This document summarizes the results of a survey about music video preferences. It found that the majority of respondents were females between the ages of 16-21. Most listen to music on YouTube and their preferred genre is hip hop. Respondents indicated a preference for narrative-based music videos with locations and meaningful messages, though not necessarily featuring the artist. They also tended to want a dark mood and clear storyline in music videos.

1. MUSIC VIDEO
SURVEY ANALYSIS
Rija Nadeem, Haziq Muhammad, Shehroze Niazi

2. How old are you?
When we gathered the data of age group, we got the response of 43 people. The results
were as follows; 2 people from the 12-15 years age group, 13 people from the 16-18 age
group, 19 people from the 19-21 age group and 9 people were from the 21+ age group.

3. What is your gender?
The piechart clearly states that majority of surveys were filled by
females. 27 of them were female and 16 were male.

4. What platform do you listen to music on?
Most of the people chose Youtube as their most preferred platform,as it is most used site
on the internet. 2 people selected radio, 16 people chose soundcloud/itunes, 2 people
selected television and rest of the people chose youtube in majority.

5. How often do you watch music videos?
Out of 43 people, 23 people watch music videos once a week, 5 people watch music
videos monthly and 15 people watch music videos everyday

6. What is your preferred genre of music?
The most selected genre was hip hop. It was filled by 43 students. 3 people chose
electronic, 2 people selected jazz and 1 person chose Rock.

7. Should the artist be featured in the music
video?
Most of the people chose to not feature the artist in the music video as 30
people selected NO and 13 people chose YES

8. Should a music video have a clear
storyline?
Majority of the people wanted a storyline based video as out of 43 people,
34 said yes and 9 said no.

9. Are locations important for music
videos?
Out of 43 people, 38 people said that locations are important for the music video while 5
chose No.

10. What type of music videos would you like to
see?
38 people selected Narrative based music video, 4 people selected Performance based
and 1 person selected Animated.

11. Should the main character be male or
female?
Out 43 people, 27 people chose the option Any. 10 chose the option of female and the rest
chose male.

12. Should the music video have a meaningfull
message or should it be purely based on the
song?
The pie chart clearly shows that out of 43 people, 31 people chose that they want a
meaningful message in the music video and the rest chose that they want the music video
to be totally based on the song.

13. Should the mood of the video be dark or
bright?
According to the survey most of the people want the theme of the video to be dark and 33
people selected Dark Mood and other selected Bright Mood.