Pearl and dean
•Download as DOCX, PDF•
0 likes•85 views
Pearl and Dean categorizes their target audience as 60% ABC1 and 40% C2DE, falling into the "esteem seekers" and "stivers" segments. These groups strive for the latest trends but do not adopt them first. Esteem seekers are materialistic and value symbols of success. Strivers value image and status as a means of acceptance while maintaining traditional values. Pearl and Dean chose this target audience to interest a broad population, rather than smaller groups like innovators. Their indie thriller includes humor and romance to appeal to a vast majority while still being independent.
Report
Share
Report
Share
Recommended
Pearl and dean research
Pearl and Dean categorize their target audience into demographic groups such as age, class, and gender. They estimate that 60% of their audience would be ABC1 and 40% would be C2DE. Their primary target group would be "esteem seekers" and "strivers," who strive for the latest trends but do not adopt them first. These groups are materialistic and find image and status important. The filmmakers decided their target audience fits this profile so their film appeals widely, as groups like "traditionalists" and "disconnected" would not suit the mainstream and trendy nature of their indie romantic comedy.
Dyer’s Star Theory
- Richard Dyer's star theory states that stars are constructed images rather than real people, crafted out of various materials like advertising, magazines, films, and music to appeal to audiences.
- A star's persona is artificial and usually contains a unique selling point that fans can then copy and emulate. Record companies shape stars based on what they think audiences want, which is why many boy bands tend to look and act similarly.
- Stars promote certain ideologies and cultural values through their image to appeal to audiences and enhance their "star quality," such as starting fashion trends that fans then copy.
A2 g324 l7 sept blog
Richard Dyer developed star theory to analyze how stars are constructed through various media like films, publicity materials, and reviews which influence audience's perceptions. Stars have artificial images and identities despite being represented as real people. Record companies aim to manufacture stars that appeal to audiences but often produce bland, photocopied acts. However, some audiences prefer stars they perceive as authentic. Stars can influence culture through fashion or beliefs but must balance new and long-lasting appeal to engage different generations. A star begins as a real person but undergoes transformation into a constructed persona grounded in their background.
Stars And Stardom
Richard Dyer argues that stars are constructed images meant to be consumed and marketed to target audiences. The star image is intentionally incoherent, containing paradoxes, in order to keep audiences striving to complete the image through continued consumption of the star's products and performances. Depending on the artist, the star image may position audiences in opposition to or in support of mainstream social values.
Star Image - Richard Dyer
Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
A level Dyer
Richard Dyer was an English academic who studied stardom and developed the idea that a star's image and persona heavily influences how audiences experience and perceive them. He analyzed how stars are constructed through various media like publicity materials, reviews, and the films/music themselves. True pop stars have a lasting significance and "brand awareness" over time through a combination of sociological and cultural impacts, rather than being artificially manufactured based on short-term appeals. While the music industry aims to construct profitable star personas, audiences may prefer stars who feel more authentic and representative of their own tastes and values.
Richard dyer’s theory
Richard Dyer's star theory proposes that celebrities and icons are constructed by media institutions for financial gain. Stars are modeled to represent real people and emotions so that audiences can relate to them and buy into their brand. This allows the music industry to make money by appealing to audiences who identify with aspects of the star's carefully manufactured personality and purchase their records and merchandise. Stars become household names, boosting sales across all platforms featuring them. Institutions mold stars around target demographics to increase their relatability and memorability.
Target audience
Our film targets a niche audience of 16-25 year olds from all races, sexualities, and religions who are in social classes C1 through E. Psychographically, the film aims for "Reformers, Aspirers and Explorers" who like new experiences and aren't concerned with brands or big names. Lifestyle-wise, the target is "YAKS (young adventurous keen and single) and DINK (dual income with no kids)" - generally young people with disposable income for entertainment like movies.
Recommended
Pearl and dean research
Pearl and Dean categorize their target audience into demographic groups such as age, class, and gender. They estimate that 60% of their audience would be ABC1 and 40% would be C2DE. Their primary target group would be "esteem seekers" and "strivers," who strive for the latest trends but do not adopt them first. These groups are materialistic and find image and status important. The filmmakers decided their target audience fits this profile so their film appeals widely, as groups like "traditionalists" and "disconnected" would not suit the mainstream and trendy nature of their indie romantic comedy.
Dyer’s Star Theory
- Richard Dyer's star theory states that stars are constructed images rather than real people, crafted out of various materials like advertising, magazines, films, and music to appeal to audiences.
