The document discusses how the media product represents social groups. It notes that the magazine represents multi-cultural and white British teenagers/young adults to relate to the target audience. Though the target audience is both genders, only female models are used to empower young females in the music industry. However, a double page spread sexualizes the model to attract straight male viewers.
The document discusses how the media product represents social groups. It summarizes that the target audience is middle class teens and young adults of both genders. Images in the magazine feature young, middle class white females to create relatability. While aiming to empower women, some elements sexualize models. Representations could be made more diverse. The magazine aims to appeal to its target audience through relatable content and imagery.
The document analyzes how a media product represents social groups. It summarizes that:
- The target audience is middle class, white teens and young adults of both genders. Models in the magazine are also mostly white and middle class to make them relatable.
- Females are featured prominently to empower women in the music industry, though the front cover sexualizes one model.
- Content and images are designed to engage a stereotypical younger audience with shorter attention spans through minimal text and many photos.
- Shots focus on the models' faces and emotions to portray them as individuals rather than sexual objects, though one shot uses a low camera angle.
- Representing similar
This document analyzes how the media product uses, develops, and challenges conventions of real media.
The summary analyzes key elements of the magazine's design including the masthead, cover image, anchor text, contents page, and double page spread. It discusses how these elements both conform to and rebel against typical magazine conventions through the use of formatting, layout, images, and language.
For example, the summary notes how the masthead font appeals to a younger audience but goes against music magazine conventions. Meanwhile, the double page spread challenges conventions through its large bleeding image but draws from examples like Rolling Stone. Overall, the document examines how the media product strategically adheres to and manipulates real magazine forms and styles
The document discusses the progression from the author's preliminary task to their full product. Some key areas of improvement include photography skills to capture higher quality images, image editing skills in Photoshop, more planning for photography through techniques like mise-en-scene, and more intensive research into the target audience and incorporating typical codes and conventions. This allowed the full product to better cater to the target audience's needs and wants. The document analyzes improvements in various elements like masthead design, font usage, layout, and a sample double page spread. Overall, the author learned important skills that helped them create a more polished and audience-focused final product.
The document discusses how the media product represents social groups. It represents middle/working class audiences by using models similar in age. Both male and female models were used to represent equal status. A female model was used on the front cover to appeal more to female audiences. Most images used eye line shots to make the females the subject rather than object. Layout and design elements were chosen to appeal to the target audience and fulfill their wants and needs. Relating to the target audience through similarities positions them to get the preferred reading.
This document discusses how the magazine cover and double page spread addressed and attracted its target audiences.
The cover uses purple and blue colors that connote royalty, wealth and empowerment to appeal to its main target of young people and secondary target of minority groups. Bold fonts, prominent images and a model looking straight at the camera connote confidence. Social media links show an understanding of technology important to the audience.
The double page spread uses varied shots and lighting to portray the artist as empowered but vulnerable. Contrasting red and purple lights connote the clash of normality and power associated with the genre of house music. The lengthy written article indicates the artist has much to say, appealing to more sophisticated readers willing to
The document discusses various conventions used in music magazines and whether the media product follows, develops, or challenges these conventions. It analyzes conventions for the masthead, main image, features, tags, anchorage text, house style, sell lines, contents page layout and design elements, double page spreads, pull quotes, and page numbers. Overall, the media product follows most conventions to be recognizable to audiences but makes some unconventional choices for the contents title, logo addition, and large page number to draw more attention.
The document discusses how the media product represents social groups. It summarizes that the target audience is middle class teens and young adults of both genders. Images in the magazine feature young, middle class white females to create relatability. While aiming to empower women, some elements sexualize models. Representations could be made more diverse. The magazine aims to appeal to its target audience through relatable content and imagery.
The document analyzes how a media product represents social groups. It summarizes that:
- The target audience is middle class, white teens and young adults of both genders. Models in the magazine are also mostly white and middle class to make them relatable.
- Females are featured prominently to empower women in the music industry, though the front cover sexualizes one model.
- Content and images are designed to engage a stereotypical younger audience with shorter attention spans through minimal text and many photos.
- Shots focus on the models' faces and emotions to portray them as individuals rather than sexual objects, though one shot uses a low camera angle.
- Representing similar
This document analyzes how the media product uses, develops, and challenges conventions of real media.
The summary analyzes key elements of the magazine's design including the masthead, cover image, anchor text, contents page, and double page spread. It discusses how these elements both conform to and rebel against typical magazine conventions through the use of formatting, layout, images, and language.
For example, the summary notes how the masthead font appeals to a younger audience but goes against music magazine conventions. Meanwhile, the double page spread challenges conventions through its large bleeding image but draws from examples like Rolling Stone. Overall, the document examines how the media product strategically adheres to and manipulates real magazine forms and styles
The document discusses the progression from the author's preliminary task to their full product. Some key areas of improvement include photography skills to capture higher quality images, image editing skills in Photoshop, more planning for photography through techniques like mise-en-scene, and more intensive research into the target audience and incorporating typical codes and conventions. This allowed the full product to better cater to the target audience's needs and wants. The document analyzes improvements in various elements like masthead design, font usage, layout, and a sample double page spread. Overall, the author learned important skills that helped them create a more polished and audience-focused final product.
The document discusses how the media product represents social groups. It represents middle/working class audiences by using models similar in age. Both male and female models were used to represent equal status. A female model was used on the front cover to appeal more to female audiences. Most images used eye line shots to make the females the subject rather than object. Layout and design elements were chosen to appeal to the target audience and fulfill their wants and needs. Relating to the target audience through similarities positions them to get the preferred reading.
This document discusses how the magazine cover and double page spread addressed and attracted its target audiences.
The cover uses purple and blue colors that connote royalty, wealth and empowerment to appeal to its main target of young people and secondary target of minority groups. Bold fonts, prominent images and a model looking straight at the camera connote confidence. Social media links show an understanding of technology important to the audience.
The double page spread uses varied shots and lighting to portray the artist as empowered but vulnerable. Contrasting red and purple lights connote the clash of normality and power associated with the genre of house music. The lengthy written article indicates the artist has much to say, appealing to more sophisticated readers willing to
The document discusses various conventions used in music magazines and whether the media product follows, develops, or challenges these conventions. It analyzes conventions for the masthead, main image, features, tags, anchorage text, house style, sell lines, contents page layout and design elements, double page spreads, pull quotes, and page numbers. Overall, the media product follows most conventions to be recognizable to audiences but makes some unconventional choices for the contents title, logo addition, and large page number to draw more attention.
