The document discusses how the themes and messages from a music video were embodied in the accompanying Digipak and magazine cover. Specifically: - The music video portrays the protagonist as emotionally troubled, and this narrative is emphasized on the Digipak cover. - Elements like lighting effects, the torn white dress, and bold makeup are used consistently across the music video, magazine cover, and Digipak to convey the protagonist's disturbed emotions. - Both the Digipak and magazine cover are meant to be engaging promotional tools, drawing audiences in to interpret the themes presented in the music video.

1. How effective is the combination of your main product and your ancillary text?
In our music video you could say the representation of our artist as a woman is one of the typical
representation of women in modern day society. Living in a patriarchal society women are mostly
portrayed as weaker and slightly inferior to men. Although our music video is not dominated around
men or a relationship between a man and women, our protagonist is troubled by her emotions,
which is strongly conveyed in the visuals of our music video and Digipak. The video is predominately
showing the protagonist instability and how her emotions are empowering her. On the other hand
we have our magazine cover which shows more women empowerment through the strong and bold
colour of red being the predominate colour.
The themes and messages employed in our music video were heavily embodied into our Digipak. We
took into consideration the purpose of both the music video and Digipak I believe we were
successful in accumulating the narrative within the music video by emphasizing it on the front cover
of the Digipak. While focusing on the audience ‘thinking, interpreting and coming to their own
conclusion’ we also accomplished the promotional elements as well.
Although the artist as a protagonist in the music video is portrayed as someone who has been
defeated by emotions, in the magazine cover she is the placed in the centre being the most powerful
image on the magazine cover. Her eyes are sharp and looking directly to the audience.
The fade line between each image on the front cover was symbolic to the change in emotions and
the various emotions which were utilized in the narrative of the music video. Therefore a bold link
has been made between the Digipak and Music video which the audience are mostly to notice this
highlights again on both being a promotional tool. The outline of each images represents the quick
cuts in the music video which represent the quick emotion change.
Considering the codes and conventions of a music video and the main purpose of it being a
marketing tool there were aspects which focused mainly on engaging the audience. We attempted
to employ this on the digipak resulting in it being just as engaging although the story and overall
theme was not completely communicated in the magazine; the digipack front cover defiantly
embodies the overall theme which was suggested throughout the music video.
Two of the fundamental elements to our music video were the use of lighting and colour. The colour
white has many connotations, pure, peaceful, innocent and so forth. However in our music video we
wanted to suggest that this innocence has been tainted and therefore through the mise-en-scene of
our protagonist’s dress we made it look ripped and disfigured. This was to convey the message of
the protagonist emotions being disturbed. We decided to use lighting in the tunnel sequence to
best of our abilities. By doing this there would also be an emphasis on the dress. This lighting effect
was also suggested in both the magazine and Digipak. Regarding the magazine front cover there was
a spotlight of lighting shown on the artist face. This just like the dress was also to heighten the make
up the artist was wearing just like the lighting was to help heighten the torn dress. The lighting effect
was also an element which is shown throughout all our pieces. The digipack also had a fade effect
which looked like the lighting effect but also to suggest the colour white.
Another element which is shown throughout all our pieces is the use of distinct make up. The red lip
stick and the connotations of red both suggest to the audience that the wearer is a powerful.

2. Commanding the audience’s attention. In the music video they make up also had a similar job. The
makeup was peculiar and had more a sinister effect. We showed the protagonist putting on casual
make up and then contrasted this with bold