Raddon Chart of the Day August 2, 2012

Raddon Chart of the Day
August 2, 2012
One Out of Ten Consumers Have Clicked on Any Company’s
Ad/Promotion/Offer on a Social Network Site
16% 15%
14%
12%
10%
10%
8%
6%
4% 3%
2%
2%
0%
Have Clicked on Any Company’s Have Clicked on Any FI’s
Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer
All Households Use Any Social Netwoking Site

Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

July 31, 2012
Level of Confidence Consumers Would Have in Obtaining
Financial Advice From a Social Network
50% 47%
45%
45%
40%
40% 37%
35%
30%
25%
20%
15% 13%
10% 9%

5%
1% 1%
0%
Very Confident Confident Not Very Confident Not at All Confident
All Households Use Any Social Netwoking Site

July 24, 2012
Only a Small Portion of All Consumer Households
Were Influenced by the Advice Found on a Social
Network Site to Make a Financial Product Purchase
12%
10%
10%

8%

6%

4%

2% 1%

0%
Social Network Information/Advice Influenced Social Network Information/Advice Influenced a
Any Product Purchase Financial Product Purchase


July 19, 2012
One out of 10 Consumers Were Influenced By the Info/Advice
Found on a Social Network Site to Make Any Product Purchase

8% 10% Percent of All Households

Social Network Advice Influenced a
Product Purchase

Social Network Advice Did Not
Influence a Product Purchase

No Response
82%


July 17, 2012
Social Networking Websites That Consumers
Access Within the Course of a Typical Month
Access of Any Social Network Site 64%
Facebook 52%
Google+ 16%
LinkedIn 15%
Twitter 7%
Classmates.com 3%
MySpace 3%
FourSquare 2%
Other 5%

0% 10% 20% 30% 40% 50% 60% 70%


July 12, 2012
Specific Sites That Have Been Used to Comparison
Shop Rates and Features of Financial Products
Bankrate.com 57%
Google.com 44%
Bank Website 43%
Credit Union Website 31%
Yahoo.com 23%
Lendingtree.com 19%
MSN.com 7%
AOL.com 4%
Other 11%

0% 10% 20% 30% 40% 50% 60%
Percentage of Households That Have Used an Online Search Engine or Website to Comparison Shop

July 10, 2012
Use of an Online Search Engine or Website to
Comparison Shop Product Rates or Features
Used a Search Engine to Comparison Shop for
12%
Any Financial Products

Loan Products 7%

Deposit Products 6%

Investment Products 5%

Not Used a Search Engine to Comparison
84%
Shop Financial Products

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

June 28, 2012
Only Six Percent of Households Have Clicked On a Financial
Institution’s Advertisement on the Web During a Product Search
20% 19%
18%
16%
14%
12%
10%
8%
6% 6%
4%
2%
0%
Have Clicked on Any Company's Have Clicked on Any FI's Advertisement
Advertisement on the Web on the Web


June 26, 2012
During a Product Search, One-Fifth of All Households
Have Clicked on Any Company’s Advertisement on the Web

5%
19% Have Clicked on Any Company's
Advertisement on the Web

Have Not Clicked on Any Company's
Advertisement on the Web

No Response

76%


June 21, 2012
Online Venues Used to Gather
Information and/or Obtain Advice
Google Search 65%

Facebook 25%

Bing Search 17%

You Tube Search 12%

A Blog 8%

Yelp 5%

Twitter 4%

Other 14%

0% 10% 20% 30% 40% 50% 60% 70%

June 19, 2012
Households That Own a Tablet Are More Likely to Use
a Personal Financial Management Software Program
25%
Percent Using a Personal Financial Management Software Program 22%

20% 19%

15%
15%
12%

10%

5%

0%
All Households Online Banking Users Own a Cell Phone Own a Tablet

June 14, 2012
Use of Tablets and Types of Tablet
Services/Applications Actively Used
14%
12%
12%

10%

8%

6%
5%
4%
4% 3%
2%
2% 2% 1%

0%
Have a Tablet Use Online Have a Data Downloaded Actively Use PFI Downloaded Actively Use
Banking Plan for Tablet PFI App App Non-PFI App Non-PFI App


June 12, 2012
Use of Cell Phones and Types of Cell Phone
Services/Applications Actively Used
90%
80% 78%

70%
60%
50%
40% 33%
30%
20% 18%
9% 7%
10% 4% 4%
0%
Have a Cell Have a Data Use Online Downloaded Actively Use PFI Downloaded Actively Use
Phone Plan for Cell Banking PFI App App Non-PFI App Non-PFI App
Phone


June 7, 2012
One Out of Ten Consumers Use a Personal
Financial Management Software Program to
13% Keep Track of and Manage Their Finances
13% 12% 12%

12%

12%

11% 11%

11% 10%

10%

10%

9%
Fall '10 Spring '11 Fall '11 Spring '12

June 5, 2012
One Out of Ten Consumers Report That
They Currently Use a Smart ATM
35% 33%

30%

25% 22%
20% 19%

15% 14%

10%
6% 6%
5%

0%
Currently Use Extremely Very Likely Somewhat Not Very Not at All
Likely Likely Likely Likely

May 31, 2012
One-Quarter of All Households Are Extremely to
Very Likely to Use Remote Deposit Capture
80% 73%
69%
70% 65%
60%
50%
40%
31%
30% 25% 27%

20%
10% 4% 4%
2%
0%
Currently Use Remote Deposit Extremely to Somewhat Likely to Use Not Very to Not at All Likely to Use
Capture Remote Deposit Capture Remote Deposit Capture

Spring '11 Fall '11 Spring '12


May 29, 2012
Three out of Ten Consumers That Use Foreign ATMs
Would Watch a Video Ad while an ATM Transaction
is Processing to Avoid Paying a Surcharge Fee
30% Base: Households That Use ATMs Not Owned by Their Financial Institution
25%
25% 24%
30% 22%

20%
15%
15% 14%

10%

5%

0%
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at All Likely


May 24, 2012
Four Out of Ten Consumers That Use Foreign
ATMs Never Pay a Surcharge Fee

23% Always Pay a Fee
Sometimes Pay a Fee
39% Never Pay a Fee

38% Percent of Households That Use ATMs
Not Owned by Their Financial Institution


May 22, 2012
One-Fifth of All Households Use ATMs Not
Owned by Their Financial Institution

2%
Percent of All Households
22%

Use Foreign ATMs
Do Not Use Foreign ATMs
Do Not Know

76%


Raddon Chart of the Day August 2, 2012

More Related Content

What's hot

Similar to Raddon Chart of the Day August 2, 2012

More from Raddon Financial Group

Recently uploaded

Raddon Chart of the Day August 2, 2012