The document discusses how a media product represents social groups. It focuses on representing females through the use of photos on the cover and inside pages that portray them in ways that attract a male gaze. Younger females are represented through fashionable photos that portray them as aspiring artists. The layout and language are aimed at being easy to understand and engaging for a younger target audience, while also appealing to older audiences. The goal is to create a sense of aspiration and relationship between the audience and the featured artists.
This document analyzes how a media product represents social groups. The product targets young adults interested in pop and hip hop music. It features relatable artists in the same age range, with both female and male representation. Ethnic diversity is also shown. Photos use powerful poses that portray females as subjects, not objects. The layout appeals to both social media users and those seeking more mature content. Images build personal relationships with audiences through direct addresses. Overall, the representation of successful young artists of different backgrounds positions the target audience to engage with the preferred reading of the magazine.
This document analyzes how a media product represents social groups. The product targets young adults interested in pop and hip hop music. It features relatable artists in the same age range, with both female and male representation. Ethnic diversity is also shown. Photos use powerful poses that portray females as subjects, not objects. The layout appeals to both social media users and those seeking more mature content. Images build personal relationships with audiences and represent successful young role models of different backgrounds. The magazine positions readers to interpret it as intended through relatable topics and role models.
Question 2 how does your media product represent particular social groups (m...harrydarling777
1) The document discusses the representation of social groups in the media product of a hip hop magazine. Eye-line shots and direct address were used sparingly to create engagement while also generating mystery about the artists.
2) Shot types including medium close-up, medium, and long shots were used to create different connotations and outcomes for the front cover, contents page, and double page spread. Only male models were featured to target the magazine's main young male demographic.
3) Conventions like featuring a young male on the front cover were followed to attract male and female readers but layouts and styles were challenged, like placing the image before text, to quickly engage younger audiences.
This document discusses how the creator targeted their media product, an indie/punk rock magazine, towards a 16-25 year old, middle/working class audience in Britain of any gender. They attracted this audience through editing images to be more appealing, using language and layouts that would seem relatable, including clothing and locations in photos that reflected the audience's lifestyle, and allowing social media engagement. Feedback from focus groups of the target audience helped shape the magazine. The goal was to address the audience's needs through informative, entertaining, and identity-affirming content.
The target audience for the magazine is 18-24 year olds who are equally male and female and interested in hip-hop, R&B, and current artists. To attract this audience, neutral colors like black and white were used along with pink to appeal to females. Feedback from the target audience was incorporated into the magazine. The front cover uses big artist names and "exclusive" content. While the model is male, he is portrayed in a softer way. The contents page features a female artist quote. Features include stories on popular artists and sports to engage males and females. Double page spreads provide background on artists to create connection and exclusivity.
The magazine represents young British and American adults. While all images feature male models in line with genre conventions, the document aims to be inclusive of both male and female readers. Models are posed and dressed to appear approachable and non-intimidating. Photos use direct eye contact and softer facial expressions to create connection. Layout and design features simple, easy to read text and bold colors to appeal to younger audiences. The goal is to relate artists to readers and build fan bases through a sense of personal relationship.
Bauer Media Group owns over 600 magazines and 50 radio stations across Europe. Distributing the media product through Bauer could exploit the experience of a similar target audience and associate the new product with Bauer's large, established brand.
Lynne Segall publishes Billboard magazine with a weekly circulation of 17,000 and annual online viewership of over 15 million. Partnering with Lynne Segall could help access the indie/punk genre market and increase their audience.
Time Inc. publishes over 90 magazines including NME, which targets a similar young adult audience. Distributing through Time Inc. could boost success through their expertise in the target market and marketing across owned TV programs and brands.
This document summarizes how the magazine represents different social groups. It targets teenagers and males as its main audiences. To appeal to teenagers, it features young artists between 16-23 as role models. To appeal to males, it focuses mainly on male bands and uses bold colors and stereotypically masculine imagery. It targets working-class readers through working-class characters, informal writing styles, and content featuring rebellion. It aims to have diversity by featuring non-white artists to break stereotypes of rock music appealing only to whites.
Time Inc. and Bauer Media would both be suitable to distribute the author's music magazine. Time Inc. publishes the successful magazine NME, which has a similar target audience as the author's magazine. Time Warner, which owns Time Inc., also has TV programs and cartoons viewed by teenagers and young adults. Bauer Media also publishes music magazines like Q and owns radio stations and TV programs targeting the author's audience. However, Time Inc. would be most suitable since it could greatly help market the magazine through its other media properties targeting a similar demographic.
The document discusses how the author's magazine "Lowdown" both develops and challenges conventions of music magazines. It conforms to typical conventions like layout, single cover image, and color scheme. However, it challenges conventions by using two large images on the contents page instead of full text. The target audience is identified as 16-25 year olds interested in indie/rock music. Seymour magazine distributor would be suitable due to its experience in similar magazines. The author has learned skills in Photoshop, InDesign, and magazine design conventions through creating this project.
The document discusses various conventions used in real media products and how the author's media product both uses and challenges some of these conventions. It describes using forms found in magazines like Time Out and Around Ealing, such as a masthead, center of visual interest images, and headlines/cover lines. However, it also challenges some conventions by placing the masthead over an image rather than keeping it clear, using two models of different races and classes for the center image rather than one, and incorporating a "deck" or "standfirst" to provide more context for articles rather than just the headline. The document provides examples of how the author's product both borrows from and adapts typical magazine conventions to appeal to their intended audience.
The document discusses conventions used in magazine design and how the media product challenges or adheres to these conventions. Some conventions that are used include placing the masthead in the upper left corner, using large images as the center of visual interest on the cover and in articles, and having bold, eye-catching headlines. However, the media product challenges conventions by having the masthead overlap the cover image rather than be fully visible, using two models of different races and classes for the center of visual interest rather than one model, and incorporating a deck or standfirst with the headline for additional context. The document provides examples of how conventions were both followed and adapted to better suit the target audience.
The document summarizes how the media product uses and challenges conventions of real music magazines. It analyzes each element of the front cover and contents page, describing how conventions are used or challenged for things like the masthead, sell line, images, columns, and page numbers. For example, the masthead challenges conventions by using a unique cut-out effect, while the sell line uses a common convention but differentiates it with italics. Overall, the document shows an understanding of magazine conventions and thoughtfully discusses how the media product both adheres to and innovates beyond typical conventions for music magazines.
