SlideShare a Scribd company logo
 
 
Movements in the Content Space 1G 2G 3G 4G Communications (voice, SMS) Content Applications Device Sexiness /Device Usability (also Moore’s Law) Dial-Up Internet ISDN/ADSL Fibre to the Home Flat-Rate Service Broadcast Personal Broadcast Social Media Walled-Garden Portals BORING For us in The Netherlands, the evolution of mobile networks, devices and content is nothing new. What’s next?
Movements in the Content Space Communications (voice, SMS) Content Applications ,[object Object],[object Object],[object Object],[object Object]
Rabobank GSM MVNO Telecommunications Services Mobile Internet Access Mobile Content, Information &  Media Portals and Self-Care Value-Added Bank Product Banking “On the Go” Premium Product / Combination Communications Channel for Local Banks, Members and Customers Mobile Incubator Product/Business Development for Mobile Financial Services and Products Launch of Remote and Contactless Payments and Partnerships Mobile Knowledge Centre NFC, Consumer Behaviour & Usability Encryption, Mobile Business Rules Mobile Low-Value Payments Standards, Retail/Consumer Acceptance, Security, Sustainability
Rabobank GSM MVNO & Value-Added Bank Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Applications Projects MiniTix Online  (2004-06),  MiniTix SMS  (2007),  SMS Betalen  (2008),  MiniTix NFC  (2008-09) SMS Betalen : Launch of P2P payments directly to/from MSISDNs, Java midlets, iPhone application, online website, MiniTix Merchants (2008) Customer bank account
Mobile Applications Projects NFC Mobile Ticketing:  Diergaarde Blijdoorp (2008-09) NFC Fietsenstalling  : Eindhoven, Tilburg (2008-09) Rabobank Rotterdam NFC Cashless Schools : kassa’s and vending, ASH, HHS/Redbird (2007-09) NFC Cantina Trials & Roll-Out:  Carian/MiniTix (2008-09) NFC Vending Trials:  Coca-Cola, FEBO (2007-08) NFC Mobile Domestic Debit Card and Shopping Tool:  C1000 (2007-08)
Mobile Applications Projects Mobile Health:  Stichting Diabeter, Health Agency, Achmea (2008-09) Mobile Terrace Payments:  MyOrder at various locations (2008-09) Albert Heijn To-Go NFC Shopping : Amsterdam Amstel (2008-09) MiniTix Mobile Merchants:  SMS Betalen Java Midlet (2008-09) Mobile Parking:  Park-Line (2007) Rekeningrijden:  with Rabobank (2008-09)
Rabobank Mobile Banking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SMS SMS WAP WAP WAP IVR WAP WEB
 
Case Study: NMB mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
NMB mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NMB mobile 1. Balance Enquiry  2. Mini-Statement 3. Money Transfer 4. Prepaid Services 5. Other Services 6. Help
 
Thank You Dan Armstrong Takashi Mobile [email_address]   +31 652 085 071

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XMediaLab - Dan Armstrong

  • 1.  
  • 2.  
  • 3. Movements in the Content Space 1G 2G 3G 4G Communications (voice, SMS) Content Applications Device Sexiness /Device Usability (also Moore’s Law) Dial-Up Internet ISDN/ADSL Fibre to the Home Flat-Rate Service Broadcast Personal Broadcast Social Media Walled-Garden Portals BORING For us in The Netherlands, the evolution of mobile networks, devices and content is nothing new. What’s next?
  • 4.
  • 5. Rabobank GSM MVNO Telecommunications Services Mobile Internet Access Mobile Content, Information & Media Portals and Self-Care Value-Added Bank Product Banking “On the Go” Premium Product / Combination Communications Channel for Local Banks, Members and Customers Mobile Incubator Product/Business Development for Mobile Financial Services and Products Launch of Remote and Contactless Payments and Partnerships Mobile Knowledge Centre NFC, Consumer Behaviour & Usability Encryption, Mobile Business Rules Mobile Low-Value Payments Standards, Retail/Consumer Acceptance, Security, Sustainability
  • 6.
  • 7. Mobile Applications Projects MiniTix Online (2004-06), MiniTix SMS (2007), SMS Betalen (2008), MiniTix NFC (2008-09) SMS Betalen : Launch of P2P payments directly to/from MSISDNs, Java midlets, iPhone application, online website, MiniTix Merchants (2008) Customer bank account
  • 8. Mobile Applications Projects NFC Mobile Ticketing: Diergaarde Blijdoorp (2008-09) NFC Fietsenstalling : Eindhoven, Tilburg (2008-09) Rabobank Rotterdam NFC Cashless Schools : kassa’s and vending, ASH, HHS/Redbird (2007-09) NFC Cantina Trials & Roll-Out: Carian/MiniTix (2008-09) NFC Vending Trials: Coca-Cola, FEBO (2007-08) NFC Mobile Domestic Debit Card and Shopping Tool: C1000 (2007-08)
  • 9. Mobile Applications Projects Mobile Health: Stichting Diabeter, Health Agency, Achmea (2008-09) Mobile Terrace Payments: MyOrder at various locations (2008-09) Albert Heijn To-Go NFC Shopping : Amsterdam Amstel (2008-09) MiniTix Mobile Merchants: SMS Betalen Java Midlet (2008-09) Mobile Parking: Park-Line (2007) Rekeningrijden: with Rabobank (2008-09)
  • 10.
  • 11.  
  • 12.
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.
  • 18.  
  • 19. Thank You Dan Armstrong Takashi Mobile [email_address] +31 652 085 071

Editor's Notes

  1. 17/11/09
  2. MiniTix online (2004-06) one-click payments simple authentication payments to €150 automatic upload, customer sets all alerts, settings, etc. connection with current bank account works with all Dutch bank accounts MiniTix SMS (Aug 2007) Rabo SMS Betalen (P2P) (Jun 2008) Rabo SMS Betalen mobile application (Jun 2008) MiniTix NFC (2008-09) NFC cards, NFC mobile phones Being rolled out in schools, theatres, parking, bicycle storage, vending SMS Betalen was designed for P2P and merchants payments – directly to your mobile number Bank-independent and operator-independent payments for small and medium-sized transactions, based on MiniTix Automatic top-up , transferring money back to personal bank account Downloadable SMS Betelan Java Application for easy balance and transfer checks, sending money to friends, and a mobile shop that enables merchant content 17/11/09