NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
Interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
2014 Brunswick Investor Use of Digital and Social Media SurveyBrunswick Group
Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include:
• 70% of investors believe that the role of digital media will play an increasing role in future investment decisions
• 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter
• Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg
• In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source
• 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
Interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
2014 Brunswick Investor Use of Digital and Social Media SurveyBrunswick Group
Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include:
• 70% of investors believe that the role of digital media will play an increasing role in future investment decisions
• 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter
• Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg
• In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source
• 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Top 6 Actions after engaging with Financial Content on LinkedIn - UK INFOGRAPHICLinkedIn Europe
Our latest financial research, "Connecting with your Content", shows what the top six actions are after members engage with Financial Content on LinkedIn.
2015 investor digital and social media surveyBrunswick Group
Brunswick Group releases findings of its fifth global investor survey, which tracks the changing trends in how investors use digital media.
Key highlights from this year’s survey include:
• Influence of information direct from companies continues to increase
• Of digital media, blogs and presentation sharing cited as most influential
For more information please contact:
Jason Golz: www.brunswickgroup.com/people/directory/jason-golz/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
The Use of Social Media by European Investment Professionals 2017Patrick Kiss
For the 4th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 2 Nov. until 22 Dec. 2017.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Top 6 Actions after engaging with Financial Content on LinkedIn - UK INFOGRAPHICLinkedIn Europe
Our latest financial research, "Connecting with your Content", shows what the top six actions are after members engage with Financial Content on LinkedIn.
2015 investor digital and social media surveyBrunswick Group
Brunswick Group releases findings of its fifth global investor survey, which tracks the changing trends in how investors use digital media.
Key highlights from this year’s survey include:
• Influence of information direct from companies continues to increase
• Of digital media, blogs and presentation sharing cited as most influential
For more information please contact:
Jason Golz: www.brunswickgroup.com/people/directory/jason-golz/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
The Use of Social Media by European Investment Professionals 2017Patrick Kiss
For the 4th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 2 Nov. until 22 Dec. 2017.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
View the presentation that was given at Finance Connect Mumbai on Tuesday June 10th by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services.
Understand the Trends in the financial sector around social. Learn about the results from Mass Affluent study for India and global case studies on finance.
e-Book: 13 Market Trends in Online Communities 2014Get Satisfaction
More than 800 professionals in support, marketing, and product teams weighed in on their thoughts and plans for online customer communities. There are 13 key findings in this new e-book including: the ROI of support communities (as much as 10-25%), the importance of user-generated content, the benefits of increased SEO, how to generate new product ideas from the community, and much more.
Huthwaite Future Forum: Social Selling in SingaporeHuthwaite Inc
Huthwaite's Future Forum series brought together a panel of experts within the social selling space in Singapore and Hong Kong to provide insights into the evolution of social selling, its role in sales and marketing performance, and to discuss strategies for leveraging this powerful channel.
The expert panel featured Huthwaite President & CEO John Golden, Social Media Strategist Andrew Chow, Accenture Interactive's Managing Partner Marco Ryan, Samsung's Regional Social Business Lead Christel Quek and Aegis Media China's Director of M&A and Integration, Louise Au.
For Your Viewing Pleasure: Using YouTube to Get New Patients for the Eye Care...Surefire Local
It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the eye care industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
Marketing Masterclass: An Introduction to Social Media for BusinessTonick Media
A copy of the presentation delivered to delegates at Mervyn Smallwood's Marketing Masterclasses held at the Berlewen Building, Pool and Jury's Inn, Plymouth during the week of the 26th April 2010.
The original presentation was delivered by Aren Grimshaw or Tonick Media. To arrange for a similar presentation at your event or training seminar please contact Aren on 01209 718688 / 07501 259000. You can also connect with Aren across a number of social networks by searching Google for 'Aren Grimshaw'.
LinkedIn CXO Study Infographic - Career Pathway of CMOsLinkedIn Singapore
In collaboration with NTUC and EDB, LinkedIn has developed a study to find out career pathway of CXOs in Singapore based on LinkedIn Economic Graph data. The study forms the foundation of “U Future Leaders Global Programme”.