Thomas Ngai discusses audience theories that could be applied to his target audience of young, mainstream pop music fans. He believes the "hypodermic syringe" theory and "cultivation" theory are appropriate, as they involve injecting ideologies like working hard to achieve dreams. He also discusses using repetition over time as per cultivation theory. Additionally, he considers his audience as both passive, receiving injected ideologies, and active, bringing their own interpretations influenced by uses and gratifications and reception analysis theories. His goal is for audiences to have a "dominated reading" that aligns with his messaging about pursuing dreams.
The document discusses how the media product represents social groups. It uses male models and targets teenage girls. Shots like medium close-ups are used to draw attention to the artists. A male model is featured on the cover as a countertype to challenge stereotypes. The layout and images are designed to be relatable to teenagers, using uncrowded pages and similar-aged models. The goal is to create a personal connection between the teenage audience and artists featured in the magazine.
The magazine represents young British women, its target audience. A single female model is featured to promote the theme of strong, independent women. The model on the cover appears determined and hopeful, countering stereotypes of uncertain teenagers, and serving as a positive role model. Throughout, the model maintains eye contact with the reader, creating a sense of connection and belonging for the target audience. Photos use medium shots so the model's face is clear and close, highlighting her as the subject rather than an object. The layout includes more images than text to appeal to teenage readers, with simplified text and eye-catching image placement. The representations are meant to create personal connections between the target audience and the models.
The document discusses how the media product represents social groups. It specifically targets white British teenagers and young adults aged 17-25. Images in the magazine feature white British male models around the same age to allow the target audience to connect with and relate to the artists. The magazine also represents middle-class audiences. Photos are shot using eye-level shots to directly engage the audience, most of whom are male. Layout and design aim to attract young male readers through limited text and emphasis on images while maintaining a sophisticated style befitting the target demographic.
The document discusses how the media product represents social groups. It specifically targets white British teenagers and young adults aged 17-25. Images in the magazine feature white British male models around the same age to allow the target audience to connect with and relate to the artists. The magazine also represents middle-class audiences. Photos are used to engage the male audience and create a sense of identification and relationship with the magazine. Shot types, layout, and ideology are designed to attract the target demographic and build fan loyalty.
The document discusses representation of social groups in a music magazine. It summarizes that the magazine uses middle/working class models around the same age as the target audience to allow easy association. Both male and female models are used, with a male on the front cover and females inside. The magazine aims to portray male and female artists as equal. Using a male model on the cover is intended to attract female readers, who are the typical audience for magazines targeting females.
The document analyzes how the media product represents social groups. It notes that the target audience is white, middle class teens and young adults of both genders. Most models featured are young white females, meant to represent and relate to the target demographic. While this appeals to the majority, more diversity could be included in the future. One black model is featured wearing Indian attire to display some ethnic diversity. Overall, the representations are meant to create connections between artists and the audience.
The document describes the target audience and methods used to attract and address that audience for a magazine media product. The target audience is described as British, white, middle/working class teenagers and young adults aged 16-25 of any gender. Images and language used in the magazine are tailored to this audience by featuring models and artists from similar demographics and addressing topics of interest like relationships. Edited images, layouts, and language aim to attract and maintain readership through techniques like direct address, varied fonts and images, and minimal text. The magazine's style and content are designed to create relatability and engagement between artists and the target audience.
The document discusses how a media product represents social groups. It focuses on representing females through the use of photos on the cover and inside pages that portray them in ways that attract a male gaze. Younger females are represented through fashionable photos that portray them as aspiring artists. The layout and language are aimed at being easy to understand and engaging for a younger target audience, while also appealing to older audiences. The goal is to create a sense of aspiration and relationship between the audience and the featured artists.
This document analyzes how a media product represents social groups. The product targets young adults interested in pop and hip hop music. It features relatable artists in the same age range, with both female and male representation. Ethnic diversity is also shown. Photos use powerful poses that portray females as subjects, not objects. The layout appeals to both social media users and those seeking more mature content. Images build personal relationships with audiences through direct addresses. Overall, the representation of successful young artists of different backgrounds positions the target audience to engage with the preferred reading of the magazine.
This document analyzes how a media product represents social groups. The product targets young adults interested in pop and hip hop music. It features relatable artists in the same age range, with both female and male representation. Ethnic diversity is also shown. Photos use powerful poses that portray females as subjects, not objects. The layout appeals to both social media users and those seeking more mature content. Images build personal relationships with audiences and represent successful young role models of different backgrounds. The magazine positions readers to interpret it as intended through relatable topics and role models.
Question 2 how does your media product represent particular social groups (m...harrydarling777
1) The document discusses the representation of social groups in the media product of a hip hop magazine. Eye-line shots and direct address were used sparingly to create engagement while also generating mystery about the artists.
2) Shot types including medium close-up, medium, and long shots were used to create different connotations and outcomes for the front cover, contents page, and double page spread. Only male models were featured to target the magazine's main young male demographic.
3) Conventions like featuring a young male on the front cover were followed to attract male and female readers but layouts and styles were challenged, like placing the image before text, to quickly engage younger audiences.
This document discusses how the creator targeted their media product, an indie/punk rock magazine, towards a 16-25 year old, middle/working class audience in Britain of any gender. They attracted this audience through editing images to be more appealing, using language and layouts that would seem relatable, including clothing and locations in photos that reflected the audience's lifestyle, and allowing social media engagement. Feedback from focus groups of the target audience helped shape the magazine. The goal was to address the audience's needs through informative, entertaining, and identity-affirming content.
The target audience for the magazine is 18-24 year olds who are equally male and female and interested in hip-hop, R&B, and current artists. To attract this audience, neutral colors like black and white were used along with pink to appeal to females. Feedback from the target audience was incorporated into the magazine. The front cover uses big artist names and "exclusive" content. While the model is male, he is portrayed in a softer way. The contents page features a female artist quote. Features include stories on popular artists and sports to engage males and females. Double page spreads provide background on artists to create connection and exclusivity.
The magazine represents young British and American adults. While all images feature male models in line with genre conventions, the document aims to be inclusive of both male and female readers. Models are posed and dressed to appear approachable and non-intimidating. Photos use direct eye contact and softer facial expressions to create connection. Layout and design features simple, easy to read text and bold colors to appeal to younger audiences. The goal is to relate artists to readers and build fan bases through a sense of personal relationship.
Bauer Media Group owns over 600 magazines and 50 radio stations across Europe. Distributing the media product through Bauer could exploit the experience of a similar target audience and associate the new product with Bauer's large, established brand.
Lynne Segall publishes Billboard magazine with a weekly circulation of 17,000 and annual online viewership of over 15 million. Partnering with Lynne Segall could help access the indie/punk genre market and increase their audience.