- A star's persona is artificial and usually contains a unique selling point that fans can then copy and emulate. Record companies shape stars based on what they think audiences want, which is why many boy bands tend to look and act similarly.
- Stars promote certain ideologies and cultural values through their image to appeal to audiences and enhance their "star quality," such as starting fashion trends that fans then copy.
A2 g324 l7 sept blog
Richard Dyer developed star theory to analyze how stars are constructed through various media like films, publicity materials, and reviews which influence audience's perceptions. Stars have artificial images and identities despite being represented as real people. Record companies aim to manufacture stars that appeal to audiences but often produce bland, photocopied acts. However, some audiences prefer stars they perceive as authentic. Stars can influence culture through fashion or beliefs but must balance new and long-lasting appeal to engage different generations. A star begins as a real person but undergoes transformation into a constructed persona grounded in their background.
Stars And Stardom
Richard Dyer argues that stars are constructed images meant to be consumed and marketed to target audiences. The star image is intentionally incoherent, containing paradoxes, in order to keep audiences striving to complete the image through continued consumption of the star's products and performances. Depending on the artist, the star image may position audiences in opposition to or in support of mainstream social values.
Star Image - Richard Dyer
Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
A level Dyer
Richard Dyer was an English academic who studied stardom and developed the idea that a star's image and persona heavily influences how audiences experience and perceive them. He analyzed how stars are constructed through various media like publicity materials, reviews, and the films/music themselves. True pop stars have a lasting significance and "brand awareness" over time through a combination of sociological and cultural impacts, rather than being artificially manufactured based on short-term appeals. While the music industry aims to construct profitable star personas, audiences may prefer stars who feel more authentic and representative of their own tastes and values.
Richard dyer’s theory
Richard Dyer's star theory proposes that celebrities and icons are constructed by media institutions for financial gain. Stars are modeled to represent real people and emotions so that audiences can relate to them and buy into their brand. This allows the music industry to make money by appealing to audiences who identify with aspects of the star's carefully manufactured personality and purchase their records and merchandise. Stars become household names, boosting sales across all platforms featuring them. Institutions mold stars around target demographics to increase their relatability and memorability.
Target audience
Our film targets a niche audience of 16-25 year olds from all races, sexualities, and religions who are in social classes C1 through E. Psychographically, the film aims for "Reformers, Aspirers and Explorers" who like new experiences and aren't concerned with brands or big names. Lifestyle-wise, the target is "YAKS (young adventurous keen and single) and DINK (dual income with no kids)" - generally young people with disposable income for entertainment like movies.
Who would be the audience for my media
The document discusses selecting target audiences for a media product. The primary audience is identified as white British people aged 30-45 in income classes A-B, predominantly male. The secondary audience is people aged 50-65 in income class B-C1 of both genders. Several audience profiling systems are discussed to support these choices, including VAL types, Mosaic types, and Young & Rubicam segments. The document argues these audiences will appreciate the complex narrative and be able to critically analyze representations in the film.
Star image
The document discusses Richard Dyer's theory of star image and how pop stars construct their public persona. It explains that pop stars have an identity beyond just their musical talents. Their image becomes a recognizable "brand" used across different media. Record companies help shape stars' images to appeal to audiences and generate revenue. A star's persona represents cultural values and helps promote certain ideologies. Successful pop stars adapt their image over time to remain engaging to fans. Star image motifs like recurring logos or styles help establish an artist as a brand. The document provides examples of image motifs used by the Red Hot Chili Peppers, Eminem, and Lily Allen and how their images have evolved. Learners are tasked to
1. star image
Richard Dyer's star theory proposes that pop stars are constructed images rather than real people. They are manufactured by the music industry to appeal to audiences and make money. Pop stars represent cultural values and ideologies that enhance their appeal. Their persona is based on characteristics like gender, race, and generation as well as the meanings expressed through their music, image, and cultural discourse. To maintain their status, pop stars must continually develop and nurture their constructed character and personality over time through new music and engagement with fans.
Richard Dyer's Star Theory
Richard Dyer's 'star image' theory distinguishes between pop performers and pop stars. A pop performer is simply an artist who performs pop music, while a pop star has established an identity and persona based on factors beyond just their musicianship. A true pop star has lasting significance and brand awareness over a long period of time. According to Dyer, a 'star image' is a recognizable representation of an artist or band used across various media to market and promote the artist. Central to a star image is a recurring motif that becomes closely associated with the artist and helps establish their brand identity.
