This document discusses social sharing tools and Facebook analytics. It provides information on different types of data available in Facebook Insights including page views, likes, interactions, and user demographics. It also discusses how to claim domain insights and integrate the "Like" button on websites. The document notes that user privacy concerns may lead to less measurable interaction with brand pages on Facebook if users do not want to give permission for continuous posting.

1. working with social sharing tools

2. InsightsFacebook analytics(verb) this (noun)updating the “Like” buttonIntegrating Facebook into websitesThe New Layout and Brand ContentUser privacy concerns and effects

3. InsightsTypes of DataPage ViewsLikesNew (for a time period) and LifetimeInteractionspost views and feedback (likes/comments)User DemographicsGender/Age/Location/Language

4. InsightsFacebook Page/App InsightsBasic analytics data directly connected to pages and apps running within FacebookAvailable for pages with > 30 users

5. InsightsDomain InsightsData for content shared on FacebookExample:A Facebook user links to your site in their status message. That data is shown in the insights report for that domain.

6. InsightsDomain Insights – Claiming a domainProvide URL in Facebook Insights dashboardfacebook.com/insightsPlace a small code block on the main page of the site for verification

7. (verb) this (noun)Updating the “Like” button“Liking” something is soooo yesterday.Instead:Read a bookCook a recipeWatch a movieListen to a songLimited only by your imagination

8. (verb) this (noun)Image Source: https://developers.facebook.com/docs/beta/

9. (verb) this (noun)Why this is usefulGives control over and promotes content sharingConnects website content to Facebook insights in a more insightful wayContent is distributed on user’s/friends news feed, user’s friends ticker, and user’s timeline (profile)

10. (verb) this (noun)Creation and ImplementationAction/Object pairs are created through a Facebook appInsights are then available to this appA small code block is added to pageto set:Content URLTitleDescriptionImage

11. (verb) this (noun)CustomizationChoose layout style to display data inuser’s timelineListGalleryTableItemNumberMap

12. (verb) this (noun)The “Like” button is not deadStill important because it can be added to any site without creating a separate app for it’s dataData is shared to Domain InsightsGeneric code can be added to customize title, description, and image for general content shared from the domain

13. The New Layout and Brand ContentFacebook has relegated the middle news feed to important stories“Important” means friends/brands the user interacts with most often and therefore wants to see updates fromEverything else flows through the teeny tiny ticker in real timeBrand’s must become part of the user story or their content will virtually never be seen

14. The New Layout and Brand ContentThe change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible…the “Like” is “a little less relevant now…marketerswill have to work harder to earn their place in news feeds.“Your content is going to need to be absolutely amazing”Jenna Lebel- http://mashable.com/2011/09/22/facebooks-changes-marketers/

15. The New Layout and Brand ContentThe Timeline that will become the new user profile will not be applying to brand pages at this timeNew Timeline Example

16. User privacy concerns and effectsAnytime you ask users to connect with your site, they must approve what information the app can useNew:Once permission is given, the site can post without asking (prev. asked each time)Effects:Users may become unwilling to give permission leading to less measurable interaction with brand’s Facebook page and content

17. ResourcesInsightsOpen Graph overviewMashable’s Timeline coverageMashable’s f8 coverage