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MARCH THE
MADNESS SOCIAL
  2.4+ million
    conversations                                                    HOOPS
           March Madness, the NCAA Men’s Division 1 single-elimination college basketball
       tournament, sported over 2.4 million social media conversations. This infographic puts
     teams head-to-head in the social space, shares the buzz from fans, compares this year to
        last and more during the mayhem of March 1st through April 2nd. Prepare for tip-off!



DURING SWEET 16,                                                                                                                              MAR
                                                                                                                                    MAR
WHO GOT TALKED
ABOUT THE MOST?
                                                                     SWEET 16 SOCIAL SCORE
                                                                     VS BASKETS SCORED                                            22 23
                                              fla                    Kentucky Wildcats (UK)	
                                                                     Indiana Hoosiers (IND)	
                                                                                                                                  8,226	102
                                                                                                                                  25,193	90
                                    xav
                                                                     Baylor Bears (BAY)	                                          6,435	75
                                      bay                            Xavier Musketeers (XAV)	                                     5,224	70
                                                             ku
                      uk     marq




unc
                                                                     Michigan State Spartans (MSU)	                               46,852	44
                                                                     Louisville Cardinals (LOU)	                                  10,590	57
                       lou


                                    mSU
                                                                     Marquette Golden Eagles (MARQ)	                              2,376	58
                                                                     Florida Gators (FLA)	                                        26,665	68

                                                                     Syracuse Orange (SYR)	                                       8,647	64
                                                                     Wisconsin Badgers (WIS)	                                     3,788	63

                                                                     Cincinnati Bearcats (CIN)	                                   3,854	66
                                                                     Ohio State Buckeyes (OSU) 	                                  69,629	81




OSU
                                      cin                syr         North Carolina Tar Heels (UNC)                               34,096	73
                                                wis
                                                                     Ohio Bobcats (OHIO)	                                         5,975	65
                                    ohio
                                                                     North Carolina State Wolfpack (NCST)	 12,092	57
                                                       ncst          Kansas Jayhawks (KU)	                 3,766	60

                                    ind


                                                                                                                        MAR 31
                                                                                                                        FINAL 4
 MARCH MADNESS                                                                     MAR 24-25
 CONVERSATION ACTIVITY                                               MAR 22-23
                                                                      SWEET 16
                                                                                    ELITE 8



                                                                                                                                       APR 2
                                                                                                                                    CHAMPIONSHIP
                             MAR 11TH
                            SELECTION
                             SUNDAY
                                             MAR 12
                                            NATIONAL
                                            BRACKET
                                              DAY




  MAR    MAR    MAR   MAR    MAR     MAR     MAR       MAR     MAR   MAR   MAR   MAR      MAR         MAR          MAR            MAR   APR

  o1 03 05 07 09 11                           13 15 17 19 21 23 25 27 29 31 02



                                bay
THE ELITE 8                                     uk
RAISED THE
VOLUME BAR
                                   ku



                                                                       OSU
                  R
           MAR MA
                                                   syr



ELITE 8   24 25             lou
CONVERSATIONS
 UK	 19,410	82


                                      fla
 BAY	 13,411	70

 LOU	 15,296	72
 FLA 	 21,846	68

 SYR	 8,401	70
 OSU	 123,284	77

 UNC	 48,776	67
 KU	 18,153	80




                              unc
TOP SOCIAL                                             Kendall Marshall injury
                                                             over 13,000 conversations
STORIES
                                      Anthony Davis                               Lehigh beats Duke
                                    Player of the year                           over 22,000 conversations
                                   over 12,000 conversations




THE FINAL 4
CONVERSATION                               uk
SCORES




                                                                     OSU
               MAR

FINAL 4        31                            ku
CONVERSATIONS
UK 	 11,469 	 69
                              lou
LOU 	13,904 	 61

