Assignment: Marketing Plan – Part 2 of 2: Positioning and Advertising Instructions: Complete your Marketing Plan for the New Product/Service, continued from week 2. Write a paper to submit and prepare a 10-12-slide summary of the plan in PowerPoint to present to the class. You know your product/service, target audience, and your competition. Build on that with the following: • Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. • Create a new positioning statement and strategy for the product/service. • Justify the position strategy. What will make it a winning strategy? • Create an ad for the product to use in print or social media. The ad should take direction from your target audience and communicate your positioning. Get creative! (You will be judged on concept more than artwork, so don’t worry if your ad uses simple graphics.) • How will you measure the effectiveness of your ad? How will you know it is getting good results? Cite a minimum of two scholarly sources. Format your paper consistent with APA guidelines. Case Study Sexually Transmitted Infections Difficulty: Intermediate Setting: Outpatient clinic Index Words: sexually transmitted infection (STI), pelvic inflammatory disease (PID), human immunodeficiency virus (HIV), assessment, pain management, patient education Giddens Concepts: Health Care Law, Infection, Patient Education, Reproduction, Sexuality HESI Concepts: assessment, Health Care Law, Infection, Patient Education, Sexuality/Reproductive You are the nurse in a walk-in clinic. A.P. is being seen this morning for a 2-day history of diffuse, severe abdominal pain. She has complaints of nausea without vomiting; she denies vaginal bleeding or dis- charge. A.P. reports having unprotected sex with several partners recently, two of whom had penile dis- charge. Her last menstrual period ended 3 days ago. She has no known drug allergies and denies previous medical or psychiatric problems. Vital signs are 108/60, 110, 20, 100.6 ° F (38.1 ° C). Physical examination reveals that her abdomen is very tender. The slightest touch of her abdomen causes her to wince with pain. Bowel sounds are normal. Pelvic examination reveals purulent material pooled in the vaginal vault, which appears to be coming from the cervix. a sample of the vaginal drainage is obtained and sent for culture. The result of a pregnancy test is negative; a rapid diagnostic test for chlamydial infection has a positive result. · Scenario 1. Which of these assessment findings are significant and why? 2. What medical interventions can you anticipate? 3. What should you teach A.P. about chlamydial infection? 4. How would you provide emotional support to A.P. at this time? Part 2 Pediatric, Maternity, and WoMen’s HealtH cases 668 Copyright © 2016 by Mosby, In.

1. Assignment: Marketing Plan – Part 2 of 2:
Positioning and Advertising Instructions: Complete your
Marketing Plan for the New Product/Service, continued from
week 2. Write a paper to submit and prepare a 10-12-slide
summary of the plan in PowerPoint to present to the class.
You know your product/service, target audience, and your
competition. Build on that with the following:
• Describe the target market (audience) profiles, key buying
behaviors, and decision motivators for the consumer target
market.
• Create a new positioning statement and strategy for the
product/service.
• Justify the position strategy. What will make it a winning
strategy?
• Create an ad for the product to use in print or social media.
The ad should take direction from your target audience and
communicate your positioning. Get creative! (You will be
judged on concept more than artwork, so don’t worry if your ad
uses simple graphics.)
• How will you measure the effectiveness of your ad?
How will you know it is getting good results?
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
Case Study
Sexually Transmitted Infections
Difficulty: Intermediate
Setting: Outpatient clinic