Time Inc. publishes over 90 magazines including NME, which targets a similar young adult audience. Distributing through Time Inc. could boost success through their expertise in the target market and marketing across owned TV programs and brands.
This document summarizes how the magazine represents different social groups. It targets teenagers and males as its main audiences. To appeal to teenagers, it features young artists between 16-23 as role models. To appeal to males, it focuses mainly on male bands and uses bold colors and stereotypically masculine imagery. It targets working-class readers through working-class characters, informal writing styles, and content featuring rebellion. It aims to have diversity by featuring non-white artists to break stereotypes of rock music appealing only to whites.
Time Inc. and Bauer Media would both be suitable to distribute the author's music magazine. Time Inc. publishes the successful magazine NME, which has a similar target audience as the author's magazine. Time Warner, which owns Time Inc., also has TV programs and cartoons viewed by teenagers and young adults. Bauer Media also publishes music magazines like Q and owns radio stations and TV programs targeting the author's audience. However, Time Inc. would be most suitable since it could greatly help market the magazine through its other media properties targeting a similar demographic.
The document discusses how the author's magazine "Lowdown" both develops and challenges conventions of music magazines. It conforms to typical conventions like layout, single cover image, and color scheme. However, it challenges conventions by using two large images on the contents page instead of full text. The target audience is identified as 16-25 year olds interested in indie/rock music. Seymour magazine distributor would be suitable due to its experience in similar magazines. The author has learned skills in Photoshop, InDesign, and magazine design conventions through creating this project.
The document discusses various conventions used in real media products and how the author's media product both uses and challenges some of these conventions. It describes using forms found in magazines like Time Out and Around Ealing, such as a masthead, center of visual interest images, and headlines/cover lines. However, it also challenges some conventions by placing the masthead over an image rather than keeping it clear, using two models of different races and classes for the center image rather than one, and incorporating a "deck" or "standfirst" to provide more context for articles rather than just the headline. The document provides examples of how the author's product both borrows from and adapts typical magazine conventions to appeal to their intended audience.
The document discusses conventions used in magazine design and how the media product challenges or adheres to these conventions. Some conventions that are used include placing the masthead in the upper left corner, using large images as the center of visual interest on the cover and in articles, and having bold, eye-catching headlines. However, the media product challenges conventions by having the masthead overlap the cover image rather than be fully visible, using two models of different races and classes for the center of visual interest rather than one model, and incorporating a deck or standfirst with the headline for additional context. The document provides examples of how conventions were both followed and adapted to better suit the target audience.
The document summarizes how the media product uses and challenges conventions of real music magazines. It analyzes each element of the front cover and contents page, describing how conventions are used or challenged for things like the masthead, sell line, images, columns, and page numbers. For example, the masthead challenges conventions by using a unique cut-out effect, while the sell line uses a common convention but differentiates it with italics. Overall, the document shows an understanding of magazine conventions and thoughtfully discusses how the media product both adheres to and innovates beyond typical conventions for music magazines.
Thomas Ngai discusses audience theories that could be applied to his target audience of young, mainstream pop music fans. He believes the "hypodermic syringe" theory and "cultivation" theory are appropriate, as they involve injecting ideologies like working hard to achieve dreams. He also discusses using repetition over time as per cultivation theory. Additionally, he considers his audience as both passive, receiving injected ideologies, and active, bringing their own interpretations influenced by uses and gratifications and reception analysis theories. His goal is for audiences to have a "dominated reading" that aligns with his messaging about pursuing dreams.
The document discusses how the media product represents social groups. It uses male models and targets teenage girls. Shots like medium close-ups are used to draw attention to the artists. A male model is featured on the cover as a countertype to challenge stereotypes. The layout and images are designed to be relatable to teenagers, using uncrowded pages and similar-aged models. The goal is to create a personal connection between the teenage audience and artists featured in the magazine.
The magazine represents young British women, its target audience. A single female model is featured to promote the theme of strong, independent women. The model on the cover appears determined and hopeful, countering stereotypes of uncertain teenagers, and serving as a positive role model. Throughout, the model maintains eye contact with the reader, creating a sense of connection and belonging for the target audience. Photos use medium shots so the model's face is clear and close, highlighting her as the subject rather than an object. The layout includes more images than text to appeal to teenage readers, with simplified text and eye-catching image placement. The representations are meant to create personal connections between the target audience and the models.
The document discusses how the media product represents social groups. It specifically targets white British teenagers and young adults aged 17-25. Images in the magazine feature white British male models around the same age to allow the target audience to connect with and relate to the artists. The magazine also represents middle-class audiences. Photos are shot using eye-level shots to directly engage the audience, most of whom are male. Layout and design aim to attract young male readers through limited text and emphasis on images while maintaining a sophisticated style befitting the target demographic.
The document discusses how the media product represents social groups. It specifically targets white British teenagers and young adults aged 17-25. Images in the magazine feature white British male models around the same age to allow the target audience to connect with and relate to the artists. The magazine also represents middle-class audiences. Photos are used to engage the male audience and create a sense of identification and relationship with the magazine. Shot types, layout, and ideology are designed to attract the target demographic and build fan loyalty.
The document discusses representation of social groups in a music magazine. It summarizes that the magazine uses middle/working class models around the same age as the target audience to allow easy association. Both male and female models are used, with a male on the front cover and females inside. The magazine aims to portray male and female artists as equal. Using a male model on the cover is intended to attract female readers, who are the typical audience for magazines targeting females.
The document analyzes how the media product represents social groups. It notes that the target audience is white, middle class teens and young adults of both genders. Most models featured are young white females, meant to represent and relate to the target demographic. While this appeals to the majority, more diversity could be included in the future. One black model is featured wearing Indian attire to display some ethnic diversity. Overall, the representations are meant to create connections between artists and the audience.
The document describes the target audience and methods used to attract and address that audience for a magazine media product. The target audience is described as British, white, middle/working class teenagers and young adults aged 16-25 of any gender. Images and language used in the magazine are tailored to this audience by featuring models and artists from similar demographics and addressing topics of interest like relationships. Edited images, layouts, and language aim to attract and maintain readership through techniques like direct address, varied fonts and images, and minimal text. The magazine's style and content are designed to create relatability and engagement between artists and the target audience.
