The document contains quotes about thinking, ideas, and decision making from various CEOs and authors. Several quotes emphasize that thinking is important, powerful, and can lead to new ideas, solutions, and decisions. Others discuss how thinking differently, embracing change, and appealing to high-level thinking can lead to better performance and success. The quotes also suggest that sharing ideas and not punishing mistakes allows for more innovative thinking.

1. QUOTES OF THINKING,
THOUGHTS AND IDEAS

2. “When we leave our offices and start
to walk around and talk to people,
that’s when we make things happen.
You give your thoughts, you get
thoughts back; you draw conclusions;
perhaps you even make decisions.”
- Jan CARLZON, Former CEO,
Scandinavian Airlines System

3. “Thoughts are very powerful
creatures. Always remember,
what ‘they’ think means
nothing, what ‘you’ think
means everything.”
- Unknown Author

4. “We are living in an age of change.If
you're going to succeed in business today,
you have to thrive on change, think in
terms of change, assume that whatever is
here today is going to be different
tomorrow. You have to eat change for
breakfast. The trick is to keep telling
ourselves, 'There must be a better way.'
And most of the time, there has been.”
-HENRY QUADRACH, CEO,
QUAD/GRAPHICS

5. “When you appeal to the
highest level of thinking,
you get the highest level
of performance.”
-JACK STACK, CEO,
SRC CORPORATION

6. “...Share success with the people
who make it happen. It makes
everybody think like an owner, which
helps them build long-term
relationships with customers and
influences them to do things in an
efficient way.”
-EMILY ERICSEN,
VICE PRESIDENT OF HUMAN
RESOURCES,
STARBUCKS COFFEE COMPANY

7. “School teaches you to obey
authority. We need people to
think for themselves.”
- Maggie HUGHES,President, LIFE
USA

8. “People in general tend to assume that
there is some ‘right’ way of solving
problems. Formal logic, for example, is
regarded as a correct approach to
thinking, but thinking is always a
compromise between the demands of
comprehensiveness, speed, and
accuracy. There is no best way of
thinking.”
- James L. McKENNEY and Peter
G.W.KEEN, Harvard Business Review

9. “There are five types of companies:
those who make things happen; those
who think they make things happen;
those who watch things happen; those
who wonder what happened; and
those that did not know that anything
had happened.”
- ANONYMOUS

10. “Marketing is merely a
civilized form of warfare in
which most battles are won
with words, ideas, and
disciplined thinking.”
- Albert W.EMERY

11. “There is nothing good or
bad, but thinking makes it
so.”
- William Shakespeare

12. “You have to think
anyway, so why not think big?”
- Donald Trump

13. “Whether you think you can
or you can’t, you’re right.”
- Unknown

14. “It is not who
we are that
holds us back,
its who we
think we’re
not.”
- Micheal Nolan

15. “You can have brilliant ideas,
but if you can't get them
across, your ideas won't get
you anywhere.”
-LEE IACOCCA, FORMER CEO,
CHRYSLER CORPORATION

16. “When employees know that mistakes
won’t lead to retribution, it creates
an atmosphere in which people are
willing to come up with ideas and
suggest changes. This is important to
a company’s long-term success.”
- Bill GATES, Chairman and CEO,
Microsoft Corporation

17. “An idea is a fragile thing.
Turning it off is much easier
than keeping it lit. Ideas shine
because somebody helped them
and nobody turned them off.”
- Tom PETERS, A Passion for
Excellence

18. “The more you want people to
have creative ideas and solve
difficult problems, the less you
can afford to manage them with
terror.”
- Daniel GREENBERG, Chairman,
Electro Rent Corp.

19. “Good ideas and innovations
are not adopted
automatically. They must
be driven into practice with
courageous patience.”
- Admiral Hyman Rickover

20. “Marketing is merely a
civilized form of warfare in
which most battles are won
with words, ideas, and
disciplined thinking.”
- Albert W.EMERY

21. “Great ideas need landing
gear as well as wings.”
- ANONYMOUS

22. “Wisdom is the reward you
get for a lifetime of listening
when you’d have preferred to
talk.”
- Anonymous