The document outlines Intel's approach to managing crises in social media, highlighting strategic initiatives and responses to issues since 1996. It emphasizes the importance of transparency, detection, and response in handling crises, along with building internal and external relationships. Specific examples and contact information for key team members are provided to illustrate their crisis management framework.

1. Hear/Do/Say: Managing Crises in Social Ali Ardalan & Rick Reed Media & Analytics Strategist / Issue & Crisis Mgmt April, 2011 – Boston, MA

2. Intel Marketing2

3. Transforming the Firm’s Strategic DirectionFebruary 17, 2011“ Intel CEO Otellini Announces U.S. Hiring Plans, Investment of More than $5 Billion to Build New Facility in Arizona ”February 28, 2011“Intel Corporation announced the acquisition of McAfee, Inc. is complete.” March 18, 2011“ Noisey.com Launches: New Music Discovery Platform Gives Viewers Front Row Seats to Watch the Best Emerging Bands Around the World ”

5. Innovative Programs targeted at Key Audiences

6. Then & Now: Intel’s Presence on Facebook

7. Then & Now: Intel’s Presence on FacebookIntel is AwesomeGoodContentIntel is too ExpensiveNotPositiveIntel is @#$%@UglySocial Media COE – Enabling Global Social ProgramsSmall Central team of Social Strategists

8. Manage social network site, agency & vendor relationships

9. Set direction & develop guidelines

10. Offer training & coaching

11. Create SMP toolkit, with standards for measurement & analytics

12. Build key internal relationships (Market Research, Risk, Support, Legal, Privacy)

13. Build global operational models

14. Evangelize externally & bring in BKMs

15. Simplify & Enablehttp://intel.ly/fzxGLa

16. 8Social Crisis Response @ Intel

17. Working in Social Since 1996Q: What is Intel's follow-on to the Pentium? A: Repentium