Launched by NTUC and Singapore Economic Development Board (EDB), the U Future Leaders Global Programme aims to get more MNCs on board to groom aspiring Singaporean leaders to become leaders of MNCs. The Programme, which marks the first partnership between NTUC and EDB, will identify young and promising Singaporeans from participating organisations, provide them with international exposure and opportunities to build key leadership attributes and develop relevant competencies that could facilitate future career acceleration.
LinkedIn CXO Study Infographic - Career Pathway of CIOs and CTOsLinkedIn Singapore
In collaboration with NTUC and EDB, LinkedIn has developed a study to find out career pathway of CXOs in Singapore based on LinkedIn Economic Graph data. The study forms the foundation of “U Future Leaders Global Programme”.
Launched by NTUC and Singapore Economic Development Board (EDB), the U Future Leaders Global Programme aims to get more MNCs on board to groom aspiring Singaporean leaders to become leaders of MNCs. The Programme, which marks the first partnership between NTUC and EDB, will identify young and promising Singaporeans from participating organisations, provide them with international exposure and opportunities to build key leadership attributes and develop relevant competencies that could facilitate future career acceleration.
LinkedIn CXO Study Infographic - Career Pathway of CFOsLinkedIn Singapore
In collaboration with NTUC and EDB, LinkedIn has developed a study to find out career pathway of CXOs in Singapore based on LinkedIn Economic Graph data. The study forms the foundation of “U Future Leaders Global Programme”.
Launched by NTUC and Singapore Economic Development Board (EDB), the U Future Leaders Global Programme aims to get more MNCs on board to groom aspiring Singaporean leaders to become leaders of MNCs. The Programme, which marks the first partnership between NTUC and EDB, will identify young and promising Singaporeans from participating organisations, provide them with international exposure and opportunities to build key leadership attributes and develop relevant competencies that could facilitate future career acceleration.
LinkedIn CXO Study Infographic - Career Pathway of CEOs and COOsLinkedIn Singapore
In collaboration with NTUC and EDB, LinkedIn has developed a study to find out career pathway of CXOs in Singapore based on LinkedIn Economic Graph data. The study forms the foundation of “U Future Leaders Global Programme”.
Launched by NTUC and Singapore Economic Development Board (EDB), the U Future Leaders Global Programme aims to get more MNCs on board to groom aspiring Singaporean leaders to become leaders of MNCs. The Programme, which marks the first partnership between NTUC and EDB, will identify young and promising Singaporeans from participating organisations, provide them with international exposure and opportunities to build key leadership attributes and develop relevant competencies that could facilitate future career acceleration.
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...LinkedIn Singapore
How do you up-level your game in Content Marketing? LinkedIn Marketing Solutions shows you how to add fuel to the fire and really ramp and scale your content marketing strategy in this Slideshare presentation.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
Peter Hubert, Head of Insights, APAC navigated the dynamic and changing IT sales landscape and taught how to attract and engage today's tech decision makers with the right content at the right time at TECHconnect Singapore 2015.
Visit the URL below for photos of the memorable event at the RedDot Design Museum: https://business.linkedin.com/marketing-solutions/ms/e/15/tech-connect-sg/highlights
Bryan Burdick, Global Head of B2B for LinkedIn Marketing Solutions, covered about the challenges and opportunities posed by an increasingly complex buyer’s journey and share valuable insights on how to not only keep pace, but forge confidently ahead.
Visit the URL below for photos of TECHconnect Singapore 2015 at the RedDot Design Museum: https://business.linkedin.com/marketing-solutions/ms/e/15/tech-connect-sg/highlights
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Singapore
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
7. Methodology
Short online questionnaire with respondents recruited
from a panel sample.
All respondents were
identified as HNW
individuals.
This was defined as those
holding over $8million
HKD or $1.3million SGD in
personal investable
assets.
Respondents were recruited
from both Hong Kong and
Singapore.