Richard dyer ppt
Richard Dyer's star persona theory argues that music artists are constructed images rather than real people. Their persona is built through various media like performances, interviews, music videos, and social media which fans engage with and discuss. Stars represent shared cultural values and help promote certain ideologies around materialism and sexuality. Their persona needs constant nurturing through discourse with audiences. Stars are commodities that entertainment companies produce to cater to different audiences and music genres.
Question 4 media
Our primary audience is white British males aged 30-45 from socioeconomic classes A-B. Our secondary audience is similar but from classes B-C1. We made the right decision to target this specialist audience as our independent film company produced niche content addressing complex social issues that this age range could appreciate. While we received no direct audience feedback, the 15 certificate seems appropriate given the mature themes.
Richard Dyer's Star Theory
- Stars are constructed by institutions like record companies to appeal to target audiences and make money, rather than being real people. They are crafted to fit audience expectations of an "ideal" star.
- Dyer's theory breaks this down into how stars are constructed for audiences and institutions, how they take on defined personas, and how they reinforce the dominant ideology and influence culture and audiences.
- In the end, stars are not truly human but constructed images and products meant to appeal to audiences and make money for their backing institutions.
Star Theory
Pop stars have an identity or persona that extends beyond their musical talents, which helps promote their status. Many pop performers are quickly labeled pop stars through media stories and appearances at events, though true pop stars have lasting brand awareness and cultural impact over many years. Stars are constructed images rather than real people, though they are portrayed as experiencing real emotions. Their image often includes a unique, identifiable trait that can be easily copied or parodied, such as Madonna's conical bra. While record companies try to engineer stardom, true stardom arises from an unpredictable combination of factors rather than a formula.
Richard dyer’s star theory
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
Richard Dyer's Star Theory
This is a powerpoint I created for my media studies work for A2 Level. It explains how a 'Star' is portrayed and the theory behind it.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Analyse your ancillary productions in relation to the concept of audience
The document discusses the concept of audience in media production. It analyzes two audience theories - the "Hypodermic Needle Effect" which suggests producers have a definite intended meaning understood by audiences, and "Reception Theory" where producers encode a text and audiences decode it based on their own factors. The document describes a rock music advertisement the author created for their A2 coursework. They targeted audiences of males and females aged 18-30 who liked rock music. To ensure they appealed to this audience, the author distributed questionnaires at a blink-182 concert to gather feedback, which informed their inclusion of dark colors, cigarettes, and alcohol in the ad's mise-en-scene.
Final evaluation presentation part 3
The document discusses targeting a young audience aged 15-19 for a new film. It aims to attract this demographic with the film's focus on young characters, scary ghosts, and location in working class Britain. The opening sequence is designed to thrill and excite teenage audiences by featuring a likeable young main character and interesting supernatural elements. Horror films involving paranormal activity have proven popular with this age range.
Target audience
This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.
Targetttt
Our target audience for the thriller trailer is younger people aged 16-25. Specifically, we aim to attract those categorized as C2, D, or E in socioeconomic class as they will identify with younger characters. According to ITV sales categories, our audience includes males aged 16-34 (AD, A3, ME, M3) and females in similar age groups and categories (WO, W3). Lifestyle categories like traditionalists, trendies, groupies, and egoists would be drawn to the thriller genre. We aim to promote on social media which this audience regularly uses.
Who would be the audience for your media product?
The document discusses targeting a 15-25 year old audience for a neo-noir film called "Red" due to their interest in the genre's themes of drama, romance, and action. It explains that the film will receive a 15 rating from the BBFC as it contains depictions of drug use and strong language. The film is aimed at providing entertainment and escapism for viewers.
Evaluation question 4
The audience for the media product would be 15-24 year olds in the UK and US. Specifically, it would target working class demographics classified as Experiencers, Makers, Struggling Singles, Fun/Atics, and Tribe Wired who are young, creative singles and couples seeking inexpensive entertainment. The thriller film would include a diverse cast and aim to attract both male and female viewers through its mix of male and female lead characters.
Evaluation part 4 and 5
The document discusses evaluating a media product's audience identification and appeal. It identifies the target audience as those aged 16+ from socioeconomic groups A to C2, possibly D, as they would enjoy an exciting and intellectually stimulating movie. To appeal to the audience, the media product provides escapism through a mysterious plot and quirky characters, and entertainment. It also features diverse characters for audiences to relate to and a theme of friendship to satisfy social needs. A focus group found that the narrator and quirky characters worked well, but the characters' ages were not all similar.
