The document summarizes the results of a questionnaire given to 10 people about music magazine preferences. It found that preferences were evenly split between males and females. All respondents were between 16-18. Most popular genres were pop and rock, while country and classical were less popular. Most would buy a magazine monthly and were willing to pay between £2-£2.99. Reasons for reading included learning about artists, interviews, new releases and gossip. Reading preferences varied between artists listened to and those read about.

2. O
I handed out my questionnaire to 10 people, and the first
question on it was a quantitative question “Are you male or
female?” The results to this question were 5 people were
female and 5 were male. This meant I got an equal opportunity
to see what each gender is interested in in a music magazines
and what they would be will to spend on the magazine. This
was important for me to know as I plan on targeting my
magazine to both genders.
O
My next question was “How old are you?” this was an important
question as it meant that I could understand what age genre
would I be focusing on for my magazine. Everyone that filled in
my questionnaire were under the category of “16-18” none of
them circled “country” as they're favourite genre which meant
that I would be focusing in an older target audience

3. What is your favourite genre of
music?
Female Results
POP
COUNTRY
ROCK
HIP-HOP
METAL
CLSSICAL
OTHER

4. What is your favourite genre of
music?
Male Results
POP
COUNTRY
ROCK
HIP-HOP
METAL
CLASSICAL
OTHER

5. What is your favourite genre of
music?
Overall Results
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
OTHER
CLASSICAL
METAL
HIP-HOP
ROCK
COUNTRY
POP
Overall
Results
Overall we can see
the most popular
genre is Pop and
country, classical
and metal are not as
popular for this age
genre.

6. How often would you buy a music
magazine?
Female Results
WEEKLY
EVER
FORTNIGHT
MONTHLY

7. How often would you buy a music
magazine?
Male Results
WEEKLY
EVERY
FORTNIGHT
MONTHLY

8. How often would you buy a music
magazine? Results
Overall
7
6
5
4
3
2
1
0
Overall most people are
likely to buy a magazine
monthly
Overall
Results

9. How much would you pay for a music
magazine?
Female Results
99p-£1.99
£2-£2.99
£3-£3.99

10. How much would you pay for a music
magazine?
Male Results
99p-£1.99
£2-£2.99
£3-£3.99

11. How much would you pay for a music
magazine?
Overall Results
9
8
7
6
5
4
3
2
1
0
Overall
Results
Overall the average price
that this group of people
would pay is between £2£2.99. this is helpful as if
16-18 year olds are
willing to pay this amount
the older people would be
as well.

13. “Why would you read a music
magazine?”
O This question was to learn about what motivates people





to read a music magazine and there are many reasons
why people would read them;
Information about artists
Interviews with artists
Learn about new release
Latest gossip
For enjoyment and just relax

14. “Which artist or band do you like listening to most?”
and “Which singer/ band do you like reading about
most?”
O The last two questions link into each other as I wanted
to know if people like to read about the same artists the
listen to or not. I came to the conclusion that it varied
some people liked reading about different artist or band
then they listened to and others read about the same
artist or band they listened to.