The document summarizes data from the social media analytics company Radian6 about discussion of the 2012 Iowa Caucus over a 7-day period leading up to January 4th, 2012. It found that discussion volume grew starting on January 2nd and peaked on January 3rd with over 103,000 posts. The majority of conversation occurred on Twitter, and topics included predictions about candidates like Ron Paul and analysis of Mitt Romney's narrow victory. The data showed males ages 25-34 mentioned the caucus most frequently.
SXSW 2012 was overflowing with social media activity. Read about the social media conversations around the panels, parties and people in this helpful yet easy-to-digest report. All monitored and analyzed by Radian6.
SXSW 2012 was overflowing with social media activity. Read about the social media conversations around the panels, parties and people in this helpful yet easy-to-digest report. All monitored and analyzed by Radian6.
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More? www.reichental.com or www.twitter.com/reichental
Is social media at a crossroads? This is what was discussed during the latest Awareness, Inc. Webinar where David Weinberger presentated his thought-provoking keynote “Social Media at the Crossroads” where he discussed some key points around popular social media topics including:
•The Web has always been social. What's the difference now?
•Why we as a society are OK with fallibility and how this should change the way in which organizations operate.
•The good and the bad associated with the Media increasingly acting as an echo chamber.
•The four types of transparency critical to Social Media.
•Why diversity may be important and why it sure can be uncomfortable.
•The social media generation now expects important information to find them. Why this can be a dangerous attitude.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
While Olympians raced, rowed, and swam to victory, many spectators were also focused on their stomachs. From the delectables consumed while glued to the tube to the lunches sought out in the streets of London to the diets of the athletes, there were more than 329,557 mentions of what people dined on during the Games. Here’s a closer peek.
Hungry Jack’s, a franchise of the International Burger King Corporation, is an iconic Australian brand that is committed to delivering quality products since opening their doors in 1971.
Read this case study to find out what happened when Hungry Jack’s launched a group buying deal with Scoopon (Australia’s leading group buying company), that returned record breaking results
March Madness sported over 2.4 million social media conversations this year and this infographic shares it all!
The lineup includes the top 16 teams, the buzz from fans, and how this all compares to 2011. Check out the slam dunk of data from March 1st through April 2nd.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.
How well did leWeb go? More then 70.000 articles? What is important? See more then pure numbers?
1) Which Story is important?
2) Did Karl Lagerfeld create an impact?
3) How are articles spreading?
4) and many more metrics.
Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
Is social media at a crossroads? This is what was discussed during the latest Awareness, Inc. Webinar where David Weinberger presentated his thought-provoking keynote “Social Media at the Crossroads” where he discussed some key points around popular social media topics including:
•The Web has always been social. What's the difference now?
•Why we as a society are OK with fallibility and how this should change the way in which organizations operate.
•The good and the bad associated with the Media increasingly acting as an echo chamber.
•The four types of transparency critical to Social Media.
•Why diversity may be important and why it sure can be uncomfortable.
•The social media generation now expects important information to find them. Why this can be a dangerous attitude.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
While Olympians raced, rowed, and swam to victory, many spectators were also focused on their stomachs. From the delectables consumed while glued to the tube to the lunches sought out in the streets of London to the diets of the athletes, there were more than 329,557 mentions of what people dined on during the Games. Here’s a closer peek.
Hungry Jack’s, a franchise of the International Burger King Corporation, is an iconic Australian brand that is committed to delivering quality products since opening their doors in 1971.
Read this case study to find out what happened when Hungry Jack’s launched a group buying deal with Scoopon (Australia’s leading group buying company), that returned record breaking results
March Madness sported over 2.4 million social media conversations this year and this infographic shares it all!
The lineup includes the top 16 teams, the buzz from fans, and how this all compares to 2011. Check out the slam dunk of data from March 1st through April 2nd.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.
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If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond. During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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https://alandix.com/academic/papers/synergy2024-epistemic/
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2. SUMMARY OF “IOWA CAUCUS” MENTIONS
We looked at mentions of “Iowa Caucus”, “IowaCaucus” and
“iacaucus” to gain an understanding of the volume and type of
conversation over the last 7 days. Most of the days were quiet but
volume began to grow on January 2nd, 2012.
120,000
100,000
80,000
60,000
40,000
20,000 The data related to the Iowa
0 Caucus was pulled on January
4th , 2012 for the previous 7 days.
Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04
The highest recorded spike was
seen on January 3rd, 2012 with
Micromedia over 103,000 social posts.
Comments
Blogs
Forum Replies
Micromedia (Twitter) Top Hashtags during the last 7
Mainstream News
days connected to the Iowa
Facebook accounted for 89.7% of
Caucus were: #iowacaucus,
Videos the conversation. #iowa, #iacaucus, #tcot, #gop
Forums
Images
MySpace
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
male 117,373: 58.6%
female 82,922: 41.4%
Gender split for the last
7 days favored the male
gender by 17%.
The top tweeting age
25-34
bracket was 25 – 34 yo.
35-44
45-54
21-24
55-64
65+
18-20
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
Salesforce Radian6 Report 2
3. CANDIDATE OVERVIEW
Within the conversation about the Iowa Caucus the following ranking was observed as it relates to
mentions of the candidates.
Much of talk that propelled
Ron Paul to the top of the
standings revolved around
the predictions &
confirmation that he would
not finish in the top 2.
Many comments discussed
how Romney had a narrow
win with many people making
reference to the 8 vote
margin.
Ron Paul: 29,250 – 24.5%
Mitt Romney: 27,613 - 23.1%
Rick Santorum: 25,377 - 21.3%
Barack Obama: 10,936 - 9.2%
Rick Perry: 8,084- 6.8%
Newt Gingrich: 8,078 – 6.8%
Michele Bachmann: 7,435 - 6.2%
The discussion included
comments of it being “too
Jon Huntsman: 2,606 – 2.2% close to call” and the ultimate
loss by a small margin to
Romney.
Salesforce Radian6 Report 3
4. TOP RETWEETS AND MENTIONED WORDS
Within the top retweeted users, there was a strong journalistic angle with 7 of Top 50 Mentioned Words
the handles having a connection to a news publication.
Only 2 handles, @rbreich and @ronpaulsvoice, had a known political presence.
The final handle, @borowitzreport, is a comedian and best selling author.
Top 5 Retweeted Mentions
1 2
3 4 5
@thefix
@borowitzreport
@rbreich
@huffingtonpost
@washingtonpost
@theonion
@huffpostpol
@ronpaulsvoice
@daveweigel
@thecaucus
0 1,000 2,000 3,000 4,000 5,000
0
Salesforce Radian6 Report 4