This document discusses how the media product represents social groups. It targets a low to middle class, urban audience by using models of a similar age that audience can relate to, including both male and female models. The front cover features a female model to engage female viewers and attract male viewers, referencing hip hop artists and DJs. The layout uses a simple design with little text and more pictures so the target audience can easily navigate, as they are stereotyped as lazy. Reception theory is used to establish a relationship between models and readers through similarities to inspire readers and create loyalty.
The target audience for the magazine is males and females aged 17-25 who are fans of indie and pop music and interested in music events. The creator formed a focus group of this target audience to provide feedback during production. To attract this audience, the front cover features a neutral image of an artist to appeal to both genders without being provocative. Images throughout were edited to make the faces more prominent and eye-catching. The contents page lists social media links and a competition to encourage engagement between issues. Styling of models and location backgrounds aim to relate to the lifestyles of the target audience. A delicate color scheme of black, white, grey and light blue is used to appeal to both genders.
The target audience for the media product (a music magazine) is the younger generation, primarily targeting males as hip-hop magazines tend to be purchased more by men. To attract this audience, a focus group was used to incorporate their tastes and preferences into the design and content of the magazine. While primarily aimed at males due to hip-hop's male exclusivity, some aspects appeal to females as well, such as images on the contents page. The pricing was made affordable for most people to access the genre of hip-hop/rap music. Both mainstream and underground artists were featured to broaden the demographic. Common magazine conventions like bold text and imagery were used, along with relatable artistic mise-en-scene, to
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25 by featuring artists and topics relevant to their lives. It promotes the magazine on the internet to reach more people in this tech-savvy demographic. The cover uses an image portraying the desires and struggles of teenagers. Attention-grabbing language and free gifts are used to entice readers. Repetitive branding and a variety of models representing the audience are employed across pages. Articles portray artists as truthful and relatable to build trust with readers.
This document discusses how the media product, a music magazine called "Pulse", represents social groups. It aims to represent white British people of both genders aged similarly to its target audience. Images of both genders are used but dominant images are female. Models used are similar in age to the target audience to increase appeal. Photographs use direct eye contact to create a relationship with the audience and portray female subjects positively as role models. Layout and imagery provide key information simply without overloading the audience. The front cover female challenges conventions by dressing non-provocatively and having a positive facial expression as a role model. Reception theory is important so the audience can relate to the artists and be persuaded to engage with the magazine.
Question 2 how does your media product represent particular social groups (m...harrydarling777
1) The document discusses the representation of social groups in the media product of a hip hop magazine. Eye-line shots and direct address were used sparingly to create engagement while also generating mystery about the artists.
2) Shot types including medium close-up, medium, and long shots were used to convey different meanings and appeal to readers. Male artists and models were featured to target the magazine's main young, male demographic.
3) Conventions like featuring young males on the cover were followed to attract readers who felt represented, while other elements challenged conventions to attract readers through novelty and relatability of the artists.
How does your media product represent particular social groupsMorgan Green
The document discusses how a music magazine represents and attracts its target social group of indie/music lovers aged 16-30. The magazine uses quirky, strong female models on the cover to attract both male and female readers. It also uses colloquial language and focuses more on images than text to make the magazine easy to read for its target demographic. By featuring both male and female artists, the magazine aims to represent both genders without being seen as sexist.
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25 who are technophiles interested in rock and indie music. To appeal to this audience, the magazine will portray artists that reflect their style and lives, use simple language, and feature advertisements that match their interests. Maintaining an online presence through the magazine's website and social media is also discussed as a way to reach more people and keep the audience engaged. Images used on the cover and throughout aim to portray the struggles and desires of being a teenager to form a connection with readers.
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25, as this demographic is increasingly tech-savvy. It will use online platforms like its website and social media to advertise and maintain audience interest. The magazine's style, language, and advertisements will reflect the interests of its target readers. Images on the cover and inside pages will portray artists that readers can relate to and identify with. The goal is to create a sense of understanding and trust between the magazine and its audience to generate frequent sales and subscriptions.
This document provides an evaluation of the media product, an indie/alternative music magazine, created by the student. It discusses how the magazine uses conventions from real media products in its design and layout. This includes placing the masthead at the top left of the cover, using a minimalist color scheme and style of red, white, yellow and black, and employing studio photography for images. The document also examines how the magazine represents its target audience of 15-24 year olds interested in indie music, as well as both male and female readers equally. Finally, it discusses choosing IPC Media as the distributor due to their experience with a similar magazine, NME.
This document is a reflection by Rose Daly on her final media production project, which was to create a magazine. She targeted her magazine towards a female audience of young adults, challenging the typical male focus of many music magazines. She incorporated feminine colors and styles while still appealing to both genders. Rose analyzed how her magazine followed conventions like consistent branding but also challenged norms by focusing on women rather than being for the "male gaze." She reflected on representing various groups and how the magazine might be distributed. Overall, Rose learned about magazine design, technologies, and the importance of intentional choices in media creation through working on this project.
The document describes the process of creating an indie/alternative music magazine. It discusses how conventions from existing magazines were followed, such as using studio photography, minimalist designs, and consistent color schemes. Social media links and free posters were included to attract the target audience of 15-24 year olds. Technologies like Photoshop, InDesign, and surveys were used at different stages of design and research. The final product showed improvements over preliminary work through more sophisticated designs and informed research on audiences and conventions.
This document analyzes how a media product represents social groups through its use of images, language, and ideology. Shots of a young female artist are used on the cover and throughout to attract a younger, male audience while also appealing to young women. Stereotypical images of attractive female artists are employed but counterbalanced with atmospheric, non-sexualized shots. The language is informal to connect with youth while representing aspirational social classes. By directly addressing the target audience and using relatable artists, the product aims to create loyal fans who identify with the portrayed path to success.
The document discusses how a media product attracts and addresses its target audience. Specifically, it describes a magazine created for males and females ages 15-20. To appeal to this audience, the magazine uses modern colors and fonts, features photos of stylish young adults as role models, and interviews artists using casual language. It aims to feel inclusive of both genders through its visual design and content. The document also suggests distributing the magazine through the BBC platform to reach a wide, varied audience matching the target demographic.
The document discusses a media product created by the author - a magazine targeting young adults aged 16-25. The magazine represents the social group of younger generations and features bands of young artists. It aims to encourage freedom of expression and empower younger readers. The magazine appeals to both genders and a range of interests by featuring both new and older musicians. Bauer Media would be a suitable publisher due to their experience with music magazines and wide audience reach.
- The document evaluates the author's magazine project and how it represents and is targeted towards young females aged 15-21.
- The magazine uses conventions from existing music magazines in its layout, fonts, and images but also challenges conventions in some ways.
