Brands image across the internet including social mediaSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
B2B social media marketing - Taking it to the next levelMarc Keating
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 B2B Marketing social media seminar. The presentation explores where social media fits into the marketing strategy, integrating social channels, and analysing who and where your social audience are.
Brands image across the internet including social mediaSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
B2B social media marketing - Taking it to the next levelMarc Keating
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 B2B Marketing social media seminar. The presentation explores where social media fits into the marketing strategy, integrating social channels, and analysing who and where your social audience are.
How to Integrate Social Media with your Search Marketing StrategyNowspeed
Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.
With Facebook’s 1.49 billion million active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Facebook topic data is now available and it can benefit your business in ways you haven’t considered before. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
We’ve just added many great features to PYLON for Facebook Topic Data: new countries, additional languages and many more. Join us for our next live webinar where you will learn:
About our recent updates to PYLON for Facebook Topic Data and how these new features will make your life easier when analyzing Facebook topic data
How you can create training sets for classifiers and machine learning algorithms
See how Facebook topic data works in action and what use cases it supports
Spaces are limited, sign up to save your seat today!
Marketers, Rev Your Engines: Facebook Topic Data is Available Now DataSift
Marketers who want their message to stand out from the noise today are seriously challenged. To create truly compelling content that resonates with the right audience, you need a serious edge. Marketers have had great insights into paid Facebook content and corporate-owned pages, but never what people share and engage with directly in their news feeds. How should marketers today curate effective content for their relevant audience?
With insights from Facebook topic data you can get the edge you need
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies and agencies listed on our partner portal. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic.
Jason Rose, DataSift's SVP Marketing, will host our next live webinar where brand marketers and agencies will learn:
How Facebook topic data enables you to understand more about your target audience
About new strategies to reach targeted demographics that we revealed for a major automotive launch using analyzing topic data
How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
Spaces are limited, so sign up to save your seat today!
How to Build Innovative Products with Facebook Topic DataMolly O'Shea
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
Get a Clearer Picture of Your Target Audience with Facebook Topic DataDataSift
Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong?
According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?!
With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. Brands can now work with one of DataSift’s partners to gain access to this data and test their hypotheses.
Join us for our upcoming webinar where you will:
See real-life use case examples of how marketers and agencies are leveraging Facebook topic data
Learn about our recent updates to PYLON for Facebook topic data and how these new features will make your life easier when analyzing Facebook topic data
Have your questions about Facebook topic data answered
Social Media Tool Feature: KonnectSocial [Sample Report]Social Samosa
KonnectSocial is a Social Media monitoring, analytics and reporting tool built by marketers to help businesses grow through insights on the social web.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.
How to Integrate Social Media with your Search Marketing StrategyNowspeed
Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.
With Facebook’s 1.49 billion million active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Facebook topic data is now available and it can benefit your business in ways you haven’t considered before. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
We’ve just added many great features to PYLON for Facebook Topic Data: new countries, additional languages and many more. Join us for our next live webinar where you will learn:
About our recent updates to PYLON for Facebook Topic Data and how these new features will make your life easier when analyzing Facebook topic data
How you can create training sets for classifiers and machine learning algorithms
See how Facebook topic data works in action and what use cases it supports
Spaces are limited, sign up to save your seat today!
Marketers, Rev Your Engines: Facebook Topic Data is Available Now DataSift
Marketers who want their message to stand out from the noise today are seriously challenged. To create truly compelling content that resonates with the right audience, you need a serious edge. Marketers have had great insights into paid Facebook content and corporate-owned pages, but never what people share and engage with directly in their news feeds. How should marketers today curate effective content for their relevant audience?
With insights from Facebook topic data you can get the edge you need
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies and agencies listed on our partner portal. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic.
Jason Rose, DataSift's SVP Marketing, will host our next live webinar where brand marketers and agencies will learn:
How Facebook topic data enables you to understand more about your target audience
About new strategies to reach targeted demographics that we revealed for a major automotive launch using analyzing topic data
How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
Spaces are limited, so sign up to save your seat today!
How to Build Innovative Products with Facebook Topic DataMolly O'Shea
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
Get a Clearer Picture of Your Target Audience with Facebook Topic DataDataSift
Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong?
According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?!
With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. Brands can now work with one of DataSift’s partners to gain access to this data and test their hypotheses.
Join us for our upcoming webinar where you will:
See real-life use case examples of how marketers and agencies are leveraging Facebook topic data
Learn about our recent updates to PYLON for Facebook topic data and how these new features will make your life easier when analyzing Facebook topic data
Have your questions about Facebook topic data answered
Social Media Tool Feature: KonnectSocial [Sample Report]Social Samosa
KonnectSocial is a Social Media monitoring, analytics and reporting tool built by marketers to help businesses grow through insights on the social web.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.
The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
A Crisis of Trust? Pharma and Healthcare Beyond 2016CARMA
On October 26, 2016, CARMA hosted an event in Washington, DC that brought together pharmaceutical and health care industry communicators to explore the issues facing the industry -- and how the media coverage impacts perceptions.
Webinar: PR Measurement Trends in North AmericaCARMA
CARMA North American CEO and 4L Strategies' Jennifer Zingsheim Phillips discuss trends in PR and media measurement in North America. The webinar was part of AMEC Measurement Month 2016.
