Bring Your Own Device is a disruptive phenomenon that is a significant IT trendMartin Perry
BYOD is the concept that employees (or students) will bring and use their own mobile devices (such as laptops, tablets, and smart phones) to their workplace (or college). These devices are used to access privileged company information and applications on the company's (or academic institute's) IT infrastructure; there is a challenge to balance the demand to be connected to everything with proper accountability or oversight to protect the company's (academic institute's) IT assets.
This webinar will analyse the demand for BYOD, driven by factors such as:
• Pervasive connectivity
• Globalisation
• Workforce Age profile and expectations
• Employee work life integration
• The growth in personal devices connected to web [consumerisation of IT]
• Change in our relationships with the outside world
• Impact on the porosity of the border between private life and work.
And how the balance can be struck between this demand for BYOD, and the need to protect IT assets.
This webinar was first hosted with the Warwick Technology Professional Network of the Warwick Business School wbs.ac.uk
Part of the University of Warwick, we have an international reputation for top quality education and research in management and business.
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2. 1) In what ways does your media product use, develop or
challenge forms and conventions of real media products?
In my final product I have stuck to the usual kind of
magazine, as this would appeal more to the audience.
On the next slide it shows my front cover and as you
will see the I have kept the masthead big, at the top of
the page and able to attract to people, and also
keeping the barcode and the price on the right hand
side. I’ve kept the date and issue number at the side of
the barcode as in magazines that is usually where it is Similar magazine, with
found and also to inform readers which issue it is. The audience and genre.
image I used is to show that my magazine is about a girl
the similar age of my target audience and it is made
clear as the image is big. Using these colours, fonts and
pictures shows that young adults in particular will buy
this magazine. Also in my final front cover, my cover
lines are also conventional, as they inform readers what
the magazine contains but also the main cover line
which shows the highlight of the magazine is kept is
bigger and bolder than the rest. With this final front
cover, Young female students are more likely to buy this
magazine as the price is reasonable fitted for them.
4. On my double page spread after researching magazines for double page spread on
award ceremonies, I also kept to conventions by keeping most of my article on the
right page and keeping bigger photos on the left hand side. But I wanted to create
something unique by putting the title of the double page spread on the right hand side
as well. In my article for my double page spread I kept the quotes in different colour,
this is a convention, as other magazines might either made the font bolder for quotes
or use a different colour. The colour I chose for my quotes was the same shade of pink,
which is a big colour throughout my final products.
An example from
a music magazine
5. 2) How does your media product represent particular social
groups?
I think my final media product represents a young social group. Ranging from
teenagers to young adults who listen to POP music. My research helped me have the
right kind of font styles, layout and coloring to the final products. I have used informal
language as teenagers can relate to this and used the colours on a typical Pop
magazine.
My media product I have created also divides between age and gender. As the colors
show using the pinks and the yellows that this magazine is aimed for girls. Also adding
green and blue to make it more urban.
The images used in my final products can relate to my audience as it is pictures of
celebrities a similar age so my target audience are more likely to know who they are. I
think my images relate well to the style and genre of magazine. The price of my
magazine, is a reasonable price for my audience.
6. 3) What kind of media institution might distribute your media
product and why?
As my magazine is a music magazine places such as WHS, HMV act will sell my
magazine, as they have a wider range of the same genre of magazine. Also
with my audience being mostly students my magazine might be found in
colleges. If my magazine was owned by Bauer which is a successful publisher
then it would be sold In places such as tesco, sainburgers and other places
which sell magazines. Bauer publishes other magazines such as ‘kerrang’
‘mojo’ and aslo ‘Q’ which are all popular magazines. With WEB 2.0, my
magazine is more likely to also be distributed online as my target audience
use the internet more often.
7. 4) Who would be the audience for you media product?
During my research of other magazines research like surveys, group interviews and
indivdual interviews, The results shown that the best genre to was Pop as my target
audience is 16-20 and found that they prefer Pop and R’n’B. I thought this would be
more effective as I wanted to do a magazine for people aged around 16-20 because I
feel like I can relate more to them. I also felt that I can relate to people who like pop as
I like that as well so it was easier for me.
As the genre Pop is more likely a girls genre, I had to think about the colouring of my
final product, so I choose the pinks and the yellow to attract the female audience for
my magazine. I feel that the style and layout used will attract the younger target
audience.
Also with my target audience mostly being students they may listen to the latest music
and this magazine keeps up the gossip and has the names of new singles by the latest
celebrities.
8. Who would be the audience
I love POP
I love
reading
magazines
I am 18
I am a
full time
Just student
finished
college
9. 5) How did you attract/ address your audience?
After choosing my magazine genre, I looked at magazine with the same genre to get
ideas about the layout of my magazine, the colours I use and the language my target
audience can relate to. With my magazine I found that bright bold colours are more
likely to attract my target audience, as they may be attracted to the appearance of a
magazine. I also used the language which my audience can relate to. 16-20+ yr olds
are interested in cheap things as they may not have much money and after looking at
other magazines with this audience I seen that they had a reasonable price for this
audience. Being a magazine reader, I knew what my magazine had to feature in order
to attract my audience, also speaking about the fashion in my magazine will also
attract my audience as they would want to wear the same things as their favourite
singers.
10. I also took into consideration my audience feedback on my drafts of my three
pieces.
Front cover Contents page Double page
• Needs more font • Needs more spread
(bigger, use page numbers • Needs a layout
different font) to make it look • Use less blurry
• Change the colour more photos
of the front e.g. professional • Keep the text in
yellow may be to • Needs better columns
bright to read. images
• Add editors
letter.
11. 6) What have you learn about technologies from the process
of constructing this product?
Before this course I only knew very
little about adobe Photoshop and
nothing on in design. But through out
this project my knowledge has
expanded on both photo shop and in
design. I have learnt how to edit things
such as photos which has became very
useful. While using photoshop I have
experienced changing an image to fit
more with m y style magazine, I have
also learnt how to edit a picture by
cropping around the part of the image
I want. With using text in photoshop .
I have aslo never blogged before so
learning how to blog has helped me
and also gave me the opportunity to
work from home.
12. 7) Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to full product?
My preliminary task, looking back on it, isn't as professional as my final product. I
didn’t add more colour of different font and also I had a lot of space on my preliminary
task, which can make it look less professional.
On the next slide is my preliminary task (front cover) and my final product of the front
cover. I have learnt that the picture makes a big difference. On the preliminary task I
only had to pictures which is unusual to have only two, after researching other
magazines I seen either magazines with one picture or magazines with more than two.
Also on my preliminary task it lacks font styles and there is also no barcode. I feel that
my final product shows just how much I have learnt with how effective font
styles, better quality pictures and use up more space is.
13.
14. Looking at my contents page of the preliminary task (shown on the next slide), It isn’t
eye-catching and is boring because it lacks in information. With the information
provided on my first draft, it still isn't professional as the numbers on the magazine
just range from 1-10 whereas professional magazines vary from 1-80 pages. After my
preliminary task I then knew what I need to do in order for it to be more eye-
catching, by adding colour, varying the font styles and the sizes of the font.