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1. Questionnaire Analysis

2. Q1. What gender are you?
I have asked this question because It is a
generic and well used question in any
questionnaire, This is because it helps the
researcher s see what gender they are
viewing the answers for, this can help as If
you are aiming to please a more male
audience then you can specifically see what
Male’s think. As I only asked 20 people I
decided to make it even and ask 10 people
of each gender, I think this is good as it
creates a more even approach and makes it
more reliable. Also as it is a simple
question and nothing personal, the answer
can not be faulted as it’s a simple Gender
question. So I think it is reliable. This will
help me when planning my magazine
because it will make it easier for me to see
what males and females like, this can
inform me if perhaps both genders like the
same sort of thing or how to make it more
appealing to a certain gender.
It was only a two answer
question so I have not put the
results in a bar chart. I will just
put the results below.
Female:
Male:
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3. Q2. What age range do you fit into?
The reason I put this question on my
questionnaire was so I could see a basic view of
the age ranges of the people I was gathering
information from. I also put it into age ranges
rather then individual ages, this was not just
because there would be a lot of ages, but to keep a
bit of privacy to the individual answering the
questionnaire, It also works as my target audience
is a range of ages not one specific age. This
question will help me as it will just like the gender
question not only is it a generic question but it will
show me what my target audience would like and
their ideas, this will help me produce a more
suitable and liked magazine, hopefully increasing
the amount of people who would be interested in
my magazine. I believe that this research question
is reliable and useful as it shows me the age range
of the people answering the questionnaire,
However although its good that the age’s are put in
ranges, sometimes this might make it a bit vague
and unable to know what age in the age range is
answering, whether its high up or low down, this
could be an issue if I want to put something in my
magazine for a specific age, rather then a range.
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1
0
0-10
11-16
17-22
23-30
31+

4. Q3. Who is your favourite band/artist?
I asked this question as I wanted to see
the type of artists or bands people
liked, this could give me the Idea of the
sort of artists/band I would like on my
magazine. I decided to not have a
selection of answers as that would
restrict peoples answers and this way I
could make sure they were all their own
choices. Some people even picked the
same artist or band which was very
helpful. I don’t think this is question is to
reliable, this is because some of the
artists do not actually fit in with the
genre of music I am aiming for with my
magazine. This can then give me pointless
information that will not work best to my
magazine.
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2
1
0

5. Q4. How often do you purchase music magazines, If you
don’t, how often would you expect music magazines to be
published?
I chose this question to be on my music magazine as it is
quite a specific question about music magazine’s which
will give me the research and information I need for
publishing my magazine. It helps me decided how often I
want my magazine to be published because it will show
me how often people expect or already do purchase
magazines, which can inform me whens best to publish
my magazine to increase my buyers. I think that because
I made the question available to be answered by
everyone as its not just for people who already buy
magazines this makes my question a better one and
much more trustworthy and easier to get research I
found out that actually out of my 20 individuals, overall
Weekly and Bi-Weekly (fortnightly) both have been
selected the highest amount of times at 8 times each.
This informs me that if I want to make my magazine
bought more I should publish it either weekly or biweekly. However although I asked 20 people because I
have concluded with two answers having the same
amount picked this doesn’t pick only one answer. It still
gives me the decision of actually which one should I
pick, also makes my results less reliable for me to use.
Although I do think it is credible as I asked 20 people
and they gave their personal answers, they wouldn’t
have known the overall answer or how many people
have already selected the amount they will, which just
makes my result an unfortunate coincidence.
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0
Never
Weekly
Bi-Weekly
Monthly