Issue/Crisis Management and Addressing Social Challenges
Intel has been listening to the social web since 1996, when they experienced a design defect in one of their Pentium products. Ali Ardalan and Rick Reed will discuss how Intel uses Radian6 to measure the success of their marketing programs and manage issues that could damage Intel’s $32 billion dollar brand. They’ll also provide insight into some of the social challenges they face as Intel approaches 2011/12 with an ever-expanding product portfolio and international markets as social media is embraced around the globe.
PR Measurement Summit 2016: Mazen Nahawi, CEO of CARMA - Industry Insight Pre...CARMA
Mazen Nahawi, CEO of CARMA presented an industry insight on "Tribal Relations: How Our Understanding of Trust Will Chnage Amidst The Failures of Political Comunications" last October 13th as part of the 2-day PR Measurement Summit held at the Address Dubai Marina, Dubai, UAE. The theme of the event was “Measurement in an Age of Integrated Communications”.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
Audience Scan report based on social media dataSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
A social listening strategy is of utmost importance for marketing teams in a digital age where you don’t even need a brick-and-mortar shop anymore. Through social media listening you can flag keywords like competitors, products, and topics, and analyze the gathered data to gauge customer sentiment. In this way, you can enhance your products or improve your marketing to satisfy your existing customers and attract new ones.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
Global Social Media Marketing Strategy Explained For Business.pdfGhousia Links
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
While Olympians raced, rowed, and swam to victory, many spectators were also focused on their stomachs. From the delectables consumed while glued to the tube to the lunches sought out in the streets of London to the diets of the athletes, there were more than 329,557 mentions of what people dined on during the Games. Here’s a closer peek.
Hungry Jack’s, a franchise of the International Burger King Corporation, is an iconic Australian brand that is committed to delivering quality products since opening their doors in 1971.
Read this case study to find out what happened when Hungry Jack’s launched a group buying deal with Scoopon (Australia’s leading group buying company), that returned record breaking results
March Madness sported over 2.4 million social media conversations this year and this infographic shares it all!
The lineup includes the top 16 teams, the buzz from fans, and how this all compares to 2011. Check out the slam dunk of data from March 1st through April 2nd.
SXSW 2012 was overflowing with social media activity. Read about the social media conversations around the panels, parties and people in this helpful yet easy-to-digest report. All monitored and analyzed by Radian6.
Leveraging Radian6 to Develop an International Digital Crisis Plan
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond. During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
Integrating the Voice of the Customer beyond the Call Center
Front line leaders shed light on how they are harnessing the power of social to get the voice of the customer closer to every employee. The fundamental shift of social is changing expectations and fueling new growth.
From Strategy to Engagement: How Omaha Steaks is Riding the Social Media Wave
In 2011, after having invested hundreds of thousands dollars, return on investment will determine the success of campaigns. How can strategic monitoring become the driver of the new “data-driven” company?
Know your audience: Discovering Learning and Development Insights
Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
Staying private in an increasingly public world
Not all conversations are appropriate to engage on social media channels. Discover how regulated industries are handling data exchange and response in sensitive discussions.
Community Manager 2.0 – Who’s Running this Place?
The social web has helped create and define the role of community as an important part of connecting with customers and building business. Learn more about the evolving role of the Community Manager and what’s next to help build more active communities.
Cutting through the Red Tape
Learn how government departments and agencies are breaking the stereotypes of government communications by leveraging the power of the social web to increase awareness, change perception and engage with a whole new generation.
TV Gets Social: Measuring “Resonance” with Radian6
Mike Proulx, SVP, Director of Digital Strategy, Hill Holliday - @McProulx
There were over 2 million Tweets during the television broadcast of the 2010 MTV Video Music Awards and there’s no doubt, now, that the social back channel has become an important part of our TV experience.
And, while Nielsen ratings give networks and brands a measure of viewership, social media adds color and dimension around the kind of content (both programs and TV commercials) that most “resonate” with audiences.
This presentation focuses on the importance of measuring the real-time conversation happening in reaction to broadcast content and how to interpret and account for it as part of a holistic assessment of program/commercial success.
Can you define the ROI of social?
Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.
Social Good Begins with a Strategy
It is no accident how social good has revolutionized philanthropy. Non-profits have seized the opportunities provided by social channels and broken new ground with little budget, a lot of heart and a sound strategy.
21. | Radian6 and Your Social Strategy Who’s using Insights: Market Researchers: Receive the same type of information as from a focus group in real-time, on a larger scale, and at a fraction of the cost. Customer Service/Customer Affairs: Develop a deeper understanding of the source or post to help determine action. Influential, right demographic, etc
22. | Radian6 and Your Social Strategy Who’s using Insights: Brand Management/Product Marketing: Understand who talks about your products: their likes, interests etc. Check effectiveness of advertising and products. Uncover new product ideas Public Relations: Understand who’s sharing information, location, what else they’re interested in, influence and more. Track success of releases and news.
23. | Radian6 and Your Social Strategy Who’s using Insights: Risk Management/Investor Relations: Uncover trends and themes and isolate the where and who of sources. Understand investor opinion by type. Human Resources: Understand the profile, interests and likes of groups of potential recruits. Understand perception as an employer by group and location.
24. | Radian6 and Your Social Strategy Who’s Using Insights: Digital Marketing: Track success of social media campaigns and online marketing. Uncover new opportunities for content and conversations. Senior Management: Real time voice of the customer information. Aligns social media KPIs with exisiting corporate KPIs