2. Index Words: sexually transmitted infection (STI), pelvic
inflammatory disease (PID), human immunodeficiency virus
(HIV), assessment, pain management, patient education
Giddens Concepts: Health Care Law, Infection, Patient
Education, Reproduction, Sexuality
HESI Concepts: assessment, Health Care Law, Infection, Patient
Education, Sexuality/Reproductive
You are the nurse in a walk-in clinic. A.P. is being seen this
morning for a 2-day history of diffuse, severe abdominal pain.
She has complaints of nausea without vomiting; she denies
vaginal bleeding or dis- charge. A.P. reports having unprotected
sex with several partners recently, two of whom had penile dis-
charge. Her last menstrual period ended 3 days ago. She has no
known drug allergies and denies previous medical or psychiatric
problems. Vital signs are 108/60, 110, 20, 100.6 ° F (38.1 ° C).
Physical examination reveals that her abdomen is very tender.
The slightest touch of her abdomen causes her to wince with
pain. Bowel sounds are normal. Pelvic examination reveals
purulent material pooled in the vaginal vault, which appears to
be coming from the cervix. a sample of the vaginal drainage is
obtained and sent for culture. The result of a pregnancy test is
negative; a rapid diagnostic test for chlamydial infection has a
positive result.
·
Scenario
1. Which of these assessment findings are significant and why?

3. 2. What medical interventions can you anticipate?
3. What should you teach A.P. about chlamydial infection?
4. How would you provide emotional support to A.P. at this
time?
Part 2 Pediatric, Maternity, and WoMen’s HealtH cases
668
Copyright © 2016 by Mosby, Inc., an imprint of Elsevier Inc.
All rights reserved.

4. Case Study Progress
The physician has the option of treating A.P. by one of two
different methods. First, the physician could prescribe treatment
over a period of 1 week. A.P. would be given the first dose of
doxycycline (Monodox) 100 mg PO, and then she would be
prescribed the same dose to be taken PO bid for 7 days. Second,
the physician could prescribe a one-time dose of azithromycin
(Zithromax) 1 g PO, which could be adminis- tered in the clinic.
5. Which choice is best for A.P.? Explain your reasoning.
6. You tell A.P. that chlamydial infection is a sexually
transmitted infection (STI) that is mandated to be reported to
the public health department. What is the purpose of reporting
the infection, and what actions will be taken?
7. A.P. says she does not understand why her partners must be
told about the infection. How would you respond?
8. Based on the information A.P. has given you, you determine
that she is at risk for other STIs and unplanned pregnancy. What
risk assessment questions do you need to ask A.P.?

5. 9. You ask whether someone has talked with A.P. about “safe
sex.” She laughs and tells you there is nothing safe about sex.
Undaunted, you ask if she would be willing for you to discuss
the use of condoms with her sexual partners. She tells you that
she is already careful; if she does not “know the guy,” then she
uses a condom. How are you going to respond?
10. You ask A.P. whether she has been tested for HIV. She says
no, she does not know anyone with acquired immunodeficiency
syndrome (AIDS) and she does not have sex with gay men. Now
what are you going to say?
11. You ask her whether she would like to be tested for HIV. It
will not cost her anything, no one will know the results but she,
and it is completely confidential. She agrees to the test. What
counseling will you provide A.P.?
12. You make an appointment for A.P. to return to the clinic in
1 week for her HIV test results. Describe the instructions you
will give to A.P. before she leaves the clinic.

6. Case Study Progress
A.P. returns to the clinic in 1 week for her HIV test results,
which are negative. Her culture results confirm the diagnosis of
chlamydial infection.
13. What are your primary nursing concerns at this time?
14. A.P. has completed the course of antibiotic therapy and is
no longer experiencing any symptoms. After counseling her on
ways to reduce her risk of acquiring another STI, you determine
that A.P. understood your teaching regarding safe sexual
practices if she states that she will do which of the following?
Select all that apply.
a. Use a new application of spermicidal jelly before each sexual
encounter
b. Not worry about contacting an STI if the man states he has
few partners
c. Have her partner and her both wear a new condom with each
sexual encounter
d. Douche with an over-the-counter solution within 4 hours of
having intercourse
e. Inspect the genitalia of her partner before intercourse or other
contact with perianal area

