KPIs are notoriously hard to come by, save for some isolated reports and anecdotal evidence. (I suggest that in this conference we share quantities and qualitative results where possible.) This will change, with the maturity of this marketplace, and – as with all branches of industry – things will continually develop and grow, major influences and drivers of the market and its products will shift, and we (banks, mobile operators, IT services suppliers, consumer electronics manufacturers, regulators) will have to change with them.
Sea-change or seachange is a poetic or informal term meaning a gradual transformation in which the form is retained but the substance is replaced, in this case with a marvellous petrification. It was originally a song of comfort to the bereaved Ferdinand over his father's death by drowning. The expression is Shakespeare's, taken from the song in The Tempest, when Ariel sings,"Full fathom five thy father lies,Of his bones are coral made,Those are pearls that were his eyes,Nothing of him that doth fade,But doth suffer a sea-change,into something rich and strange,Sea-nymphs hourly ring his knell,Ding-dong.Hark! now I hear them, ding-dong, bell.“The term sea-change is often used in a manner similar to Shakespeare's original context. For example, a character from literature may transform over time into a better person after undergoing various trials or tragedies, i.e. "There is a sea change in Scrooge's personality towards the end of the play." Likewise, a community might undergo a sea-change when faced with exposure of their petty jealousies or prejudices. Like the term Potemkin village, sea-change has also been used in business culture. In the United States, sea-change is often used as a corporate buzzword. In this context, it need not refer to a substantial or significant transformation, but can indicate a far less impressive change.