The document discusses how different elements of a music product work together synergistically. It provides examples of how the band's music video, digipak, and magazine advert link together through shared visual elements like the main character's silhouette, yellow color scheme, font, and backdrop locations. While most elements were cohesively connected, the document notes that the magazine advert design differed slightly by using a plain black background instead of the rust effect seen elsewhere. Overall, the document analyzes how visual consistency across the band's media helps establish their genre of rock/pop with subtle rap influences.

1. How effective is the
combination of your
main product and
ancillary texts?
Question 2

2. Digipak and Advert

3. Synergy
Synergy is the interaction of elements that
when combined produce a total effect that is
greater than the sum of the individual
elements.
Between our video and our ancillaries, there
are clear links of synergy. These will be shown
in the following slides:

4. The Silhouette
The silhouette of
the main character
Richard is
something that
links all of our
media together. It
is the logo on the
ancillaries and is
taken from the
video itself.

5. Yellow
Linking to the Silhouette,
there are many components
of various parts that have
the same colour. Such as
the logo itself, as well as the
name of the album. This
shows how they link, not
only together, but with the
video, as we applied a filter
that allowed us to give the
past reflection a yellow glow.
The filter is called ‘Aged
Film’. Another contributing
factor to the colour choice
was the take that album
‘progress’ as we felt the bold
yellow made it stand out
more.

6. Walking
The main logo of
our ancillaries is a
walking silhouette,
which links into our
music video as the
main character
spends a lot of it
walking across the
screen in order to
capture this pose.

7. Rust and Rivets
Another key part of
the synergy between
my various media is
more of a subtle one.
The dark rust that is
seen on the Digipak
is the same rust that
can be seen on the
wall as the
character’s
‘Darkness’ follows
him.

8. Warehouses
We also used the
warehouses at
Gloucester Docks
in our work, as they
can be seen in the
background of our
video as well as in
our Digipak.

9. Font
We used the same font in each
part of our ancillaries to enable
us to link them all together. The
font, ‘Meltix’ is able to use from
the website
www.1001freefonts.com
We chose this font as it is
contemporary and looks
aesthetically pleasing to the
target market. We used this font
for all parts of writing apart from
the ‘Brand new’ strip at the top
of the magazine advert.

10. What didn’t have Synergy?
One part of our Ancillaries
that did not quite fit with the
rest, was the magazine
advert. We chose to change
the style away from the rust
effect to a more simple
background of plain black.
Similar to ‘Arctic Monkeys’
album ‘AM’ However, we still
kept the Silhouette to keep at
least one clear link.

11. Genre
Genre refers to the style/category of music. It can be
based on the different beats, drops, changes in pitch or
dynamics which give the music that particular feel.
This allows a variety of music to be grouped with similar
styles and similar artists which gives listeners the chance
to find their favourite songs and similar songs.

12. What is our genre?
The genre of our song, ‘In The End’ is Rock/Pop with
some subtle undertones of rap as you will be able to hear
when the song is played by clicking the speaker below.
The following slides will show the areas of our product
that show genre.

13. Main Character
Our genre is shown
in the music video,
mainly in the body
behaviour of our
actor Richard who is
seen to be wearing
tatty jeans, and a
grey hoodie which
shows the genre
and the style of the
video together as
bleak and dark.

14. Silhouette
I feel that the
silhouette shows the
genre of our video as
well, as it shows the
head angled down
which connotes
depression. The
hands in pockets can
also show the
isolation of the
character and how he
avoids human contact.

15. Magazine Advert
Our magazine advert is
another example of
showing what our
genre is. The dark
colours with the
standing our yellow.
The dark background
shows the darkness of
the genre, while the
yellow represents the
‘softer’ side of rock.

16. Star Iconography
Iconography in Film and Television Iconography is used
within film studies to describe the visual language of
cinema, particularly within the field of genre criticism.
Iconography is an important aspect of genre.
With our Star Iconography, we tried to portray the main
character Rich, as an outcast, where he does not fit in
and therefore causes this sadness and depression that he
feels.

17. Clothing
The clothing we had our
actor use was quite plain.
This mix of a grey hoodie
and jeans showed our
character’s wish to fit in
and hide with society. It
also shows, through a lack
of bright colours, the
mental state of the
character and represents
the sadness he potentially
feels.

18. Facial Expressions
Some of the facial
expressions we had Rich
do made our character
look as though there was
something wrong with him
and that he really was
upset. This enabled the
star iconography to work
with the clothing to depict
an actor that would fit the
genre.