Question 4 AS Media Evaluation
The target audience for the media product is young adults aged 18-25. It aims to portray the realistic struggles of this life stage, such as depression and relationship pressures, but also show character transformation from purposeless to motivated. This inspires the audience to find purpose in their own lives. It will include mature themes of film noir but be entertaining and thought-provoking by following an intense murder mystery that comments on society.
Creative Critical Reflection 2
Our target audience was 15-40 year old males and females. We conducted research showing this age group enjoys crime mysteries the most. Elements of the opening sequence, like scenes in a hotel, were used to appeal to this audience. Both genders would find the modern decor and atmosphere intriguing. The narrative included violent themes to appeal to men and mysterious themes to appeal to both genders. Lady G's costumes and props were focused on to engage females and help keep the audience engaged. Enigma codes and contrasting characters were used throughout to intrigue the audience and make them want to learn more.
Evaluation question 4
The audience for the media product would be 15-24 year olds in the UK, targeting both males and females. Specifically, it would target black British youth in London as the film has British characters, locations, culture and director. The target demographic would fall under income brackets C1-E according to Young & Rubicam's classification. They would likely be "Experiencers" in the VALS framework, drawn to the film for its suspenseful and engaging storytelling. The film aims to attract a broad youth audience across gender and ethnicity with its diverse cast and thrilling plot.
Evaluation question 4: Renewed
The audience for the media product would be 15-24 year olds in the UK, appealing to both males and females. Specifically, it would target working class and lower income demographics (C1-E on the Young & Rubicam scale) such as Experiencers and Makers, who prefer value and excitement over luxury. On the LifeMatrix scale, it would target categories like Struggling Singles, Fun/Atics, and Tribe Wired - fun-seeking, creative young singles and active people seeking low-cost entertainment. The film is aimed at mainstream UK audiences.
More Related Content
What's hot
Who would be the audience for my media
The document discusses selecting target audiences for a media product. The primary audience is identified as white British people aged 30-45 in income classes A-B, predominantly male. The secondary audience is people aged 50-65 in income class B-C1 of both genders. Several audience profiling systems are discussed to support these choices, including VAL types, Mosaic types, and Young & Rubicam segments. The document argues these audiences will appreciate the complex narrative and be able to critically analyze representations in the film.
Star image
The document discusses Richard Dyer's theory of star image and how pop stars construct their public persona. It explains that pop stars have an identity beyond just their musical talents. Their image becomes a recognizable "brand" used across different media. Record companies help shape stars' images to appeal to audiences and generate revenue. A star's persona represents cultural values and helps promote certain ideologies. Successful pop stars adapt their image over time to remain engaging to fans. Star image motifs like recurring logos or styles help establish an artist as a brand. The document provides examples of image motifs used by the Red Hot Chili Peppers, Eminem, and Lily Allen and how their images have evolved. Learners are tasked to
1. star image
Richard Dyer's star theory proposes that pop stars are constructed images rather than real people. They are manufactured by the music industry to appeal to audiences and make money. Pop stars represent cultural values and ideologies that enhance their appeal. Their persona is based on characteristics like gender, race, and generation as well as the meanings expressed through their music, image, and cultural discourse. To maintain their status, pop stars must continually develop and nurture their constructed character and personality over time through new music and engagement with fans.
Richard Dyer's Star Theory
Richard Dyer's 'star image' theory distinguishes between pop performers and pop stars. A pop performer is simply an artist who performs pop music, while a pop star has established an identity and persona based on factors beyond just their musicianship. A true pop star has lasting significance and brand awareness over a long period of time. According to Dyer, a 'star image' is a recognizable representation of an artist or band used across various media to market and promote the artist. Central to a star image is a recurring motif that becomes closely associated with the artist and helps establish their brand identity.
Richard dyer ppt
Richard Dyer's star persona theory argues that music artists are constructed images rather than real people. Their persona is built through various media like performances, interviews, music videos, and social media which fans engage with and discuss. Stars represent shared cultural values and help promote certain ideologies around materialism and sexuality. Their persona needs constant nurturing through discourse with audiences. Stars are commodities that entertainment companies produce to cater to different audiences and music genres.
Question 4 media
Our primary audience is white British males aged 30-45 from socioeconomic classes A-B. Our secondary audience is similar but from classes B-C1. We made the right decision to target this specialist audience as our independent film company produced niche content addressing complex social issues that this age range could appreciate. While we received no direct audience feedback, the 15 certificate seems appropriate given the mature themes.
Richard Dyer's Star Theory
- Stars are constructed by institutions like record companies to appeal to target audiences and make money, rather than being real people. They are crafted to fit audience expectations of an "ideal" star.