- It represents its target audience, young females, through featuring a young female artist who has overcome drug and alcohol addiction, and uses bright, female-oriented colors in its design.
- A company like Conde Nast that publishes magazines for young women, such as Teen Vogue, might distribute the magazine online and in print to reach its target audience.
- The document evaluates the author's magazine project and how it represents and is targeted towards young females aged 15-21.
- The magazine uses conventions from existing music magazines in its layout, fonts, and images but also challenges conventions in some ways.
- It represents its target audience, young females, through featuring a young female artist who has overcome drug and alcohol addiction, and uses bright, female-oriented colors in its design.
- A company like Conde Nast that publishes magazines for young women, such as Teen Vogue, might distribute the magazine online and in print to reach its target audience.
The document discusses feedback received from various sources on projects related to an indie music genre. It summarizes:
Focus group feedback on initial digipak designs was limited and did not provide many ideas for improvement. Professionals provided more valuable feedback, suggesting font and color changes.
Personal messages about a music video provided impartial criticism on issues like lip syncing and sounds that were mostly addressed in an update. Both friends and a focus group preferred the updated version.
Public reaction on YouTube was positive but lacked constructive criticism, while the focus group ratings of the updated video increased, showing appreciation for changes based on their previous feedback.
My media product uses and develops conventions of real music videos in the following ways:
It includes a narrative to engage audiences, as narratives are commonly found in indie music videos. It also challenges conventions by leaving parts of the narrative ambiguous per Roland Barthes' theory of the hermeneutic code. Additionally, it manipulates Goodwin's theory of cutting shots to the beat of the music to parallel the protagonist's emotions.
My media product uses and develops conventions of real music videos in the following ways:
It includes a narrative to engage audiences, as narratives are commonly found in indie music videos. It also conforms to Roland Barthes' theory of including mysterious elements left unexplained. Additionally, it follows Goodwin's theory of having cuts sync with the beat but also challenges this convention by having cuts parallel the protagonist's emotions.
My media product conforms to several conventions of music videos and album packaging for indie artists. For the music video narrative, I included mystery elements and built tension over time per Roland Barthes' theory. The editing also mirrored the protagonist's emotions, challenging Goodwin's theory of syncing cuts to the beat. For the album digipak and magazine ad, I combined elements from other indie artists to create unique but recognizable designs that still satisfied audience preferences for individuality over total convention adherence.
This document summarizes and analyzes the album cover designs of four indie bands - Bombay Bicycle Club, Bastille, Alt-J, and Kodaline. It notes that while the covers follow some conventions like including the artist and album names, they also feature unique, unconventional images and design elements that adhere to the indie aesthetic of being distinctive. Color schemes, layouts, and lack of typical information like song listings make the covers stand out while still communicating key details. Overall, the covers examined have styles befitting of indie music genres.
A digipak is a cardboard packaging with an internal plastic holder for CDs or DVDs. It typically opens like a book but sometimes has three parts that open left and right with the disc in the center. A digipak contains visuals, the artist name, album title and basic info. The front displays the artist and album prominently to convey their brand and genre. The back lists the tracks chronologically and includes copyright info, barcodes and record label logos.
Codes and conventions of indie music videosLucy Latchman
The document discusses codes and conventions commonly found in indie music videos. It covers several elements including live performance, narrative structure, mise-en-scene, setting, sound, camerawork, and editing. Live performance focuses on the artist and allows them to mimic their passion for performing. Narratives provide imagination and room for creativity, helping videos stand out. Mise-en-scene creates retro aesthetics through sets, props, and appearances. Settings are often low-budget locations that add mystery. Sound and camerawork enhance live performances while editing ties the visuals to the music's pace.
Codes and conventions of indie music videosLucy Latchman
The document discusses codes and conventions commonly found in indie music videos. It describes how live performance is often featured to highlight the artist's talents. Narratives are also popular as they allow for creativity and help engage audiences. Mise-en-scene elements like costumes, props, and makeup are important for establishing identities and settings. Independent artists typically use low-budget settings like studios, parks, and natural landscapes. Sound, camerawork, and editing techniques aim to reflect the music's genre and pace.
The document discusses many technical elements of film including camera work, editing techniques, shots, angles, acting, music and sound. It explains techniques like panning, tilting, tracking, dolly shots, steadicam, handheld filming, composition, editing cuts, matches and transitions. It also defines different types of shots like establishing shots, close-ups, mid-shots and different camera angles. The document stresses that every element of a film from camera work to editing to sound is purposefully crafted to influence the viewer's experience.
The document discusses the progression and learning from the author's preliminary task to their final magazine production. Specifically:
1) The author improved their photography skills, such as lighting, composition, and photo editing with Photoshop. This resulted in higher quality images for the final production.
2) More research was done into typography, fonts, and text design. This allowed the author to create a more visually appealing and readable layout.
3) Additional skills like Photoshop layering and magazine design conventions were learned. This enabled a more complex and professional layout overall.
4) The masthead was improved to be bolder and more recognizable through text editing techniques. This made the magazine brand stand
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
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Article: https://pecb.com/article
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
1. How does you media product represent
particular social groups?
Qusetion2
2. • In my magazine the social groups I have represented
are multi-cultured and white British teenagers/young
adults. This I have done on purpose as it is similar to
my target audience and gives them relatable content so
they can associate themselves with the featured artists
– makes for a closer relationship with the reader and
artist (uses and grats.)
• Even though my target audience is both genders I have
only used female models in both my contents page and
front cover, therefore presenting females as the more
dominant subjects of this magazine issue. This could be
seen as an attempt at empowering young females in
the Indie music industry which would conform to
Gauntlett’s theory (2008) that argues all magazines
aimed at young women must highlight the fact that
women should be independent within themselves – so therefore these
magazines will present women as strong individuals and not objects
for a man’s admiration – this is counter typical of many other
magazines.
• However, my double page spread image contrasts with this and
instead sexualizes the model (red, parted lips carry sexual/
desirable connotations and blank expression could be perceived as
inviting) – adheres to Mulvey’s theory of the male gaze – will
attract dominantly straight males, which in turn will make my
magazine accessible to both genders.
3. Front Cover Analysis
• Striking female is dominant image of magazine – chose this
as will appeal to the straight male audience (conforms to Mulve-
y’s ‘male gaze’ theory) – also young females (most predominant
target audience) can associate themselves with the artist –
creates a personal relationship (which is reinforces by direct
mode of address) – uses and grats.
• Mise en scene of image is very representative of my target
audience – similar clothing and minimalistic make-up (fresh face
look). This could serve as look inspiration for the younger half of
my target audience to aspire to.
