1. Creativity involves the reorganization of experience into new configurations and is a function of knowledge, imagination, and evaluation. It can take the form of art, discovery, or humor. 2. Each hemisphere of the brain processes different types of information - the left brain is logical and analytical while the right brain is intuitive and looks at the whole picture. 3. Creativity generates new ideas while innovation is implementing those ideas. Innovation gives companies competitive advantages through new approaches and flexibility.

1. 1
Creativity in Management

2. 2
Creativity
What is Creativity?
It is the reorganization of experience into new
configurations.
A function of knowledge, imagination, and
evaluation
Three domains of creativity
Art (ah!) as in beauty
Discovery (aha!) as in enlightenment.
Humor (haha!) as in joyful pleasure.

3. 3
Left Brain, Right Brain
Nobel Prize-winning psychobiologist Roger
Sperry showed that:
• Each hemisphere of the brain processed
different types of information.
–Broadly put, the left brain is the objective,
analytical, logical half of the brain, looking
at information sequentially and focusing on
individual parts rather than on the whole.
–The right brain, on the other hand, is the
subjective, intuitive, playful part of the
brain; it looks at information in a more
random fashion, seeing the whole rather
than the parts.

4. 4
Creativity and Innovation
Innovation vs. creativity
• Creativity = the idea
• Innovation = putting into place
Innovation essential to establish and
maintain competitive advantage
• New approaches
• Options for adaptation

5. 5
Creative Personality
 An ability to generate large number of
ideas
 To give different perspective
 Unusual Novel answer
 Ability to handle ambiguity
 Intellectual abilities
 Adequate knowledge
 Confidence

6. 6
Learning to Be More Creative:
Mental Locks That Block Creativity
Looking for the “right”
answer.
Always trying to be
logical.
Strictly following the
rules.
Insist on being
practical.
Becoming too
specialized.
Not wanting to look
foolish.
Saying “I’m not
creative.
Avoiding ambiguity.

7. 7
TEN MENTAL LOCKS ON CREATIVITY
(continued)
For Discussion: Which of these mental locks
typically stifle your own creativity? What can
you do to avoid them?

8. 8
Creativity: why promote it?
Leads to more rigorous and critical
thinking
Objectives are achieved more readily
Increases motivation, deep
concentration and engagement
Improves relationships
Develops the talent of the individual
Develops skills for adult life –
adaptability, coping with uncertainty and
change

9. 9
Creative Process

10. 10
A Model of Creativity
EXPLORATION
- examine
- analyse
- interprete
- select
GENERATION
- formulate
- apply
- refine
- transform
EVALUATION
- analyse
- test
- refine
- reformulate
CONTRIBUTORS

11. 11
Stages Of Creativity
Exploring: Questioning and
challenging
Inventing: Making significant
connections
Selecting: Playing with ideas, keeping
options open
Implementation: Applying learning in
new ways and contexts
Evaluation: Evaluating ideas and
actions

12. 12
Phases of the Creative
Process
Preparation (Step One)
The individual learns about the
problem.
This includes understanding the
elements of the problem and how
they relate to each other.
It may include looking at the problem
from different perspectives or asking
other people what they know or think
about the problem.

13. 13
Phases of the Creative
Process
Incubation (phase two)
In this stage, the prepared decision
maker explores a multitude of different
paths toward new alternatives.
• Production or generation of new
alternatives

14. 14
Phases of the Creative
Process
Illumination (phase three)
This is the instant of becoming
aware of a new candidate solution
to a problem, that flash of insight
when all the pieces come together,
either spontaneously or as the
result of careful study and work.

15. 15
Phases of the Creative
Process
Verification (phase four)
In the final step the decision maker
must verify that the candidate
solution does in fact have merit.

16. 16
Enhancing creativity

17. 17
How to develop your
Creativity
Tools for Developing Creativity
-The Global Brain: Internet, Blog,
Wikipdedia
-The Local Brain: Brain storming
-The Individual Brain: Eating, Drinking,
Playing, Exercising, Sleeping

18. 18
How to develop your
Creativity
Tips on Enhancing Creativity
- Always keep a notepad around to
write down your thoughts.
Even at night, write down what one can
remember from my dreams.

19. 19
How to develop your
Creativity
Tips on Enhancing Creativity
(continued)
-Always keep the computer handy so
that you can enter more well-
developed thoughts from your
notepad.
-Whenever feasible, get on the
Internet to do a search to find related
ideas.

20. 20
How to develop your
Creativity
Tips on Enhancing Creativity
(continued)
-Newspapers and magazines offer
important clues.
-To invent, you need a good
imagination and a pile of junk.

21. 21
Creativity Techniques
Fluent and flexible thinking
Idea checklists (Alex F Osborn)
(Add, Substract, Alter, Rearrange, Adapt, Magnify,
Opposite, Minify, Other, Alternative)
Brainstorming (Alex F Osborn)
Synectics (W J J Gordan)
Delphi Method
Six thinking Hats (Dr. Edward De Bono)
White- Information; Green-Alternatives; Yellow
– benefits; Black- Judgment; Red – Emotions;
Blue-Control

22. 22
Creativity Techniques
(Contd.)
Morphological (Fritz Zwicky) – 3 to the
power 3
Mind Mapping (Tony Buzan)
Lateral thinking (Edward De Bono)
Guided Visualization
(Chris Musselwhite and Cheryl De
Ciantis)

23. 23
Techniques
Creativity Stimulation
Reverse Brain storming
Creative Overloading
Creative benchmarking
Creative thinking network
Stakeholder Council
Creative Scenario building
Exnovation
Creativity Training

24. 24
Determinants of
Organizational Creativity
Five major organizational factors that
enhance creativity in a work environment:
• Organizational climate
• Leadership style
• Organizational culture
• Resources and skills
• The structure and systems of an
organization