The poster uses dark colours that conform to mythical adventure movies and shades of green linked to the beanstalk icon. The giant is depicted as large compared to the main character in the central image. The film title uses 3D effects to draw attention after viewing the main image. Key icons like the beanstalk and giant will be associated with the film based on the Jack and the Beanstalk story.

1. Colour Scheme The genre of ‘Jack the Giant
Slayer’ is action adventure. The dark colour
scheme conforms to other mythical adventure
movies which often use dark colours. The poster
uses many shades of green which links to the
major icon in the film which is the beanstalk as
included in the image. The dark colours indicate it
is a movie for all ages whereas and will interest an
older audience.
Images The image is the main feature on the
poster due to the subject matter, which is that the
giant is seen as large compared to the main
character. Also the image needed to contain the
icon of the movie, which is the beanstalk. The
image appears professional due to the use of ‘Rule
of thirds’ and it clearly identifies the genre of the
movie, which is a fictional and adventure movie.
The use of computer graphics creates a spectacle
which will attract the audience’s attention and
impress them, therefore encouraging people to see
it.
Film Title Design The title is a small feature on the
poster but it has still been designed to have a
professional appearance. It is made more
prominent by the use of a 3D effect therefore
drawing the attention of the viewer after they have Iconography The elaborate ‘beanstalk’ is the object that would
seen the image which is the biggest feature. The be associated with this particular movie due to the story the
design fits in with the film because it looks textured movie is based on which is ‘Jack and the Beanstalk’, as it is a
and metallic. This fits in due to the film being and well known story. The use of a giant in the image will also be
associated with this movie.
mythical adventure movie.
Text The other text on the poster is the
institutional information and the movie tagline.
Both use the same plain font and are in a small
size as not to distract attention from the other
features. The tagline is in capital letters so it I
clear and quick to read. The text sticks to the
colour scheme and also allows it to stand out
against the darker image.
Institutional Information The Institutional
information has been placed in the conventional
area. It is at the bottom of the poster as to not
take attention away from the main information
that will be of more interest to the viewer. The
text in the information on this poster includes
‘New Line Cinema in association with Legendary
Pictures’ With the companies being in capital
letters so that they stand out. This is evidence of
the poster following regular conventions in terms
of the information included.
Guttenberg Principle The Guttenburg principle has
not been completely conformed to on this poster.
For example ‘Jack The Giant Slayer’ has not been
placed at the top of the poster and is also is a
small feature. People read from the top right to
left which may mean that the image is the main
point of focus to attract the audience.