- Dyer's theory breaks this down into how stars are constructed for audiences and institutions, how they take on defined personas, and how they reinforce the dominant ideology and influence culture and audiences.
- In the end, stars are not truly human but constructed images and products meant to appeal to audiences and make money for their backing institutions.
Star Theory
Pop stars have an identity or persona that extends beyond their musical talents, which helps promote their status. Many pop performers are quickly labeled pop stars through media stories and appearances at events, though true pop stars have lasting brand awareness and cultural impact over many years. Stars are constructed images rather than real people, though they are portrayed as experiencing real emotions. Their image often includes a unique, identifiable trait that can be easily copied or parodied, such as Madonna's conical bra. While record companies try to engineer stardom, true stardom arises from an unpredictable combination of factors rather than a formula.
Richard dyer’s star theory
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
Richard Dyer's Star Theory
This is a powerpoint I created for my media studies work for A2 Level. It explains how a 'Star' is portrayed and the theory behind it.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Analyse your ancillary productions in relation to the concept of audience
The document discusses the concept of audience in media production. It analyzes two audience theories - the "Hypodermic Needle Effect" which suggests producers have a definite intended meaning understood by audiences, and "Reception Theory" where producers encode a text and audiences decode it based on their own factors. The document describes a rock music advertisement the author created for their A2 coursework. They targeted audiences of males and females aged 18-30 who liked rock music. To ensure they appealed to this audience, the author distributed questionnaires at a blink-182 concert to gather feedback, which informed their inclusion of dark colors, cigarettes, and alcohol in the ad's mise-en-scene.
What's hot (12)
Analyse your ancillary productions in relation to the concept of audience
Analyse your ancillary productions in relation to the concept of audience
Similar to Pearl and dean
Final evaluation presentation part 3
The document discusses targeting a young audience aged 15-19 for a new film. It aims to attract this demographic with the film's focus on young characters, scary ghosts, and location in working class Britain. The opening sequence is designed to thrill and excite teenage audiences by featuring a likeable young main character and interesting supernatural elements. Horror films involving paranormal activity have proven popular with this age range.
Target audience
This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.
Targetttt
Our target audience for the thriller trailer is younger people aged 16-25. Specifically, we aim to attract those categorized as C2, D, or E in socioeconomic class as they will identify with younger characters. According to ITV sales categories, our audience includes males aged 16-34 (AD, A3, ME, M3) and females in similar age groups and categories (WO, W3). Lifestyle categories like traditionalists, trendies, groupies, and egoists would be drawn to the thriller genre. We aim to promote on social media which this audience regularly uses.
Who would be the audience for your media product?
The document discusses targeting a 15-25 year old audience for a neo-noir film called "Red" due to their interest in the genre's themes of drama, romance, and action. It explains that the film will receive a 15 rating from the BBFC as it contains depictions of drug use and strong language. The film is aimed at providing entertainment and escapism for viewers.
Evaluation question 4
The audience for the media product would be 15-24 year olds in the UK and US. Specifically, it would target working class demographics classified as Experiencers, Makers, Struggling Singles, Fun/Atics, and Tribe Wired who are young, creative singles and couples seeking inexpensive entertainment. The thriller film would include a diverse cast and aim to attract both male and female viewers through its mix of male and female lead characters.
Evaluation part 4 and 5
The document discusses evaluating a media product's audience identification and appeal. It identifies the target audience as those aged 16+ from socioeconomic groups A to C2, possibly D, as they would enjoy an exciting and intellectually stimulating movie. To appeal to the audience, the media product provides escapism through a mysterious plot and quirky characters, and entertainment. It also features diverse characters for audiences to relate to and a theme of friendship to satisfy social needs. A focus group found that the narrator and quirky characters worked well, but the characters' ages were not all similar.
Question 4 AS Media Evaluation
The target audience for the media product is young adults aged 18-25. It aims to portray the realistic struggles of this life stage, such as depression and relationship pressures, but also show character transformation from purposeless to motivated. This inspires the audience to find purpose in their own lives. It will include mature themes of film noir but be entertaining and thought-provoking by following an intense murder mystery that comments on society.
Creative Critical Reflection 2
Our target audience was 15-40 year old males and females. We conducted research showing this age group enjoys crime mysteries the most. Elements of the opening sequence, like scenes in a hotel, were used to appeal to this audience. Both genders would find the modern decor and atmosphere intriguing. The narrative included violent themes to appeal to men and mysterious themes to appeal to both genders. Lady G's costumes and props were focused on to engage females and help keep the audience engaged. Enigma codes and contrasting characters were used throughout to intrigue the audience and make them want to learn more.
