The document compares the author's metal music magazine mock-up to Kerrang magazine. Some key similarities and differences are noted: - Both use effect fonts for mastheads that stand out, though the author uses a font with missing notches while Kerrang uses a "smashed glass" look. - The author includes a logo on the left for recognition, while Kerrang does not. - Both use a ticker tape at the top, but the author's promotes being #1 for metal while Kerrang's offers promotions. - Front cover images for both represent the genre's music and artists and draw viewers in. - Colors used are similar with dark themes, though Kerrang includes

1. Evaluation

3. Comparisons of mastheads
•Similarly To Kerrang I used an effect font on my masthead to make it stand
out more and look more bold against most other magazines and the rest of
the content on the magazine. Kerrang uses a sort of smashed glass look for
their magazine which is in bold and therefore stands out, however I use a
font which has notches missing from the words and the letters varies in
different sizes and boldness.
•Unlike Kerrang I have also used a logo to help people recognize my
magazine and I have put it on the left hand side of the page so that it is the
first thing that the buyer would see when looking through the magazines and
would recognize it from that.
•Like Kerrang I have also used a ticker tape at the top of my front cover,
however theirs is offering promotions and mine tells the buyer that this is the
number 1 magazine for metal.

4. Comparison of images
•For both my front cover and Kerrang’s we both use a image which uses artists which
represent the genre of music our magazine is based on. The make up on the artist as
well as their stance is what helps to connote the genre of music.
•We both use images which help to captivate the audience because our artists are
staring out which kind of makes it feel like they are looking at you and therefore drawing
you in.
•Also both of our images are the main focus of the front cover.

5. Comparison of colours
• Similarly to Kerrang I have used dark
colours however, Kerrang has used a lot
of bright colours too whereas I have
stuck for the dark gothic theme of
colours.
• Both of our main artists are dressed in
black with black make up around the
eyes and on their faces.
• We both have used a variation of colours
for our cover lines which helps to draw
our readers towards them as they stand
out on our backgrounds.
• Unlike Kerrang I do not have a massive
amount of cover lines however the ones
that I do are similar to Kerrang’s style as
they are in a different font and are
different colours.

6. Comparison of lures
• Similarly to Kerrang on my front cover I have used a button to represent the
competition to win download tickets and Kerrang have also used a button on
their front cover, although theirs is to represent the posters which you will be
able to get which means it has been used for a different purpose to mine.

7. How have I constructed
representation of social groups?

8. • I have represented different social groups throughout my piece with
the genre of music that I have chosen and the colour scheme and
artist of which I have chosen.
• Mainly I have represented the social groups of metal heads/Goths
and Rockers through out my piece by using dark colours like the
gradient on each background which fades from a black to white but is
still very dark which is very stereotypical of metal heads etc…I have
also chosen a very big metal band to do my magazine on this would
represent this audience because it is the music of their genre and
stereotype so therefore they will be more likely to read it.
• I have also chosen to represent young males through the dark more
manly colours but also this will be a predominantly male magazine
however I do also believe that many females will read this magazine
to as they may want to read about the artists and may be able to
relate to the female artist like Kirsten Liz Hayes.

9. What kind of media institution will
distribute your product and why?

10. • I believe that media institutions
such as paper shops, paper
stands, big stores like
Sainsbury's, HMV and small
independent stores like
Martian records because
small independent stores
would like to sell magazines
on music from their specific
genre, which means they will
be selling to my target
audience. I also think a large
part of sales would be through •I think all these places would sell my
the internet through things like magazine because they sell a wide
the website and people variety of magazines as it is branching
applying for subscriptions. across all hobbies and genres so they
would gladly sell my magazine as it
would sell well with all of the other
magazines and would attract them in
more customers.

11. Who would the audience be for my
media products? How would I
address them?