The document describes the results of a survey about music video preferences. It found that: - Respondents were split evenly between male and female. Most were between the ages of 17-20 or 24 and over. - Narrative, artistic and performance based videos were most popular. - Watching music videos every day or every week was most common. - Preferences were split between slow or fast pacing, and funny or serious tones. - Linear sequences and dance routines being quite or very important also received support.

1. People were included in our questionnaire. We had a 50/50 split of both male and female.
When we asked people what age category they fit into,
People said they were between the ages of 17&20
People said they were between the ages of 10&12
People said they were 24 or over.
When we asked which category of music video do you prefer,
People said they preferred a narrative based video.
People said they preferred an artistic based video.
People said they preferred a performance based video.
When we asked how often do you watch music videos,,
50
People said every day
People said every week
People said every other week
People said every month
When we asked people if they preferred fast or slow paced videos,
People said slow
People said fast
When we asked people whether they preferred music videos that are funny or serious,
People said they preferred funny
People said they preferred serious
When we asked people if they preferred a linear or non-linear based sequence in a narrative music video,
People said they preferred linear
People said they preferred non linear
When we asked people how important they thought a dance routine was in a music video,
People said they thought it was unimportant
People said they thought it was very important
People said they thought it was quite important
35
5
10
30
3
17
5
25
12
8
29
21
34
16
42
8
35
5
10

2. In a narrative Do you based prefer music face video or slow do paced you prefer videos?
a linear or
non-linear based sequence?
Linear Face Non Slow
Linear
What age group do you fit into?
17 to 20 10 to 12 24+
Do you like music videos that are funny or serious?
Funny Serious

3. How important do you think a dance routine is in a music
video?
Unimportant Very Important Quite Important
How often do you watch music videos?
Every Day Every Week Every Other Week Every Month
Which type of music video do you prefer?
Narrative Artistic Performance

4. What genre of music do you prefer?
rock indie pop hiphop classical