In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
The first release of China social media whitepaper from Incitez peeking into the insights of China social media including weibo and social networking sites. Get the full version here: http://ciw.me/SwEHRt
IR 2.0 International Benchmark Study / University of LeipzigKristin Koehler
The cross-national IR 2.0 study conducted by the University of Leipzig / Department Communication Management in summer 2011 focused on company-owned investor relations websites as well as Twitter, Facebook, YouTube and SlideShare usage for IR purposes by the 150 largest companies listed in DAX, CAC, FTSE, DJIA and Nikkei. The content analysis revealed usage patterns and identified tools, topics, and intensity of use, dialogical approaches and functions. An engagement index offered the possibility for ranking lists within the indices as well as among the different countries. Additionally, the influence of industrial sectors or sales markets was tested.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Social Media And Investor Relations - April 8, 2010Darrell Heaps
This is a deck I presented at the CIRI QC event "IR with Leading Edge Technology - Social Media Luncheon Workshop" if you're interested in more examples check out http://www.q4blog.com or contact me.
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Global Trends in New Media and the Investment CommunityQ4 Web Systems
This presentation was given by Sheryl Joyce, Q4's Vice President Marketing & Communications at the NIRI Cleveland Chapter in Ohio on December 6, 2012.
In it, she shares some of the emerging trends that are changing the way IROs think about their online communications strategy.
The first release of China social media whitepaper from Incitez peeking into the insights of China social media including weibo and social networking sites. Get the full version here: http://ciw.me/SwEHRt
IR 2.0 International Benchmark Study / University of LeipzigKristin Koehler
The cross-national IR 2.0 study conducted by the University of Leipzig / Department Communication Management in summer 2011 focused on company-owned investor relations websites as well as Twitter, Facebook, YouTube and SlideShare usage for IR purposes by the 150 largest companies listed in DAX, CAC, FTSE, DJIA and Nikkei. The content analysis revealed usage patterns and identified tools, topics, and intensity of use, dialogical approaches and functions. An engagement index offered the possibility for ranking lists within the indices as well as among the different countries. Additionally, the influence of industrial sectors or sales markets was tested.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Social Media And Investor Relations - April 8, 2010Darrell Heaps
This is a deck I presented at the CIRI QC event "IR with Leading Edge Technology - Social Media Luncheon Workshop" if you're interested in more examples check out http://www.q4blog.com or contact me.
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Global Trends in New Media and the Investment CommunityQ4 Web Systems
This presentation was given by Sheryl Joyce, Q4's Vice President Marketing & Communications at the NIRI Cleveland Chapter in Ohio on December 6, 2012.
In it, she shares some of the emerging trends that are changing the way IROs think about their online communications strategy.
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems
At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
NIRI Capital Social Media and Investor Relations - January 6, 2010Darrell Heaps
Slides from a presentation I gave to the NIRI Capital Area Chapter on Jan 6, 2010. Some of the slides are repetitive from previous presentations. Includes an overview of the recent trends of how social media is being used for investor relations.
Social Media Disclosure - Is Now the Time? - June 14, 2011Darrell Heaps
The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’
Deck used in the opening keynote presentation I gave to the "Global Social Media Summit: The Authentic Social Enterprise" of the Arthur W. Page Society in London on October 3, 2012.
Event info: http://www.awpagesociety.com/events/globalsmsummit2012/
Discussion: #PageGlobal2012
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
The Power of Social Media for the Trade Show IndustryStephen Nold
Panel Presentation with
Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Stephen Nold, CEO Tarsus Advon, USA.
Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
IR and Social Media in the Nordics NIRF 120314Annica Strahner
Presentation held at the Norwegian IR association's (NIRF) lunch meeting in Oslo March 14. Gives an update on use of social media and IR in Scandinavia and examples of best practice.
"Social Media for Entrepreneurs and start-ups"
Boost your overall company performance
Fady Ramzy was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved productivity
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5. ‘Almost everyone at a buy-side
company or an independent of
some stripe is on Twitter…It
doesn’t mean they’re tweeting,
but they are listening.’
Joshua Brown
Financial Blogger
http://www.insideinvestorrelations.com/articles/social-
media/18812/investors-explore-social-media/
9. Q4 Social Media Research 2012
Social Media used for IR - June 2012
807 Companies Surveyed
100%
90%
80% 37%
70% 56% 60%
71%
60% 82%
50% Not
40% Used for IR
30% 63%
20% 44% 40%
29%
10% 18%
0%
Twitter SlideShare Facebook YouTube Blog
10. Twitter Use by Market Cap
Social Media Use by Market Cap
450
400
350
300
SlideShare
250
YouTube
200 Facebook
Blog
150
Twitter
100
50
0
Large Mid Small
Q4 Whitepaper Research 2012
11. Twitter Use by Sector
Use of Twitter for IR
Utilities
Telecommunications
Technology
Services
Real Estate
Pharma/Healthcare/Biotech
Natural Resources
Media Twitter for IR
Industrial goods/Basic materials Twitter
Financial Services
Exchanges
Consumer Goods
Automotive
Airline
0 50 100 150 200 250 300
Q4 Whitepaper Research 2012
25. Twitter Best Practices – Be Helpful!
Engagement
1. Listen & Monitor (Use free services to start)
2. Good IR Website (Tell your story & integrate SM)
3. Basic Content (PR, Events, Slides, Filings)
4. In the News & Other Updates (videos, blogs, media)
5. Live Earnings (prepare tweets with legal)
6. Other Events (Analyst day, non-deal roadshows, operations)
27. The Balance of a Best practice
IR Website
1. What
Investors want
to know.
2. What you
want them to
know.
28. Best Practice Examples
Your Story - Investment Thesis
Financials, Data, Stock Charting
Recorded Messages
Social Media Integration
Additional Considerations
36. CEO Q&A Videos
http://www.cameco.com/investors/ceo_corner/
37. IR Blog with integrated video
http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/
2011/08/16/cfo-brian-gladden-and-senior-vp-enterprise-solutions-group-brad-
anderson-discuss-dell-s-q2-fiscal-year-2012-performance.aspx
41. 2012 - Q4 Whitepaper Download
Includes over 800 companies and
their use of social media for IR
Updated findings on Twitter and
StockTwits usage
New examples of maturing,
integrated, and more sophisticated
approaches to social media use for
IR
Over 100 illustrative screenshots
web links
Download the whitepaper:
http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html
42. About Q4 Web Systems
Q4 is the market leader in online investor
relations & social media solutions including:
Financial & Social Media Widgets
Corporate & IR Websites
Social Media Integration
NIKE
Web Analytics
Mobile Apps (iPad, iPhone, Android)
All customized to your unique requirements.
43. More on Q4:
www.q4websystems.com
Thought leadership:
www.q4blog.com
Contact:
Darrell Heaps
1-877-426-7829 ext. 222
darrellh@q4websystems.com
twitter.com/darrellheaps
45. What
is
ROI
of
social
media
&
web
for
IR?
1. Increase market 2. Improve strategic
awareness understanding
3. Eliminate low-
4. Increase liquidity
value tasks