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1 . Which age bracket are you in?
21 and under: 20
22-29 : 0
30-35 : 0
36-39: 0
40+: 0


            25
                                Which age bracket are you in?



                 20
            20




            15




            10




            5




            0
                 21 and under      22-29           30-35        40+
2. How often do you feel you purchase a music magazine?
Weekly:1
Monthly:3
Every few months:3
Yearly :0
Never:13
                                          How often do you feel you purcahse a music magazine

                         Never




                         Yearly



                                                                                                Weekly
                                                                                                Monthly
               Every Few Months                                                                 Every Few Months
                                                                                                Yearly
                                                                                                Never




                        Monthly




                        Weekly




                                  0   2          4       6        8       10      12       14
Do you prefer a cheaper magazine which is weekly or a more
expensive monthly magazine with more content in it?

Weekly: 4
Monthly: 16

              18



              16



              14



              12



              10

                                                                       Weekly
                                                                       Monthly
               8



               6



               4



               2



              0
              Weekly                                         Monthly
Modern



   90s


                                         Column 1
   80s
                                         Column 2
                                         Column 3

   70s



   60s


         0   1   2   3   4   5   6   7
5. Which type of promotion would you prefer?

Subscription offer:2
Free gifts:8
Free Magazine: 7
Money off/ exclusive reader offers: 3


                      9


                      8


                      7


                      6


                      5                                                                 Subsription offers
                                                                                        Free Gifts
                      4                                                                 Free Magazine
                                                                                        Money Off
                      3


                      2


                      1


                      0
                          Subsription offers   Free Gifts   Free Magazine   Money Off
6. Do you think that a themed font or a basic font would look
best?

Themed: 12
Basic: 8


                     14



                     12



                     10



                      8

                                                                        Themed
                                                                        Basic
                      6



                      4



                      2



                       0
                      Themed                                    Basic
7. Which of these magazines do you prefer?

Kerrang!: 5
Q: 1
NME: 13
Do not know of these magazines: 1




                Do not know of these magazines




                                         NME




                                            Q




                                      Kerrang!




                                                 0   2   4   6   8   10   12   14
8. Which of these magazine covers do you prefer?

Kerrang!: 7
Q: 3
NME: 10
         12




         10




          8




          6




          4




          2




          0
         Kerrang!                     Q            NME
How often do you read reviews on music before purchasing it?

Every Time:0
75%-99%:0
50%-74%: 4
Never-49%: 16
            18



            16



            14



            12



            10



             8



             6



             4



             2



             0
                 Every Time   75%-99%    50%-74%     Never-49%
10. Which font do you prefer? (left to right)

1:8
2:6
3:2
4:4
            4




            3




            2




            1




                0   1      2      3       4     5   6   7   8   9

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Results graphs

  • 1. 1 . Which age bracket are you in? 21 and under: 20 22-29 : 0 30-35 : 0 36-39: 0 40+: 0 25 Which age bracket are you in? 20 20 15 10 5 0 21 and under 22-29 30-35 40+
  • 2. 2. How often do you feel you purchase a music magazine? Weekly:1 Monthly:3 Every few months:3 Yearly :0 Never:13 How often do you feel you purcahse a music magazine Never Yearly Weekly Monthly Every Few Months Every Few Months Yearly Never Monthly Weekly 0 2 4 6 8 10 12 14
  • 3. Do you prefer a cheaper magazine which is weekly or a more expensive monthly magazine with more content in it? Weekly: 4 Monthly: 16 18 16 14 12 10 Weekly Monthly 8 6 4 2 0 Weekly Monthly
  • 4. Modern 90s Column 1 80s Column 2 Column 3 70s 60s 0 1 2 3 4 5 6 7
  • 5. 5. Which type of promotion would you prefer? Subscription offer:2 Free gifts:8 Free Magazine: 7 Money off/ exclusive reader offers: 3 9 8 7 6 5 Subsription offers Free Gifts 4 Free Magazine Money Off 3 2 1 0 Subsription offers Free Gifts Free Magazine Money Off
  • 6. 6. Do you think that a themed font or a basic font would look best? Themed: 12 Basic: 8 14 12 10 8 Themed Basic 6 4 2 0 Themed Basic
  • 7. 7. Which of these magazines do you prefer? Kerrang!: 5 Q: 1 NME: 13 Do not know of these magazines: 1 Do not know of these magazines NME Q Kerrang! 0 2 4 6 8 10 12 14
  • 8. 8. Which of these magazine covers do you prefer? Kerrang!: 7 Q: 3 NME: 10 12 10 8 6 4 2 0 Kerrang! Q NME
  • 9. How often do you read reviews on music before purchasing it? Every Time:0 75%-99%:0 50%-74%: 4 Never-49%: 16 18 16 14 12 10 8 6 4 2 0 Every Time 75%-99% 50%-74% Never-49%
  • 10. 10. Which font do you prefer? (left to right) 1:8 2:6 3:2 4:4 4 3 2 1 0 1 2 3 4 5 6 7 8 9