The document discusses how the ancillary texts and music video for a song portray the artist in different ways. The ancillary texts like album covers show the artist as a "street rapper" through images like low camera angles and street clothing. In contrast, the music video shows the artist in a more caring light through images of him in lighter colors and with his girlfriend. Both representations are meant to show different sides of the artist and allow audiences to relate to him in different ways. Elements like the baseball cap are included in both to maintain aspects of his rapper identity.