6. Q5. Do you read or know of any music magazines? If so, what do
you like about them?
I decided to put this question on my research
questionnaire for music magazine’s because it would help
me understand what other magazines that people knew of
which means they are quite popular and what they actually
like. This helps me because it means I can understand with
evidence in other magazines, what the audience likes to
see. It also informs me what my greatest competition will
be, If the magazine’s they selected are aimed at the same
genre and age range as me. It will help me to input the
things that are relative and interesting that the people
answering the questionnaires have put. I found out that
actually music magazines weren’t as popular as I thought
as some people didn't actually really know of any and if
they did, they only really knew the name not anything
really about them. This made my results less reliable as the
public who answered this question were mostly quite
unsure, However there was obviously some answers which
where precise and detailed as they actually did have an
interest in music magazines that can help me when
creating my music magazine. I did two questions in this
case as just in case they hadn’t heard of any music
magazine’s I wouldn’t be creating more questions that they
then couldn’t answer, It would all be in one. However for
the people that did answer yes, It made it harder to collect
the actual information about what they liked as it was all in
one question, Also when actually presenting now as the
things that were liked about magazines they had to be
quoted.
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None
NME
Kerrang!
Q
“I like the colours used and how they
fit the genre” - NME
“It always informs me of information
in a casual cool way” - Q
“I like how it is presented” - Kerrang!
“ Its young and enjoyable” – NME
“It looks good” - Q

7. Q6.How much would you expect to pay for a music magazine?
I thought that this was a good basic
question and needed to be in my
research questionnaire for my music
magazine, I picked it because it gave me
an ideal price range that the public
would actually expect and be willing to
pay for a music magazine, this helps me
when producing my music magazine as it
shows me how high I could go without
people not actually being willing to pay
the price. This then informs me some
basic information needed. I think that
this question is credible as it gives me
one basic answer, It shows me that the
highest amount of people picked £2.50
as the price they would expect to pay for
a music magazine.
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6
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2
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£1
£1.50
£2
£2.50
£3
£3.50
£4
Other

8. Q7. What issue size would you like or expect in a music
magazine?
This is another one of my basic questions
used to gather the general information that
I need for my magazine. I picked this
question as it informs me issue size that
the public would like or expect, this can
then help me produce a music magazine
that is the right amount of pages which will
encourage readers to buy the magazine.
However an issue with this question which
makes it unreliable is the fact that people
would expect different issue sizes to
different prices and it doesn’t indicate
which price has been most commonly
chose with the most common issue
size, which is 101-150. I found out that 51100 & 101-150 were very close in the end
result however, a higher amount of pages
ended up getting selected more overall.
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0-50 pages
51-100 pages 101-150 pages151-200 pages
201+

9. Q8. What 3 colours would you associate with Indie music?
20
This is the first of the 3 questions which ask
the public to give me 3 words, In this case
colours which they would associate with Indie
music. I think this is a good and reliable
question as it tells the target audience
exactly how many colours I want and what I
want them about, As it is colours people said
the same colour sometimes especially in Black
and White as these are quite basic
colours, this meant that I could actually
produce a graph even though there was no
tick boxes used. I think that this is useful, the
question informs me of what the colours the
target audience actually associates Indie
music with, this will help me when selecting a
colour theme for my magazine and make sure
that I do not pick colours that no one relates
to the music genre I am aiming for.
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2
0

10. Q9. What 3 words would you associate with Indie music?
This is the second one of my third
question which I asked my target
audience to give me 3 words that they
would associate with Indie music. I also
think that this question is a very reliable
question as I made it clear how many
words I wanted and what I wanted the
words to be about. This makes sure that
my target audience understand what I
am asking. I asked this question as it will
give me words that I could either include
on my magazine or help me when
deciding my magazine masthead. As this
is quite a hard and big decision to make
as the masthead is normally the biggest
and most well known thing about any
magazine. It also normally shows you
what genre of music the magazine is
about. I also think that because like the 3
colours some people said the same
words, I could input my results into a
chart even though they weren’t tick box
answers.
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11. Q10. What 3 symbols or items would you associate with Indie
music?
This is the last question out of the three that I
asked my target audience to give me 3
words, this time it was for 3 symbols or items
that they would associate with Indie music, I
think that this was a good and reliable question
to ask as yet again I said how many words I
wanted and what they were for, I picked this as
when going into detail and planning visual
things for my magazine, like on my double page
spread or on the front cover or even things that
could be in the cover image, I could use the
symbols or items that my target audience would
automatically assume with my genre of music I
am going for. I think this can help me add extra
details that relate to the magazine and won’t
look stupid, It helps me use my imagination for
appearance on the magazine. I also like how
some people used the same words and I was
able to input the information into a graph
without using tick boxes.
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Triangles
Guitars
strings Peace sign Crosses
keys
Paint

