Our credentials / capabilities presentation.

1. MEDIA MEASUREMENT SOLUTIONS From the global media analyst team at CARMA 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com

2. CARMA’S OFFERING: CONNECTING CLIENTS’ OUTLAY, OUTPUT, OUTCOME Traditional & Social Media Measurement & Analysis Bridging the gap: a human eye on traditional media for nuance & a partially-automated method applied to social media for volume and speed. Market Research In-family affiliations: 50+ global polling and market research firms helping us help clients connect output to outcomes Consulting Pre-campaign, formative, post-campaign evaluative insights, implications and data to demonstrate ROI , validate intuition and drive strategy

3. CLIENTS PR Agencies OgilvyBurson-MarstellerMS&LRuder-FinnTaylor PRCoyne PR

4. GLOBAL REACH: 14 OFFICES IN 11 COUNTRIES

6. What is the quantity and quality of our coverage?

7. How favorably are we portrayed?

8. How do we stack up relative to competitors?

9. Who / what are the top:

10. Journalists

11. Topics

12. Messages

13. Media types

14. Who (stakeholders) is talking about us in the coverage and what impact are they having on the coverage?

15. Are there regional variations in coverage?

16. What is driving most of our coverage overall?

17. What is driving our quality coverage?

18. Validate intuition

19. See trends over time

20. Shape strategy pre-campaign

21. Course-correct tactics

22. Demonstrate progress

23. Demonstrate impact

24. Demonstrate value

25. Optimize budget allocation

27. We look for & identify any/all stakeholder voices in your coverage—not a pre-set & forget finite list of spokespeople—we look at their impact on your coverage

28. 365/24/7 access to data

29. Cross-tabulating/filtering

30. (some self serve, more via CARMA analysts)

31. Direct access to senior-level analysts

32. Portal + written report preparation

33. Access to data in between regular reporting periods

34. Written-reports as frequently as needed

35. Optional, ad-hoc, as-requested special reports

37. Accuracy

38. Quality-controlled data

39. Nuance, context

40. Analysis…not just data

41. Depth of analysis / analytical commentary

42. Demonstrating trends over time, not just snap shots in time

43. Placing clients’ media performance in comparative context

44. Correlating outputs with outcomes

47. Sort and filter data by keyword, topic, date, publication, byline, division, type of media

48. Easy-to-share information: export raw data, print/save charts, email articles

49. Drill down to the full text of each story or post

50. Conduct ad hoc searches for articles

52. Allows users to filter the data based on a wide array of parameters

53. Enables customized searches

54. Offers drill down to original source material

55. Links to monthly slide presentations and any additional special analysis and reports

57. CUSTOM DASHBOARDS

59. Photo/Logo

60. Size/Length

63. Headline

64. Media Name

65. Article type

66. Journalist and affiliation (if noted)

67. Brand, corporate and industry topics

68. Positive and negative messages

69. Sources quoted, affiliation and bias of comment

72. Illustrating the real value of your media coverage

73. Helping you move beyond the anecdotal and intuition toward data-driven decision-making

76. Linking outputs to outcomes:

77. measurable objective setting

78. correlating media performance with any number of organizational tangibles (link to CARMA Connect)

79. demonstrating a causal relationship between communications outputs and outcomes,

80. demonstrating the unique contribution that PR has made to the marketing mix,

81. Stakeholder relationship tracking

82. Reputation tracking

83. Employee engagement research

84. Effectiveness of leadership communications