This may help to find out the various factors that influence a customer in buying a product of their choice.

1. QUESTIONNAIRE:
NAME: _____________________________
Gender: Male [ ] Female [ ]
Mobile no: _______________
2. Please tick (√) on the age bracket which best describes the range in which your age falls
Between 20 to 30 Years [ ]
Between 31 and 40 Years [ ]
Between 41 and 50 Years [ ]
51Years and above [ ]
3. Do you own a car?
Yes [ ] No [ ]
IF YES, please specify your brand ……………………..
4. For how long have you been using this car brand?
Less than 1 year [ ] 1 to 5 years [ ] 6 to 9 years [ ] 10 years and above [ ]
5. What were your source of information in selecting the car?
Advertisement [ ] Social media [ ] Relatives [ ] Fiends [ ]
6. Why did you prefer this car?
Social Status [ ] Business Purposes [ ] Good comfort [ ] Less cost [ ]
7. To what extent do you consider price as a factor when purchasing automobile products of your
choice?
Very great extent [ ] Great extent [ ] Moderate extent [ ] little extent [ ] Not at all [ ]
8. Do you consider the quality of car while purchasing from M K Motors?
Yes [ ] No [ ]
9. Does quality/product image affect/ influence your attitude in repurchasing the automobile of Tata?
Yes [ ] No [ ]

2. 10. Does your level of income influence your buying behavior in purchasing automobile of Tata?
Yes [ ] No [ ]
11. What are the factors that you take into consideration while purchasing a car.
Price [ ] Comfort [ ] Spacious [ ] Mileage [ ]
12. Are you aware of the resale value of the vehicle?
Yes [ ] No [ ]
13. Do you consider resale value as a factor, when taking the purchase decision?
Yes [ ] No [ ]
14. Are you planning to buy an improved version of the same car that you are using in future?
a) Yes b) No c) Cannot say
15. If Yes, state why__________________________________________________________
 What is your level of agreement on the following statements on the effects of price on
consumer buying behavior of the automobile?
Use a scale of 1-5 where
1 is strongly agree, 2 is agree, 3 is neutral, 4 is disagree and 5 is strongly disagree.
16. The increased price would not hinder my purchase intentions?
1 2 3 4 5
17. The brand provides good value for money?
1 2 3 4 5
18. The car brand has sufficient colour choices that customer values the most?
1 2 3 4 5
19. Customer always belief in what their friends, relative, prefer most?
1 2 3 4 5
20. In your opinion, what are the major factors that you notice with M K Motors, which can make a
person to buy a car from M K Motors?
________________________________________________________________________