• Models facial expression is unclear which is pluralistic and
counter typical as it is not particularly inviting the male gaze
(Laura Mulvey) but it is also not aggressive, so much to
challenge gender stereotypes.
• Subjects plain clothing with embroidered detail reflects that of
a trendy young teen – presents target audience with a positive
role model of their own social group.
4. Shot types 1
• In all but one of the images in my magazine I have used eyeline shots
which lets the audience to develop a more personal relationship with the
artists (uses and grat.)
• Direct mode of address also allows for the female to become more of a
subject rather than an object (which would typically be the usual
convention of a magazine shoot) – because their facial expressions are so
visible and such a dominant feature it becomes harder for the subjects to
be objectified as their body language is no longer of particular
importance. I have purposefully done this as my target audience is
aimed at both genders but predominantly females so therefore this
makes it easier to attract that audience.
• This presents females as strong individuals and more than sexual
objects – not in danger of male domination - challenges Mulveys theory
of the male gaze (counter typical and pluralistic).
• I have also used mid- shots in all of my images which enables the
audience to establish the importance of the main feature artists involved
• In the last image (see to the bottom left of the page) I decided not to use
direct mode of address. This is because I wanted the audience to not just
focus on the model as the main subject of the image, but to also focus on
the art that was in the background (which is also why I didn’t use
shallow depth of field). The art will appeal to my target audience.
5. Shot types 2
• In all of my images (apart from on) I have used a camera angle that is level to
that of the subject. I did this purposefully as I wanted to give the impression
that although the females in my magazine were empowered they do not look
down on male artists (thing could be perceived this way if I shot my images from
a low angle as this conveys ideas of superiority) – in doing this I am presenting
social groups that are defined by gender as equal.
• This is imperative as my target audience is of both genders so I do not wish to
offend anyone but rather cause interest. The representation of empowered
females already appeals to my female audience (counter typical and pluralistic)
however it could also intrigue male viewers as to why women need to be
presented this way. This in turn could work to increase the magazines
popularity as it will appeal to a wider variety of people and features feminist
ideas which are very topical in this day and age.
6. Contents page layout
• Used subheadings, rows and columns in order for my
audience to swiftly and easily go directly from the
information on the page to the page they desire (this
fulfils my audiences needs sufficiently – whether
integrative or cognitive).
• I have used 3 large images to again fulfil the needs of
my target audience as younger teens/adults
stereotypically tend to have a lower concentration span
and therefore minimal text amount is required
• To make the magazine look more professional I could
have included more columns with text and less images.
However, this would generally appeal to a much older
target audience which is not the aim I am going for.
• The simplistic layout of my contents page could be
perceived as negative as it portrays a representation of
youth having lower concentration spans and being more
interested by the superficial image of an artist rather
than the actual content provided in an article.
Although, a positive of this is that these things fulfil
the needs of a younger target audience adequately and
easily.
7. Ideology
• In my production I have prioritised the reception theory which is a version of reader response
literary theory that emphasizes each particular reader's reception or interpretation in making
meaning from a literary text – it concentrates on the audiences response.
• This allows the reader to form a more personal relationship with them and the artist/s they
look up to and in turn intrigues fans and could potentially create a loyal fan base for the
magazine. This has been done through using teenage/young adult artists that other youths
would feel they can relate to and makes them (possibly) want to read about their own
potential or gives them something to aspire to be like. I’ve achieved this through a variety of
things such as using direct mode of address in nearly all of my images which helps create a
personal relationship between the viewer and artist as well as basing my double page spread
around an artist that had to work hard to get to where she is now (which is something youths
may find inspirational.
• An example of another magazine that uses relating to their audience as a way of creating a
fan base is Billboard. In doing this the audience also gets the content they so desire and
prefer.
• I have used similar aged models – key aspect as helps audience perceive magazine as relatable
(hegemonic).
• Audience response – used both white female and mixed race females in images – represents
more ethnicity (relatable) so the magazine could become more successful - however, still not
that diverse as haven’t got any different social groups
8. What kind of media institution might
distribute your media product and why?
Question3
• Bauer
• Jann S. Wenner
• Time Inc.
9. Bauer Media
• Well known European- based publishing company that manages over 600
magazine worldwide.
• Most known for publishing the music magazines Kerrang! (indie/rock genre)
and Q (urban/rock). Although my young adult target audience is similar to
that of Q’s we do not share the same type of magazine content.
• Bauer has platforms all across the media spectrum, such as; radio
stations(e.g. KISS FM and magic which I could use to sufficiently market my
magazine as the stations may be popular amongst my target audience) and
television programmes.
• In approaching Bauer my magazine could reap an abundant amount of
benefits because of their vast experience in managing magazine of all types
of genres. I believe they could also benefit from having a magazine like mine
as they do not already have one that is similar and could be as up and coming
and could potentially bring in a whole different/ broader target audience for
the institution.
• As Bauer has multi-platform ownership they could release my product much
more efficiently which would help my brand become even more noticed.
10. Time Inc.
• Time Inc is a well known Western based publishing company that merged with Warner
Communications and is owned by Time Warner, meaning the company is able to grow larger.
• Publishes over 90 magazines worldwide
• Most know for publishing the music magazine National Music Express (NME) which is not
similar to mine however their target audience is also young adults which could help my
magazine progress as if I were to work with Time Inc I would hold the same platform as
them and could therefor cross over and gain a larger target audience through association.
• If Time Inc were to publish my magazine it could majorly boost their success as they are a
company that usually deals with more rock based magazines they typically have a
predominantly male based target audience, however, with my mag I will introduce a whole
new target audience to their company. Something that would help me in doing this is the fact
that Warner also owns television programmes such as E! which has a wide audience that
includes a target audience similar to mine (as they are teenagers/ young adults of both
genders interested in fashion/culture/music) meaning that I could help create a link between
that television platform and my magazine.
• A partnership with Time Inc could be mutually beneficial as it would help me market my
magazine and I would be able to bring something new to the table for them, bringing them
even more success and larger influence over the industry.
11. Who would be the audience for your media
product? &
How did you attract/address your audience?
Question4&5
My target audience:
• Both genders (leaning towards more females)
• Young adults – aged between 14 to 30
• Interested in ‘Indie’ music genre
• Interested in fashion/culture/art
• Middle/Upper-class with disposable income
• Eager to use online outlets, such as; website and social media
Throughout the creation of my media product I have conferred with my target audience through my
focus group and asked them to give me feedback on any idea I’ve been stuck with. They have helped
me to understand further what my particular target audience would want from the (genre of) media
product I’ve been constructing.
