This document contains several charts from Raddon Financial Group summarizing consumer usage and attitudes regarding social media and financial institutions. The charts show that a small percentage (7-8%) of consumers have visited their financial institution's social media page, about 4-12% have seen or clicked on financial institution promotions on social media, and consumers have low confidence in obtaining financial advice from social media.

1. Raddon Chart of the Day
August 13, 2012
Consumer Households That Have Visited Their Financial
Institution’s Social Network Website
8%
7% 7%
6%
5% 5%
4%
4%
3%
3%
2%
1%
0%
All Households Use Social Netwoking Site
Fall '10 Spring '12
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

2. Raddon Chart of the Day
August 7, 2012
Only One Out of Ten Consumers Have Seen Any Bank
or Credit Union’s Page on a Social Network Site
14%
12% 12%
10%
8% 8%
6%
4%
4% 3%
2%
0%
Have Seen a Financial Institution's Page on Presence of Any One of the Consumer's
a Social Networking Site Financial Institutions on Social Networking
Site
All Households Use Any Social Netwoking Site
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

3. Raddon Chart of the Day
August 2, 2012
One Out of Ten Consumers Have Clicked on Any Company’s
Ad/Promotion/Offer on a Social Network Site
16% 15%
14%
12%
10%
10%
8%
6%
4% 3%
2%
2%
0%
Have Clicked on Any Company’s Have Clicked on Any FI’s
Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer
All Households Use Any Social Netwoking Site
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

4. Raddon Chart of the Day
July 31, 2012
Level of Confidence Consumers Would Have in Obtaining
Financial Advice From a Social Network
50% 47%
45%
45%
40%
40% 37%
35%
30%
25%
20%
15% 13%
10% 9%
5%
1% 1%
0%
Very Confident Confident Not Very Confident Not at All Confident
All Households Use Any Social Netwoking Site
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

5. Raddon Chart of the Day
July 24, 2012
Only a Small Portion of All Consumer Households
Were Influenced by the Advice Found on a Social
Network Site to Make a Financial Product Purchase
12%
10%
10%
8%
6%
4%
2% 1%
0%
Social Network Information/Advice Influenced Social Network Information/Advice Influenced a
Any Product Purchase Financial Product Purchase
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

6. Raddon Chart of the Day
July 19, 2012
One out of 10 Consumers Were Influenced By the Info/Advice
Found on a Social Network Site to Make Any Product Purchase
8% 10% Percent of All Households
Social Network Advice Influenced a
Product Purchase
Social Network Advice Did Not
Influence a Product Purchase
No Response
82%
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

7. Raddon Chart of the Day
July 17, 2012
Social Networking Websites That Consumers
Access Within the Course of a Typical Month
Access of Any Social Network Site 64%
Facebook 52%
Google+ 16%
LinkedIn 15%
Twitter 7%
Classmates.com 3%
MySpace 3%
FourSquare 2%
Other 5%
0% 10% 20% 30% 40% 50% 60% 70%
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500