The document discusses how the author addressed their audience in their music magazine. They used conventions from other professional music magazines like NME to attract a similar audience since they have the same target demographic. Things like the masthead, layout, issue details, and contents page were designed to mirror those magazines. The author also chose the language, design, fonts, colors, props, and model used in their contents page to communicate particular ideas to the audience. Specifically, they wanted to convey a message of working hard to achieve your dreams like the confident young model in the story.