Besides self-service advertising solutions, LinkedIn offers a large range of premium branding and social advertising solutions.

1. Premium Advertising Solutions
Data and Analytics
Renaud de Lombaert,
Marketing Partner, BEWEB

2. Part 1: Social Ads
Renaud de Lombaert,
Marketing Partner, BEWEB

3. In a Social World Brands Must Participate to Succeed
Engaging Followers is critical to participation
Attract
Followers
Create
Experiences
Amplify thru
Network
Engage
Followers

4. Five step process enabling you to engage users
Facilitating long term engagement and viral distribution
4
Establish a
Company Page
1
Build Followers
2
Engage
Followers
3
Amplify
Message
4
Analyze and
Refine
5
Present

5. Mike Ohshita
IT Manager, Internet Software Inc.
London, United Kingdom I Computer Software
Build Followers
2. Drive users to opt-in to continued engagement
Unique targeting ensures Followers are relevant for your brand

6. 6
Targeted Followers acquired at 7 times organic rate

7. 3. Engage Followers with content specific to your goals
Company Status Updates distribute your message across the platform
Engage
Followers
Homepage
Profile
Mobile
Website
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dolor volutpat.
Like (5) • Comment • Share
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8. Amplify content beyond your Followers
8
1. Extend content distribution
to more of the right people
2. Publish content where
engagement happens
3. Drive earned media via
social sharing
Distributed across all
devices
Desktop
Tablet
Mobile

9. 4. Incremental reach and viral activity with each interaction
Amplify your message throughout Follower networks
Amplify
Message

10. 5. Real time analytics to gauge success
High engagement rates reflect perceived relevancy and value
121,960
Impressions
0.97%
Engagement
Analyze and
Refine

11. 11

12. 5. Analyze and Refine
Understanding Your New Followers – Job Function
12

13. 5. Analyze and Refine
Understanding Your New Followers – Industry
13

14. 14
5. Analyze and Refine
Understanding Your New Followers – Seniority

15. 15
5. Analyze and Refine
Understanding Your New Followers – Company Size

16. 16
5. Analyze and Refine
Understanding Your New Followers – Company Size

17. 5. Analyze Status Updates
Reach and engagement in the last 4 weeks

18. 5. Analyze : Amplification impact in the last 4 weeks

19. 5. Analyze : Engagement in the last 4 weeks

20. 5. Analyze : Weekly Metrics (For last 4 weeks)
20

21. 5. Refine: Status Updates
21

22. 5. Refine: Status Updates : Benchmarking
22

23. Part 2: Content Marketing
Renaud de Lombaert,
Marketing Partner, BEWEB

24. 24
.
PEERS
BRANDS
NEWS
Content is now our core
Connections
Group Members
LinkedIn Today
Company Pages
Company Updates
Slideshare
THOUGHT
LEADERS
Influencers
6X

25. Content Ads: Standard
Distribute your content directly to LinkedIn members
25
1. Extend the reach of
existing collateral
2. Drive engagement with a
rich and varied format
3. Benefit from viral spread
Share multiple feeds
in a dynamically
updated ad unit

26. Content Ads: SlideShare
Distribute your presentations directly to LinkedIn members
26
1. Extend reach and
discoverability of your
SlideShare content
2. Drive engagement by offering
user-value
3. Demonstrate thought
leadership and industry
expertise

27. LinkedIn Sponsored Polls
Amore viral, interactive tool to start conversations with professionals

28. An even better way to engage your audience
With a more integrated look and feel…

29. With better ways to analyze results…

30. With more media space for messaging…

31. With more ways to share…

32. Part 3: InMail
Renaud de Lombaert,
Marketing Partner, BEWEB

33.  Social sharing buttons
Personalised salutation options
Flexible placement of call-to-action
button
Follow Company module
 View / Recommend product
buttons
The Partner Message is getting a facelift
Improved redesign features,providing optional engagementpoints within the message

34.  Increase viral awareness by
allowing recipients to share across
the social landscape.
 Company Page module for
branding initiatives
 Recommendation widget, great
for product announcements.
Leverage their presence from
elsewhere on the platform
Create interest by highlighting the
recipients social graph.
Marketer objective-based enhancements
Tailor message features to meet the advertiser’s objectives

35. Ask Discovery Questions
- Is Company Page complete?
- What is the goal for the message?
- How is success measured?
- How would social sharing enhance the
campaign?
 Keep promotions simple for direct
response initiatives
 Focus on email copy and strong call to
actionbutton
 Leverage either 300x250 or 300x600 ad
units
Optional modules enable marketers with greater control
Marketerscan exclude modules dependingon the campaigngoals

36. Tracking within the Partner Message template
Aggregateclickson sharingmodule
Call-to-actionbutton
Linksin the bodycopy
Clickson “Viewproduct details”button
Adunit(300x250 or 300x600)
Tracked Features
Not-trackedFeatures
Follow Company module
Recommend button

37. Part 3: Classic Media
Renaud de Lombaert,
Marketing Partner, BEWEB

38. 38

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42. 42
Analyze
You reached your target with precision – Function

43. 43
Analyze and Refine
Who responded to your Ad – Function

44. 44
Analyze
Who you reached – Industry

45. 45
Analyze and Refine
Who responded to your Ad – Industry

46. 46
Analyze
Who you reached – Seniority

47. 47
Analyze and Refine
Who responded to your Ad – Seniority

48. 48
Analyze
Who you reached – Company Size

49. 49
Analyze and Refine
Who responded to your Ad – Company Size

50. 50
Analyze
Who you reached – Company

51. 51
Analyze and Refine
Who responded to your Ad – Companies

52. Thank You for your attention
52