The document summarizes the results of a questionnaire about music magazines. It asked respondents about their gender, age, how often they buy music magazines, how much they are willing to pay, what colors and words they associate with indie/rock music, and their favorite indie/rock band/singer. The results show that the target audience is 16-30 years old, with males and females interested. Most would buy the magazine monthly for £1-2 and associate colors like cream, red, and white and words like "guitar", "jeans", and "different" with indie music. This information will help design a music magazine to appeal to this audience.

1. Questionnaire Research
Media AS
Steven Crane

2. Q1 What's your gender?
Male 19 Female
Female 11
Male
0 5 10 15 20
It is important that I know which gender my magazine
appeals to so if it is more appealing to males then I can
give it more masculine features to appeal to my target
audience.

3. Q2 How old are you?
30+
26-30
16 – 18 6
22-25
19 – 21 3
19-21
22 – 25 4 16-18
26 – 30 4 0 2 4 6 8
30+ 3
By asking how old people who buy music magazines are, I can start to get a idea of who my target audience is
and who my music magazine might appeal to. As the most popular age was ages 16 – 18 so I can use certain
features to attract the younger age group.

4. Q3 How often do you buy a music magazine?
Everyday 2
never
Every week 4 monthly
every 2 weeks
Every 2 weeks 3 Series1
every week
Monthly 6 everyday
0 2 4 6 8
Never 5
If I knew how often people bought music magazines than it would make sense to publish the magazines when
people want to buy them. For example, there is no point in publishing a music magazine weekly is people only
buy magazines monthly. Due to my results, I am going to publish my magazine monthly as that was the most
popular choice in my survey.

5. Q4 How much do you expect to buy a music magazine for?
£1 - £1.50
£1.50 - £2.00
£1 -£1.50 3
£2.00 - £2.50
£1.50 - £2.00 9 £2.50+
£2.00 - £2.50 5
£2.50+ 3
Pricing is very important when it comes to selling a product of any type as it is the main factor of someone
buying it. It is important that my magazine is not so expensive people wont be prepared to buy it but at the
same time I must be able to make a profit from the magazine.

6. Q5 What 3 colors do you associate with indie/rock music?
Cream 17
cream
Red 8 red
white
White 14 green
Green 4 blue
black
Blue 4 maroon
Black 5
Maroon 7
Yellow 1
It is important to find out what colors they associate with different genres of music because from this
research, I can decide on the consistent color school for my music magazine and the colors chosen could pop
out to indie/ rock fans.

7. Q6 What three words do you think best describes indie music?
Hair 5 jeans
different
Guitar 17 voice
interesting
exciting
Exciting 7
guitar
hair
Interesting 5
0 5 10 15 20
Voice 4
Different 12
Jeans 15
This question was part of my survey because the popular words people associate with indie music could
potentially be used to help me come up with a name for my magazine and will stand out to indie fans. These
words can also be used inside the magazine itself.

8. Q7 Who is your favorite indie or rock band/singer?