Only 1 in 10 consumers have seen a bank or credit union's page on a social network. Even fewer, around 3%, have clicked on an advertisement or offer from a financial institution on a social site. Consumers have little confidence in obtaining financial advice from social networks, with only 9% feeling confident and 1% feeling very confident. A small portion, 1%, of households were influenced by social network advice to purchase a financial product.

1. Raddon Chart of the Day
August 7, 2012
Only One Out of Ten Consumers Have Seen Any Bank
or Credit Union’s Page on a Social Network Site
14%
12% 12%
10%
8% 8%
6%
4%
4% 3%
2%
0%
Have Seen a Financial Institution's Page on Presence of Any One of the Consumer's
a Social Networking Site Financial Institutions on Social Networking
Site
All Households Use Any Social Netwoking Site
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

2. Raddon Chart of the Day
August 2, 2012
One Out of Ten Consumers Have Clicked on Any Company’s
Ad/Promotion/Offer on a Social Network Site
16% 15%
14%
12%
10%
10%
8%
6%
4% 3%
2%
2%
0%
Have Clicked on Any Company’s Have Clicked on Any FI’s
Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer
All Households Use Any Social Netwoking Site
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

3. Raddon Chart of the Day
July 31, 2012
Level of Confidence Consumers Would Have in Obtaining
Financial Advice From a Social Network
50% 47%
45%
45%
40%
40% 37%
35%
30%
25%
20%
15% 13%
10% 9%
5%
1% 1%
0%
Very Confident Confident Not Very Confident Not at All Confident
All Households Use Any Social Netwoking Site
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

4. Raddon Chart of the Day
July 24, 2012
Only a Small Portion of All Consumer Households
Were Influenced by the Advice Found on a Social
Network Site to Make a Financial Product Purchase
12%
10%
10%
8%
6%
4%
2% 1%
0%
Social Network Information/Advice Influenced Social Network Information/Advice Influenced a
Any Product Purchase Financial Product Purchase
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

5. Raddon Chart of the Day
July 19, 2012
One out of 10 Consumers Were Influenced By the Info/Advice
Found on a Social Network Site to Make Any Product Purchase
8% 10% Percent of All Households
Social Network Advice Influenced a
Product Purchase
Social Network Advice Did Not
Influence a Product Purchase
No Response
82%
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

6. Raddon Chart of the Day
July 17, 2012
Social Networking Websites That Consumers
Access Within the Course of a Typical Month
Access of Any Social Network Site 64%
Facebook 52%
Google+ 16%
LinkedIn 15%
Twitter 7%
Classmates.com 3%
MySpace 3%
FourSquare 2%
Other 5%
0% 10% 20% 30% 40% 50% 60% 70%
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500