Survey completed in
English.
204 respondents in
Singapore & Hong Kong
7 7
9. 0%
50%
6%
36%
39%
15%
3%
1%
HNWI in Hong Kong/Singapore are significantly younger
than other markets
18-24 25-34 35-44 45-54 55-64 65+
BASE SIZE: 204 HNW individuals 9
52%
MALE
48%
FEMALE
AGE
10. Vast majority are currently employed with 1/3 of HNWI
reporting they are below director level
10BASE SIZE: 204 HNW individuals
17%
20%
8%
18%
6%
0%
6%
10%
8%
3%
2%
Manager Senior
Manager
Director Head of
Department
Vice
President
President Managing
Director
C-Level
Executive
Owner Other Retired/not
currently
employed
11. Unlike other markets, majority are employed by medium
to large businesses (# of employees)
11
1 - 10
11 - 50
51 - 100
101 - 200
201 - 500
501 - 1,000
1,001 - 5,000
5,001 - 10,000
10,001 or more
6%
6%
7%
14%
20%
14%
15%
6%
13%
Based on 50% scale
BASE SIZE: 199 HNW individuals currently employed
NUMBER OF EMPLOYEES
13. Social media adoption among HNWI is well penetrated
and usage is maturing across the globe
BASE SIZE: 1095 HNW individuals
Do you use the following social media sites/services?
All respondents
13
59% 47% 47% 24% 24%
81%
of HNW individuals
make use of
social media
14. Close to 100% of HNWI use Social in Singapore and
Hong Kong, with LinkedIn capturing over 40% +
Social Media usage by Country
14
69% 70%
75%
85%
97% 98% 99%
39%
50% 49%
45%
73%
46%
40%
U.S. UK Australia Canada U.A.E. Singapore Hong Kong
Do you use the following social media sites/services?
Breakdown by country
Social media users (any network including LinkedIn) LinkedIn users
BASE SIZE: 1095 HNW individuals
15. Approx. 9 out of 10 who access LinkedIn, visit weekly
15
% of HNWI on LinkedIn
88%
Access LinkedIn
weekly
BASE SIZE: 305 HNW individuals
ACTION: reached out to a financial service provider, conducted research on a financial product/service, purchased a financial product/investment
40% 46%
16. Frequency of network access from desktop computers
and they use multiple devices over the course of a day
97%
95%
93%
BASE SIZE: 204 HNW individuals (Hong Kong/Singapore Total) 16
84% access LinkedIn
via a desktop weekly
70% access LinkedIn
via a tablet weekly
73% access LinkedIn
via a smartphone
weekly
17. Follow a brand and
receive updates
Stay up to date with
current news/events
Receive updates
and posts from my
colleagues
Share posts or
articles with my
network
Connect with select
circles of people on
a particular issue or
goal
Obtain a review of
recommendation
Not only do they access the platform frequently but
they’re actively engaged……
17BASE SIZE: 305 HNW individuals; 120 LinkedIn users
Which, if any, of the following activities do you undertake on LinkedIn?
Top 6 activities undertaken on LinkedIn shown
01 02 03 04 05 06
41%
38% 38%
36% 36%
29%
18. HONG KONG SINGAPORE
59% 71%
56% 65%
55% 56%
53% 48%
54% 53%
49% 27%
…with engagement being driven by greater trust in the
platform
18
BASE SIZE: 190 Facebook; 164 YouTube; 109 Twitter; 89 Google+; 85 LinkedIn; 56 Sina Weibo users
Hong Kong/Singapore Total
To what extent do you trust content shared by brands on
each of the following social networks?
