4. Genre
• We asked our ten people what genre of music
they most often listened to and enjoyed. Most
of the people we interviewed said they enjoyed
alternative music. Some said that they
preferred indie, but those who did also said that
they enjoyed rock music, which is close to the
genre of our chosen song.
6. Level of Interest
• Would you be interested in this video?
• 90% Yes, 10% No
• From this consensus, we can see that most
people in our target bracket would be interested
in our video, as they liked the idea of the brief
we gave them.
7. Aesthetics
• We asked our group what they would expect to
see in a lead singer of a video matching our
brief. The consensus generally represented
stereotypes of the alternative genre, including
brightly coloured hair, tattoos and piercings,
leather clothes and beards.
8. Additional Information
• We asked the group for any final additions or
things they would like to see in the video. The
most popular answers were to include some
animals and interesting visual effects.