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Brand Endorsement Questionnaire

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This the Questionnaire for the help of Marketing Reserach Students on Celebrity Brand Endorsement. Just a Sample

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Brand Endorsement Questionnaire

  1. 1. Marketing Research Brand Endorsement Questionnaire 1. Name: _________________________________( optional ) St id:___________________________________ Email address : _________________________ ( optional ) Gender: • Male • Female Age: • 13-19 • 20-30 • 30-40 • 40-50 • 50 and Above 2. What makes you notice a brand? • Quality • Advert • Endorsing celebrity • Price • Other 3. Do you believe products specifically advertised by the celebrities are of good quality? • Yes • No • 50% • Not sure 4. Would you buy a brand if your favorite celebrity is endorsing it? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree 5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree 6. Would you buy a brand if your favourite celebrity is endorsing it? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree
  2. 2. Marketing Research Brand Endorsement 7. Does your favourite celebrity give a positive image to the endorsed brand? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree 11. Does the presence of celebrities like Shahrukh Khan, Amitabh Bachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service? Yes • No • Not sure • 12. Do you believe the celebrities also use those products which they themselves endorse? Yes • No • Not sure • 13. What type of celebrity endorsement persuades you personally to purchase products? • Film star • Famous personalities • Cricketer • Politician 16. Does celebrity endorsement help in brand promotion? Yes • No • Not sure • 17. What means of advertisements persuades you the most to purchase a product? • Television • Radio • Newspaper • Magazines • Internet

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