The document discusses a media product created by the author - a hip hop music magazine. It describes how the author looked at existing magazines in the genre for inspiration on aspects like covers, contents pages and spreads. The magazine represents hip hop fans and uses relevant topics, language and images. It would be distributed by a publisher targeting that niche audience, mainly males aged teens to 30s. The author attracted readers by including engaging hip hop-focused content and addressing them using relatable language. Through making the magazine, the author learned skills like using design software and how magazines are produced and distributed both physically and online.