and end in that order. My media product uses a conventional narrative structure
of child abuse adverts as it starts showing the victim, then presenting the abuser or the situation
being dealt with, then presenting the problem and finishing with a solution. I found this through my
research of the construction of child abuse adverts, by breaking them down into their forms and
conventions and finding what is similar between each advert and how they use synergy to interlink
between one another. It also came apparent from my research that many child abuse adverts use
similar shot angles. Therefore I decided to use and develop these conventions. They usually show
a range of shot angles from long shots, medium shots and close ups. I didn't find any adverts which
used extreme long shots or extreme close ups and due to my narrative I decided not to challenge
this convention. Instead I used a range of shots, however I think I could have used an even bigger
range of shots as they mainly consist of mid shots. I did however use high angle shots to present
the victim as inferior and weak which is a common convention used in child abuse adverts.
5. The setting that I used in my advert follows the
forms and conventions of child abuse adverts.
It is common for them to be situated in a home
or around a home as this is one of the most
common places where the abuse takes place.
The main part of the advert is based in a
bedroom, also a highly common place where
abuse takes place, which is also a common
place where child abuse adverts are set in. The
mise en scene and props used in my advert is
also conventional of child abuse adverts. The
use of a phone has connotations of a form of
escape, the posters on the wall in the bedroom
have connotations of innocence and childhood
and the clothing of the girl being her school
uniform denotes her age being young and
vulnerable.
6. A common convention of child abuse adverts is to use a voice over. I developed this
convention by using a voice over to present the slogan for the campaign which is
“Save A Child Today” rather than have a voice over throughout the advert
presenting the problems and solutions. This is used in many of NSPCC Child’s
Voice Appeal adverts which use a voice over in nearly all of their adverts. The
reason being that by using a voice over, it engages with the audience more
creating a connection between the advert and the audience.
Another way in which I followed the conventions of child abuse adverts was that
through my research I found that they feature slow tempo, sad songs. I used this
convention in my adverts as the tone of the music went with my chosen narrative.
The music in my first advert is slow paced and is of a violin. By choosing a song
with a violin challenges the conventions of child abuse adverts as they mainly use
pianos. However, my second advert features a piano which follows the conventions
of child abuse adverts. It is also slow paced however, as he time progresses, the
tone changes making it higher having connotations of hope and optimism. This is
due to the fact that it fits in with the narrative of the advert.
7. I decided to challenge the forms and conventions of
child abuse adverts in my second advert. My
research allowed me to find that most child abuse
adverts present a child at risk showing the situation
they are in and how it can be resolved, i.e. –
through the campaign. The way in which I
challenged the forms and conventions is by the
way in which I chose to present the victims point of
view after being helped by the campaign. I chose
to show the victim talking directly to the camera
which breaks the fourth wall – a common feature
which is used in adverts however, not as common
in child abuse adverts. The range of shots I used is
limited at throughout the advert I have used a
medium shot, I wanted to use some variation by
adding cuts to different angles however when I
tried doing this in my editing it didn't seem to look
right so I decided to not do that. The mise en
scene however, uses the forms and conventions as
I included props such as teddy bears which
symbolise childhood and innocence as well as
posters of pop stars which are indexical of
childhood.
8. A common misconception of child abuse
adverts is that the abuser is
stereotypically portrayed as being a
male. Due to this I decided to This is where the non-
challenge the convention of showing diegetic sound of the
the abuser in my advert. Instead I used footsteps start leading to the
non-diegetic sound to make the victim closing her door.
audience aware of the presence of the
abuser, I used a sound effect of
footsteps coming up the stairs and at
the end of the advert there is a close
up of the door opening and the advert
stops before you can see who enters
the room.
This is where the door
beings to open and the
scene ends.
9. Sponsorships
My sponsorships follow the conventions of child
abuse adverts as they follow a narrative. I wanted
them to show the main aspects of my main
adverts. They are both 10 seconds long which is
typical for the length of time of sponsorship
sequences. They are designed to be short and to
the point which is what I wanted develop in my
sponsorship sequences.
I used the same music in my first sponsorship
sequence as my main advert as I couldn’t really
find another piece of music that fit with the
narrative as well as the violin music did.
10. The voice over I used is conventional of
sponsorships as they consist of what
the advert is sponsoring. I decided not
to sponsor a specific programme as
child abuse adverts are shown on
pretty much every channel due to its’
wide audience. Therefore, by saying
“This programme is sponsored by
SaveAChild” it makes it open as this is
typical of child abuse adverts.
One thing that is unconventional of
sponsorships is that I didn't have any
text saying “sponsored by..” etc. My
sponsorships just end with the logo.
11. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
AND ANCILLARY TEXTS?
12. For the combination of my main and MAID ADVERT
ancillary tasks to be effective, there
needed to be synergy between the
products making them be
distinctively viewed as being part of
a campaign which is the intended
message I am trying to portray with
my products.
The way in which I created synergy
was by using the same setting and
similar shot angles to create
continuity which I think I did quite
well. SPONSORSHIP SEQUENCE
The shot angles and distance is the
same in both my main advert and
my sponsorship advert. The setting
is the same as well as the clothing
creating synergy between the texts
as well as continuity making it
recognisable as being part of the
same campaign.
13. The music in my first main advert is the same as the music in
the sponsorship sequence. This was mainly due to the fact
that I couldn’t find another song which I thought fit well
enough with the narrative. However this creates synergy
between the adverts. It is slow paced and has low tones
connoting sadness and despair.