12. Attracting my target audience
I decided for my magazine I wanted my target group to consist of both females and males
In order to appeal to both genders in the construction of my production I tried to resist using colours that
were gender specific. In all of my music magazine research I have found that many magazines tend to go for a
harsh, primary colour scheme of red, white and blue. I however, opted for something a little more subtle by
using more neutral tones of white, grey and light blue to create a house style that was more delicate.
Furthermore, to attract my target audience I have also used reception theory. I did this as I wanted to ensure
the audience could relate to my magazine’s artists. This therefore allows for a more personal relationship
between the artist and reader and in turn could potentially create a loyal fanbase for my magazine.
13. Front cover – Attracting my audience
For my front cover I wanted to make it as visibly striking as
possible in order for it to stand out when put alongside other
magazines. I also wanted it to attract both male and female
viewers and to do this I utilised and conformed to Mulvey’s
theory of the male gaze by using a visually stunning woman
as my image. When editing the image I wanted to draw
attention especially to the subjects eyes as they are the
easiest way to connect with the viewer. To do this I enhanced
the colour of blue in the background so that her eye colour
would naturally ‘pop’.
Additionally I used features, pull quotes and other band
names to attract my target audience as they create
hermeneutic questions and as a result spark interest from
the reader/viewer. I used other band names primarily because
when my target audience reads the front cover they will most
likely see a band that they enjoy or have heard of and this
works in my favour as it will entice them into reading more.
14. Contents Page – Attracting my audience
One technique I focussed on when attracting my
target audience was allowing the reader to engage
with the magazine/ brand in between issues by
including links to social media pages. This appeals to
my target audience as they are a generation that are
constantly on their phones and therefore will have no
trouble viewing the magazine through social media
platforms. Another technique I have used is including
a competition. This creates hype and interest around
the magazine as it is an exciting opportunity and
therefore will make people visit the magazine online,
where they might also be interested in looking at
other things to do with the magazine too, furthering
the amount of hype, buzz and popularity of the
magazine as a whole.
The sections for ‘features’ will surely attract the interest of trendy young teens who come to the
magazine looking for exclusives.
15. Double page spread – attracting my
audience
I placed the title ‘celebrating creativity’
in bold, block letters (the same as the
main title and magazine name font) to
immediately catch the readers
attention so they have to ask the
question, “how is she celebrating
creativity?” This title also appeals to
my target audience as they will be on
the more creative side so will relate to
this and want to read on.
The artists name ‘Jazzy Ban’ is in the
largest font on the double page spread
and also has a drop shadow to
emphasize its importance. This will
appeal to and attract fans of the artist
and make them wish to read on.
• The image I used is very bold and
will attract the target audience
because of this.
• Paint on face gives the photo a
unique feel to it – appeals to the
more artsy audience
• Using direct mode of address –
allows audience to create a personal
relationship between themselves and
the admirable artist.
Pull quote gives hint as to what
the article will be about but also
creates hermeneutic questions
which entices to reader into
wanting to know more
16. What have you learnt about technologies
from the process of constructing this product?
Question6
During the construction of my product I have used several technologies for
things like; research, planning, production, editing and evaluating.
These include –
• The internet (Google, Blogger, YouTube, Prezi, SlideShare etc.)
• Lighting equipment
• Canon 600D
• Photoshop CS3
• Microsoft PowerPoint/Word
17. Canon 600D
I used this DSLR camera to capture all of the images included in my final
production. Using this camera was very helpful as it meant I was able to
easily and quickly see my images straight after I had captured them so I knew
what I liked and what needed to be changed at the time (for example lighting
or angle).
I have picked up a lot of knowledge about this cameras functions in my time
using it (such as ISO, shutter speed, aperture and iris) which has allowed me
to get the best possible outcome for my final production.
However, on con of using this camera is that it is quite heavy as personally I
prefer to always carry around different lenses with me in case I’d like to take
a wider variety of shots.
19. Lighting
I decided because of the clean cut look I was going for, it would be best to use
artificial lighting to achieve this.
I found manipulating the lighting to be simple. However, getting the lights
in the exact correct position was very hard to do as I did not have an
assistant to hold them or more them whilst I checked things looked okay
through my camera lens. There was a lot of going back and forth involved
which became tedious but required persistence as I wanted to create the best
possible outcome.
I looked at quite a few YouTube tutorials to try and educate myself on how to
get certain effects although in the end most of the things I learnt were
through trial and error.
In the end I decided to stick with high key lighting as I found this was a
common convention on a lot of magazine covers and also because I feel it
gives the photo a more professional look.
20. Adobe Photoshop CS3
In both the creation of my magazine and the
editing of my images I have used photoshop.
In using this I have learnt how to
manipulate images by adjusting things like
brightness and contrast. I also used
photoshop to add things like text and
borders in my final production. To learn how
to use this programme I researched multiple
tutorials or pressed the help button on the
app if ever I got stuck with something.
To the left is my main cover image before
and after editing it in photoshop. Using the
program I made multiple adjustments such
as getting rid of the shadow behind my
subjects head using the clone stamp tool and
adjusting the contrast, brightness and hue
to give the image a glossier more
colourful/vibrant feel.
21. The Internet
The internet has been a key factor throughout the whole of my production. It
has assisted me in conducting the majority of my research into codes and
conventions before I began constructing my magazine.
I also used the internet in order to learn how to use photoshop, my camera
and how/where to specifically place lights to create a certain affect on the face.
Whenever I needed to post updates onto my blog I had to use the internet and
throughout the whole process I learnt a significant amount about blogger and
how to use it which turned out to be very useful in the recording of my
research.
22. PowerPoint
I have used PowerPoint during my research as a platform to collate
and co-ordinate the common codes and conventions of music
magazines. I decided to use PowerPoint as it is a clear, quick and
organised way of presenting ones informational research in a concise
format which makes it easier to refer to at a later date.
23. In conclusion…
Technology has taken a massive role in both my production process and
reaching my final outcome. If I were to not have the technologies I’ve
discussed my product would be drastically less professional and certainly of a
much lower quality and standard.
The tech used has not only ensured my product is presentable but has also
assisted in making my work organised with clear research and planning.
Without these my work would not show half of the level of understanding or
evidence of skills.
Before constructing the magazine I was only partially familiar with the
technologies I have used however, this familiarity helped me quickly gain a
larger understanding which has now lead to a clear understanding how to use
them.