The document summarizes the results of a questionnaire about preferences for a new music magazine targeting audiences interested in R&B and hip hop. Key findings include: 1) The majority of respondents were between ages 16-20, males, and students. 2) Respondents preferred a monthly magazine release that costs £1.99 or less. 3) The most popular magazine cover design featured an image with a variety of colors and well-designed layout.

1. Questionnaire Results
Jo Joyce

2. Purpose, aim and methodology
We are creating a new music magazine based on the
genre of R&B/Hip Hop. In order to create this
magazine to appeal to the target audience, we need
to take in consideration what they want for the
magazine; therefore we conducted a few questions
into a questionnaire relating to the target audience’s
profiling, purchasing habits and personal preferences.

3. Audience Profiling
Age: A majority of people I
Age questioned fit into the 16-20 age
15
group; this may be due to the
10 environment I was in (college) 16
Occupational Status
when questioning most my 14
5
people, however I am pleased with 12
0 this result as I believe the music 10
Under 16 - 21 - 26 - 31 - 36 - 41 - 46 - Over genre of my magazine best appeals 8
16 20 25 30 35 40 45 50 50 to this age group. 6
Hometown: The hometowns were 4
all around a similar area of the 2
Gender country and county; therefore I will 0
advertise and distribute my
magazine in these areas such as
Epping and Bishop’s Stortford.
Hometown Occupational status: the
10
9 occupational status is very
Male Female 8
7 important as it gives me a rough
6
Gender: I mostly 5
4
idea on the audiences income –
questioned males; 3
2 a majority of people questioned
1
consequently my magazine 0 are students; so, I would have to
will be mostly aimed at make the magazine relatively
males suiting their cheap.
stereotyped interests.

4. Media Purchasing Habits
Money spent on magazines
monthly The people I
have asked
12
are likely to
10
Magazine release
8 not want to
6 increase their 8
4 7
monthly 6
2
0
outcome on 5
4
£0 £1 - £2 £2 - £4 £4 - £6 £6 + magazines –
3
so I would 2
Expect to pay have to make 1
0
14 my magazine
Weekly Every other week Monthly Seasonally
12 quite cheap
10 and reflect on
8 what they More people would prefer to buy my
6 expected to magazine monthly, due to it being less
4 pay – My frequent, I could improve the price.
2 price will
0 most likely
£1 - £1.99 £2 - £2.99 £3 + cost £1.99

5. Personal Preferences
Preferred colour scheme Preferred
6 colour
5 scheme
4
3
was option
2 1- possibly
1
0
due to the
variety of
colours.
Favourite magazine cover Why?
18
16
14
c 12
41% 10
a 8
53% 6
4
2
This front cover was 0
b
the preferred front 6% Fonts Articles Layout and Colour Image Other
cover, mostly due to design scheme
the image and the
layout and colour
scheme.

6. Conclusion and Proposals
My results are quite clear with which are the most popular
options. I will consider the most popular results as it will effect
how interested they are in my magazine.
I have mainly decided that my magazine will be mostly focused
at a male audience; therefore my advertisements will be related
to stereotyped interests such as football and gaming.
My magazine will be located in most the areas I included in my
questionnaire because there are a variety of different places and
not a large amount in on area so it would be hard to chose from.
My magazine will be around £2 a month as it would need to be
affordable for students as they were the majority of my
audience.