The music in my second avert is a slow paced, slow tempo
piano based song which gradually gains a higher tone and
tempo connoting brighter days and that there is a silver lining
to every cloud. It starts of quite sad which is contrapuntal to
the emotions being presented onscreen. The music in my
second sponsorship sequence is also a piano based song
however, it is of a faster tempo and a more upbeat song due
to the fact that the tone in the sponsorship sequence is happy
and uplifting. Therefore I felt I had to find a more upbeat song
but by still finding a piano based song it created synergy
between the two texts.
14. For my radio advert I used the same music as the music in
my second main advert. The reason being that tone of
the music works well with the speech in the radio advert.
They both start off sad but then progress to being more
optimistic and uplifting. I was trying to find a piece of
music that included both a violin and a piano to create
synergy and continuity between my texts however, I
couldn’t find a fitting song to the message I intended to
portray.
I also wanted to create synergy by using the same actor to
do the voice over in the TV advertisements and in the
radio advert. I also included the slogan in in both my
radio advert as well as in my main adverts creating
further synergy and continuity throughout.
15. Further synergy is evident through
the placement of my logo in each
of my texts. It is placed at the end
of each of my adverts with a
voice over of the slogan on top of
it. However, I think that I could
have changed the placement of
the logo by challenging the
conventions of child abuse
adverts by placing it at different
points of my adverts. I could have
also played around with the voice
over and have it at different
points in the adverts rather than
being at the end of each of them.
17. To start off with, I posted links of my productions on
social networking sites such as Facebook and
Twitter. However, I soon came to find that this
wasn't very effective as I gained feedback that
wasn't constructive criticism that I could use to
adapt my production to suit my audience’s
needs.
This therefore lead me to find a different more
constructive way to gain feedback. I decided to
get a group of people to sit and watch my
adverts and at the end ask them their thought
and opinions of what I did well and if they didn't
quite understand anything – the message I was
trying to portray. The group 10 people, 5 boys
and 5 girls making it even. The age ranges
consisted from 11-50 making it a wide variety of
ages and opinions. The reason being that the
intended audience for my adverts don't have a
specific age range/gender.
18. The feedback I gained was mixed.
What went well:
- “the editing was done smoothly, all the scenes
merged into each other at the right time”
- “the music choice suited the emotions that
were being shown on screen”
- “you can tell that they are a part of the same
campaign”
- “engaging to watch”
19. Things that could have been better:
- “logo could have been more bright, maybe
include pictures”
- “could have added more angles in the second
main advert, its all just one view”
- “could have included sound effects in the radio
advert”
- “maybe say more in the voice over to engage
more with the audience”
- “the camera shakes a bit in some parts”
20. The feedback that I received was constructive as it
was collected from a range of people showing a
wide vary of thoughts and opinions. I agreed with
the things that they thought I could have improved
on and can see how they came to that assumption.
Having the camera steady was one of my main
issues and was something the audience picked up
on. I struggled trying to make my transitions steady.
21. HOW DID YOU USE NEW MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION
STAGES?
22. Research and Planning
The internet was the main research tool that I used for example,
I used Google as a search engine to help me gain insight into
the way in which TV adverts are constructed and what their
forms and conventions are. I used websites such as Wikipedia
which gave me the essential information that I needed.
Another website that I used was YouTube. This is what bought
depth into my research as it allowed me to view examples of
child abuse adverts as well as adverts about abuse as a
whole. It helped me understand the common themes in
adverts including the similarities and differences of each.
23. I also used Blogger which is a website in which you can make
blogs. I used this to record my progress and my work over
the course of my production. I felt very comfortable using
this site as I had previously used it in AS, therefore, I was
familiar with how it works and how I was meant to use it.
This allowed me to be able to record my progress confidently
and use it to aid my understanding of how to plan and
develop my media texts.
24. Construction
During the course of my construction stages, I used a
variety of different new media technologies. To shoot
my footage, I used a HD camera to insure that my
footage was of the highest quality. I also used Adobe
Premier Pro to edit my footage. I found using this
programme fairly easy as I had already previously
used it in AS which made editing my footage a lot
easier. The editing of my footage was the most crucial
part in order to make my texts the way I wanted to
them to be seen. I had to make sure that scenes were
cut at the right time to make them flow.
25. To prepare me in using new software that I hadn't
already used, I did some research to gain some
background knowledge into how to use programmes.
This included Photoshop as I was not confident in
how to use it. I watched a few tutorials on YouTube
which helped me significantly making me confident
enough to use the programme to create my logo. I
think I used the programme quite well as my logo
turned out how intended it to.
26. Another new media technology that I used was
Garage Band. In order to create continuity I recorded
my voice to be used in all of my adverts and was able
to edit the sound of it in order for me to be happy with
the outcome of how it sounded.
27. Evaluation
I used new media technologies during my evaluation
stages in order for me to reach my target audience to
ensure that I was gaining the right feedback and
responses. One of the media technologies I used was
Facebook. I used this to gain feedback on my adverts,
however, I didn’t get the intended feedback that I though
would be constructive and help me gain insight into what
my audience thought I my adverts. This was the same for
Twitter as I didn’t gain many responses.
Another media technology I used in my evaluation stages
was YouTube. I thought that this was a great media
technology to use as I was able to see how many views
my adverts had and also it is used all across the world
thus expanding my audience.
Editor's Notes
In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?
In what ways does your media product use, develop or challenge forms and conventions of real media products?How effective is the combination of your main and ancillary texts?What have you learned from your audience feedback?How did you use new media technologies in the construction and research, planning and evaluation stages?
What have you learned from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?