7. 6
ASSIGNMENT: Marketing Plan – Part 1 of 2
SERGIO MEDINA
ASSIGNMENT: Marketing Plan – Part 1 of 2
Product
VeraD Moisturizing Lotion is an organic and natural moisturizer
that helps hydrate the skin and protects its natural barrier. It
contains natural and organic ingredients, including aloe vera to
help get rid of dry skin, soothe skin injuries and sunburns, and
help the skin in retaining its moisture. The product is
specifically recommended for dry face skin – a chronic skin
condition that affects people of all ages.
Market Needs
People want good and healthy skin. VeraD Moisturizing Lotion
aims to fulfill this. We have also discovered that most
consumers are now inclined towards natural, chemical-free
moisturizing solutions due to increasing consumer
consciousness. This trend provides VeraD Moisturizing Lotion
with a competitive edge as we are committed to delivering a
natural and organic product that is nutrition-rich, safe for the
skin, and more likely to keep the skin healthy and hydrated.
Target Audience
We are targeting conscious consumers. These are shoppers who
are mindful of what they are purchasing and putting on their
skin. Specifically, we are targeting women, aged 18 and above.
According to Kuman (2021), conscious consumers prefer natural
products as they have no chemicals and contain organic
ingredients.

8. SWOT Analysis
SWOT analysis is a technique for assessing four aspects of a
business: strength, weakness, opportunity, and threat. The
following is the SWOT analysis for VeraD Moisturizing Lotion.
Strengths
VeraD Moisturizing Lotion contains natural and organic
ingredients that are nutrition-rich, safe for the skin, and more
likely to keep the skin healthy and hydrated. It also contains
natural anti-aging ingredients, including coconut oil, rosehip
oil, and carrot acid that make wrinkles and other signs of skin
aging less visible.
Weakness
As indicated above, VeraD Moisturizing Lotion is good for the
skin. But if overused, the skin can start to depend on it and not
exfoliate on its own, increasing the risk of developing acne and
premature aging.
Opportunities
The market for natural and organic moisturizers is projected to
grow. This is because people are now inclined towards natural,
chemical-free moisturizing solutions due to increasing consumer
consciousness. Besides growth potential, we intend to launch
the products in other countries. In the long-run, this will
increase market share, increase sales, and eventually increase
revenues.
Threats
There is significant competition in the market. Besides that,
government regulations for skin care products and cosmetics
can directly or indirectly affect the performance of the product
in the market.
Potential/Existing Competition
VeraD Moisturizing Lotion is more likely to face competition
from other organic and natural products. These include Dr
Organic Baby Calendula, Dr Organic Coconut Oil Skin Lotion,
and Jergens Ultra Healing Moisturizing Lotion. We intend to
meet the needs and challenges of the target market to stand out
from competitors.

9. Potential Growth Rate
VeraD Moisturizing Lotion is likely to perform well in the
market. In, 2023, we anticipate making $50,000 in sales. In
2024, the figure is more likely to increase to $70,000. And in
2025, the figure will increase to $100,000. According to reports,
consumers prefer moisturizing lotions with natural and organic
oils, such as olive oil, aloe vera, almond oil, and shea butter
(Reports and Data, 20220. To them, these are active ingredients
for restoring and maintaining skin health. This is a clear
indication that VeraD Moisturizing Lotion will do well in the
market.
Survey
1. Are you satisfied with our product?
· Yes
· No
2. Is the product useful for you?
· Yes
· No
3. Are you likely to use this product regularly?
· Yes
· No
· Maybe
4. Do you think you will recommend this product to a friend?
· Yes
· No
· Maybe
Did you consider any of our competitors?
· Yes
· No
The survey is conducted to learn more about the target market
so we can make the product more effective. The marketing team
will use the results of the survey to make essential decisions
regarding marketing approaches to ensure long-term success.

10. References
Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P.
(2021). What drives brand love for natural products? The
moderating role of household size.
Journal of Retailing and Consumer Services,
58, 102329.
Reports and Data. (2022). Moisturizer Market Size, Share,
Trends, By Product Type (Humectants, Emollients, Occlusive),
By Form (Cream & Ointment, Gel, Lotions), By Application
(Face, Hand, Body), By End-use (Women, Men, Kids), and By
Region Forecast to 2030. Retrieved from:
https://www.reportsanddata.com/report-
detail/moisturizer-market