Evaluation question 4
The audience for the media product would be 15-24 year olds in the UK, targeting both males and females. Specifically, it would target black British youth in London as the film has British characters, locations, culture and director. The target demographic would fall under income brackets C1-E according to Young & Rubicam's classification. They would likely be "Experiencers" in the VALS framework, drawn to the film for its suspenseful and engaging storytelling. The film aims to attract a broad youth audience across gender and ethnicity with its diverse cast and thrilling plot.
Evaluation question 4: Renewed
The audience for the media product would be 15-24 year olds in the UK, appealing to both males and females. Specifically, it would target working class and lower income demographics (C1-E on the Young & Rubicam scale) such as Experiencers and Makers, who prefer value and excitement over luxury. On the LifeMatrix scale, it would target categories like Struggling Singles, Fun/Atics, and Tribe Wired - fun-seeking, creative young singles and active people seeking low-cost entertainment. The film is aimed at mainstream UK audiences.
Evaluation 1 advert
1. The advert uses conventions of real media products by depicting the artists in a romantic setting on a beach to appeal to their target audience of 16-25 year olds.
2. It challenges conventions by making the background black and white rather than colorful, possibly representing a secret or mystery about the artists. This retro style contrasts modern colorful indie pop ads.
3. The artists' name is in the middle of the image on their backs rather than at the top, making it more personal and posing the question of what they are hiding from their audience.
Media Evaluation Points 4 & 5
The document discusses targeting audiences for horror films. It notes that horror films appeal to some audiences through a sense of excitement and fear. However, not all audiences enjoy feeling scared. The document then discusses aiming its opening horror sequence towards a slightly higher-end market between the lower B to C categories that likes independent cinema and challenges. It also discusses including social elements and appealing to ages 15 and up while not alienating middle-aged audiences. Character construction and theories by Richard Dyer, Blumier & Katz, and Abraham Maslow were used to address the target audience.
Question 4 & 5
This document discusses the target audience for a horror/thriller opening media sequence. It aims to attract a young adult/late teen audience aged 18 years and older through including gory props and portraying emotions like fear and tension. It does not target the elderly or younger audiences. While it may appeal more to males due to stereotypes, it targets both genders. It specifically targets the working class through including violent actions. It also aims to attract all races through using a multicultural cast to portray equality. Finally, while a heterosexual relationship is shown, it targets all sexualities through an open narrative.
Presentation1kj98809080
The document discusses the target audience for a student film opening sequence. It aims at teenagers aged 15-18, as the creators fall into this age group and research found teens enjoy horror/thriller genres. Both male and female teenagers are targeted since the genre appeals to both genders and the sequence has male and female characters. The target demographic is unemployed/students in socioeconomic categories D-E, though some categories C1-C2 may also find the narrative and plot twists accessible. Research showed teens most often watch similar horror/thriller films, which provide second most entertainment after comedy. Having a target audience is important for feedback to ensure the sequence is convincing and the audience can understand but still be engaged by narrative mysteries
Who would be the audience for your media product?
The document discusses the target audience for a crime film media product. The primary target audience is identified as males aged 15-25 from socio-economic classes C1, C2 and D. They would be interested in trends, technology and self-improvement. The secondary target audience is identified as females aged 25-40 from classes C2 and B who have an interest in crime and drama genres. The document considers the needs, interests and motivations of each audience to ensure the film appeals to them.
Evaluation for media real one
The document discusses the process of creating an opening title sequence for a film called Viral Terror. It describes analyzing the target audience through demographics, psychographics, and interests in order to appeal to them. Specific techniques were used, such as sound design, character selection, clothing, and camera angles, to relate to a young male and female audience aged 15-22. The group encountered challenges during editing when they had to cut characters and scenes to meet time constraints. Feedback from peers was incorporated to improve the project.
Target audiendce
This document discusses target audiences for a thriller film project. It identifies students as the primary target based on the authors' own demographic as students. It believes students will best understand the ideas. The secondary target is described as more creative/media people and teachers using demographic code B. Psychographics are discussed as aiming for "strugglers that seek escape and alienation" and "explorers who seek discovery", focusing on students. The target audience is specifically identified as students and teenagers that the authors can relate to as being in that age range.
detailed research into Target audience
The document analyzes the potential target audience for the film "Letter for Tom". It finds that the film is primarily aimed at a female audience, as romance films typically attract more women. Additionally, the film's female authors and lead role played by a woman would make it appealing from a female perspective. The target age group is identified as young adults who can relate most to the main characters who are in their early 20s. Finally, the film is aimed at a regional audience from Barnsley where it was filmed, allowing it to appeal to locals and represent the Yorkshire area truthfully.