Top2 box scores shown; ‘Very/Quite Trustworthy’
% of HNW individuals who trust branded content
provided by social networks
62%
58%
55% 54%
52%
45%
20. Close to 90% of HNWI make use of social media for
financial purposes. LinkedIn and Facebook lead in
influencing the purchase path
20BASE SIZE: 190 Facebook; 164 YouTube; 100 Twitter; 89 Google+; 85 LinkedIn; 56 Sina Weibo users
Hong Kong/Singapore Total
% of respondents who use social media networks for
financial purposes
HONG KONG SINGAPORE
90% 83%
90% 83%
84% 78%
82% 91%
73% 75%
% of HNW individuals who use each social
media network
88% 88%
84% 83%
74%
21. In particular, LinkedIn is largely leveraged for mid and
bottom funnel activities
BASE SIZE: 190 Facebook; 164 YouTube; 100 Twitter; 89 Google+; 85 LinkedIn; 56 Sina Weibo users
Hong Kong/Singapore Total
ACTIVITIES TOTAL
To keep up-to-date on current financial trends, products, policies, or institutions 81% 39% 45% 49% 45%
To gather preliminary information about financial products, policies, or institutions 77% 36% 48% 34% 29%
To seek advice or gather information to help me make a financial decision 78% 47% 43% 30% 39%
To evaluate or re-think a financial decision I have already made 76% 36% 40% 30% 34%
To recommend a financial product/policy/service to others 74% 44% 42% 26% 41%
Key activities /purposes among financial purchase path
39%
36%
47%
36%
44%
22. HNWIs are tapping into various forms of content on LI to
inform themselves throughout Financial Decision Journey
22BASE SIZE: 183 HNW individuals who use social media for financial information
55%
44%
44%
37%
49%
45%
37%
47%
Follow companies
Use as a source of news content
Subscribe to financial related feeds/blogs
Follow a recognized industry expert
Read Reviews/recommenndations
Search for key topics/information
Watch videos
Participate in online polls/surveys
DISCOVERY
CONSIDERATION
ENGAGE
23. 90% of HNWI claimed to have actioned a response based
on information they had received through social media…
24
BASE SIZE: 183 HNW individuals who use social media for financial information
Hong Kong/Singapore Total
35%
34%
32%
32%
31%
25%
24%
19%
Recommended a product/service
Learned of a financial product/policy or account type I was not previously aware of
Learned about a financial company/institution I was not previously aware of
Discussed a financial product/policy or account type with a family member, friend, or colleague
Shared information about financial trends, products or financial institutions/ companies
Opened a new financial account
Purchased an investment product
Purchased an insurance product
ENGAGE/RESEARCH
PURCHASE
Which of the following actions, if any, have ever occurred as a result of you hearing or reading something on
social media? Top 5 actions resulting from social media usage shown
24. Executive Summary: APAC HNWI
25
99.5% Of HNW individuals use social media DEVICES USED
TOP 5 ACTIVITIES
Keep up with current friends/family 83%
Stay up-to-date with current news/events 79%
Share others posts or articles with my network 79%
Follow a company/brand and receive updates 77%
Read updates or posts from colleagues 76%
NETWORKS USED FOR FINANCIAL
PURPOSES
88% 88% 84% 83% 74%
95%
Tablet
93%
Smartphone
OVERALL BRAND TRUST (OUT OF 10)
7.08 6.57.08
LEVERAGE
SOCIAL TO
INFORM
FINANCES
90%
26. 27
American Express OPEN Forum drives quality membership
and engagement with Spotlight Ads and a LinkedIn API
• Increase the value of the information exchange on
Amex’s SMB Community
• Widen % penetration of SMBs in US by scaling
membership growth
CHALLENGE
SOLUTION
IMPACT
• OPEN Forum used LinkedIn’s API to enable
signups via a LI login screen, providing a fast,
seamless way to join the community and invite
others in their network to join.
• LI created a social ad to drive membership
• 5X growth in OPEN Forum membership three
months after API launch
• 10X higher performance for OPEN Spotlight Ad
vs. display ads across the Web
28. 29
Drove over 40,000 interactions
Boosted organic updates impressions
and social interactions
Created long term value attracting over
3750 new followers (10% of
interactions)
HSBC uses Sponsored Content to target Heartland Audience
Geo-targeting thru Sponsored
Updates to promote relevant tools
and compelling content (regionally
focused)
Form partnerships with members of
key business audience
Drive awareness of HSBC and
establish thought leadership
CHALLENGE
SOLUTION
IMPACT
30. Top 5 Best Practices
1. Context is King (Professional Context)
• Professionals are busy: Be concise, deliver clear value
• Be natural to the platform: Why are people here? What are they trying to accomplish?
