Raddon Chart of the Day July 10, 2012
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1) 12% of consumers used an online search engine to comparison shop for financial products, with 7% looking at loans and 6% at deposit products. 2) Only 6% of households have clicked on a financial institution's advertisement during an online product search. 3) Google Search is the most commonly used online venue for gathering information and advice, with 65% of consumers using it.
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Raddon Chart of the Day July 10, 2012
- 1. Raddon Chart of the Day July 10, 2012 Use of an Online Search Engine or Website to Comparison Shop Product Rates or Features Used a Search Engine to Comparison Shop for 12% Any Financial Products Loan Products 7% Deposit Products 6% Investment Products 5% Not Used a Search Engine to Comparison 84% Shop Financial Products 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 2. Raddon Chart of the Day June 28, 2012 Only Six Percent of Households Have Clicked On a Financial Institution’s Advertisement on the Web During a Product Search 20% 19% 18% 16% 14% 12% 10% 8% 6% 6% 4% 2% 0% Have Clicked on Any Company's Have Clicked on Any FI's Advertisement Advertisement on the Web on the Web Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 3. Raddon Chart of the Day June 26, 2012 During a Product Search, One-Fifth of All Households Have Clicked on Any Company’s Advertisement on the Web 5% 19% Have Clicked on Any Company's Advertisement on the Web Have Not Clicked on Any Company's Advertisement on the Web No Response 76% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 4. Raddon Chart of the Day June 21, 2012 Online Venues Used to Gather Information and/or Obtain Advice Google Search 65% Facebook 25% Bing Search 17% You Tube Search 12% A Blog 8% Yelp 5% Twitter 4% Other 14% 0% 10% 20% 30% 40% 50% 60% 70% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 5. Raddon Chart of the Day June 19, 2012 Households That Own a Tablet Are More Likely to Use a Personal Financial Management Software Program 25% Percent Using a Personal Financial Management Software Program 22% 20% 19% 15% 15% 12% 10% 5% 0% All Households Online Banking Users Own a Cell Phone Own a Tablet Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 6. Raddon Chart of the Day June 14, 2012 Use of Tablets and Types of Tablet Services/Applications Actively Used 14% 12% 12% 10% 8% 6% 5% 4% 4% 3% 2% 2% 2% 1% 0% Have a Tablet Use Online Have a Data Downloaded Actively Use PFI Downloaded Actively Use Banking Plan for Tablet PFI App App Non-PFI App Non-PFI App Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 7. Raddon Chart of the Day June 12, 2012 Use of Cell Phones and Types of Cell Phone Services/Applications Actively Used 90% 80% 78% 70% 60% 50% 40% 33% 30% 20% 18% 9% 7% 10% 4% 4% 0% Have a Cell Have a Data Use Online Downloaded Actively Use PFI Downloaded Actively Use Phone Plan for Cell Banking PFI App App Non-PFI App Non-PFI App Phone Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 8. Raddon Chart of the Day June 7, 2012 One Out of Ten Consumers Use a Personal Financial Management Software Program to 13% Keep Track of and Manage Their Finances 13% 12% 12% 12% 12% 11% 11% 11% 10% 10% 10% 9% Fall '10 Spring '11 Fall '11 Spring '12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 9. Raddon Chart of the Day June 5, 2012 One Out of Ten Consumers Report That They Currently Use a Smart ATM 35% 33% 30% 25% 22% 20% 19% 15% 14% 10% 6% 6% 5% 0% Currently Use Extremely Very Likely Somewhat Not Very Not at All Likely Likely Likely Likely Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 10. Raddon Chart of the Day May 31, 2012 One-Quarter of All Households Are Extremely to Very Likely to Use Remote Deposit Capture 80% 73% 69% 70% 65% 60% 50% 40% 31% 30% 25% 27% 20% 10% 4% 4% 2% 0% Currently Use Remote Deposit Extremely to Somewhat Likely to Use Not Very to Not at All Likely to Use Capture Remote Deposit Capture Remote Deposit Capture Spring '11 Fall '11 Spring '12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 11. Raddon Chart of the Day May 29, 2012 Three out of Ten Consumers That Use Foreign ATMs Would Watch a Video Ad while an ATM Transaction is Processing to Avoid Paying a Surcharge Fee 30% Base: Households That Use ATMs Not Owned by Their Financial Institution 25% 25% 24% 30% 22% 20% 15% 15% 14% 10% 5% 0% Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at All Likely Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 12. Raddon Chart of the Day May 24, 2012 Four Out of Ten Consumers That Use Foreign ATMs Never Pay a Surcharge Fee 23% Always Pay a Fee Sometimes Pay a Fee 39% Never Pay a Fee 38% Percent of Households That Use ATMs Not Owned by Their Financial Institution Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 13. Raddon Chart of the Day May 22, 2012 One-Fifth of All Households Use ATMs Not Owned by Their Financial Institution 2% Percent of All Households 22% Use Foreign ATMs Do Not Use Foreign ATMs Do Not Know 76% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500