Admittance pitch
1) The film "Admittance" is a psychological thriller that follows a teenage girl admitted to psychiatric care who discovers her problems run deeper than expected.
2) The film is influenced by "Inception" and will feature marketing strategies like posters, trailers, websites and social media to target audiences ages 15-36.
3) One of the main characters is a well-respected psychiatrist testing dangerous new theories on her patients, including the film's protagonist.
Admittance pitch
1) The film "Admittance" is a psychological thriller that follows a teenage girl admitted to psychiatric care who discovers her problems run deeper than expected.
2) The film is influenced by "Inception" and will feature a well-respected psychiatrist testing dangerous new theories on her patients, including the main character Carrie.
3) The filmmakers plan to target 15-24 year olds through marketing strategies like posters, trailers, websites and social media to draw interest and spread information about the film.
Similar to Pearl and dean (20)
More from 08tparnell
How did you use new media technologies in the construction, research, plannin...
The document discusses how new media technologies were used at various stages of creating a music video project.
Research was conducted online using YouTube, Vevo, Spotify, and Tumblr to find inspiration, narrow down music choices, and share findings. Planning involved storyboarding in Microsoft Paint, scanning it into Adobe Premiere Pro for an animatic. Filming used a DSLR camera and different lenses depending on shot needs. Evaluation shared the video on social media for feedback, created a director's commentary using Voice Memos on an iPhone, and used Prezi for an interactive presentation.
Lyric analysis
The song expresses taking a risk in a relationship by fully committing one's self despite uncertainties about the future. It references facing challenges together ("fightin'") and being willing to accept whatever outcomes may come ("let it be"). While the outcome is unknown, the singer is persevering and maintaining hope that their heartfelt efforts will allow the relationship to succeed.
Questionaire - Findings
The document describes the results of a survey about music video preferences. It found that:
- Respondents were split evenly between male and female. Most were between the ages of 17-20 or 24 and over.
- Narrative, artistic and performance based videos were most popular.
- Watching music videos every day or every week was most common.
- Preferences were split between slow or fast pacing, and funny or serious tones.
- Linear sequences and dance routines being quite or very important also received support.
Questionaire
This document is a 10 question music video questionnaire that asks respondents about their age, gender, music preferences, how often they watch music videos, what type of music video pacing and tone they prefer, and what settings they think work best for different music. It collects demographic information and gauges preferences related to narrative, pace, tone, and settings of music videos.
Album Posters - Connotations
Album posters typically include the star ratings and reviews of the album, the release date, artwork and typography matching the album's style. The artist and album name are prominently displayed in large font at the top, while the record label, links, and publisher are listed along the bottom. Tour dates and locations may also be included, alongside a close-up image of the artist or abstract imagery relating to the album.
Posters
Album posters typically include the star ratings and reviews of the album, the release date, artwork and typography matching the album's style. The artist and album name are prominently displayed in large font at the top, while the record label, links, and publisher are listed along the bottom. Tour dates and locations may also be included, alongside a close-up image of the artist or abstract imagery relating to the album.
Evaluation
The document summarizes the key design elements and conventions used in creating a music magazine called "Upbeat". It discusses how the magazine stands out through its professional and unique look while still following conventions like having the masthead positioned at the top left. The front cover features a close-up photo that was edited to look pale and fierce to attract the target 16+ audience. Consistent colors and fonts are used throughout to maintain a house style. The contents page includes more text than most to emphasize the amount of content and features an indirect photo to follow convention.
Evaluation
Overall, the document summarizes the key design elements and conventions used in creating a music magazine called "Upbeat". The front cover features a close-up photo of a pale subject with additional hair added in Photoshop to make them stand out. Consistent colors and fonts are used throughout the magazine to maintain a house style. The contents page includes more text than typical to emphasize the amount of content and features a picture of a subject with an indirect gaze, following music magazine conventions.
Research Into Music Magazines
The document discusses conventions of different music magazine genres. Rock/metal magazines typically have a cluttered layout with lots of bold text in red, yellow, and white against a dark background. These magazines focus on one main artist on the cover. In contrast, pop magazines have a "cleaner" front cover with more creative photography of the artist in colors that match the magazine's style. The document discusses the creator's preference for the brighter, more varied aesthetic of pop magazines compared to the darker, uniform style of rock magazines. They decide to design their magazine in the style of Clash magazine as a pop-focused publication.