2. Always be helpful… not always be closing
• Give 4x, Ask 1x
• Would I care? Would I share?
3. Think Mobile & User Intent
• Reach all 3 screens with 1 message
• Think mobile first (on and off LinkedIn)
4. Focus on the epicenter: The Newsfeed
• Harness the social graph
• Always-on relationship building vs. episodic campaigns
5. Plan Distribution 1st, content 2nd
1. Know who you want to reach and how you will reach them before creating content
2. Owned, earned and paid need to work together to ensure your audience sees it
Thank you for joining us today. Delighted to be here- glad this is in the morning – don’t know what time zone I am on. Look forward to the next 1hr where I plan on sharing highlights from FinanceConnect, unveil HNWI research and walk through some case studies – meant to be a discussion – not a presentation – please ask questions – in term – I have some questions for you.
We all know that Trust is essential in relationships. In particular in Financial Services which has had some setbacks with financial crisis. Without underlying trust, marketing messages ring hollow.
But with a trusted brand, marketing can be truly inspiring.
3 years ago I kicked off, an annual thought leadership summit – called FinanceConnect bringing together leading financial service marketers for a day of discussions and best practice sharing. Having sat most of my career on the client side innovating with emerging channel and technology – recognized need to collaborate across industry. This year’s theme was the “Rise of the Customer” – occurred during a blizzard in nyc.
Three key takeaways from FC were:
Authenticity, relevancy and dialogue are essential components in building a sustainable relationship with customers.
No better medium than Social to do this
2. Importance of Listening – importance of taking time and understanding unique needs of audience (Context is Queen) – we will get into this a bit later
3. Harnessing Data – internal & external - informs us and helps us make better decisions
Brands that are succeeding are evolving their systems and tapping into social to harness big data to a provide a more contextualized experience (Amex discussed with us amex open relaunch with LI powering login and profile identity of Open forum members (augmenting knowledge of their member set)
They discussed understanding moments of Truth – harness 16 mths of social data (honed in on 47k from 40 millions convesations ) to understand adjacencies to the purchase path.
Moving from Information to Insight for higher relevance
How does a marketer create an insight? By turning data into relevance – rich profile data combined in certain ways to paint a specific insight around who might be important to your message.
We recently rolled out TrendIn and Content marketing score to help you identify sweetspots
In better understanding the mindset and role that social media plays among core target audiences – we launched a global HNWI study across 8 regions. When I first joined LI disbelief that social influenced financial decision journey – sought to prove out this hypothesis.
We surveyed over 200 respondents in singapore and hong kong
Q1a: First of all, what is your age?
Q1b: And what is your gender?
No significant differences between Hong Kong/Singapore markets.
Age is a key driver of social media usage
Q4: Which of the following best describes the seniority level of your current position?
HNW individuals in Singapore were significantly more likely to describe themselves as a manager or equivalent in comparison to those in Hong Kong (27% vs. 14%). No other significant differences between markets.
Minority claim to be small business owners
Q6. How many employees work for your company?
No significant differences between markets.
Q7a Do you use the following social media sites/services?
Q7a vs. Country
N.B. Data for Hong Kong/Singapore based on comparable 5 social media asked about across markets (LinkedIn; Facebook; Twitter; Google+; YouTube)
FULL BREAKDOWN OF NETWORKS USED BY COUNTRY
Q10b
Q7c
Q7a. Do you use the following social media sites/services?
No significant differences between markets.
‘Ultra affluent’ individuals (those with $40-200million HKD/$6.5-32million SGD) were more likely to use LinkedIn in comparison to those with lower levels of assets (54% vs. 35%) suggesting that there may be particular opportunities to communicate with those HNW individuals in the higher asset categories. These individuals also tend to be more engaged with social media, using an average of 4.57 social media networks in comparison to the 3.89 used by those with lower asset levels.
