The market research results show that the majority of people watch music videos on YouTube and are usually searching for new, unusual music videos. Audiences prefer unusual videos and are younger, between 13-18 or 19-24 years old. Based on this, the video will be unusual and target females ages 13-24, though males may also enjoy it. The video will have a narrative structure and be only 2 minutes and 58 seconds long, making it an easy, quick watch.

1. Alexandra Austin
Market Research Results
What gender are you?
Male
Female
Do you watch music videos
on Youtube?
Yes
No
What is your age?
13-18
19-24
25-30
31-36
37-42
43-48
48+
Videos you enjoy
Easy to watch
Unusual
The majority of people answered yes for Youtube. This is
what we would like our video to be viewed on.
We are focusing at a younger audience who are usually
searching for new unusual music.
Audiences prefer unusual videos so here we will use this
and make our video different and unusual.
Our video will be targeted at females but males will enjoy the
song and can relate to the narrative of the video.

2. Alexandra AustinWhat genre of music do you
enjoy?
Pop
R&B
3rd Dance
Country
Indie
Metal
What type of videos do you
enjoy?
Narrative
Performance
Performance/
Narrative
How often do you watch
music videos per day?
10 minutes
60 minutes
90 minutes
The mix of music is good for us, although our song falls under
the genre pop, it still targets people of all audiences.
We used this evidence to our benefit and made our video
linear narrative structure.
Our video is a quick and easy watch which will be part of the
audiences 10 minutes as our video is only 2.58 seconds.

3. Alexandra Austin

4. Alexandra Austin

5. Alexandra Austin

6. Alexandra Austin