Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Marketing Research Brand Endorsement
Questionnaire
1. Name: _________________________________( optional )
St id:__________...
Marketing Research Brand Endorsement
7. Does your favourite celebrity give a positive image to the endorsed brand?
• Stron...
Upcoming SlideShare
Loading in …5
×

Brand Endorsement Questionnaire

21,910 views

Published on

This the Questionnaire for the help of Marketing Reserach Students on Celebrity Brand Endorsement. Just a Sample

Published in: Education
  • Be the first to comment

Brand Endorsement Questionnaire

  1. 1. Marketing Research Brand Endorsement Questionnaire 1. Name: _________________________________( optional ) St id:___________________________________ Email address : _________________________ ( optional ) Gender: • Male • Female Age: • 13-19 • 20-30 • 30-40 • 40-50 • 50 and Above 2. What makes you notice a brand? • Quality • Advert • Endorsing celebrity • Price • Other 3. Do you believe products specifically advertised by the celebrities are of good quality? • Yes • No • 50% • Not sure 4. Would you buy a brand if your favorite celebrity is endorsing it? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree 5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree 6. Would you buy a brand if your favourite celebrity is endorsing it? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree
  2. 2. Marketing Research Brand Endorsement 7. Does your favourite celebrity give a positive image to the endorsed brand? • Strongly disagree • Disagree • Neutral • Agree • Strongly agree 11. Does the presence of celebrities like Shahrukh Khan, Amitabh Bachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service? Yes • No • Not sure • 12. Do you believe the celebrities also use those products which they themselves endorse? Yes • No • Not sure • 13. What type of celebrity endorsement persuades you personally to purchase products? • Film star • Famous personalities • Cricketer • Politician 16. Does celebrity endorsement help in brand promotion? Yes • No • Not sure • 17. What means of advertisements persuades you the most to purchase a product? • Television • Radio • Newspaper • Magazines • Internet

×