12. Q11. Which of these incentives would attract you and encourage
you to purchase a music magazine?
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I picked this question as I realised that I
needed to make my magazine appeal with
more then just colours, I wanted to see what
would make my target audience want to
read the magazine and draw them into it. I
think that this question is credible as it not
only gives some tick boxes and suggestions
it also gives the target audience answering
the questionnaire a other option if they
thought something else worked, giving them
the option to use their own mind. Not just
the words I have typed. I found out that the
most popular incentive was in fact
interviews this has now made me realise
that I should probably apply this into my
own magazine as it will create more interest
into the magazine.
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Free posters
Free CD/Music
download
Band
merchandise
Other

13. Q12. Where do you most commonly find, look for or hear music?
When choosing to do this question I realised
like it may not seem like it will help me when
producing my music magazine, however I
decided that by asking this, I could see where
actually my target audience get their
information or just go for anything music
related. I wanted this information so I could
perhaps connect one of these ways in with my
magazines to make it more approachable by
other readers, for example. As the most
common choice was YouTube I could do an
article about upcoming YouTube artists or
show links to the magazine YouTube page for
behind the scene information. This could make
the magazine appeal more to the readers as
they will then have more to do then read a
magazine. I think that the responses were
reliable and credible, this is because I gave
appropriate tick boxes and an ‘other’ box and
made the question clear. However some people
may not actually view this question as
important.
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Facebook Twitter
YouTube
Radio
Music
website
TV
Other

14. Q13. Does the music that you listen to influence the clothes you
wear?
7
The reason that I asked this question was
because I wanted to see how much music
influenced my target audience, this was
because it may mean that I could put an article
about musicians clothes or style for the readers
in the magazine and it can help me when
choosing outfits for the band I will be using for
my double page spread and cover image. I
found out that in my research that in fact
6people said that no, music does not influence
the clothes they wear and 7 people said yes and
7 said sometimes. I added the sometimes
because yes and no seemed to distinctive and
made my answer to restricted, however my
question is quite unreliable as it does not
specify what ‘sometimes’ means, for
example, what clothing it does change and how
much sometimes is.
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Yes
No
Sometimes

15. Q14. What would you prefer the mode of address to be in a
music magazine?
I decided to add this question into my research
questionnaire as when looking into different
music magazines, not only did the appearance
of the magazine change but the language used
on the cover and the articles was different, As a
result of this I decided that I would need to see
what my target audience would prefer to read
and see and would appeal to them. I found out
that actually 13 people would want the
language informal and 7 people formal. This
will help me when deciding what my double
page spread language will be like and the
article titles and information, I think that the
question is credible as it quite basic and
understanding language for the target
audience answering and it showed me that
perhaps as a surprise the younger generation
do sometimes like formal I could make a
mixture of the two.
It was only a two answer question so I
have not put the results in a bar chart.
I will just put the results below.
Formal
Informal
13
7

16. Q15. What kind of band or artist would appeal to you on the
front cover?
This is quite a basic question, although I did
pick it as I think it would be useful as it gives me
the information of what artists actually do
interest the reader, like what main article would
actually pull the reader in and make them want
to read, I ended up getting a split end result as
10 people actually selected Established artists
and 10 people selected Upcoming artists. This
makes my results quite hard to decided which
type of band or artist I should put on the front
cover as my question isn’t really answered as
both are selected, However this shows me that
actually both work and do appeal to a wide
range of people. This has then gave me
knowledge on my cover and double page spread
on what type of artist or band I can
choose, which is shown either.
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Estabished artists
Upcoming artists
Other