OTHER NETWORKS USED:
Pinterest = 13%
Foursquare = 13%
Other = 1%
N.B. Due to a very low base size of unemployed/retired respondents, we are unable to provide a comparison of social media usage amongst those employed vs. those retired/unemployed.
Q9b: Which social media platforms do you use…?
No significant differences between markets.
% of respondents who use social media networks for financial purposes (OTHER NETWORKS)
Groupon = 66%
Pinterest = 88% LOW BASE
Foursquare = 89% LOW BASE
yed.
Q9b. Which social media platforms do you use…?
No significant differences between markets.
Q9c: More specifically, how do you use social media services to inform or educate yourself on financial topics and financial companies/institutions?
No significant differences between markets.
FULL BREAKDOWN
Read reviews/recommendations 45%
Follow companies 44%
Search for key topics/information 41%
Use as a source for news/content 39%
Watch videos 38%
Subscribe to financial related feeds/blogs 38%
Participate in online polls/surveys 35%
Follow a recognised industry expert/executive 34%
Watch webcasts 33%
Receive updates from financial services companies and/or experts 32%
Receive service/support from companies 30%
Participate in groups/community discussions 27%
Engage in conversation/share your opinion with companies 27%
Listen to podcasts 26%
Download slide presentations 23%
Download white papers 21%
Other 0%
None of these 3%
HONG KONG DATA
Follow companies 46%
Read reviews/recommendations 43%
Watch videos 40%
Search for key topics/information 39%
Subscribe to financial related feeds/blogs 36%
Use as a source for news/content 36%
Follow a recognised industry expert/executive 35%
Participate in online polls/surveys 33%
Receive updates from financial services companies and/or experts 32%
Watch webcasts 31%
Receive service/support from companies 28%
Participate in groups/community discussions 27%
Listen to podcasts 24%
Download slide presentations 24%
Engage in conversation/share your opinion with companies 24%
Download white papers 20%
Other 0%
None of these 4%
SINGAPORE DATA
Read reviews/recommendations 53%
Search for key topics/information 49%
Use as a source for news/content 47%
Subscribe to financial related feeds/blogs 44%
Participate in online polls/surveys 42%
Watch webcasts 40%
Follow companies 37%
Receive service/support from companies 35%
Engage in conversation/share your opinion with companies 35%
Receive updates from financial services companies and/or experts 33%
Follow a recognised industry expert/executive 33%
Listen to podcasts 33%
Watch videos 33%
Participate in groups/community discussions 28%
Download white papers 23%
Download slide presentations 21%
Other 0%
None of these 0%
Q11. To what extent do you agree or disagree with each of the following statements?
DATA TAKEN FROM AN AVERAGE OF AVERAGES IN THE SUMMARY FOR EACH BRAND IN Q11
NOTE: Question only asked of LinkedIn, Facebook, and Twitter
Q902. Which of the following actions, if any, have ever occurred as a result of you hearing or reading something on social media?
No significant differences between markets.
FULL BREAKDOWN
Recommended a product/service 35%
Learned of a financial product/policy or account type I/my company was not previously aware of 34%
Learned about a financial company/institution I/my company was not previously aware of 32%
Discussed a financial product/policy or account type with a family member, friend, or colleague 32%
Shared information about financial trends, products/policies/solutions, or financial institutions/ companies 31%
Asked a financial professional for additional information about a financial product/policy or account type 30%
Conducted additional research on a financial product/policy or account type 29%
Opened a new financial account 25%
Purchased an investment product 24%
Purchased an insurance policy 19%
Closed a financial account I / my company previously owned 17%
None of the above 10%
But don’t despair! You can use social media to build and nurture trusted relationships.
I’m going to share 3 keys with you, in turn:
1. Humanize your brand by having your employees actively participate in the conversation
2. Share relevant content to cement a reputation as a trusted advisor
3. Go where your customer is to meet them on their on terms