The document provides an overview of advertising campaigns by the AA for roadside assistance. It describes advertisements across different media including print, TV, and radio. The print ad features a bright yellow background and catchy song to draw attention. The TV ad shows a happy child singing in a car as it breaks down and is quickly fixed by the AA. The radio ad uses the recognizable song "Rolling on a River" to identify the advertiser. The goal was to present the AA as reliable and easy to switch to through a fun, memorable campaign that appealed to a broad audience. Legally, the AA would have obtained rights to the music and consent to feature the child actress.