Research into music magazines
The document discusses conventions of different music magazine genres. Rock/metal magazines typically have a cluttered layout with lots of bold text in red, yellow, and white against a dark background. These magazines focus on one main artist on the cover. In contrast, pop magazines have a "cleaner" front cover with more creative photography of the artist in colors that match the magazine's style. The document discusses the creator's preference for the brighter, more varied colors and less cluttered style of pop magazines like Clash over the darker, more text-heavy style of rock/metal magazines. They decide to design their magazine in the style of pop magazines.
Evaluation - Question 3&4
The document discusses the distribution of an indie thriller film called "Geek to Chic" produced by QUIRK productions. It considers major distributors like 20th Century Fox but decides a niche distributor like Pathe would be a better fit. It explains that a distributor is important because they have marketing expertise and contacts that the production company lacks. The film will be initially distributed in theaters, then on DVD/Blu-ray and streaming services like Netflix, before potentially airing on TV channels later.
Evaluation - Question 7
In our preliminary task, we learned the importance of planning, as thorough planning allowed us to include a variety of shots and improve the quality and professionalism of our work. We also improved on avoiding mistakes during filming and ensuring proper timing of shots. For our main task, we used a more experienced actress and further developed the setting to make it more relatable. Overall, we learned from our mistakes and were able to create a higher quality final piece through more planning and attention to detail.
Evaluation - Question 6
The document discusses the technologies learned from creating a media product. It covers skills with a camera, including charging it fully and using a tripod. It also discusses the challenges of maintaining consistent lighting with natural light. For sound, a microphone, dead cat, and boom pole were used to prevent excess noise and the kit from being seen. Adobe Premier Pro was used for editing, including importing footage, adding transitions, animating text, and adjusting audio levels. Keyframes were used to animate falling and moving text. The finished product was exported and uploaded to YouTube. Tumblr was also used to blog planning documents, with learning how to customize blogs.
Evaluation- Question 2&5
This document discusses how the media product represents its target audience of young middle class females aged 12-18. It summarizes that the title sequence establishes this by showing the main character's typical middle class bedroom and her morning routine. It also aims to attract this audience by including humor, portraying a transformation in lifestyle, and using an upbeat indie thriller soundtrack. The relationship between the main character and her older brother is also established through stereotypical dialogue and camera angles comparing their sizes to emphasize their roles.
Story Arch
A 16-year-old girl named Megan is focused on journalism and unaware that she is seen as a "geek" by her peers. She gets an internship at a fashion magazine for work experience, which transforms her life - Megan starts wearing high fashion clothes, socializing with celebrities, and becomes the girl everyone wants to be.
Story Arch
A 16-year-old girl named Megan is focused on journalism and unaware that she is seen as a "geek" by her peers. She gets an internship at a fashion magazine for work experience, which transforms her life - Megan starts wearing high fashion clothes, socializing with celebrities, and becomes the girl everyone wants to be.
Title Sequences
The document discusses good title sequences for films like Juno, Zombieland, and Iron Man 3. It notes that Juno incorporates text with its setting, contrasts animation with live action, and uses upbeat music. Zombieland plays on zombie film stereotypes for humor. Iron Man 3 fits the plot's technology theme. Spiderman accurately reflects its comic origins with spider webs and Spiderman. The document also lists factors that attract people to films like actors, directors, genre, appealing trailers, uniqueness, and sequels with cliffhangers. Things that put people off include poor editing, unappealing trailers, bad acting, disliked actors, cheesiness, and bad continuity.
More from 08tparnell (20)
How did you use new media technologies in the construction, research, plannin...
How did you use new media technologies in the construction, research, plannin...
Pearl and dean
- 1. Pearl and Dean- Research As you can see, Pearl and Dean categorise their audience by their age, class and gender. If we were to break down out target audience, we would have around 60% being ABC1 and 40% being C2DE. Our target audience would be in the bracket of ‘esteem seekers’ and ‘stivers’, these are the people who strive to have the latest trends but don’t get them first. Esteem seekers are acquisitive and materialistic and aspire to what they see are symbols of success, including things and experiences. Strivers attach importance to image and status, as a mean of enabling acceptance by their peer group, at the same time holding onto traditional values. We decided for our target audience to be like this because we wanted our film to interest a broad amount of people, not self actualizers and innovators which only cover a small proportion of the population. Similarly, disconnected, traditionalists and contented conformers would not be suitable to watch out film because it is too mainstream for them. Even though our film is classed as an indie thriller, it would still appear to a vast majority of people because it includes humour and romantic aspects.