OSU 	 102,663 	 62
KU 	 14,650 	 64




2011 VS 2012
CONVERSATIONS


                                                                                              2012                       2,475,362

                                                                      1,494,536           2011




 THE GAME WINNER VS
                                                                            SOCIAL
 THE SOCIAL WINNER
 UK MAY HAVE WORKED HARD                                                     C H A M PS
 ON THE COURTS BUT KU WON
 OUR SOCIAL MEDIA HEARTS!                                                                                   uk
 CHAMPIONSHIP GAME
 CONVERSATIONS
                                                                      ku                                                    CH AMP
                                                                                                                                        S

 UK 	 16,299 	 67 APR
 KU 	   35,042 	 59
                       02

                                                                                          Copyright © 2012 Radian6 Technologies    www.radian6.com

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March Madness: The Social Hoops Infographic

  • 1. MARCH THE MADNESS SOCIAL 2.4+ million conversations HOOPS March Madness, the NCAA Men’s Division 1 single-elimination college basketball tournament, sported over 2.4 million social media conversations. This infographic puts teams head-to-head in the social space, shares the buzz from fans, compares this year to last and more during the mayhem of March 1st through April 2nd. Prepare for tip-off! DURING SWEET 16, MAR MAR WHO GOT TALKED ABOUT THE MOST? SWEET 16 SOCIAL SCORE VS BASKETS SCORED 22 23 fla Kentucky Wildcats (UK) Indiana Hoosiers (IND) 8,226 102 25,193 90 xav Baylor Bears (BAY) 6,435 75 bay Xavier Musketeers (XAV) 5,224 70 ku uk marq unc Michigan State Spartans (MSU) 46,852 44 Louisville Cardinals (LOU) 10,590 57 lou mSU Marquette Golden Eagles (MARQ) 2,376 58 Florida Gators (FLA) 26,665 68 Syracuse Orange (SYR) 8,647 64 Wisconsin Badgers (WIS) 3,788 63 Cincinnati Bearcats (CIN) 3,854 66 Ohio State Buckeyes (OSU) 69,629 81 OSU cin syr North Carolina Tar Heels (UNC) 34,096 73 wis Ohio Bobcats (OHIO) 5,975 65 ohio North Carolina State Wolfpack (NCST) 12,092 57 ncst Kansas Jayhawks (KU) 3,766 60 ind MAR 31 FINAL 4 MARCH MADNESS MAR 24-25 CONVERSATION ACTIVITY MAR 22-23 SWEET 16 ELITE 8 APR 2 CHAMPIONSHIP MAR 11TH SELECTION SUNDAY MAR 12 NATIONAL BRACKET DAY MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR APR o1 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 02 bay THE ELITE 8 uk RAISED THE VOLUME BAR ku OSU R MAR MA syr ELITE 8 24 25 lou CONVERSATIONS UK 19,410 82 fla BAY 13,411 70 LOU 15,296 72 FLA 21,846 68 SYR 8,401 70 OSU 123,284 77 UNC 48,776 67 KU 18,153 80 unc TOP SOCIAL Kendall Marshall injury over 13,000 conversations STORIES Anthony Davis Lehigh beats Duke Player of the year over 22,000 conversations over 12,000 conversations THE FINAL 4 CONVERSATION uk SCORES OSU MAR FINAL 4 31 ku CONVERSATIONS UK 11,469 69 lou LOU 13,904 61 OSU 102,663 62 KU 14,650 64 2011 VS 2012 CONVERSATIONS 2012 2,475,362 1,494,536 2011 THE GAME WINNER VS SOCIAL THE SOCIAL WINNER UK MAY HAVE WORKED HARD C H A M PS ON THE COURTS BUT KU WON OUR SOCIAL MEDIA HEARTS! uk CHAMPIONSHIP GAME CONVERSATIONS ku CH AMP S UK 16,299 67 APR KU 35,042 59 02 Copyright © 2012 Radian6 Technologies www.radian6.com